

Diverse employees at Hallmark have rated Environment, Work Culture, and Team as the highest categories they have scored
Women at Hallmark have rated Environment, Work Culture, and Team as the highest categories they have scored
Hallmark employees are -11% more likely to recommend Hallmark as a great place to work
| 36% | Promoters |
|---|---|
| 17% | Passives |
| 47% | Detractors |
Working at Hallmark is rated below average by 297 employees, across various culture dimensions. Hallmark employees rate Environment highest among all categories, and think that Professional Development and Compensation have the most room for improvement, putting Hallmark’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in Lawrence, KS. See below in detail how working at Hallmark was rated by employees.
Overall Company Culture at Hallmark is rated C-
Last updated 2 months ago
Hallmark ranks in the Bottom 35% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score
Out of 405 Hallmark employee reviews, 78% were positive. The remaining 22% were constructive reviews with the goal of helping Hallmark improve their work culture.
| Positive Reviews | 78% |
|---|---|
| Constructive Feedback | 22% |
What is most positive about the culture and environment at your company?I am! Really it depends on the location
What are some of the best things about your team?We all work hard and we all know what we're doing
What do you like best about the leadership team?They're not afraid to work and we don't have any slackers on our team
What does the leadership team need to get better at?Authentic leadership and sound business decisions
What does the leadership team need to get better at?Paying the employees and waking uo to reality
Why do you feel undervalued and what would make you feel better about your compensation?We are part-time employees. We are conveniently part time when it suits them but for the past year I have not worked part-time hours.
Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and more.
That our products and services must enrich people’s lives. That creativity and quality – in our products, services and all that we do – are essential to our success. That innovation in all areas of our business is essential to attaining and sustaining leadership. That the people of Hallmark are our company’s most valuable resource. That distinguished financial performance is imperative to accomplish our broader purpose. That our private ownership must be preserved.
We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.
Hallmark’s sustainability efforts are far-reaching, and the company continues to make positive progress toward its ambitious 2020 goals. In its most recent reporting, the company’s portfolio of businesses has cut waste and special handling materials by 77 percent, greenhouse gas emissions by 50 percent and water use by 37 percent. Most notably, paper acquired from known, sustainable sources held steady at 99 percent.
Looking ahead, Hallmark continues to search for new ways to use recycled and environmentally responsible materials in its products, without sacrificing the quality for which the company is known. It’s part of how Hallmark’s portfolio of businesses and those they do business with are inspiring action to preserve the planet.
| Headquarter | Mail Drop 216, P.O. Box 419034 Kansas City, MO United States of America |
|---|---|
| Website | www.hallmark.com |
| Founding Date | 1910 |
| Tel | (180) 042-5562 |
| Company Status | Private |
Hallmark competitors include Blue Mountain, Hipcamp, and American Greetings. Hallmark ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Hallmark compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

297 employees at Hallmark have reviewed Hallmark across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 months ago.
Overall, the 297 Hallmark employees give their leadership a grade of C-, or Bottom 35% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Hallmark are mostly dissatisfied with their total compensation at Hallmark, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Hallmark are generally satisfied with their team. 297 Participants grade the quality of their coworkers a C. The majority believe the meetings at Hallmark are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Hallmark believe the environment at Hallmark is positive. Most Participants believe the pace of work at Hallmark is comfortably fast. About 83% of the employees at Hallmark work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Hallmark are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Hallmark is that the company was somewhat prepared on their first day. Hallmark employees concluded that their overall onboarding experience was positive. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Hallmark's KPIs and OKRs is essential for its success. Out of 9 Hallmark employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 5 have said yes.
Hallmark’s CEO Mike Perry started in this role in 2019. Mike’s approval rate is lower compared to CEOs at similar sized companies, putting Mike in the Bottom 35% of all CEOs of similar-sized companies on Comparably, and in the Bottom 35% compared to CEOs of all other companies in Lawrence, KS. Mike Perry’s employees rank Hallmark in the Top 10% for Environment, in the Top 50% for Work Culture, and in the Bottom 45% for Office Culture. Perry is generally unpopular with Hallmark employees, but ranks especially low with employees in the Marketing department, and by Hispanic or Latino employees and employees with the company for 2 to 5 Years. However, employees with the company for Less than 1 Year have a slightly more favorable view of the CEO. When compared to Hallmark’s competitors, Mike Perry ranks below American Greetings CEO Zev Weiss.
The Hallmark Executive Team is rated a “C” and led by CEO Mike Perry, Vice President Corporate Facilities and Real Estate - Crown Center Nathan Guffey, and Senior Vice President and Chief Communications Officer Molly Biwer
Mike Perry CEO / President
Mike Perry serves as the CEO / President of Hallmark.
Nathan Guffey Vice President Corporate Facilities and Real Estate - Crown Center
Nathan Guffey serves as the Vice President Corporate Facilities and Real Estate - Crown Center of Hallmark Cards. Nathan... read more
Molly Biwer Senior Vice President and Chief Communications Officer
Molly Biwer serves as the Senior Vice President and Chief Communications Officer of Hallmark Cards. Molly started at... read more
Steve Hawn Senior Vice President Corporate Strategy / Business Development / Global Licensing
Steve Hawn serves as the Senior Vice President Corporate Strategy / Business Development / Global Licensing of Hallmark... read more
Sabrina Wiewel Executive VP - Chief Administrative Officer
Sabrina Wiewel serves as the Executive VP - Chief Administrative Officer. Sabrina started at Hallmark Cards in Sep of... read more
James Melton Sr VP - Customer Development
James Melton serves as the Sr VP - Customer Development of Hallmark Cards. James started at Hallmark Cards in Mar of... read more
Shannon Frost VP Supply Chain Strategy & Operations
Shannon Frost serves as the VP Supply Chain Strategy & Operations of Hallmark Cards. Shannon started at Hallmark Cards... read more
Jennifer Seyller Vice President & General Manager - Hallmark Retail Sales, Operations & Distribution Planning
Jennifer Seyller serves as the Vice President & General Manager - Hallmark Retail Sales, Operations & Distribution... read more
How much do people at Hallmark get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Hallmark is $135,205, or $65 per hour, while the estimated median salary is $134,846, or $64 per hour.
At Hallmark, the highest paid job is a Group Product Manager at $226,813 annually and the lowest is a CS Rep at $46,607 annually. Average Hallmark salaries by department include: Engineering at $143,555, Business Development at $159,362, Operations at $149,819, and Design at $130,460. Half of Hallmark salaries are above $134,846.
140 employees at Hallmark rank their Compensation in the Bottom 15% of similar sized companies in the US (based on 425 ratings) while 134 employees at Hallmark rank their Perks And Benefits in the Bottom 15% of similar sized companies in the US (based on 139 ratings).
Salaries contributed from Hallmark employees include job titles like Recruiter and IT Manager. Comparably data has a total of 4 salary records from Hallmark employees.
Last updated 2 months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $76k | $76k | 1st Percentile |
17th Percentile $102k | $102k | 17th Percentile |
33rd Percentile $133k | $133k | 33rd Percentile |
50th Percentile $184k | $184k | 50th Percentile |
67th Percentile $239k | $239k | 67th Percentile |
83rd Percentile $267k | $267k | 83rd Percentile |
100th Percentile $298k | $298k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Hallmark score the company 61/100 across various culture categories, placing Hallmark in the Bottom 35% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Hallmark across various culture dimensions.
Hallmark integrates diversity and inclusion into every aspect of its business, including hiring, vendor relationships, product creation and creating a welcoming work environment. Equally important is promoting awareness in the community.,,Starting with the Hall family and extending across Hallmark’s portfolio of businesses, respect for all individuals is central to the company’s work and the lives employees lead. An example of this being put into practice at the company is the employee resource groups found throughout Hallmark including those for African Americans, Asian Americans, employees with disabilities, Latinxs, members of the LGBTQIA community, active military and veterans of the service, women, and young professionals.
Hallmark's PTO and Vacation policy typically gives 0-10 days off a year with 50% of employees expected to be work free while out of office. Paid Time Off is Hallmark's 2nd most important benefit besides Healthcare when ranked by employees, with 33% of employees saying it is the most important benefit. Hallmark's benefits and PTO Package averages to represent a less than $500 cash value per month.

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In 2019, Hallmark applied for 2 H1B visas. Of the work permits applied for, 50% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
Sales | 51% | |
|---|---|---|
All Industries | 23% | |
Marketing | 9% | |
Engineering | 6% | |
Operations | 2% | |
Other | 9% |
Candidates By Location
Los Angeles | 19% | |
|---|---|---|
Kansas City | 9% | |
Little Rock | 4% | |
Lincoln | 2% | |
Phoenix | 2% | |
Other | 64% |
What is Hallmark address?
Hallmark location is at Mail Drop 216, P.O. Box 419034
Who is the CEO of Hallmark?
Hallmark CEO is Mike Perry, their score by employees is 64
What is Hallmark eNPS?
The eNPS for Hallmark is -11
What is the salary for Director of Operations in Hallmark?
Director of Operations average salary in the US is 172k
What are the salaries in the Communications in Hallmark?
The average salaries for Communications in Hallmark is 239k