53
NPS
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Armani is ranked #44 in Fashion and Beauty Brands
Armani is ranked #44 in Fashion and Beauty Brands
About Armani's Brand
Armani best known for revolutionizing fashion with unstructured jacket in the Eightie. Armani’s brand is ranked #362 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Armani. When compared to other organizations within the Fashion and Beauty industry, Armani is ranked #44. Among its major competitors, Armani is ranked in 2nd place for NPS while Salvatore Ferragamo is 1st, and HUGO BOSS Fashions Inc is 3rd.Their current valuation is $2.55B
Brand at a Glance
82%
Customer Loyalty
4.5/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Armani Ranking
- #44 in Fashion and Beauty
- #1 / 4 of its competitors
Armani NPS
Armani's Net Promoter Score (NPS) is a 53 with 67% Promoters, 19% Passives, and 14% Detractors. Net Promoter Score tracks whether Armani's customers would recommend using the product based on a scale of -100 to 100.
Armani Overall NPS
| 67% | Promoters |
|---|---|
| 19% | Passives |
| 14% | Detractors |
Armani NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 51 | Feb 2024 | 51 |
Mar 2024 51 | Mar 2024 | 51 |
Jun 2024 51 | Jun 2024 | 51 |
Jul 2024 51 | Jul 2024 | 51 |
Aug 2024 51 | Aug 2024 | 51 |
Sep 2024 52 | Sep 2024 | 52 |
Jan 2025 51 | Jan 2025 | 51 |
Feb 2025 51 | Feb 2025 | 51 |
Mar 2025 51 | Mar 2025 | 51 |
Jun 2025 51 | Jun 2025 | 51 |
Mar 2026 53 | Mar 2026 | 53 |
Apr 2026 53 | Apr 2026 | 53 |
How Other Brands Compare
Armani is ranked first for NPS among its competitors. CHANEL and Versace come in second and third, with Gucci coming in at #4. Among those competitors, it is the most valued company behind Versace.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Armani NPS by Gender
Male customers rated Armani's NPS 13 points higher than Female customers.
Male
71
Armani's NPS was rated 71 by Male customers on Comparably.
79%
Promoters
13%
Passives
8%
Detractors
Female
58
Armani's NPS was rated 58 by Female customers on Comparably.
75%
Promoters
8%
Passives
17%
Detractors
Armani NPS by Ethnicity
Armani's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 79 | Caucasian | 79 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 73 | Asian or Pacific Islander | 73 |
Other 50 | Other | 50 |
Armani NPS by Age
Armani's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Armani NPS by Usage
Armani's NPS was rated the highest by customers who have used Armani's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 61 | Less than 1 Year | 61 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 56 | 5 to 10 Years | 56 |
Over 10 Years 76 | Over 10 Years | 76 |
Armani NPS vs. Competitors
Compared to its competitors, Armani's NPS is rated right above HUGO BOSS Fashions Inc, and is preceded by Salvatore Ferragamo.
| COMPANY | NPS Score | |
|---|---|---|
 | Salvatore Ferragamo | 100 |
 | Armani | 53 |
 | HUGO BOSS Fashions Inc | 43 |
 | CHANEL | 39 |
 | Versace | 37 |
 | Burberry | 33 |
 | Gucci | 31 |
 | Calvin Klein | 30 |
 | Suominen | N/A |
Armani Customer Reviews
Out of the 12 Armani customer reviews 12 were positive and 0 were constructive. Armani customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Armani Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Armani users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Armani Customer Loyalty Score by Gender
Female customers rated Armani's Customer Loyalty score 10% higher than Male customers.
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Male
83%
Yes
Female
93%
Yes
Armani Customer Loyalty Score by Ethnicity
Armani's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
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87
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
92
out of 100
Asian or Pacific Islander
87
out of 100
Other
Armani Customer Loyalty Score by Age
Armani's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 88% | 18-25 | 88% |
26-30 89% | 26-30 | 89% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 55% | 46-50 | 55% |
51-55 82% | 51-55 | 82% |
Armani Customer Loyalty Score by Usage
Armani's Customer Loyalty score was rated the highest by customers who have used Armani's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Armani Customer Loyalty Score by Industry
Armani's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Armani Customer Loyalty vs. Competitors
Compared to its competitors, Armani's Customer Loyalty score is rated right above CHANEL.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Armani | 82% |
| CHANEL | 79% |
| Versace | 77% |
| Calvin Klein | 77% |
| Gucci | 76% |
| Burberry | 75% |
| Salvatore Ferragamo | 73% |
| HUGO BOSS Fashions Inc | 68% |
| Suominen | N/A |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Armani's Customer Loyalty score is rated right above Uniqlo, and is preceded by Nike.
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Armani Product Quality
4.5/5
Armani has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Armani Product Information
Armani’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Armani's product the highest. Reviewers from the Fashion and Beauty industry rated Armani the lowest at 4.2.
- Website
- http://www.armani.com
- Company Size
- 1,001-5,000 Employees
Industry
Fashion and Beauty
Quick Insights into Armani Product Quality
Armani's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
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Ranked Armani Product Quality the Highest
Ranked Armani Product Quality the Lowest
Armani Product Quality Score by Gender
Female customers rated Armani's Product Quality score 0.2 stars higher than Male customers.
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Male
4.4/5
Female
4.6/5
Armani Product Quality Score by Ethnicity
Armani's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.4 | Other | 4.4 |
Armani Product Quality Score by Age
Armani's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.8 | 36-40 | 4.8 |
41-45 5 | 41-45 | 5 |
46-50 2.9 | 46-50 | 2.9 |
51-55 4.5 | 51-55 | 4.5 |
Armani Product Quality Score by Usage
Armani's Product Quality score was rated the highest by customers who have used Armani's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Armani Product Quality Score by Industry
Armani's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.
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Armani Product Quality vs. Competitors
Compared to its competitors, Armani's Product Quality score is rated right above Salvatore Ferragamo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Armani | 4.5/5 |
| Salvatore Ferragamo | 4.2/5 |
| CHANEL | 4.2/5 |
| Burberry | 4.2/5 |
| Versace | 4.2/5 |
| Gucci | 4.2/5 |
| Calvin Klein | 4.2/5 |
| HUGO BOSS Fashions Inc | 4/5 |
| Suominen | N/A |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Armani's Product Quality score is rated right above Uniqlo.
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Armani Pricing
Armani ROI & Value For Money
4.2/5
Armani has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Armani Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Armani.
Quick Insights into Armani ROI
Armani's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
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Ranked Armani ROI the Highest
Ranked Armani ROI the Lowest
Armani ROI Score by Gender
Female customers rated Armani's ROI score 0.2 stars higher than Male customers.
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Male
4.3/5
Female
4.5/5
Armani ROI Score by Ethnicity
Armani's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.4 | Other | 4.4 |
Armani ROI Score by Age
Armani's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.3 | 36-40 | 4.3 |
41-45 5 | 41-45 | 5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.5 | 51-55 | 4.5 |
Armani ROI Score by Usage
Armani's ROI score was rated the highest by customers who have used Armani's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Armani ROI Score by Industry
Armani's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.
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Armani Pricing vs. Competitors
Compared to its competitors, Armani's ROI score is rated right above Salvatore Ferragamo.
| COMPANY | Pricing Score | |
|---|---|---|
| Armani | 4.2/5 |
| Salvatore Ferragamo | 4.1/5 |
| CHANEL | 3.9/5 |
| Burberry | 3.9/5 |
| Versace | 3.9/5 |
| Calvin Klein | 3.9/5 |
| Gucci | 3.8/5 |
| HUGO BOSS Fashions Inc | 3.6/5 |
| Suominen | N/A |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Armani's ROI score is rated right above Vans.
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Armani Customer Satisfaction (CSAT)
Armani Customer Satisfaction (CSAT) Score
88 / 100
Armani has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Very Satisfied
63%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Armani Customer Satisfaction
Armani's Customer Satisfaction score was rated highest by customers who have used Armani's products/services for 1 to 2 Years, and rated lowest by customers who have used Armani's products/services for Less than 1 Year.
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Ranked Armani Customer Satisfaction the Highest
Ranked Armani Customer Satisfaction the Lowest
Armani Customer Satisfaction Score by Gender
Female customers rated Armani's Customer Satisfaction score 2 points higher than Male customers.
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92 / 100
MaleVery Satisfied | 88% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
94 / 100
FemaleVery Satisfied | 76% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 0% |
Armani Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Armani's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
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85 / 100
Very Satisfied
77%
Satisfied
8%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Armani's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
83%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Armani's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Armani's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
89%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Armani's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
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92 / 100
Very Satisfied
75%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
0%
Armani Customer Satisfaction Score by Age
Armani's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 75% |
Armani Customer Satisfaction Score by Usage
Armani's Customer Satisfaction score was rated the highest by customers who have used Armani's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Armani Customer Satisfaction Score by Industry
Armani's Customer Satisfaction score was rated 100 points by both Accounting and Tech industry customers.
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}Armani Customer Satisfaction vs. Competitors
Compared to its competitors, Armani's Customer Satisfaction score is rated right above HUGO BOSS Fashions Inc.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Armani | 88% |
| HUGO BOSS Fashions Inc | 85% |
| Burberry | 82% |
| Versace | 81% |
| CHANEL | 80% |
| Calvin Klein | 80% |
| Gucci | 79% |
| Salvatore Ferragamo | 50% |
| Suominen | 0% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Armani's Customer Satisfaction score is rated right above Uniqlo.
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Armani Customer Service
4.3/5
Armani has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Armani's Customer Service
Address
New York City, NY
Website
http://www.armani.com
Quick Insights into Armani Customer Service
Armani's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 46-50.
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Ranked Armani Customer Service the Highest
Ranked Armani Customer Service the Lowest
Armani Customer Service Score by Gender
Female customers rated Armani's Customer Service score 0.3 stars higher than Male customers.
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Male
4.2/5
Female
4.5/5
Armani Customer Service Score by Ethnicity
Armani's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.3 | Other | 4.3 |
Armani Customer Service Score by Age
Armani's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20
40
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.9 | 41-45 | 4.9 |
46-50 3 | 46-50 | 3 |
51-55 4 | 51-55 | 4 |
Armani Customer Service Score by Usage
Armani's Customer Service score was rated the highest by customers who have used Armani's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Armani Customer Service Score by Industry
Armani's Customer Service score was rated the highest by Tech industry customers, and the lowest by Fashion and Beauty industry customers.
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Armani Customer Service vs. Competitors
Compared to its competitors, Armani's Customer Service score is rated right above Salvatore Ferragamo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Armani | 4.3/5 |
| Salvatore Ferragamo | 4.1/5 |
| CHANEL | 4.1/5 |
| Burberry | 4.1/5 |
| HUGO BOSS Fashions Inc | 4/5 |
| Versace | 4/5 |
| Gucci | 4/5 |
| Calvin Klein | 4/5 |
| Suominen | N/A |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Armani's Customer Service score is rated right above Glossier.
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Armani as an Employer
4.1/5
Armani has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Armani scored a 53 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Armani would recommend the brand to a friend. ENPS measures how likely Armani employees would recommend working at Armani to a friend.
Net Promoter Score
53
NPS Score
| 67% | Promoters |
|---|---|
| 19% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 51% | Promoters |
|---|---|
| 13% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
Armani is ranked #362 in the Global Top 100 Brands. It ranks just behind TOMS Shoes and just ahead of Concentrix.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
360 |  | Berkshire Hathaway |  | Warren Buffett | Banking and Financial Services |
361 |  | TOMS Shoes |  | Magnus Wedhammar | Fashion and Beauty |
362 | | Armani | | Giorgio Armani | Fashion and Beauty |
363 |  | Concentrix |  | Chris Caldwell | Business and Consumer Services |
364 |  | Schneider Electric |  | Olivier Blum | Energy and Manufacturing |
365 |  | GUESS |  | Victor Herrero | Fashion and Beauty |
366 |  | Blizzard Entertainment |  | Mike Ybarra | Media and Entertainment |
Fashion and Beauty Ranking Snapshot
Armani is ranked #44 in the Fashion and Beauty Industry. It ranks just behind TOMS Shoes and just ahead of GUESS.
| RANK | COMPANY | Location | |
|---|---|---|---|
42 | | Burberry | |
43 | | TOMS Shoes | Los Angeles, CA |
44 | | Armani | New York City, NY |
45 | | GUESS | Los Angeles, CA |
46 |  | Marc Jacobs | New York City, NY |
47 |  | Tory Burch | New York City, NY |
48 |  | Athleta | San Francisco, CA |
