
Vans.com manufactures shoes, apparel, and other products for action sports. Vans is the original action sports footwear company, rooted in authenticity and creativity. Vans’s brand is ranked #16 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Vans. When compared to other organizations within the Fashion and Beauty industry, Vans is ranked #2. Among its major competitors, Vans is ranked in 3rd place for NPS while Nike is 1st, and Converse is 2nd.Their current valuation is $7.44B
Vans's Net Promoter Score (NPS) is a 47 with 65% Promoters, 17% Passives, and 18% Detractors. Net Promoter Score tracks whether Vans's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 17% | Passives |
| 18% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 48 | Jan 2025 | 48 |
Feb 2025 48 | Feb 2025 | 48 |
Mar 2025 48 | Mar 2025 | 48 |
Apr 2025 47 | Apr 2025 | 47 |
May 2025 47 | May 2025 | 47 |
Jun 2025 47 | Jun 2025 | 47 |
Jul 2025 47 | Jul 2025 | 47 |
Sep 2025 47 | Sep 2025 | 47 |
Oct 2025 47 | Oct 2025 | 47 |
Nov 2025 47 | Nov 2025 | 47 |
Dec 2025 47 | Dec 2025 | 47 |
Jan 2026 47 | Jan 2026 | 47 |
Vans is ranked second for NPS among its competitors. Nike and PUMA come in first and third, with Tilly's coming in at #4. Among those competitors, it is the third most valued company behind Nike.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Vans's NPS 6 points higher than Female customers.
Vans's NPS was rated 60 by Male customers on Comparably.
Vans's NPS was rated 54 by Female customers on Comparably.
Vans's NPS was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 59 | Caucasian | 59 |
Hispanic or Latino 58 | Hispanic or Latino | 58 |
African American/Black 37 | African American/Black | 37 |
Asian or Pacific Islander 51 | Asian or Pacific Islander | 51 |
Native American 17 | Native American | 17 |
Other 39 | Other | 39 |
Vans's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Vans's NPS was rated the highest by customers who have used Vans's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 52 | 1 to 2 Years | 52 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 74 | 5 to 10 Years | 74 |
Over 10 Years 53 | Over 10 Years | 53 |
Out of the 68 Vans customer reviews 57 were positive and 11 were constructive. Vans customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Vans users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Vans's Customer Loyalty score 5% higher than Female customers.
Vans's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Vans's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 86% | 26-30 | 86% |
31-35 81% | 31-35 | 81% |
36-40 81% | 36-40 | 81% |
41-45 78% | 41-45 | 78% |
46-50 93% | 46-50 | 93% |
51-55 87% | 51-55 | 87% |
56-60 85% | 56-60 | 85% |
61-65 100% | 61-65 | 100% |
66+ 60% | 66+ | 60% |
Vans's Customer Loyalty score was rated the highest by customers who have used Vans's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vans's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Vans's Customer Loyalty score is rated right above Converse.
In the Fashion and Beauty industry, Vans's Customer Loyalty score is rated right above Nike, and is preceded by American Eagle Outfitters.
Vans has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Vans’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Vans's product the highest. Reviewers from the Accounting industry rated Vans the lowest at 4.4.
Vans's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 61-65.
Female customers rated Vans's Product Quality score 0.2 stars higher than Male customers.
Vans's Product Quality score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.5 | Native American | 3.5 |
Other 4.1 | Other | 4.1 |
Vans's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4 | 31-35 | 4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.3 | 51-55 | 4.3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.6 | 66+ | 2.6 |
Vans's Product Quality score was rated the highest by customers who have used Vans's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vans's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Vans's Product Quality score is rated right above Converse, and is preceded by Nike.
In the Fashion and Beauty industry, Vans's Product Quality score is rated right above Nike, and is preceded by Uniqlo.
Vans has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Sporting Goods industry. The users from the Military and Defense industry think that they had the lowest ROI from Vans.
Vans's ROI score was rated highest by customers from the Sporting Goods industry, and rated lowest by customers ages 61-65.
Vans's ROI score was rated 4 by both Female and Male customers on Comparably.
Vans's ROI score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.6 | Native American | 3.6 |
Other 3.7 | Other | 3.7 |
Vans's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.1 | 51-55 | 4.1 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3 | 66+ | 3 |
Vans's ROI score was rated the highest by customers who have used Vans's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vans's ROI score was rated the highest by Sporting Goods industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Vans's ROI score is rated right above Converse, and is preceded by PUMA.
In the Fashion and Beauty industry, Vans's ROI score is rated right above Uniqlo.
Vans has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vans's Customer Satisfaction score was rated highest by customers who have used Vans's products/services for 1 to 2 Years, and rated lowest by customers ages 61-65.
Female customers rated Vans's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 2% | |
Very Dissatisfied | 12% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 3% | |
Very Dissatisfied | 9% |
Vans' Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
Vans' Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
Vans' Customer Satisfaction (CSAT) score was rated 78% according to African American/Black users and customers.
Vans' Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.
Vans' Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
Vans' Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
Vans's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 95% | |||||||||||||||
| 31-35 | 82% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 64% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 43% |
Vans's Customer Satisfaction score was rated the highest by customers who have used Vans's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Vans's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Restaurants industry customers.
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"title": "Vans Customer Satisfaction Score by Industry",
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"groupId": 499,
"score": 95,
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"label": "Banking and Financial Services",
"groupId": 501,
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"groupId": 504,
"score": 94,
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"groupId": 513,
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{
"label": "Education",
"groupId": 515,
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"groupId": 522,
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"label": "Hospitality",
"groupId": 523,
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"stars": 0,
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"scoreClassName": "max",
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 90,
"stars": 0,
"csatScore": 90,
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{
"label": "Military and Defense",
"groupId": 538,
"score": 67,
"stars": 0,
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{
"label": "Energy and Manufacturing",
"groupId": 541,
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"label": "Public Relations and Communications",
"groupId": 550,
"score": 100,
"stars": 0,
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{
"label": "Restaurants",
"groupId": 558,
"score": 67,
"stars": 0,
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}Compared to its competitors, Vans's Customer Satisfaction score is rated right above Tilly's, and is preceded by Nike.
In the Fashion and Beauty industry, Vans's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Nike.
Vans has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Costa Mesa, CA 92626
http://www.vans.com
(855) 909-8267
Vans's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 61-65.
Vans's Customer Service score was rated 4 by both Female and Male customers on Comparably.
Vans's Customer Service score was rated the highest by Native American customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.6 | Native American | 4.6 |
Other 3.8 | Other | 3.8 |
Vans's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.7 | 51-55 | 3.7 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.4 | 66+ | 2.4 |
Vans's Customer Service score was rated the highest by customers who have used Vans's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vans's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Vans's Customer Service score is rated right above Converse, and is preceded by Nike.
In the Fashion and Beauty industry, Vans's Customer Service score is rated right above Nike, and is preceded by Uniqlo.
Vans has a 4.1/5 stars for its overall company culture rated by their employees

Vans scored a 47 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Vans would recommend the brand to a friend. ENPS measures how likely Vans employees would recommend working at Vans to a friend.
| 65% | Promoters |
|---|---|
| 17% | Passive |
| 18% | Detractors |
| 50% | Promoters |
|---|---|
| 16% | Passive |
| 34% | Detractors |
Vans is ranked #16 in the Global Top 100 Brands. It ranks just behind In-N-Out Burger and just ahead of Nintendo.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
14 | ![]() | ROBLOX | ![]() | David Baszucki | Media and Entertainment |
15 | ![]() | In-N-Out Burger | ![]() | Lynsi Snyder | Travel and Hospitality |
16 | ![]() | Vans | ![]() | Doug Palladini | Fashion and Beauty |
17 | ![]() | Nintendo | ![]() | Shuntaro Furukawa | Media and Entertainment |
18 | ![]() | Headspace | ![]() | Russell Glass | Health and Wellness |
19 | ![]() | REI | ![]() | Eric Artz | Retail |
20 | ![]() | Lego Group | ![]() | Niels Christiansen | Consumer Goods |
Vans is ranked #2 in the Fashion and Beauty Industry. It ranks just behind Nike and just ahead of American Eagle Outfitters.