
The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable and experienced professionals.p The Home Depot’s brand is ranked #86 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of The Home Depot. When compared to other organizations within the Retail industry, The Home Depot is ranked #14. Among its major competitors, The Home Depot is ranked in 1st place for NPS while Ace Hardware is 2nd, and Walmart is 3rd. Overall, The Home Depot has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $301.06B

Adolfo Villagomez is chief marketing officer and senior vice president of The Home Depot’s online business. He is responsible for all digital activities including Homedepot.com, an industry-leading e-commerce operation, as well as all marketing and branding activities at The Home Depot. Adolfo joined The Home Depot in 2014 as vice president of merchandising strategy. Since that time, he has led several of the company’s core merchandising functions, including Outdoor Power, Garden and Building Materials. His efforts resulted in the successful expansion of exclusive brand relationships, the growth of private brand offerings and the revitalization of the Pro program. Previously, Adolfo worked as a partner at McKinsey & Company and held executive leadership positions at DuPont. Adolfo holds a master’s degree in business administration from the Yale School of Management, and a bachelor’s degree in chemical engineering from the Universidad Nacional Autónoma de México (National Autonomous University of Mexico).
The Home Depot's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether The Home Depot's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 17% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 20 | Mar 2025 | 20 |
Apr 2025 20 | Apr 2025 | 20 |
May 2025 20 | May 2025 | 20 |
Jun 2025 20 | Jun 2025 | 20 |
Jul 2025 20 | Jul 2025 | 20 |
Aug 2025 20 | Aug 2025 | 20 |
Sep 2025 20 | Sep 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
Nov 2025 20 | Nov 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
The Home Depot is ranked first for NPS among its competitors. Ace Hardware and Walmart come in second and third, with Lowe's Home Improvement coming in at #4. Among those competitors, it is the most valued company behind Walmart.
![]() The Home Depot | ![]() Walmart | ![]() Lowe's Home Improvement | ![]() Ace Hardware | |
| Global Ranking | #86 | #104 | #128 | #265 |
| NPS | 21 | 7 | -4 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $301.06B | $382.64B | $136.70B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated The Home Depot's NPS 4 points higher than Male customers.
The Home Depot's NPS was rated 10 by Male customers on Comparably.
The Home Depot's NPS was rated 14 by Female customers on Comparably.
The Home Depot's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 35 | Hispanic or Latino | 35 |
African American/Black 22 | African American/Black | 22 |
Asian or Pacific Islander 31 | Asian or Pacific Islander | 31 |
Native American 17 | Native American | 17 |
Other 2 | Other | 2 |
The Home Depot's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
The Home Depot's NPS was rated the highest by customers who have used The Home Depot's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years 19 | 1 to 2 Years | 19 |
2 to 5 Years 29 | 2 to 5 Years | 29 |
5 to 10 Years 12 | 5 to 10 Years | 12 |
Over 10 Years 4 | Over 10 Years | 4 |
Compared to its competitors, The Home Depot's NPS is rated right above Ace Hardware.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Home Depot | 21 |
![]() | Ace Hardware | 20 |
![]() | Walmart | 7 |
![]() | Lowe's Home Improvement | -4 |
![]() | Menards | -25 |
In the Retail industry, The Home Depot's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | The Home Depot | 21 |
![]() | Chipotle | 16 |
Out of the 164 The Home Depot customer reviews 118 were positive and 46 were constructive. The Home Depot customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of The Home Depot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated The Home Depot's Customer Loyalty score 1% higher than Female customers.
The Home Depot's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
The Home Depot's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 75% | 26-30 | 75% |
31-35 89% | 31-35 | 89% |
36-40 85% | 36-40 | 85% |
41-45 85% | 41-45 | 85% |
46-50 79% | 46-50 | 79% |
51-55 88% | 51-55 | 88% |
56-60 93% | 56-60 | 93% |
61-65 84% | 61-65 | 84% |
66+ 90% | 66+ | 90% |
The Home Depot's Customer Loyalty score was rated the highest by customers who have used The Home Depot's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Home Depot's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Compared to its competitors, The Home Depot's Customer Loyalty score is rated right above Ace Hardware.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Home Depot | 81% |
![]() | Ace Hardware | 80% |
![]() | Lowe's Home Improvement | 77% |
![]() | Menards | 77% |
![]() | Walmart | 76% |
In the Retail industry, The Home Depot's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | The Home Depot | 81% |
![]() | Chipotle | 76% |
The Home Depot has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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The Home Depot’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated The Home Depot's product the highest. Reviewers from the Arts and Entertainment industry rated The Home Depot the lowest at 4.3.
The Home Depot's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
The Home Depot's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.
The Home Depot's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 3.2 | Other | 3.2 |
The Home Depot's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.9 | 66+ | 2.9 |
The Home Depot's Product Quality score was rated the highest by customers who have used The Home Depot's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
The Home Depot's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, The Home Depot's Product Quality score is rated right above Walmart, and is preceded by Ace Hardware.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ace Hardware | 3.7/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | Lowe's Home Improvement | 3.1/5 |
![]() | Menards | 2.7/5 |
In the Retail industry, The Home Depot's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | The Home Depot | 3.6/5 |
The Home Depot has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Commercial Real Estate industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from The Home Depot.
The Home Depot's ROI score was rated highest by customers from the Commercial Real Estate industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated The Home Depot's ROI score 0.1 stars higher than Male customers.
The Home Depot's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4 | Native American | 4 |
Other 3.1 | Other | 3.1 |
The Home Depot's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3 | 46-50 | 3 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3 | 66+ | 3 |
The Home Depot's ROI score was rated the highest by customers who have used The Home Depot's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Home Depot's ROI score was rated the highest by Commercial Real Estate industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, The Home Depot's ROI score is rated right above Ace Hardware.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Home Depot | 3.6/5 |
![]() | Ace Hardware | 3.5/5 |
![]() | Walmart | 3.5/5 |
![]() | Lowe's Home Improvement | 3/5 |
![]() | Menards | 2.8/5 |
In the Retail industry, The Home Depot's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Chipotle | 3.5/5 |
The Home Depot has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Home Depot's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated The Home Depot's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 20% |
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 24% |
The Home Depot's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
The Home Depot's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
The Home Depot's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
The Home Depot's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
The Home Depot's Customer Satisfaction (CSAT) score was rated 55% according to Native American users and customers.
The Home Depot's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
The Home Depot's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 86% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 71% | |||||||||||||||
| 46-50 | 61% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 57% | |||||||||||||||
| 61-65 | 56% | |||||||||||||||
| 66+ | 47% |
The Home Depot's Customer Satisfaction score was rated the highest by customers who have used The Home Depot's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The Home Depot's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 508,
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"label": "Construction",
"groupId": 510,
"score": 62,
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"groupId": 511,
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"groupId": 514,
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"groupId": 515,
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"scoreClassName": "",
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"groupId": 518,
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"groupId": 521,
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"groupId": 522,
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"scoreClassName": "",
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"label": "Retail",
"groupId": 559,
"score": 76,
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"label": "Warehousing",
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]
}Compared to its competitors, The Home Depot's Customer Satisfaction score is rated right above Ace Hardware.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Home Depot | 68% |
![]() | Ace Hardware | 68% |
![]() | Walmart | 66% |
![]() | Menards | 45% |
![]() | Lowe's Home Improvement | 39% |
In the Retail industry, The Home Depot's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Amazon | 84% |
![]() | Costco | 83% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | The Home Depot | 68% |
![]() | Chipotle | 62% |
The Home Depot has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock The Home Depot's overall Customer Service score rated by its users and customers.
4678 Oakleigh Manor Drive, Powder Springs, GA, USA, Atlanta, GA 30339-4024
http://www.homedepot.com/
+1-866-589-0690
The Home Depot's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
The Home Depot's Customer Service score was rated 3.4 by both Female and Male customers on Comparably.
The Home Depot's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4.1 | Native American | 4.1 |
Other 3 | Other | 3 |
The Home Depot's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
The Home Depot's Customer Service score was rated the highest by customers who have used The Home Depot's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Home Depot's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, The Home Depot's Customer Service score is rated right above Ace Hardware.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Home Depot | 3.6/5 |
![]() | Ace Hardware | 3.6/5 |
![]() | Walmart | 3.3/5 |
![]() | Lowe's Home Improvement | 2.9/5 |
![]() | Menards | 2.5/5 |
In the Retail industry, The Home Depot's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Chipotle | 3.6/5 |
The Home Depot has a 4.3/5 stars for its overall company culture rated by their employees

The Home Depot scored a 21 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of The Home Depot would recommend the brand to a friend. ENPS measures how likely The Home Depot employees would recommend working at The Home Depot to a friend.
| 52% | Promoters |
|---|---|
| 17% | Passive |
| 31% | Detractors |
| 48% | Promoters |
|---|---|
| 21% | Passive |
| 31% | Detractors |
The Home Depot is ranked #86 in the Global Top 100 Brands. It ranks just behind McDonald's and just ahead of Baskin Robbins.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
84 | ![]() | Hilton | ![]() | Christopher Nassetta | Travel and Hospitality |
85 | ![]() | McDonald's | ![]() | Chris Kempczinski | Food and Beverages |
86 | ![]() | The Home Depot | ![]() | Ted Decker | Retail |
87 | ![]() | Baskin Robbins | ![]() | Dave Hoffmann | Travel and Hospitality |
88 | ![]() | Mastercard | ![]() | Michael Miebach | Banking and Financial Services |
89 | ![]() | Johnson & Johnson | ![]() | Joaquin Duato | Consumer Goods |
90 | ![]() | Uber | ![]() | Dara Khosrowshahi | Travel and Hospitality |
The Home Depot is ranked #14 in the Retail Industry. It ranks just behind Whole Foods Market and just ahead of 7-Eleven.
| RANK | COMPANY | Location | |
|---|---|---|---|
12 | ![]() | Versace | Austin |
13 | ![]() | Whole Foods Market | Austin, TX |
14 | ![]() | The Home Depot | Atlanta, GA |
15 | ![]() | 7-Eleven | Dallas, TX |
16 | ![]() | Nordstrom | Seattle, WA |
17 | ![]() | Foot Locker | New York City, NY |
18 | ![]() | Best Buy | Minneapolis, MN |