
TOMS is a lifestyle brand with giving at its core. Grounded in One for One, every purchase has a purpose. TOMS Shoes’s brand is ranked #361 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of TOMS Shoes. When compared to other organizations within the Fashion and Beauty industry, TOMS Shoes is ranked #43. Among its major competitors, TOMS Shoes is ranked in 2nd place for NPS while Farfetch is 1st, and Steve Madden is 3rd.
TOMS Shoes's Net Promoter Score (NPS) is a 20 with 49% Promoters, 22% Passives, and 29% Detractors. Net Promoter Score tracks whether TOMS Shoes's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 22% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 20 | Nov 2024 | 20 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 19 | Feb 2025 | 19 |
Mar 2025 19 | Mar 2025 | 19 |
Apr 2025 21 | Apr 2025 | 21 |
May 2025 19 | May 2025 | 19 |
Jun 2025 19 | Jun 2025 | 19 |
Jul 2025 19 | Jul 2025 | 19 |
Oct 2025 19 | Oct 2025 | 19 |
Jan 2026 19 | Jan 2026 | 19 |
Feb 2026 19 | Feb 2026 | 19 |
Apr 2026 18 | Apr 2026 | 18 |
TOMS Shoes is ranked second for NPS among its competitors. Farfetch and Steve Madden come in first and third, with OpticsPlanet coming in at #4.
![]() TOMS Shoes | ![]() Steve Madden | ![]() Farfetch | ![]() OpticsPlanet | |
| Global Ranking | #361 | #249 | #780 | #- |
| NPS | 20 | 19 | 37 | -60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $2.33B | $4.62B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated TOMS Shoes's NPS 32 points higher than Female customers.
TOMS Shoes's NPS was rated 31 by Male customers on Comparably.
TOMS Shoes's NPS was rated -1 by Female customers on Comparably.
TOMS Shoes's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
Hispanic or Latino 31 | Hispanic or Latino | 31 |
African American/Black 43 | African American/Black | 43 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -28 | Other | -28 |
TOMS Shoes's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
TOMS Shoes's NPS was rated the highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years -9 | 5 to 10 Years | -9 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, TOMS Shoes's NPS is rated right above Steve Madden, and is preceded by Farfetch.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Farfetch | 37 |
![]() | TOMS Shoes | 20 |
![]() | Steve Madden | 19 |
![]() | Firsthand | N/A |
![]() | OpticsPlanet | -60 |
In the Fashion and Beauty industry, TOMS Shoes's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 35 |
![]() | Gucci | 31 |
![]() | TOMS Shoes | 20 |
Out of the 11 TOMS Shoes customer reviews 9 were positive and 2 were constructive. TOMS Shoes customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of TOMS Shoes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated TOMS Shoes's Customer Loyalty score 19% higher than Female customers.
TOMS Shoes's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
TOMS Shoes's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 45% | 18-25 | 45% |
26-30 85% | 26-30 | 85% |
31-35 55% | 31-35 | 55% |
36-40 70% | 36-40 | 70% |
41-45 55% | 41-45 | 55% |
56-60 70% | 56-60 | 70% |
TOMS Shoes's Customer Loyalty score was rated the highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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TOMS Shoes's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, TOMS Shoes's Customer Loyalty score is rated right above OpticsPlanet, and is preceded by Steve Madden.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Farfetch | 79% |
![]() | Steve Madden | 78% |
![]() | TOMS Shoes | 68% |
![]() | OpticsPlanet | 68% |
![]() | Firsthand | N/A |
In the Fashion and Beauty industry, TOMS Shoes's Customer Loyalty score is rated right below Gucci.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
![]() | TOMS Shoes | 68% |
TOMS Shoes has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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TOMS Shoes’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TOMS Shoes's product the highest. Reviewers from the Architecture and Planning industry rated TOMS Shoes the lowest at 2.3.
TOMS Shoes's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated TOMS Shoes's Product Quality score 0.5 stars higher than Female customers.
TOMS Shoes's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.5 | Other | 3.5 |
TOMS Shoes's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.2 | 31-35 | 4.2 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3 | 41-45 | 3 |
56-60 4.6 | 56-60 | 4.6 |
TOMS Shoes's Product Quality score was rated the highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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TOMS Shoes's Product Quality score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, TOMS Shoes's Product Quality score is rated right above Steve Madden, and is preceded by Farfetch.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Farfetch | 4.1/5 |
![]() | TOMS Shoes | 3.9/5 |
![]() | Steve Madden | 3.8/5 |
![]() | OpticsPlanet | 2.1/5 |
![]() | Firsthand | N/A |
In the Fashion and Beauty industry, TOMS Shoes's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | TOMS Shoes | 3.9/5 |
TOMS Shoes has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Architecture and Planning industry think that they had the lowest ROI from TOMS Shoes.
TOMS Shoes's ROI score was rated highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated TOMS Shoes's ROI score 0.6 stars higher than Male customers.
TOMS Shoes's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.5 | Other | 2.5 |
TOMS Shoes's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.2 | 41-45 | 2.2 |
56-60 3.5 | 56-60 | 3.5 |
TOMS Shoes's ROI score was rated the highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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TOMS Shoes's ROI score was rated the highest by Education industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, TOMS Shoes's ROI score is rated right above OpticsPlanet, and is preceded by Steve Madden.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Farfetch | 3.8/5 |
![]() | Steve Madden | 3.6/5 |
![]() | TOMS Shoes | 3.5/5 |
![]() | OpticsPlanet | 2.4/5 |
![]() | Firsthand | N/A |
In the Fashion and Beauty industry, TOMS Shoes's ROI score is rated right below Crocs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | TOMS Shoes | 3.5/5 |
TOMS Shoes has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TOMS Shoes's Customer Satisfaction score was rated highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated TOMS Shoes's Customer Satisfaction score 8 points higher than Female customers.
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 7% | |
Very Dissatisfied | 8% |
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 3% | |
Very Dissatisfied | 11% |
TOMS Shoes' Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
TOMS Shoes' Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
TOMS Shoes' Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
TOMS Shoes' Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
TOMS Shoes' Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.
TOMS Shoes's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 56-60 | 67% |
TOMS Shoes's Customer Satisfaction score was rated the highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
TOMS Shoes's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, TOMS Shoes's Customer Satisfaction score is rated right above Steve Madden, and is preceded by Farfetch.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Farfetch | 80% |
![]() | TOMS Shoes | 78% |
![]() | Steve Madden | 75% |
![]() | OpticsPlanet | 21% |
![]() | Firsthand | 0% |
In the Fashion and Beauty industry, TOMS Shoes's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 81% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | TOMS Shoes | 78% |
TOMS Shoes has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock TOMS Shoes' overall Customer Service score rated by its users and customers.
5405 Jandy Pl, Los Angeles, CA 90066
https://www.toms.com
(800) 975-8667
TOMS Shoes's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated TOMS Shoes's Customer Service score 0.5 stars higher than Male customers.
TOMS Shoes's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.8 | Other | 2.8 |
TOMS Shoes's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3 | 41-45 | 3 |
56-60 3.5 | 56-60 | 3.5 |
TOMS Shoes's Customer Service score was rated the highest by customers who have used TOMS Shoes's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
TOMS Shoes's Customer Service score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, TOMS Shoes's Customer Service score is rated right above Steve Madden, and is preceded by Farfetch.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Farfetch | 3.9/5 |
![]() | TOMS Shoes | 3.7/5 |
![]() | Steve Madden | 3.6/5 |
![]() | OpticsPlanet | 1.7/5 |
![]() | Firsthand | N/A |
In the Fashion and Beauty industry, TOMS Shoes's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.9/5 |
![]() | TOMS Shoes | 3.7/5 |
TOMS Shoes has a 4.5/5 stars for its overall company culture rated by their employees

TOMS Shoes scored a 20 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of TOMS Shoes would recommend the brand to a friend. ENPS measures how likely TOMS Shoes employees would recommend working at TOMS Shoes to a friend.
| 49% | Promoters |
|---|---|
| 22% | Passive |
| 29% | Detractors |
| 59% | Promoters |
|---|---|
| 12% | Passive |
| 29% | Detractors |
TOMS Shoes is ranked #361 in the Global Top 100 Brands. It ranks just behind Berkshire Hathaway and just ahead of Armani.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
359 | ![]() | Burberry | ![]() | Marco Gobbetti | Fashion and Beauty |
360 | ![]() | Berkshire Hathaway | ![]() | Warren Buffett | Banking and Financial Services |
361 | ![]() | TOMS Shoes | ![]() | Magnus Wedhammar | Fashion and Beauty |
362 | ![]() | Armani | ![]() | Giorgio Armani | Fashion and Beauty |
363 | ![]() | Concentrix | ![]() | Chris Caldwell | Business and Consumer Services |
364 | ![]() | Schneider Electric | ![]() | Olivier Blum | Energy and Manufacturing |
365 | ![]() | GUESS | ![]() | Victor Herrero | Fashion and Beauty |
TOMS Shoes is ranked #43 in the Fashion and Beauty Industry. It ranks just behind Burberry and just ahead of Armani.
| RANK | COMPANY | Location | |
|---|---|---|---|
41 | ![]() | Urban Outfitters | |
42 | ![]() | Burberry | |
43 | ![]() | TOMS Shoes | Los Angeles, CA |
44 | ![]() | Armani | New York City, NY |
45 | ![]() | GUESS | Los Angeles, CA |
46 | ![]() | Marc Jacobs | New York City, NY |
47 | ![]() | Tory Burch | New York City, NY |