Hallmark Culture | Comparably
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Hallmark Claimed Company
Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and more. read more
EMPLOYEE
PARTICIPANTS
297
TOTAL
RATINGS
2745

Hallmark Company Culture

Hallmark Culture

This score is derived from employee ratings & reviews
3.0/5
Hallmark's Overall Culture is rated C-

Top Rated Culture Dimensions

Hallmark CEO

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
Mike Perry Hallmark's CEO
Mike Perry
64 /100

Diversity at Hallmark

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-

Diverse employees at Hallmark have rated Environment, Work Culture, and Team as the highest categories they have scored

Women at Hallmark

Bottom 40%Bottom 40% of Similar Size Companies on Comparably
C

Women at Hallmark have rated Environment, Work Culture, and Team as the highest categories they have scored

Hallmark eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 40%Bottom 40% of Similar Size Companies on Comparably

Recommend to a Friend?

-11

Hallmark employees are -11% more likely to recommend Hallmark as a great place to work

36%Promoters
17%Passives
47%Detractors

Working at Hallmark

Working at Hallmark is rated below average by 297 employees, across various culture dimensions. Hallmark employees rate Environment highest among all categories, and think that Professional Development and Compensation have the most room for improvement, putting Hallmark’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in Lawrence, KS. See below in detail how working at Hallmark was rated by employees.

Overall Company Culture at Hallmark

C-

Overall Company Culture at Hallmark is rated C-

Last updated 2 months ago

Bottom
35%

Hallmark ranks in the Bottom 35% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 297 Employees

View Results
0
20
40
60
80
100
Admin
77
Admin77
Product
74
Product74
Sales
67
Sales67
Operations
64
Operations64
Marketing
63
Marketing63
Customer Support
55
Customer Support55

Hallmark Employee Reviews

Out of 405 Hallmark employee reviews, 78% were positive. The remaining 22% were constructive reviews with the goal of helping Hallmark improve their work culture.

78%
22%
Positive Reviews78%
Constructive Feedback22%

Positive Reviews From Hallmark Employees

  • What is most positive about the culture and environment at your company?
    I am! Really it depends on the location
  • What are some of the best things about your team?
    We all work hard and we all know what we're doing
  • What do you like best about the leadership team?
    They're not afraid to work and we don't have any slackers on our team

Constructive Feedback From Hallmark Employees

  • What does the leadership team need to get better at?
    Authentic leadership and sound business decisions
  • What does the leadership team need to get better at?
    Paying the employees and waking uo to reality
  • Why do you feel undervalued and what would make you feel better about your compensation?
    We are part-time employees. We are conveniently part time when it suits them but for the past year I have not worked part-time hours.

Hallmark Company Information

Hallmark Company Overview

Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and more.

Hallmark Mission, Vision & Values

Hallmark Mission Statement

That our products and services must enrich people’s lives. That creativity and quality – in our products, services and all that we do – are essential to our success. That innovation in all areas of our business is essential to attaining and sustaining leadership. That the people of Hallmark are our company’s most valuable resource. That distinguished financial performance is imperative to accomplish our broader purpose. That our private ownership must be preserved.

Hallmark Vision Statement

We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.

Hallmark Values

  • Excellence in all we do.
  • High standards of ethics and integrity.
  • Caring and responsible
  • Business strategies
  • Corporate behavior
  • Our relationships
  • Business partners
  • Suppliers
  • Customers
  • Communities

Sustainability and Corporate Social Responsibility at Hallmark

Hallmark’s sustainability efforts are far-reaching, and the company continues to make positive progress toward its ambitious 2020 goals. In its most recent reporting, the company’s portfolio of businesses has cut waste and special handling materials by 77 percent, greenhouse gas emissions by 50 percent and water use by 37 percent. Most notably, paper acquired from known, sustainable sources held steady at 99 percent.

Looking ahead, Hallmark continues to search for new ways to use recycled and environmentally responsible materials in its products, without sacrificing the quality for which the company is known. It’s part of how Hallmark’s portfolio of businesses and those they do business with are inspiring action to preserve the planet.

HeadquarterMail Drop 216, P.O. Box 419034
Kansas City, MO
United States of America
Websitewww.hallmark.com
Founding Date1910
Tel(180) 042-5562
Company StatusPrivate

Hallmark Competitors

Hallmark competitors include Blue Mountain, Hipcamp, and American Greetings. Hallmark ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Hallmark compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Blue Mountain's Logo
    Blue Mountain
    4.1/5
  2. #2
    Hipcamp's Logo
    Hipcamp
    3.4/5
  3. #3
    American Greetings' Logo
    American Greetings
    3.6/5
  4. #4
    Hallmark's Logo
    Hallmark
    3.0/5
A Day in the Life
A Day in the Life
Hallmark employees generally work 7.9 hrs a day
Work Hours
A Day in the Life
Employees at Hallmark report the work pace is comfortably fast
Work Pace
A Day in the Life
75% of Hallmark employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Hallmark employees most often take 0-10 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
Hallmark employees never get valuable feedback on how to improve at work
Feedback
A Day in the Life
71% of Hallmark employees call their work environment positive
Environment

Hallmark Employees

297 employees at Hallmark have reviewed Hallmark across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 months ago.

Overall, the 297 Hallmark employees give their leadership a grade of C-, or Bottom 35% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Hallmark are mostly dissatisfied with their total compensation at Hallmark, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Hallmark are generally satisfied with their team. 297 Participants grade the quality of their coworkers a C. The majority believe the meetings at Hallmark are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Hallmark believe the environment at Hallmark is positive. Most Participants believe the pace of work at Hallmark is comfortably fast. About 83% of the employees at Hallmark work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Hallmark are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Hallmark - Employee Onboarding

The prevailing opinion from employees about joining Hallmark is that the company was somewhat prepared on their first day. Hallmark employees concluded that their overall onboarding experience was positive. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Hallmark KPIs and OKRs

Employees’ understanding of Hallmark's KPIs and OKRs is essential for its success. Out of 9 Hallmark employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 5 have said yes.

AnswerPercent
Yes56%
No44%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No100%
Are the KPIs/OKRs for your department clear?

Hallmark CEO & Leadership

Hallmark CEO - Mike Perry

Mike Perry Hallmark's CEO
64 /100

Hallmark’s CEO Mike Perry started in this role in 2019. Mike’s approval rate is lower compared to CEOs at similar sized companies, putting Mike in the Bottom 35% of all CEOs of similar-sized companies on Comparably, and in the Bottom 35% compared to CEOs of all other companies in Lawrence, KS. Mike Perry’s employees rank Hallmark in the Top 10% for Environment, in the Top 50% for Work Culture, and in the Bottom 45% for Office Culture. Perry is generally unpopular with Hallmark employees, but ranks especially low with employees in the Marketing department, and by Hispanic or Latino employees and employees with the company for 2 to 5 Years. However, employees with the company for Less than 1 Year have a slightly more favorable view of the CEO. When compared to Hallmark’s competitors, Mike Perry ranks below American Greetings CEO Zev Weiss.

Hallmark Leadership

The Hallmark Executive Team is rated a “C” and led by CEO Mike Perry, Vice President Corporate Facilities and Real Estate - Crown Center Nathan Guffey, and Senior Vice President and Chief Communications Officer Molly Biwer

  • Mike Perry  CEO / President

    Mike Perry CEO / President

    Mike Perry serves as the CEO / President of Hallmark.

  • Nathan Guffey Vice President Corporate Facilities and Real Estate - Crown Center

    Nathan Guffey serves as the Vice President Corporate Facilities and Real Estate - Crown Center of Hallmark Cards. Nathan... read more

  • Molly Biwer Senior Vice President and Chief Communications Officer

    Molly Biwer serves as the Senior Vice President and Chief Communications Officer of Hallmark Cards. Molly started at... read more

  • Steve Hawn Senior Vice President Corporate Strategy / Business Development / Global Licensing

    Steve Hawn serves as the Senior Vice President Corporate Strategy / Business Development / Global Licensing of Hallmark... read more

  • Beth Ward Sr. Vice President & Corporate Officer - Supply Chain

    Beth Ward serves as the Sr. Vice President & Corporate Officer - Supply Chain of Hallmark Cards. Beth started at... read more

  • Sabrina Wiewel Executive VP - Chief Administrative Officer

    Sabrina Wiewel serves as the Executive VP - Chief Administrative Officer. Sabrina started at Hallmark Cards in Sep of... read more

  • James Melton Sr VP - Customer Development

    James Melton serves as the Sr VP - Customer Development of Hallmark Cards. James started at Hallmark Cards in Mar of... read more

  • Shannon Frost VP Supply Chain Strategy & Operations

    Shannon Frost serves as the VP Supply Chain Strategy & Operations of Hallmark Cards. Shannon started at Hallmark Cards... read more

  • Jennifer Seyller Vice President & General Manager - Hallmark Retail Sales, Operations & Distribution Planning

    Jennifer Seyller serves as the Vice President & General Manager - Hallmark Retail Sales, Operations & Distribution... read more

Hallmark Salaries

How much does Hallmark pay?

How much do people at Hallmark get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Hallmark is $135,205, or $65 per hour, while the estimated median salary is $134,846, or $64 per hour.

At Hallmark, the highest paid job is a Group Product Manager at $226,813 annually and the lowest is a CS Rep at $46,607 annually. Average Hallmark salaries by department include: Engineering at $143,555, Business Development at $159,362, Operations at $149,819, and Design at $130,460. Half of Hallmark salaries are above $134,846.

140 employees at Hallmark rank their Compensation in the Bottom 15% of similar sized companies in the US (based on 425 ratings) while 134 employees at Hallmark rank their Perks And Benefits in the Bottom 15% of similar sized companies in the US (based on 139 ratings).

Salaries contributed from Hallmark employees include job titles like Recruiter and IT Manager. Comparably data has a total of 4 salary records from Hallmark employees.

Last updated 2 months ago.

1st Percentile
$76k
$76k1st Percentile
17th Percentile
$102k
$102k17th Percentile
33rd Percentile
$133k
$133k33rd Percentile
50th Percentile
$184k
$184k50th Percentile
67th Percentile
$239k
$239k67th Percentile
83rd Percentile
$267k
$267k83rd Percentile
100th Percentile
$298k
$298k100th Percentile
$135,205*
Average Compensation
$134,846*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Hallmark Salaries by City

Hallmark Salaries by Department

Explore Hallmark Salaries

Diversity & Inclusion at Hallmark

Diverse employees at Hallmark score the company 61/100 across various culture categories, placing Hallmark in the Bottom 35% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Hallmark across various culture dimensions.

Hallmark integrates diversity and inclusion into every aspect of its business, including hiring, vendor relationships, product creation and creating a welcoming work environment. Equally important is promoting awareness in the community.,,Starting with the Hall family and extending across Hallmark’s portfolio of businesses, respect for all individuals is central to the company’s work and the lives employees lead. An example of this being put into practice at the company is the employee resource groups found throughout Hallmark including those for African Americans, Asian Americans, employees with disabilities, Latinxs, members of the LGBTQIA community, active military and veterans of the service, women, and young professionals.

Ranked Culture the Highest

Women 77/100
Tenure - 1 to 2 Years
Men 76/100
Department - Sales
Diverse Employees 65/100
Department - Sales

Ranked Culture the Lowest

Women 46/100
Tenure - 2 to 5 Years
Men 68/100
Department - Operations
Diverse Employees 65/100
Tenure - 1 to 2 Years

Hallmark Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

Hallmark PTO

Hallmark's PTO and Vacation policy typically gives 0-10 days off a year with 50% of employees expected to be work free while out of office. Paid Time Off is Hallmark's 2nd most important benefit besides Healthcare when ranked by employees, with 33% of employees saying it is the most important benefit. Hallmark's benefits and PTO Package averages to represent a less than $500 cash value per month.

AnswerPercent
Flex Time67%
Vacation Policy33%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes50%
No50%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo20%
$1500 - $2500/mo20%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo60%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Hallmark Careers

Hallmark Jobs

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H1B Visa

In 2019, Hallmark applied for 2 H1B visas. Of the work permits applied for, 50% were approved.

Work Permit Application Outcome

2
Total Applied
  • 50% Granted (1 out of 2)
  • 0% Denied ( out of 2)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 2)
  • 50% Certified-Withdrawn Application was approved but later withdrawn by employer (1 out of 2)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Hallmark Know You Want To Work There

Overview of Candidates Interested in Hallmark on Comparably

Candidates By Department

Sales
51%
All Industries
23%
Marketing
9%
Engineering
6%
Operations
2%
Other
9%

Candidates By Location

Los Angeles
19%
Kansas City
9%
Little Rock
4%
Lincoln
2%
Phoenix
2%
Other
64%

Frequently Asked Questions regarding Hallmark

What is Hallmark address?

Hallmark location is at Mail Drop 216, P.O. Box 419034

Who is the CEO of Hallmark?

Hallmark CEO is Mike Perry, their score by employees is 64

What is Hallmark eNPS?

The eNPS for Hallmark is -11

What is the salary for Director of Operations in Hallmark?

Director of Operations average salary in the US is 172k

What are the salaries in the Communications in Hallmark?

The average salaries for Communications in Hallmark is 239k

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