23
NPS
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Uber is ranked #10 in Top Brands for MillennialsAwards & Recognition
Uber is ranked #10 in Top Brands for Millennials
Awards & Recognition
About Uber's Brand
We reimagine the way the world moves for the better. Uber’s brand is ranked #90 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Uber. When compared to other organizations within the Travel and Hospitality industry, Uber is ranked #12. Among its major competitors, Uber is ranked in 2nd place for NPS while Grab is 1st, and Turo is 3rd. Overall, Uber has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $107.19B
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Uber CMO
Uber Ranking
- #90 / 100 in Global Best Brands
- #10 in Top Brands for Millennials
- #12 in Travel and Hospitality
- #2 / 4 of its competitors
Uber NPS
Uber's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether Uber's customers would recommend using the product based on a scale of -100 to 100.
Uber Overall NPS
| 50% | Promoters |
|---|---|
| 23% | Passives |
| 27% | Detractors |
Uber NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 24 | Dec 2024 | 24 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 23 | Jul 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Jan 2026 23 | Jan 2026 | 23 |
How Other Brands Compare
Uber is ranked second for NPS among its competitors. Grab and Turo come in first and third, with Lyft coming in at #4. Among those competitors, it is the most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Uber NPS by Gender
Male customers rated Uber's NPS 5 points higher than Female customers.
Male
24
Uber's NPS was rated 24 by Male customers on Comparably.
50%
Promoters
24%
Passives
26%
Detractors
Female
19
Uber's NPS was rated 19 by Female customers on Comparably.
46%
Promoters
27%
Passives
27%
Detractors
Uber NPS by Ethnicity
Uber's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Hispanic or Latino 6 | Hispanic or Latino | 6 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 28 | Other | 28 |
Uber NPS by Age
Uber's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Uber NPS by Usage
Uber's NPS was rated the highest by customers who have used Uber's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 29 | 2 to 5 Years | 29 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 0 | Over 10 Years | 0 |
Uber NPS vs Companies in Travel and Hospitality
In the Travel and Hospitality industry, Uber's NPS is rated right above Chipotle, and is preceded by Airbnb.
| COMPANY | NPS Score | |
|---|---|---|
 | In-N-Out Burger | 63 |
 | Southwest Airlines | 47 |
 | Delta Air Lines | 43 |
 | Ritz-Carlton | 38 |
 | Starbucks | 30 |
 | Airbnb | 24 |
 | Uber | 23 |
 | Chipotle | 16 |
 | Dunkin' | 12 |
Uber Customer Reviews
Out of the 12 Uber customer reviews 7 were positive and 5 were constructive. Uber customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Uber Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Uber users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Uber Customer Loyalty Score by Gender
Male customers rated Uber's Customer Loyalty score 5% higher than Female customers.
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Male
81%
Yes
Female
76%
Yes
Uber Customer Loyalty Score by Ethnicity
Uber's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Uber.
52
out of 100
Caucasian
58
out of 100
Hispanic or Latino
85
out of 100
African American/Black
90
out of 100
Asian or Pacific Islander
100
out of 100
Other
Uber Customer Loyalty Score by Age
Uber's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 89% | 26-30 | 89% |
31-35 80% | 31-35 | 80% |
36-40 74% | 36-40 | 74% |
41-45 87% | 41-45 | 87% |
46-50 82% | 46-50 | 82% |
51-55 78% | 51-55 | 78% |
61-65 70% | 61-65 | 70% |
Uber Customer Loyalty Score by Usage
Uber's Customer Loyalty score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Uber Customer Loyalty Score by Industry
Uber's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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Uber Customer Loyalty vs. Competitors
Compared to its competitors, Uber's Customer Loyalty score is rated right above Lyft, and is preceded by Grab.
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Customer Loyalty for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Uber's Customer Loyalty score is rated right above Chipotle, and is preceded by Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Southwest Airlines | 85% |
| Delta Air Lines | 83% |
| Dunkin' | 80% |
| Ritz-Carlton | 80% |
| Starbucks | 78% |
| Uber | 76% |
| Chipotle | 76% |
| Airbnb | 76% |
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Uber Product Quality
3.9/5
Uber has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Uber Product Information
Uber’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Uber's product the highest. Reviewers from the Accounting industry rated Uber the lowest at 3.9.
- Website
- https://www.uber.com
- Company Size
- 10,000+ Employees
Industry
Tech
On Demand
Quick Insights into Uber Product Quality
Uber's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Uber Product Quality the Highest
Ranked Uber Product Quality the Lowest
Uber Product Quality Score by Gender
Male customers rated Uber's Product Quality score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
Uber Product Quality Score by Ethnicity
Uber's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
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4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.2 | Other | 4.2 |
Uber Product Quality Score by Age
Uber's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3 | 46-50 | 3 |
51-55 2.9 | 51-55 | 2.9 |
61-65 3.8 | 61-65 | 3.8 |
Uber Product Quality Score by Usage
Uber's Product Quality score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Uber Product Quality Score by Industry
Uber's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Uber Product Quality vs. Competitors
Compared to its competitors, Uber's Product Quality score is rated right above Turo, and is preceded by Grab.
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Product Quality for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Uber's Product Quality score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4.1/5 |
| Ritz-Carlton | 4/5 |
| Uber | 3.9/5 |
| Chipotle | 3.8/5 |
| Airbnb | 3.7/5 |
| Dunkin' | 3.6/5 |
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Uber Pricing
Uber ROI & Value For Money
3.7/5
Uber has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Uber Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Uber.
Quick Insights into Uber ROI
Uber's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Uber ROI the Highest
Ranked Uber ROI the Lowest
Uber ROI Score by Gender
Male customers rated Uber's ROI score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
Uber ROI Score by Ethnicity
Uber's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Uber ROI Score by Age
Uber's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.7 | 51-55 | 2.7 |
61-65 4.5 | 61-65 | 4.5 |
Uber ROI Score by Usage
Uber's ROI score was rated the highest by customers who have used Uber's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Uber ROI Score by Industry
Uber's ROI score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Uber Pricing vs. Competitors
Compared to its competitors, Uber's ROI score is rated right above Turo, and is preceded by Grab.
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ROI for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Uber's ROI score is rated right above Starbucks, and is preceded by Ritz-Carlton.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Southwest Airlines | 4/5 |
| Delta Air Lines | 3.9/5 |
| Ritz-Carlton | 3.8/5 |
| Uber | 3.7/5 |
| Starbucks | 3.6/5 |
| Airbnb | 3.5/5 |
| Chipotle | 3.5/5 |
| Dunkin' | 3.4/5 |
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Uber Customer Satisfaction (CSAT)
Uber Customer Satisfaction (CSAT) Score
73 / 100
Uber has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
43%
Satisfied
30%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Uber Customer Satisfaction
Uber's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Uber Customer Satisfaction the Highest
Ranked Uber Customer Satisfaction the Lowest
Uber Customer Satisfaction Score by Gender
Male customers rated Uber's Customer Satisfaction score 17 points higher than Female customers.
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71 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 6% | |
Very Dissatisfied | 20% |
54 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 42% |
Uber Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Uber's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
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46 / 100
Very Satisfied
38%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
39%
CSAT according to Hispanic or Latino
Uber's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
9%
CSAT according to African American/Black
Uber's Customer Satisfaction (CSAT) score was rated 41% according to African American/Black users and customers.
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41 / 100
Very Satisfied
33%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
59%
CSAT according to Asian or Pacific Islander
Uber's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
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72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Other
Uber's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.
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90 / 100
Very Satisfied
30%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
Uber Customer Satisfaction Score by Age
Uber's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 73% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 87% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 37% | |||||||||||||||
| 51-55 | 0% |
Uber Customer Satisfaction Score by Usage
Uber's Customer Satisfaction score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Uber Customer Satisfaction Score by Industry
Uber's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Uber Customer Satisfaction Score by Industry",
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}Uber Customer Satisfaction vs. Competitors
Compared to its competitors, Uber's Customer Satisfaction score is rated right above Turo, and is preceded by Grab.
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Customer Satisfaction for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Uber's Customer Satisfaction score is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Starbucks | 84% |
| Southwest Airlines | 81% |
| Delta Air Lines | 79% |
| Ritz-Carlton | 78% |
| Uber | 73% |
| Airbnb | 72% |
| Dunkin' | 65% |
| Chipotle | 62% |
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Uber Customer Service
3.7/5
Uber has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Uber's Customer Service
Address
1455 3rd St, San Francisco, CA 94105
Website
https://www.uber.com
Uber's Social Links
Quick Insights into Uber Customer Service
Uber's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Uber Customer Service the Highest
Ranked Uber Customer Service the Lowest
Uber Customer Service Score by Gender
Male customers rated Uber's Customer Service score 0.4 stars higher than Female customers.
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Male
3.7/5
Female
3.3/5
Uber Customer Service Score by Ethnicity
Uber's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Uber Customer Service Score by Age
Uber's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.4 | 51-55 | 2.4 |
61-65 3.5 | 61-65 | 3.5 |
Uber Customer Service Score by Usage
Uber's Customer Service score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Uber Customer Service Score by Industry
Uber's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Uber Customer Service vs. Competitors
Compared to its competitors, Uber's Customer Service score is rated right above Turo, and is preceded by Grab.
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Customer Service for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Uber's Customer Service score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4/5 |
| Ritz-Carlton | 4/5 |
| Uber | 3.7/5 |
| Chipotle | 3.6/5 |
| Airbnb | 3.5/5 |
| Dunkin' | 3.4/5 |
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Uber as an Employer
4.7/5
Uber has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Uber scored a 23 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Uber would recommend the brand to a friend. ENPS measures how likely Uber employees would recommend working at Uber to a friend.
Net Promoter Score
23
NPS Score
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
44
eNPS Score
| 60% | Promoters |
|---|---|
| 24% | Passive |
| 16% | Detractors |
Global Ranking Snapshot
Uber is ranked #90 in the Global Top 100 Brands. It ranks just behind Johnson & Johnson and just ahead of Twitter.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
88 |  | Mastercard |  | Michael Miebach | Banking and Financial Services |
89 |  | Johnson & Johnson |  | Joaquin Duato | Consumer Goods |
90 | | Uber | | Dara Khosrowshahi | Travel and Hospitality |
91 |  |  | Elon Musk | Tech | |
92 |  | Procter & Gamble |  | David Taylor | Consumer Goods |
93 |  | 7-Eleven |  | Joseph M. DePinto | Retail |
94 |  | Coinbase |  | Brian Armstrong | Tech |
Travel and Hospitality Ranking Snapshot
Uber is ranked #12 in the Travel and Hospitality Industry. It ranks just behind Baskin Robbins and just ahead of Domino's Pizza.
| RANK | COMPANY | Location | |
|---|---|---|---|
10 |  | Hilton | Mclean, VA |
11 |  | Baskin Robbins | Canton, MA |
12 | | Uber | San Francisco, CA |
13 |  | Domino's Pizza | Ann Arbor, MI |
14 |  | Six Flags | Grand Prairie, TX |
15 |  | American Airlines | Fort Worth, TX |
16 |  | JetBlue Airways | Long Island City, NY |
