25
NPS
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Ranked
#18
Business and Consumer Services Brands
Brand Page
PwC
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PwC is ranked #18 in Business and Consumer Services Brands
PwC is ranked #18 in Business and Consumer Services Brands
About PwC's Brand
At PwC, we’re inspiring and empowering our people to create meaningful change in the world. As a global network operating in 149 countries, we’re home to over 370,000 professionals helping organizations navigate change, solve complex problems, and create lasting value through audit, tax, and advisory services. Joining PwC means embarking on a journey where innovation meets opportunity. Our new joiner experience includes a personalized digital onboarding, exposure to interesting client work, real-time coaching, and tools to support your well-being. As part of our teams, you’ll build trust and deliver innovative solutions—leveraging cutting-edge technology and creative problem-solving to make a difference. Discover what it means to work in a place where innovation, purpose, and people thrive together. PwC’s brand is ranked #184 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of PwC. When compared to other organizations within the Business and Consumer Services industry, PwC is ranked #18.
Brand at a Glance
68%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
PwC Ranking
PwC NPS
PwC's Net Promoter Score (NPS) is a 25 with 56% Promoters, 13% Passives, and 31% Detractors. Net Promoter Score tracks whether PwC's customers would recommend using the product based on a scale of -100 to 100.
PwC Overall NPS
| 56% | Promoters |
|---|---|
| 13% | Passives |
| 31% | Detractors |
PwC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 21 | Oct 2023 | 21 |
Dec 2023 21 | Dec 2023 | 21 |
Jan 2024 20 | Jan 2024 | 20 |
Mar 2024 20 | Mar 2024 | 20 |
Jun 2024 20 | Jun 2024 | 20 |
Jul 2024 22 | Jul 2024 | 22 |
Sep 2024 22 | Sep 2024 | 22 |
Oct 2024 22 | Oct 2024 | 22 |
Jan 2025 22 | Jan 2025 | 22 |
Feb 2025 24 | Feb 2025 | 24 |
Jun 2025 23 | Jun 2025 | 23 |
Aug 2025 25 | Aug 2025 | 25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PwC NPS by Gender
Female customers rated PwC's NPS 15 points higher than Male customers.
Male
15
PwC's NPS was rated 15 by Male customers on Comparably.
45%
Promoters
25%
Passives
30%
Detractors
Female
30
PwC's NPS was rated 30 by Female customers on Comparably.
61%
Promoters
8%
Passives
31%
Detractors
PwC NPS by Ethnicity
PwC's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 12 | Asian or Pacific Islander | 12 |
Other 50 | Other | 50 |
PwC NPS by Age
PwC's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
PwC NPS by Usage
PwC's NPS was rated the highest by customers who have used PwC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 10 | Less than 1 Year | 10 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
Over 10 Years 10 | Over 10 Years | 10 |
PwC Customer Reviews
Out of the 4 PwC customer reviews 2 were positive and 2 were constructive. PwC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
PwC Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of PwC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PwC Customer Loyalty Score by Gender
Male customers rated PwC's Customer Loyalty score 35% higher than Female customers.
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Male
87%
Yes
Female
52%
Yes
PwC Customer Loyalty Score by Ethnicity
PwC's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of PwC.
74
out of 100
Caucasian
100
out of 100
African American/Black
44
out of 100
Asian or Pacific Islander
78
out of 100
Other
PwC Customer Loyalty Score by Age
PwC's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 78% | 26-30 | 78% |
31-35 50% | 31-35 | 50% |
46-50 82% | 46-50 | 82% |
51-55 70% | 51-55 | 70% |
PwC Customer Loyalty Score by Usage
PwC's Customer Loyalty score was rated the highest by customers who have used PwC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PwC Customer Loyalty Score by Industry
PwC's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, PwC's Customer Loyalty score is rated right below Accenture.
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PwC Product Quality
3.8/5
PwC has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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PwC Product Information
PwC’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated PwC's product the highest.
- Website
- http://www.pwc.com
- Company Size
- 10,000+ Employees
Industry
Professional Services
Quick Insights into PwC Product Quality
PwC's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 51-55.
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Ranked PwC Product Quality the Highest
Ranked PwC Product Quality the Lowest
PwC Product Quality Score by Gender
Female customers rated PwC's Product Quality score 0.8 stars higher than Male customers.
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Male
2.9/5
Female
3.7/5
PwC Product Quality Score by Ethnicity
PwC's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of PwC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 4.1 | Other | 4.1 |
PwC Product Quality Score by Age
PwC's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.9 | 31-35 | 2.9 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.3 | 51-55 | 2.3 |
PwC Product Quality Score by Usage
PwC's Product Quality score was rated the highest by customers who have used PwC's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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PwC Product Quality Score by Industry
PwC's Product Quality score was rated 3.3 stars by both Accounting and Tech industry customers.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, PwC's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
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PwC Pricing
PwC ROI & Value For Money
3.7/5
PwC has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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PwC Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from PwC.
Quick Insights into PwC ROI
PwC's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 51-55.
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Ranked PwC ROI the Highest
Ranked PwC ROI the Lowest
PwC ROI Score by Gender
Male customers rated PwC's ROI score 0.1 stars higher than Female customers.
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Male
3.5/5
Female
3.4/5
PwC ROI Score by Ethnicity
PwC's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.7 | Other | 3.7 |
PwC ROI Score by Age
PwC's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of PwC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3 | 31-35 | 3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.1 | 51-55 | 2.1 |
PwC ROI Score by Usage
PwC's ROI score was rated the highest by customers who have used PwC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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PwC ROI Score by Industry
PwC's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, PwC's ROI score is rated right above Accenture, and is preceded by Bloomberg.
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PwC Customer Satisfaction (CSAT)
PwC Customer Satisfaction (CSAT) Score
60 / 100
PwC has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
16%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
9%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PwC Customer Satisfaction
PwC's Customer Satisfaction score was rated highest by customers who have used PwC's products/services for 2 to 5 Years, and rated lowest by customers who have used PwC's products/services for 1 to 2 Years.
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Ranked PwC Customer Satisfaction the Highest
Ranked PwC Customer Satisfaction the Lowest
PwC Customer Satisfaction Score by Gender
Male customers rated PwC's Customer Satisfaction score 11 points higher than Female customers.
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61 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 23% | |
Very Dissatisfied | 8% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
PwC Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
PwC's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
0%
CSAT according to African American/Black
PwC's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
PwC's Customer Satisfaction (CSAT) score was rated 43% according to Asian or Pacific Islander users and customers.
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43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
28%
Very Dissatisfied
29%
PwC Customer Satisfaction Score by Age
PwC's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 46-50 | 67% |
PwC Customer Satisfaction Score by Usage
PwC's Customer Satisfaction score was rated the highest by customers who have used PwC's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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PwC Customer Satisfaction Score by Industry
PwC's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, PwC's Customer Satisfaction score is rated right above Verizon, and is preceded by FedEx.
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PwC Customer Service
3.9/5
PwC has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About PwC's Customer Service
Address
300 Madison Ave, New York City, NY 10017
Website
http://www.pwc.com
Phone Number
(646) 471-3000
PwC's Social Links
Quick Insights into PwC Customer Service
PwC's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 51-55.
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Ranked PwC Customer Service the Highest
Ranked PwC Customer Service the Lowest
PwC Customer Service Score by Gender
Female customers rated PwC's Customer Service score 0.2 stars higher than Male customers.
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Male
3.5/5
Female
3.7/5
PwC Customer Service Score by Ethnicity
PwC's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of PwC.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.7 | Other | 3.7 |
PwC Customer Service Score by Age
PwC's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.3 | 31-35 | 3.3 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.3 | 51-55 | 2.3 |
PwC Customer Service Score by Usage
PwC's Customer Service score was rated the highest by customers who have used PwC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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PwC Customer Service Score by Industry
PwC's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, PwC's Customer Service score is rated right above Accenture, and is preceded by Bloomberg.
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PwC as an Employer
4.2/5
PwC has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
PwC scored a 25 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of PwC would recommend the brand to a friend. ENPS measures how likely PwC employees would recommend working at PwC to a friend.
Net Promoter Score
25
NPS Score
| 56% | Promoters |
|---|---|
| 13% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 37% | Promoters |
|---|---|
| 29% | Passive |
| 34% | Detractors |
Global Ranking Snapshot
PwC is ranked #184 in the Global Top 100 Brands. It ranks just behind Instacart and just ahead of SAP.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
182 |  | Dyson |  | Roland Krueger | Consumer Goods |
183 |  | Instacart |  | Chris Rogers | Tech |
184 | | PwC | | Paul Griggs | Business and Consumer Services |
185 |  | SAP |  | Christian Klein | Tech |
186 |  | Chewy |  | Sumit Singh | Retail |
187 |  | John Deere |  | Samuel Allen | Energy and Manufacturing |
188 |  | Kaiser Permanente |  | Gregory Adams | Health and Wellness |
Business and Consumer Services Ranking Snapshot
PwC is ranked #18 in the Business and Consumer Services Industry. It ranks just behind Oracle and just ahead of Paychex.
| RANK | COMPANY | Location | |
|---|---|---|---|
16 |  | Caterpillar Inc. | Deerfield, IL |
17 |  | Oracle | Redwood Estates, CA |
18 | | PwC | New York City, NY |
19 |  | Paychex | Rochester, NY |
20 |  | RingCentral | Belmont, CA |
21 |  | Ingram Micro | Irvine, CA |
22 |  | Grammarly | California City, CA |
