
Johnson & Johnson engages in the research and development, manufacture and sale of a range of products in the healthcare field. Johnson & Johnson’s brand is ranked #89 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Johnson & Johnson. When compared to other organizations within the Consumer Goods industry, Johnson & Johnson is ranked #13. Among its major competitors, Johnson & Johnson is ranked in 6th place for NPS while Colgate Palmolive is 1st, and Merck is 2nd. Overall, Johnson & Johnson has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $428.68B
Johnson & Johnson's Net Promoter Score (NPS) is a 26 with 52% Promoters, 22% Passives, and 26% Detractors. Net Promoter Score tracks whether Johnson & Johnson's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 22% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 27 | Oct 2024 | 27 |
Nov 2024 27 | Nov 2024 | 27 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 26 | Jan 2025 | 26 |
Feb 2025 26 | Feb 2025 | 26 |
Mar 2025 26 | Mar 2025 | 26 |
May 2025 26 | May 2025 | 26 |
Jun 2025 26 | Jun 2025 | 26 |
Jul 2025 26 | Jul 2025 | 26 |
Aug 2025 26 | Aug 2025 | 26 |
Sep 2025 26 | Sep 2025 | 26 |
Dec 2025 26 | Dec 2025 | 26 |
Johnson & Johnson is ranked #4 for NPS among its competitors. Colgate Palmolive and Unilever come in first and second, with Procter & Gamble coming in at third. Among those competitors, it is the most valued company.
![]() Johnson & Johnson | ![]() Colgate Palmolive | ![]() Unilever | ![]() Procter & Gamble | |
| Global Ranking | #89 | #39 | #69 | #92 |
| NPS | 26 | 35 | 31 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $428.68B | $67.40B | $7.12B | $330.66B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Johnson & Johnson's NPS 5 points higher than Female customers.
Johnson & Johnson's NPS was rated 37 by Male customers on Comparably.
Johnson & Johnson's NPS was rated 32 by Female customers on Comparably.
Johnson & Johnson's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 37 | Hispanic or Latino | 37 |
African American/Black 46 | African American/Black | 46 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Native American 0 | Native American | 0 |
Other 11 | Other | 11 |
Johnson & Johnson's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
Johnson & Johnson's NPS was rated the highest by customers who have used Johnson & Johnson's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -14 | Less than 1 Year | -14 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Over 10 Years 49 | Over 10 Years | 49 |
Compared to its competitors, Johnson & Johnson's NPS is rated right above Pfizer, and is preceded by Bristol Myers Squibb.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Colgate Palmolive | 35 |
![]() | Merck | 35 |
![]() | Unilever | 31 |
![]() | Procter & Gamble | 28 |
![]() | Bristol Myers Squibb | 27 |
![]() | Johnson & Johnson | 26 |
![]() | Pfizer | 0 |
In the Consumer Goods industry, Johnson & Johnson's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | Johnson & Johnson | 26 |
Out of the 49 Johnson & Johnson customer reviews 44 were positive and 5 were constructive. Johnson & Johnson customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Johnson & Johnson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Johnson & Johnson's Customer Loyalty score 3% higher than Male customers.
Johnson & Johnson's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Johnson & Johnson's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 80% | 26-30 | 80% |
31-35 75% | 31-35 | 75% |
36-40 83% | 36-40 | 83% |
41-45 91% | 41-45 | 91% |
46-50 94% | 46-50 | 94% |
51-55 100% | 51-55 | 100% |
56-60 84% | 56-60 | 84% |
61-65 82% | 61-65 | 82% |
66+ 73% | 66+ | 73% |
Johnson & Johnson's Customer Loyalty score was rated the highest by customers who have used Johnson & Johnson's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnson & Johnson's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Johnson & Johnson's Customer Loyalty score is rated right above Pfizer, and is preceded by Bristol Myers Squibb.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Unilever | 84% |
![]() | Merck | 80% |
![]() | Procter & Gamble | 79% |
![]() | Bristol Myers Squibb | 79% |
![]() | Johnson & Johnson | 79% |
![]() | Pfizer | 65% |
In the Consumer Goods industry, Johnson & Johnson's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Johnson & Johnson | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Johnson & Johnson has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Johnson & Johnson’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Johnson & Johnson's product the highest. Reviewers from the Banking and Financial Services industry rated Johnson & Johnson the lowest at 4.4.
Johnson & Johnson's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Johnson & Johnson's Product Quality score 0.2 stars higher than Male customers.
Johnson & Johnson's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.3 | Native American | 4.3 |
Other 4 | Other | 4 |
Johnson & Johnson's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.9 | 56-60 | 3.9 |
61-65 4.5 | 61-65 | 4.5 |
66+ 4.1 | 66+ | 4.1 |
Johnson & Johnson's Product Quality score was rated the highest by customers who have used Johnson & Johnson's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnson & Johnson's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Johnson & Johnson's Product Quality score is rated right above Procter & Gamble, and is preceded by Merck.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Colgate Palmolive | 4.2/5 |
![]() | Unilever | 4.2/5 |
![]() | Merck | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Procter & Gamble | 4/5 |
![]() | Bristol Myers Squibb | 3.9/5 |
![]() | Pfizer | 3.2/5 |
In the Consumer Goods industry, Johnson & Johnson's Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Tiffany & Co | 4/5 |
Johnson & Johnson has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Chemicals industry think that they had the lowest ROI from Johnson & Johnson.
Johnson & Johnson's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Chemicals industry.
Johnson & Johnson's ROI score was rated 3.9 by both Female and Male customers on Comparably.
Johnson & Johnson's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4 | Native American | 4 |
Other 3.7 | Other | 3.7 |
Johnson & Johnson's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.7 | 56-60 | 3.7 |
61-65 4.9 | 61-65 | 4.9 |
66+ 3.9 | 66+ | 3.9 |
Johnson & Johnson's ROI score was rated the highest by customers who have used Johnson & Johnson's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnson & Johnson's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Chemicals industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Johnson & Johnson's ROI score is rated right above Bristol Myers Squibb, and is preceded by Procter & Gamble.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Merck | 4/5 |
![]() | Unilever | 3.9/5 |
![]() | Procter & Gamble | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Bristol Myers Squibb | 3.7/5 |
![]() | Pfizer | 3.1/5 |
In the Consumer Goods industry, Johnson & Johnson's ROI score is rated right above Hershey Company, and is preceded by Lego Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Johnson & Johnson has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Johnson & Johnson's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers from the Business Supplies and Equipment industry.
Female customers rated Johnson & Johnson's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 2% | |
Very Dissatisfied | 9% |
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 3% |
Johnson & Johnson's Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.
Johnson & Johnson's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
Johnson & Johnson's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
Johnson & Johnson's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
Johnson & Johnson's Customer Satisfaction (CSAT) score was rated 58% according to Native American users and customers.
Johnson & Johnson's Customer Satisfaction (CSAT) score was rated 79% according to Other users and customers.
Johnson & Johnson's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 82% | |||||||||||||||
| 31-35 | 78% | |||||||||||||||
| 36-40 | 89% | |||||||||||||||
| 41-45 | 88% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 78% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 66% |
Johnson & Johnson's Customer Satisfaction score was rated the highest by customers who have used Johnson & Johnson's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Johnson & Johnson's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Business Supplies and Equipment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 503,
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"groupId": 504,
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"groupId": 515,
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"stars": 0,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 89,
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"groupId": 523,
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"groupId": 535,
"score": 86,
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}Compared to its competitors, Johnson & Johnson's Customer Satisfaction score is rated right above Pfizer, and is preceded by Procter & Gamble.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Unilever | 85% |
![]() | Colgate Palmolive | 83% |
![]() | Merck | 79% |
![]() | Bristol Myers Squibb | 79% |
![]() | Procter & Gamble | 78% |
![]() | Johnson & Johnson | 78% |
![]() | Pfizer | 57% |
In the Consumer Goods industry, Johnson & Johnson's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Red Bull | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Tiffany & Co | 72% |
Johnson & Johnson has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Johnson & Johnson's overall Customer Service score rated by its users and customers.
One Johnson & Johnson Plaza, New Brunswick, NJ 08933
http://www.jnj.com
(732)524-0400
Johnson & Johnson's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Chemicals industry.
Johnson & Johnson's Customer Service score was rated 4 by both Female and Male customers on Comparably.
Johnson & Johnson's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.6 | Native American | 3.6 |
Other 3.7 | Other | 3.7 |
Johnson & Johnson's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
61-65 4.8 | 61-65 | 4.8 |
66+ 3.9 | 66+ | 3.9 |
Johnson & Johnson's Customer Service score was rated the highest by customers who have used Johnson & Johnson's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Johnson & Johnson's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Chemicals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Johnson & Johnson's Customer Service score is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Merck | 4.2/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Unilever | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Procter & Gamble | 3.9/5 |
![]() | Bristol Myers Squibb | 3.8/5 |
![]() | Pfizer | 3.1/5 |
In the Consumer Goods industry, Johnson & Johnson's Customer Service score is rated right above Red Bull, and is preceded by Gucci.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
Johnson & Johnson has a 4.2/5 stars for its overall company culture rated by their employees

Johnson & Johnson scored a 26 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Johnson & Johnson would recommend the brand to a friend. ENPS measures how likely Johnson & Johnson employees would recommend working at Johnson & Johnson to a friend.
| 52% | Promoters |
|---|---|
| 22% | Passive |
| 26% | Detractors |
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
Johnson & Johnson is ranked #89 in the Global Top 100 Brands. It ranks just behind Mastercard and just ahead of Uber.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
87 | ![]() | Baskin Robbins | ![]() | Dave Hoffmann | Travel and Hospitality |
88 | ![]() | Mastercard | ![]() | Michael Miebach | Banking and Financial Services |
89 | ![]() | Johnson & Johnson | ![]() | Joaquin Duato | Consumer Goods |
90 | ![]() | Uber | ![]() | Dara Khosrowshahi | Travel and Hospitality |
91 | ![]() | ![]() | Elon Musk | Tech | |
92 | ![]() | Procter & Gamble | ![]() | David Taylor | Consumer Goods |
93 | ![]() | 7-Eleven | ![]() | Joseph M. DePinto | Retail |
Johnson & Johnson is ranked #13 in the Consumer Goods Industry. It ranks just behind Unilever and just ahead of Procter & Gamble.
| RANK | COMPANY | Location | |
|---|---|---|---|
11 | ![]() | Versace | Austin |
12 | ![]() | Unilever | |
13 | ![]() | Johnson & Johnson | New Brunswick, NJ |
14 | ![]() | Procter & Gamble | Cincinnati, OH |
15 | ![]() | 3M | Saint Paul, MN |
16 | ![]() | Philips | Cambridge, MA |
17 | ![]() | Bose | Framingham, MA |