
We reimagine the way the world moves for the better. Uber’s brand is ranked #90 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Uber. When compared to other organizations within the Travel and Hospitality industry, Uber is ranked #12. Among its major competitors, Uber is ranked in 2nd place for NPS while Grab is 1st, and Turo is 3rd. Overall, Uber has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $107.19B
Uber's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether Uber's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 23% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 24 | Dec 2024 | 24 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 23 | Jul 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Jan 2026 23 | Jan 2026 | 23 |
Uber is ranked second for NPS among its competitors. Grab and Turo come in first and third, with Lyft coming in at #4. Among those competitors, it is the most valued company.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Uber's NPS 5 points higher than Female customers.
Uber's NPS was rated 24 by Male customers on Comparably.
Uber's NPS was rated 19 by Female customers on Comparably.
Uber's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Hispanic or Latino 6 | Hispanic or Latino | 6 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 28 | Other | 28 |
Uber's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Uber's NPS was rated the highest by customers who have used Uber's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 29 | 2 to 5 Years | 29 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 0 | Over 10 Years | 0 |
In the Travel and Hospitality industry, Uber's NPS is rated right above Chipotle, and is preceded by Airbnb.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | Ritz-Carlton | 38 |
![]() | Starbucks | 30 |
![]() | Airbnb | 24 |
![]() | Uber | 23 |
![]() | Chipotle | 16 |
![]() | Dunkin' | 12 |
Out of the 12 Uber customer reviews 7 were positive and 5 were constructive. Uber customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Uber users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Uber's Customer Loyalty score 5% higher than Female customers.
Uber's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Uber's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 89% | 26-30 | 89% |
31-35 80% | 31-35 | 80% |
36-40 74% | 36-40 | 74% |
41-45 87% | 41-45 | 87% |
46-50 82% | 46-50 | 82% |
51-55 78% | 51-55 | 78% |
61-65 70% | 61-65 | 70% |
Uber's Customer Loyalty score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Uber's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Uber's Customer Loyalty score is rated right above Lyft, and is preceded by Grab.
In the Travel and Hospitality industry, Uber's Customer Loyalty score is rated right above Chipotle, and is preceded by Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 83% |
![]() | Dunkin' | 80% |
![]() | Ritz-Carlton | 80% |
![]() | Starbucks | 78% |
![]() | Uber | 76% |
![]() | Chipotle | 76% |
![]() | Airbnb | 76% |
Uber has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Uber’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Uber's product the highest. Reviewers from the Accounting industry rated Uber the lowest at 3.9.
Uber's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Uber's Product Quality score 0.1 stars higher than Female customers.
Uber's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.2 | Other | 4.2 |
Uber's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3 | 46-50 | 3 |
51-55 2.9 | 51-55 | 2.9 |
61-65 3.8 | 61-65 | 3.8 |
Uber's Product Quality score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Uber's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Uber's Product Quality score is rated right above Turo, and is preceded by Grab.
In the Travel and Hospitality industry, Uber's Product Quality score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Uber | 3.9/5 |
![]() | Chipotle | 3.8/5 |
![]() | Airbnb | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
Uber has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Uber.
Uber's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Uber's ROI score 0.2 stars higher than Female customers.
Uber's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Uber's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.7 | 51-55 | 2.7 |
61-65 4.5 | 61-65 | 4.5 |
Uber's ROI score was rated the highest by customers who have used Uber's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Uber's ROI score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Uber's ROI score is rated right above Turo, and is preceded by Grab.
In the Travel and Hospitality industry, Uber's ROI score is rated right above Starbucks, and is preceded by Ritz-Carlton.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Southwest Airlines | 4/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | Ritz-Carlton | 3.8/5 |
![]() | Uber | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Uber has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Uber's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Uber's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 6% | |
Very Dissatisfied | 20% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 42% |
Uber's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
Uber's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
Uber's Customer Satisfaction (CSAT) score was rated 42% according to African American/Black users and customers.
Uber's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Uber's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.
Uber's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 87% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 38% | |||||||||||||||
| 51-55 | 0% |
Uber's Customer Satisfaction score was rated the highest by customers who have used Uber's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Uber's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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}Compared to its competitors, Uber's Customer Satisfaction score is rated right above Turo, and is preceded by Grab.
In the Travel and Hospitality industry, Uber's Customer Satisfaction score is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Starbucks | 84% |
![]() | Southwest Airlines | 81% |
![]() | Delta Air Lines | 79% |
![]() | Ritz-Carlton | 78% |
![]() | Uber | 73% |
![]() | Airbnb | 72% |
![]() | Dunkin' | 65% |
![]() | Chipotle | 62% |
Uber has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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1455 3rd St, San Francisco, CA 94105
https://www.uber.com
Uber's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Uber's Customer Service score 0.4 stars higher than Female customers.
Uber's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Uber's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.4 | 51-55 | 2.4 |
61-65 3.5 | 61-65 | 3.5 |
Uber's Customer Service score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Uber's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Uber's Customer Service score is rated right above Turo, and is preceded by Grab.
In the Travel and Hospitality industry, Uber's Customer Service score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Uber | 3.7/5 |
![]() | Chipotle | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Uber has a 4.7/5 stars for its overall company culture rated by their employees






Uber scored a 23 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Uber would recommend the brand to a friend. ENPS measures how likely Uber employees would recommend working at Uber to a friend.
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
| 60% | Promoters |
|---|---|
| 24% | Passive |
| 16% | Detractors |
Uber is ranked #90 in the Global Top 100 Brands. It ranks just behind Johnson & Johnson and just ahead of Twitter.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
88 | ![]() | Mastercard | ![]() | Michael Miebach | Banking and Financial Services |
89 | ![]() | Johnson & Johnson | ![]() | Joaquin Duato | Consumer Goods |
90 | ![]() | Uber | ![]() | Dara Khosrowshahi | Travel and Hospitality |
91 | ![]() | ![]() | Elon Musk | Tech | |
92 | ![]() | Procter & Gamble | ![]() | David Taylor | Consumer Goods |
93 | ![]() | 7-Eleven | ![]() | Joseph M. DePinto | Retail |
94 | ![]() | Coinbase | ![]() | Brian Armstrong | Tech |
Uber is ranked #12 in the Travel and Hospitality Industry. It ranks just behind Baskin Robbins and just ahead of Domino's Pizza.
| RANK | COMPANY | Location | |
|---|---|---|---|
10 | ![]() | Hilton | Mclean, VA |
11 | ![]() | Baskin Robbins | Canton, MA |
12 | ![]() | Uber | San Francisco, CA |
13 | ![]() | Domino's Pizza | Ann Arbor, MI |
14 | ![]() | Six Flags | Grand Prairie, TX |
15 | ![]() | American Airlines | Fort Worth, TX |
16 | ![]() | JetBlue Airways | Long Island City, NY |