
Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia. Peloton brings together the best equipment, software, content, and instructors to make fitness accessible, effective, and convenient for everyone, while fostering the social connections that keep our Members motivated and moving towards their goals. Through its immersive fitness ecosystem, Peloton is transforming the way people work out with a vast library of live and on-demand studio classes available to take wherever and however our Members choose to move—through Peloton Bike, Bike+, Tread, Row, Guide, and App, and on any iOS and Android device and select smart TVs. Style-forward and body-inclusive, Peloton Apparel is designed to move with you towards all your goals. And with Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises can also access the Peloton platform—bringing the power of interactive fitness Peloton’s brand is ranked #2 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Peloton. When compared to other organizations within the Health and Wellness industry, Peloton is ranked #1. Among its major competitors, Peloton is ranked in 1st place for NPS while iFIT is 2nd. Overall, Peloton has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $29.55B
Peloton's Net Promoter Score (NPS) is a 31 with 61% Promoters, 9% Passives, and 30% Detractors. Net Promoter Score tracks whether Peloton's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 9% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2025 31 | Apr 2025 | 31 |
May 2025 31 | May 2025 | 31 |
Jun 2025 31 | Jun 2025 | 31 |
Aug 2025 31 | Aug 2025 | 31 |
Sep 2025 31 | Sep 2025 | 31 |
Oct 2025 31 | Oct 2025 | 31 |
Nov 2025 31 | Nov 2025 | 31 |
Jan 2026 31 | Jan 2026 | 31 |
Feb 2026 31 | Feb 2026 | 31 |
Mar 2026 31 | Mar 2026 | 31 |
Apr 2026 31 | Apr 2026 | 31 |
May 2026 31 | May 2026 | 31 |
Peloton is ranked first for NPS among its competitors. iFIT comes in second. Among those competitors, it is the most valued company.
![]() Peloton | ![]() iFIT | |
| Global Ranking | #2 | #316 |
| NPS | 31 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - |
| Valuation Updated every 24 hours for public companies | $29.55B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Peloton's NPS 2 points higher than Male customers.
Peloton's NPS was rated 61 by Male customers on Comparably.
Peloton's NPS was rated 63 by Female customers on Comparably.
Peloton's NPS was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander 38 | Asian or Pacific Islander | 38 |
Native American 11 | Native American | 11 |
Other 37 | Other | 37 |
Peloton's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Peloton's NPS was rated the highest by customers who have used Peloton's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 62 | Less than 1 Year | 62 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 79 | 2 to 5 Years | 79 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years -28 | Over 10 Years | -28 |
In the Health and Wellness industry, Peloton's NPS is rated right above Johnson & Johnson, and is preceded by Colgate Palmolive.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | CVS Health | 18 |
![]() | Philips | 17 |
![]() | WW (formally Weight Watchers) | -12 |
Out of the 16 Peloton customer reviews 14 were positive and 2 were constructive. Peloton customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Peloton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Peloton's Customer Loyalty score 5% higher than Male customers.
Peloton's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Peloton's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 85% | 26-30 | 85% |
31-35 84% | 31-35 | 84% |
36-40 92% | 36-40 | 92% |
41-45 91% | 41-45 | 91% |
46-50 92% | 46-50 | 92% |
51-55 97% | 51-55 | 97% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 68% | 66+ | 68% |
Peloton's Customer Loyalty score was rated the highest by customers who have used Peloton's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Peloton's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Peloton's Customer Loyalty score is rated right above iFIT.
In the Health and Wellness industry, Peloton's Customer Loyalty score is rated right above Headspace, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 86% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Peloton has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Peloton’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Peloton's product the highest.
Peloton's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers who have used Peloton's products/services for Over 10 Years.
Female customers rated Peloton's Product Quality score 0.1 stars higher than Male customers.
Peloton's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.7 | Native American | 3.7 |
Other 4.2 | Other | 4.2 |
Peloton's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.9 | 56-60 | 4.9 |
61-65 3.7 | 61-65 | 3.7 |
66+ 2.5 | 66+ | 2.5 |
Peloton's Product Quality score was rated the highest by customers who have used Peloton's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Peloton's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Peloton's Product Quality score is rated right above iFIT.
In the Health and Wellness industry, Peloton's Product Quality score is rated right above Johnson & Johnson, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Peloton has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Peloton.
Peloton's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers who have used Peloton's products/services for Over 10 Years.
Female customers rated Peloton's ROI score 0.2 stars higher than Male customers.
Peloton's ROI score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 2.5 | Native American | 2.5 |
Other 3.9 | Other | 3.9 |
Peloton's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.7 | 56-60 | 4.7 |
61-65 3.7 | 61-65 | 3.7 |
66+ 2.3 | 66+ | 2.3 |
Peloton's ROI score was rated the highest by customers who have used Peloton's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Peloton's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Peloton's ROI score is rated right above iFIT.
In the Health and Wellness industry, Peloton's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Peloton has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Peloton's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
Male customers rated Peloton's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 63% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 1% | |
Very Dissatisfied | 16% |
Very Satisfied | 58% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 4% | |
Very Dissatisfied | 19% |
Peloton's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Peloton's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Peloton's Customer Satisfaction (CSAT) score was rated 31% according to African American/Black users and customers.
Peloton's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
Peloton's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
Peloton's Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.
Peloton's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 53% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 82% | |||||||||||||||
| 46-50 | 88% | |||||||||||||||
| 51-55 | 70% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 0% |
Peloton's Customer Satisfaction score was rated the highest by customers who have used Peloton's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Peloton's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Peloton's Customer Satisfaction score is rated right below iFIT.
In the Health and Wellness industry, Peloton's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 64% |
![]() | WW (formally Weight Watchers) | 44% |
Peloton has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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411 9th Ave, New York City, NY 10001
http://www.onepeloton.com
Peloton's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers ages 66+.
Peloton's Customer Service score was rated 4.2 by both Female and Male customers on Comparably.
Peloton's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.4 | Native American | 3.4 |
Other 3.9 | Other | 3.9 |
Peloton's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2.3 | 66+ | 2.3 |
Peloton's Customer Service score was rated the highest by customers who have used Peloton's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Peloton's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Peloton's Customer Service score is rated right above iFIT.
In the Health and Wellness industry, Peloton's Customer Service score is rated right above Colgate Palmolive, and is preceded by Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.6/5 |
![]() | WW (formally Weight Watchers) | 2.9/5 |
Peloton has a 4.8/5 stars for its overall company culture rated by their employees



Peloton scored a 31 for Net Promoter Score and a 76 for Employee Net Promoter Score. NPS gauges how likely a customer of Peloton would recommend the brand to a friend. ENPS measures how likely Peloton employees would recommend working at Peloton to a friend.
| 61% | Promoters |
|---|---|
| 9% | Passive |
| 30% | Detractors |
| 81% | Promoters |
|---|---|
| 14% | Passive |
| 5% | Detractors |
Peloton is ranked #2 in the Global Top 100 Brands. It ranks just behind Costco and just ahead of Chick-fil-A.
Peloton is ranked #1 in the Health and Wellness Industry. It ranks just ahead of Headspace.
| RANK | COMPANY | Location | |
|---|---|---|---|
1 | ![]() | Peloton | New York City, NY |
2 | ![]() | Headspace | Santa Monica, CA |
3 | ![]() | Glossier | New York City, NY |
4 | ![]() | Colgate Palmolive | New York City, NY |
5 | ![]() | Johnson & Johnson | New Brunswick, NJ |
6 | ![]() | Philips | Cambridge, MA |
7 | ![]() | CVS Health | Woonsocket, RI |