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adidas is

Ranked

#58

Global Top 100 Brands

Brand Page

adidas

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adidas

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adidas is ranked #21 in Top Brands for Millennials
Awards & Recognition

About adidas' Brand

Adidas is a global sports brand, manufacturing apparel, accessories and footwear for professional athletes involved in various sports. adidas’s brand is ranked #58 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of adidas. When compared to other organizations within the Fashion and Beauty industry, adidas is ranked #10. Among its major competitors, adidas is ranked in 2nd place for NPS while Nike is 1st, and PUMA is 3rd. Overall, adidas has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $5.62B

Brand at a Glance

85%

Customer Loyalty

4.3/5

Product Quality

4/5

Pricing

4.1/5

Customer Service

adidas CMO

Vicky L. Free

adidas Ranking

adidas NPS

adidas's Net Promoter Score (NPS) is a 41 with 61% Promoters, 19% Passives, and 20% Detractors. Net Promoter Score tracks whether adidas's customers would recommend using the product based on a scale of -100 to 100.

adidas Overall NPS

NPS

61%	Promoters
19%	Passives
20%	Detractors

adidas NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 41	Feb 2025	41
Mar 2025 41	Mar 2025	41
Apr 2025 41	Apr 2025	41
May 2025 41	May 2025	41
Jun 2025 41	Jun 2025	41
Jul 2025 41	Jul 2025	41
Aug 2025 41	Aug 2025	41
Sep 2025 41	Sep 2025	41
Oct 2025 41	Oct 2025	41
Nov 2025 42	Nov 2025	42
Dec 2025 42	Dec 2025	42
Jan 2026 42	Jan 2026	42

How Other Brands Compare

adidas is ranked second for NPS among its competitors. Nike and PUMA come in first and third, with Foot Locker coming in at #4. Among those competitors, it is the lowest valued company behind Nike.

	adidas	Nike	PUMA	Foot Locker
Global Ranking	#58	#6	#63	#100
NPS	41	48	36	24
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$5.62B	$222.95B	$15.21B	$5.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

adidas NPS by Gender

Male customers rated adidas's NPS 1 points higher than Female customers.

Male

adidas's NPS was rated 47 by Male customers on Comparably.

64%

Promoters

19%

Passives

17%

Detractors

Female

adidas's NPS was rated 46 by Female customers on Comparably.

63%

Promoters

20%

Passives

17%

Detractors

adidas NPS by Ethnicity

adidas's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 47	Caucasian	47
Hispanic or Latino 63	Hispanic or Latino	63
African American/Black 51	African American/Black	51
Asian or Pacific Islander 40	Asian or Pacific Islander	40
Native American 0	Native American	0
Other 49	Other	49

adidas NPS by Age

adidas's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

25%

15%

26-30

67%

15%

18%

31-35

72%

17%

11%

36-40

66%

14%

20%

41-45

71%

13%

16%

46-50

72%

14%

51-55

58%

18%

24%

56-60

52%

29%

19%

61-65

52%

16%

32%

66+

35%

12%

53%

adidas NPS by Usage

adidas's NPS was rated the highest by customers who have used adidas's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 12	Less than 1 Year	12
1 to 2 Years 46	1 to 2 Years	46
2 to 5 Years 43	2 to 5 Years	43
5 to 10 Years 51	5 to 10 Years	51
Over 10 Years 54	Over 10 Years	54

adidas NPS vs. Competitors

Compared to its competitors, adidas's NPS is rated right above PUMA, and is preceded by Nike.

COMPANY		NPS Score
	Nike	48
	adidas	41
	PUMA	36
	Under Armour	32
	Eastbay	25
	Foot Locker	24
	Callaway Golf	23
	Hanesbrands	9
	ASICS America	-4

adidas NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, adidas's NPS is rated right above Uniqlo, and is preceded by American Eagle Outfitters.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	adidas	41
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	34
	Gucci	31

adidas Customer Reviews

Out of the 303 adidas customer reviews 267 were positive and 36 were constructive. adidas customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

adidas Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of adidas users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

adidas Customer Loyalty Score by Gender

Male customers rated adidas's Customer Loyalty score 2% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of adidas.

Male

87%

Yes

Female

85%

Yes

adidas Customer Loyalty Score by Ethnicity

adidas's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of adidas.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

adidas Customer Loyalty Score by Age

adidas's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of adidas.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 85%	26-30	85%
31-35 90%	31-35	90%
36-40 88%	36-40	88%
41-45 90%	41-45	90%
46-50 88%	46-50	88%
51-55 91%	51-55	91%
56-60 80%	56-60	80%
61-65 86%	61-65	86%
66+ 84%	66+	84%

adidas Customer Loyalty Score by Usage

adidas's Customer Loyalty score was rated the highest by customers who have used adidas's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	67%
1 to 2 Years	86%
2 to 5 Years	83%
5 to 10 Years	86%
Over 10 Years	90%

adidas Customer Loyalty Score by Industry

adidas's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Security and Investigations industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	81%
Accounting	85%
Aerospace and Aviation	74%
Fashion and Beauty	84%
Architecture and Planning	88%
Arts and Entertainment	89%
Automotive and Transportation	100%
Banking and Financial Services	85%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	85%
Business Supplies and Equipment	85%
Chemicals	100%
Computer Hardware	100%
Construction	89%
Consulting	90%
Consumer Goods	90%
Consumer Services	93%
Education	86%
Events Services	100%
Government and Public Policy	78%
Healthcare, Hospitals and Medicine	84%
Hospitality	91%
Individual and Family Services	70%
Insurance	89%
International Trade and Development	70%
Legal	94%
Travel and Hospitality	70%
Logistics and Supply Chain	82%
Manufacturing and Machinery	89%
Marketing, Advertising and Research	74%
Mechanical, Civil or Industrial Engineering	90%
Media and Entertainment	82%
Military and Defense	100%
Non-Profit	100%
Energy and Manufacturing	55%
Professional Services	70%
Public Relations and Communications	100%
Real Estate	78%
Restaurants	100%
Retail	85%
Security and Investigations	40%
Sporting Goods	100%
Staffing and Recruiting	70%
Telecommunications	100%
Textiles	100%
Transportation	78%
Warehousing	100%
Wholesale	78%

adidas Customer Loyalty vs. Competitors

Compared to its competitors, adidas's Customer Loyalty score is rated right above Nike, and is preceded by Eastbay.

COMPANY		Customer Loyalty Score
	Eastbay	100%
	adidas	85%
	Nike	83%
	PUMA	82%
	Foot Locker	80%
	Hanesbrands	80%
	Under Armour	78%
	Callaway Golf	77%
	ASICS America	68%

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, adidas's Customer Loyalty score is rated right above Vans, and is preceded by American Eagle Outfitters.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	adidas	85%
	Vans	85%
	Nike	83%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Glossier	77%
	Gucci	76%

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adidas Product Quality

4.3/5

adidas has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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adidas Product Information

adidas’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Public Relations and Communications industry rated adidas's product the highest. Reviewers from the Chemicals industry rated adidas the lowest at 4.6.

Website: http://www.adidas-group.com

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

Hardware and Devices

Sports & Entertainment

Quick Insights into adidas Product Quality

adidas's Product Quality score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers ages 66+.

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Ranked adidas Product Quality the Highest

Public Relations and Communications	5
31-35	4.5
African American/Black	4.5

Ranked adidas Product Quality the Lowest

Native American	3.7
Staffing and Recruiting	3.1
66+	3

adidas Product Quality Score by Gender

Male customers rated adidas's Product Quality score 0.1 stars higher than Female customers.

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Male

4.4/5

Female

4.3/5

adidas Product Quality Score by Ethnicity

adidas's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of adidas.

Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 3.7	Native American	3.7
Other 4.3	Other	4.3

adidas Product Quality Score by Age

adidas's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 4.5	31-35	4.5
36-40 4.3	36-40	4.3
41-45 4.4	41-45	4.4
46-50 4.3	46-50	4.3
51-55 4.2	51-55	4.2
56-60 4.1	56-60	4.1
61-65 3.8	61-65	3.8
66+ 3	66+	3

adidas Product Quality Score by Usage

adidas's Product Quality score was rated the highest by customers who have used adidas's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.3
2 to 5 Years	4.3
5 to 10 Years	4.4
Over 10 Years	4.3

adidas Product Quality Score by Industry

adidas's Product Quality score was rated the highest by Public Relations and Communications industry customers, and the lowest by Staffing and Recruiting industry customers.

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Tech	4.3
Accounting	4.3
Aerospace and Aviation	4
Fashion and Beauty	4.2
Architecture and Planning	4
Arts and Entertainment	4.3
Automotive and Transportation	4.7
Banking and Financial Services	4.4
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.5
Business Supplies and Equipment	4.4
Chemicals	4.6
Computer Hardware	4.5
Construction	4.3
Consulting	4.4
Consumer Goods	4.5
Consumer Services	4.4
Education	4.4
Events Services	4.7
Government and Public Policy	4.4
Healthcare, Hospitals and Medicine	4.3
Hospitality	4.7
Individual and Family Services	4.1
Insurance	3.9
International Trade and Development	4.6
Legal	4.1
Travel and Hospitality	4.6
Logistics and Supply Chain	4
Manufacturing and Machinery	4.2
Marketing, Advertising and Research	4.4
Mechanical, Civil or Industrial Engineering	4.5
Media and Entertainment	4.6
Military and Defense	4.6
Non-Profit	4.1
Energy and Manufacturing	4.5
Professional Services	3.1
Public Relations and Communications	5
Real Estate	4.3
Restaurants	4.6
Retail	4.3
Security and Investigations	3.5
Sporting Goods	4.8
Staffing and Recruiting	3.1
Telecommunications	5
Textiles	4.6
Transportation	4.5
Warehousing	4.3
Wholesale	4.5

adidas Product Quality vs. Competitors

Compared to its competitors, adidas's Product Quality score is rated right above PUMA, and is preceded by Nike.

COMPANY		Product Quality Score
	Nike	4.3/5
	adidas	4.3/5
	PUMA	4.2/5
	Under Armour	4.1/5
	Callaway Golf	4/5
	Eastbay	4/5
	Foot Locker	3.7/5
	Hanesbrands	3.7/5
	ASICS America	3.1/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, adidas's Product Quality score is rated right above Nike, and is preceded by Uniqlo.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	adidas	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Crocs	4.1/5

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adidas Pricing

adidas ROI & Value For Money

4/5

adidas has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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adidas Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Professional Services industry think that they had the lowest ROI from adidas.

Quick Insights into adidas ROI

adidas's ROI score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Professional Services industry.

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Ranked adidas ROI the Highest

Transportation	4.9
41-45	4.4
African American/Black	4.2

Ranked adidas ROI the Lowest

Native American	3.4
66+	3.1
Professional Services	2.6

adidas ROI Score by Gender

Male customers rated adidas's ROI score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

adidas ROI Score by Ethnicity

adidas's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.4	Native American	3.4
Other 4.1	Other	4.1

adidas ROI Score by Age

adidas's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.1	26-30	4.1
31-35 4.2	31-35	4.2
36-40 4.1	36-40	4.1
41-45 4.4	41-45	4.4
46-50 4.1	46-50	4.1
51-55 3.9	51-55	3.9
56-60 3.8	56-60	3.8
61-65 3.7	61-65	3.7
66+ 3.1	66+	3.1

adidas ROI Score by Usage

adidas's ROI score was rated the highest by customers who have used adidas's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4
2 to 5 Years	4
5 to 10 Years	4.1
Over 10 Years	4.1

adidas ROI Score by Industry

adidas's ROI score was rated the highest by Transportation industry customers, and the lowest by Professional Services industry customers.

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Tech	4.1
Accounting	4.1
Aerospace and Aviation	3.5
Fashion and Beauty	4
Architecture and Planning	3.6
Arts and Entertainment	3.9
Automotive and Transportation	4.5
Banking and Financial Services	4.2
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.1
Business Supplies and Equipment	3.5
Chemicals	4.4
Computer Hardware	4.4
Construction	4.1
Consulting	4
Consumer Goods	4.3
Consumer Services	4.3
Education	4
Events Services	4.5
Government and Public Policy	4
Healthcare, Hospitals and Medicine	4
Hospitality	4.2
Individual and Family Services	4.1
Insurance	4
International Trade and Development	3.8
Legal	3.9
Travel and Hospitality	4.6
Logistics and Supply Chain	3.6
Manufacturing and Machinery	3.7
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4.4
Media and Entertainment	4
Military and Defense	3.9
Non-Profit	3.9
Energy and Manufacturing	3.9
Professional Services	2.6
Public Relations and Communications	4.3
Real Estate	4.3
Restaurants	4.6
Retail	4.2
Security and Investigations	3.6
Sporting Goods	4.7
Staffing and Recruiting	3.1
Telecommunications	4
Textiles	4.6
Transportation	4.9
Warehousing	4.2
Wholesale	4.2

adidas Pricing vs. Competitors

Compared to its competitors, adidas's ROI score is rated right above Nike, and is preceded by PUMA.

COMPANY		Pricing Score
	PUMA	4.1/5
	adidas	4/5
	Nike	3.9/5
	Under Armour	3.9/5
	Eastbay	3.7/5
	Hanesbrands	3.7/5
	Foot Locker	3.6/5
	Callaway Golf	3.6/5
	ASICS America	3/5

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, adidas's ROI score is rated right above Vans.

COMPANY		Pricing Score
	adidas	4/5
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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adidas Customer Satisfaction (CSAT)

adidas Customer Satisfaction (CSAT) Score

86 / 100

adidas has an overall Customer Satisfaction score of 86 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	50%
Satisfied	36%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	2%
Very Dissatisfied	6%

Very Satisfied

50%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into adidas Customer Satisfaction

adidas's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Government and Public Policy industry.

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Ranked adidas Customer Satisfaction the Highest

Biotech and Pharmaceuticals	100%
41-45	96%
African American/Black	93%

Ranked adidas Customer Satisfaction the Lowest

Native American	67%
66+	57%
Government and Public Policy	50%

adidas Customer Satisfaction Score by Gender

adidas's Customer Satisfaction score was rated 89 by both Female and Male customers on Comparably.

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89 / 100

Male

	Very Satisfied	53%
	Satisfied	36%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	5%

89 / 100

Female

	Very Satisfied	52%
	Satisfied	37%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	1%
	Very Dissatisfied	5%

adidas Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

adidas' Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	55%
Satisfied	29%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	8%

Very Satisfied

55%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

adidas' Customer Satisfaction (CSAT) score was rated 93% according to Hispanic or Latino users and customers.

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93 / 100

Very Satisfied	58%
Satisfied	35%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

58%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

adidas' Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.

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93 / 100

Very Satisfied	61%
Satisfied	32%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

61%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

adidas' Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100

Very Satisfied	42%
Satisfied	46%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	1%
Very Dissatisfied	3%

Very Satisfied

42%

Satisfied

46%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

adidas' Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.

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67 / 100

Very Satisfied	56%
Satisfied	11%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

56%

Satisfied

11%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

11%

CSAT according to Other

adidas' Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.

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88 / 100

Very Satisfied	48%
Satisfied	40%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	1%
Very Dissatisfied	6%

Very Satisfied

48%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

adidas Customer Satisfaction Score by Age

adidas's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of adidas.

100

Breakdown

Age

Score

18-25

90%

26-30

84%

31-35

95%

36-40

92%

41-45

96%

46-50

84%

51-55

81%

56-60

86%

61-65

63%

66+

57%

adidas Customer Satisfaction Score by Usage

adidas's Customer Satisfaction score was rated the highest by customers who have used adidas's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	84
1 to 2 Years	87
2 to 5 Years	86
5 to 10 Years	92
Over 10 Years	88

adidas Customer Satisfaction Score by Industry

adidas's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "adidas Customer Satisfaction Score by Industry",
	"text": "adidas's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
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			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 89,
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			"csatScore": 89,
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			"scoreClassName": "",
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			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 84,
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			"csatScore": 84,
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			"scoreClassName": "",
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			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 93,
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			"scoreClassName": "",
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		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 81,
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			"csatScore": 81,
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			"scoreClassName": "",
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		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 91,
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			"csatScore": 91,
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			"scoreClassName": "",
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		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
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		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 79,
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			"csatScore": 79,
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			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
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		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 97,
			"stars": 0,
			"csatScore": 97,
			"text": "adidas's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 97
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "adidas's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "adidas's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "adidas's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
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			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
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			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "adidas's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "adidas's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "adidas's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "adidas's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
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			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "adidas's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "adidas's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "adidas's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "adidas's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "adidas's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "adidas's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "adidas's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Sporting Goods",
			"groupId": 562,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "adidas's Customer Satisfaction score is  rated by Sporting Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "adidas's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Textiles",
			"groupId": 565,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Textiles customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "adidas's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "adidas's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	94
Accounting	89
Aerospace and Aviation	84
Fashion and Beauty	93
Architecture and Planning	81
Arts and Entertainment	91
Automotive and Transportation	50
Banking and Financial Services	79
Biotech and Pharmaceuticals	100
Business and Consumer Services	97
Business Supplies and Equipment	82
Chemicals	86
Computer Hardware	100
Construction	87
Consulting	100
Consumer Goods	100
Consumer Services	89
Education	93
Government and Public Policy	50
Healthcare, Hospitals and Medicine	96
Hospitality	82
Insurance	83
Legal	84
Travel and Hospitality	100
Logistics and Supply Chain	86
Manufacturing and Machinery	75
Marketing, Advertising and Research	80
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	80
Military and Defense	100
Non-Profit	100
Energy and Manufacturing	83
Professional Services	66
Real Estate	88
Restaurants	100
Retail	92
Sporting Goods	81
Staffing and Recruiting	66
Telecommunications	100
Textiles	100
Transportation	100
Warehousing	92
Wholesale	100

adidas Customer Satisfaction vs. Competitors

Compared to its competitors, adidas's Customer Satisfaction score is rated right above Nike, and is preceded by PUMA.

COMPANY		Customer Satisfaction (CSAT) Score
	Eastbay	100%
	PUMA	88%
	adidas	87%
	Nike	86%
	Under Armour	79%
	Foot Locker	73%
	Callaway Golf	69%
	Hanesbrands	63%
	ASICS America	56%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, adidas's Customer Satisfaction score is rated right above Nike, and is preceded by Uniqlo.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	adidas	87%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	82%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%

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adidas Customer Service

4.1/5

adidas has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About adidas's Customer Service

Address

Portland, OR 97217

Website

http://www.adidas-group.com

Phone Number

+1-800-982-9337

adidas's Social Links

Quick Insights into adidas Customer Service

adidas's Customer Service score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers from the Professional Services industry.

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Ranked adidas Customer Service the Highest

Public Relations and Communications	4.8
31-35	4.3
African American/Black	4.2

Ranked adidas Customer Service the Lowest

Native American	3.4
66+	2.9
Professional Services	2.6

adidas Customer Service Score by Gender

Male customers rated adidas's Customer Service score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

adidas Customer Service Score by Ethnicity

adidas's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.4	Native American	3.4
Other 4.1	Other	4.1

adidas Customer Service Score by Age

adidas's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 4.3	31-35	4.3
36-40 4	36-40	4
41-45 4.2	41-45	4.2
46-50 4.1	46-50	4.1
51-55 3.6	51-55	3.6
56-60 3.7	56-60	3.7
61-65 3.7	61-65	3.7
66+ 2.9	66+	2.9

adidas Customer Service Score by Usage

adidas's Customer Service score was rated the highest by customers who have used adidas's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	4.1
5 to 10 Years	4.1
Over 10 Years	4.1

adidas Customer Service Score by Industry

adidas's Customer Service score was rated the highest by Public Relations and Communications industry customers, and the lowest by Professional Services industry customers.

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Tech	4.2
Accounting	4.1
Aerospace and Aviation	3.8
Fashion and Beauty	3.8
Architecture and Planning	3.6
Arts and Entertainment	4
Automotive and Transportation	4.2
Banking and Financial Services	4.2
Biotech and Pharmaceuticals	4.5
Business and Consumer Services	4.2
Business Supplies and Equipment	3.8
Chemicals	4.2
Computer Hardware	4.4
Construction	4.1
Consulting	4
Consumer Goods	4.2
Consumer Services	4.4
Education	4.1
Events Services	4.7
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	4
Hospitality	3.9
Individual and Family Services	4
Insurance	3
International Trade and Development	3.5
Legal	4.1
Travel and Hospitality	4.6
Logistics and Supply Chain	3.8
Manufacturing and Machinery	3.8
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4.4
Media and Entertainment	3.7
Military and Defense	4
Non-Profit	4.1
Energy and Manufacturing	3.9
Professional Services	2.6
Public Relations and Communications	4.8
Real Estate	4.2
Restaurants	4.5
Retail	4.3
Security and Investigations	3.3
Sporting Goods	4.4
Staffing and Recruiting	3.1
Telecommunications	4.2
Textiles	4.5
Transportation	4
Warehousing	4.3
Wholesale	4.1

adidas Customer Service vs. Competitors

Compared to its competitors, adidas's Customer Service score is rated right above Under Armour, and is preceded by Nike.

COMPANY		Customer Service Score
	PUMA	4.1/5
	Nike	4.1/5
	adidas	4.1/5
	Under Armour	4/5
	Callaway Golf	3.7/5
	Foot Locker	3.6/5
	Hanesbrands	3.6/5
	Eastbay	3.5/5
	ASICS America	3.1/5

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, adidas's Customer Service score is rated right above Nike, and is preceded by Uniqlo.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	adidas	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Crocs	3.8/5

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adidas as an Employer

3.7/5

adidas has a 3.7/5 stars for its overall company culture rated by their employees

top

40%

CEO of adidas

Kasper Rorsted

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

adidas scored a 41 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of adidas would recommend the brand to a friend. ENPS measures how likely adidas employees would recommend working at adidas to a friend.

Net Promoter Score

NPS Score

61%	Promoters
19%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

45%	Promoters
18%	Passive
37%	Detractors

Global Ranking Snapshot

adidas is ranked #58 in the Global Top 100 Brands. It ranks just behind National Geographic and just ahead of SEPHORA.

RANK			INDUSTRY
56	Rooster Teeth	Jordan Levin	Media and Entertainment
57	National Geographic	Courteney Monroe	Media and Entertainment
58	adidas	Kasper Rorsted	Fashion and Beauty
59	SEPHORA	Jean-Andre Rougeot	Retail
60	HBO		Media and Entertainment
61	Mars	Grant Reid	Food and Beverages
62	American Express	Stephen Squeri	Banking and Financial Services

Fashion and Beauty Ranking Snapshot

adidas is ranked #10 in the Fashion and Beauty Industry. It ranks just behind Tiffany & Co and just ahead of SEPHORA.

RANK		Location
8	Gucci	Florence
9	Tiffany & Co	New York City, NY
10	adidas	Portland, OR
11	SEPHORA	San Francisco, CA
12	PUMA	Herzogenaurach
13	Versace	Austin
14	MAC Cosmetics	New York City, NY

adidas is ranked #21 in Top Brands for MillennialsAwards & Recognition

Awards & Recognition

About adidas' Brand

Brand at a Glance

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adidas Ranking

adidas NPS

adidas Overall NPS

adidas NPS Trend

How Other Brands Compare

What is NPS

adidas NPS by Gender

Male

Female

adidas NPS by Ethnicity

adidas NPS by Age

adidas NPS by Usage

adidas NPS vs. Competitors

adidas NPS vs Companies in Fashion and Beauty

adidas Customer Reviews

adidas Customer Loyalty

adidas Customer Loyalty Score by Gender

adidas Customer Loyalty Score by Ethnicity

adidas Customer Loyalty Score by Age

adidas Customer Loyalty Score by Usage

adidas Customer Loyalty Score by Industry

adidas Customer Loyalty vs. Competitors

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Customer Loyalty for Other Fashion and Beauty Brands

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adidas Product Quality

adidas Product Information

Industry

Quick Insights into adidas Product Quality

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adidas Product Quality Score by Gender

Male

Female

adidas Product Quality Score by Ethnicity

adidas Product Quality Score by Age

adidas Product Quality Score by Usage

adidas Product Quality Score by Industry

adidas Product Quality vs. Competitors

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Product Quality for Other Fashion and Beauty Brands

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adidas Pricing

adidas ROI & Value For Money

adidas Pricing Plans

Quick Insights into adidas ROI

Ranked adidas ROI the Highest

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adidas ROI Score by Gender

Male

Female

adidas ROI Score by Ethnicity

adidas ROI Score by Age

adidas ROI Score by Usage

adidas ROI Score by Industry

adidas Pricing vs. Competitors

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ROI for Other Fashion and Beauty Brands

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adidas Customer Satisfaction (CSAT)

adidas Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into adidas Customer Satisfaction

Ranked adidas Customer Satisfaction the Highest

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adidas Customer Satisfaction Score by Gender

adidas Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

adidas Customer Satisfaction Score by Age

adidas Customer Satisfaction Score by Usage

adidas is ranked #21 in Top Brands for Millennials
Awards & Recognition