33
NPS
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Visa is ranked #65 in Global Top 100 BrandsAwards & Recognition
Visa is ranked #65 in Global Top 100 Brands
Awards & Recognition
About Visa's Brand
Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Visa's success is shaped by many viewpoints, bold thinking and unwavering ambition. Whether you are solving complex challenges, designing new experiences or advancing financial access, your ideas have the power to drive progress across borders that makes a real difference. At Visa, your work matters. The skills you build and the challenges you take on will shape your career and contribute to innovations that move Visa, and the world forward. Progress starts with you. Visa’s brand is ranked #65 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Visa. When compared to other organizations within the Banking and Financial Services industry, Visa is ranked #2. Among its major competitors, Visa is ranked in 1st place for NPS while Mastercard is 2nd, and Stripe is 3rd. Overall, Visa has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $485.94B
Brand at a Glance
84%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Visa CMO
Lynne Biggar
Ms. Lynne Biggar has been Executive Vice President and Chief Marketing and Communications Officer of Visa Inc. since February 1, 2016. Prior to this, Ms. Biggar was the Executive Vice President of Consumer Marketing + Revenue at Time Inc., since November 2013. Prior to that, Ms. Biggar served as Executive Vice President & General Manager of International Card Products + Experiences for American Express beginning in January 2012. From August 2009 to January 2012, Ms. Biggar served as Executive Vice President & General Manager of the Membership Rewards and Strategic Card Services group at American Express. Prior to that, Ms. Biggar led American Express' consumer travel business from January 2005 to July 2009. Ms. Biggar held various positions in international strategy and marketing. Ms. Biggar is Director of Voya Financial, Inc. Ms. Biggar holds a B.A. from Stanford University and an MBA, Marketing and Organizational Management from Columbia University Graduate School of Business.
Visa Ranking
- #65 / 100 in Global Best Brands
- #2 in Banking and Financial Services
- #1 / 4 of its competitors
Visa NPS
Visa's Net Promoter Score (NPS) is a 33 with 57% Promoters, 19% Passives, and 24% Detractors. Net Promoter Score tracks whether Visa's customers would recommend using the product based on a scale of -100 to 100.
Visa Overall NPS
| 57% | Promoters |
|---|---|
| 19% | Passives |
| 24% | Detractors |
Visa NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 32 | Apr 2025 | 32 |
May 2025 32 | May 2025 | 32 |
Jun 2025 32 | Jun 2025 | 32 |
Jul 2025 32 | Jul 2025 | 32 |
Aug 2025 32 | Aug 2025 | 32 |
Sep 2025 32 | Sep 2025 | 32 |
Oct 2025 32 | Oct 2025 | 32 |
Nov 2025 32 | Nov 2025 | 32 |
Dec 2025 32 | Dec 2025 | 32 |
Jan 2026 32 | Jan 2026 | 32 |
How Other Brands Compare
Visa is ranked first for NPS among its competitors. Mastercard and American Express come in second and third, with PayPal coming in at #4. Among those competitors, it is the most valued company.
 Visa |  American Express |  Mastercard |  PayPal | |
| Global Ranking | #65 | #62 | #88 | #109 |
| NPS | 33 | 18 | 27 | 9 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $485.94B | $127.20B | $350.76B | $336.03B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Visa NPS by Gender
Male customers rated Visa's NPS 10 points higher than Female customers.
Male
41
Visa's NPS was rated 41 by Male customers on Comparably.
62%
Promoters
17%
Passives
21%
Detractors
Female
31
Visa's NPS was rated 31 by Female customers on Comparably.
51%
Promoters
29%
Passives
20%
Detractors
Visa NPS by Ethnicity
Visa's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 23 | Caucasian | 23 |
Hispanic or Latino 71 | Hispanic or Latino | 71 |
African American/Black 52 | African American/Black | 52 |
Asian or Pacific Islander 18 | Asian or Pacific Islander | 18 |
Native American 20 | Native American | 20 |
Other 21 | Other | 21 |
Visa NPS by Age
Visa's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Visa NPS by Usage
Visa's NPS was rated the highest by customers who have used Visa's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 16 | Less than 1 Year | 16 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 31 | 5 to 10 Years | 31 |
Over 10 Years 40 | Over 10 Years | 40 |
Visa NPS vs. Competitors
Compared to its competitors, Visa's NPS is rated right above Mastercard.
| COMPANY | NPS Score | |
|---|---|---|
| Visa | 33 |
| Mastercard | 27 |
 | Stripe | 26 |
| American Express | 18 |
 | Discover | 10 |
| PayPal | 9 |
 | Capital One | -41 |
Visa NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, Visa's NPS is rated right above JPMorgan Chase & Co.
| COMPANY | NPS Score | |
|---|---|---|
| Visa | 33 |
 | JPMorgan Chase & Co | 31 |
| Mastercard | 27 |
| Stripe | 26 |
 | Block | 25 |
| American Express | 18 |
| PayPal | 9 |
 | USAA | 7 |
Visa Customer Reviews
Out of the 47 Visa customer reviews 39 were positive and 8 were constructive. Visa customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Visa Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Visa users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Visa Customer Loyalty Score by Gender
Male customers rated Visa's Customer Loyalty score 7% higher than Female customers.
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Male
87%
Yes
Female
80%
Yes
Visa Customer Loyalty Score by Ethnicity
Visa's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
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76
out of 100
Caucasian
89
out of 100
Hispanic or Latino
75
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
46
out of 100
Native American
88
out of 100
Other
Visa Customer Loyalty Score by Age
Visa's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 86% | 26-30 | 86% |
31-35 85% | 31-35 | 85% |
36-40 84% | 36-40 | 84% |
41-45 87% | 41-45 | 87% |
46-50 82% | 46-50 | 82% |
51-55 82% | 51-55 | 82% |
56-60 84% | 56-60 | 84% |
66+ 85% | 66+ | 85% |
Visa Customer Loyalty Score by Usage
Visa's Customer Loyalty score was rated the highest by customers who have used Visa's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Visa Customer Loyalty Score by Industry
Visa's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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Visa Customer Loyalty vs. Competitors
Compared to its competitors, Visa's Customer Loyalty score is rated right above Discover, and is preceded by American Express.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Express | 85% |
| Visa | 84% |
| Discover | 83% |
| PayPal | 79% |
| Capital One | 79% |
| Mastercard | 78% |
| Stripe | 77% |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Visa's Customer Loyalty score is rated right above JPMorgan Chase & Co, and is preceded by American Express.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 76% |
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Visa Product Quality
4.1/5
Visa has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Visa Product Information
Visa’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Legal industry rated Visa's product the highest. Reviewers from the Aerospace and Aviation industry rated Visa the lowest at 3.9.
- Website
- https://corporate.visa.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
FinTech
Small Business Services
Quick Insights into Visa Product Quality
Visa's Product Quality score was rated highest by customers from the Legal industry, and rated lowest by Native American customers.
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Ranked Visa Product Quality the Highest
Ranked Visa Product Quality the Lowest
Visa Product Quality Score by Gender
Male customers rated Visa's Product Quality score 0.3 stars higher than Female customers.
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Male
4.2/5
Female
3.9/5
Visa Product Quality Score by Ethnicity
Visa's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3 | Native American | 3 |
Other 3.8 | Other | 3.8 |
Visa Product Quality Score by Age
Visa's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4 | 36-40 | 4 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4 | 56-60 | 4 |
66+ 3 | 66+ | 3 |
Visa Product Quality Score by Usage
Visa's Product Quality score was rated the highest by customers who have used Visa's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Visa Product Quality Score by Industry
Visa's Product Quality score was rated the highest by Legal industry customers, and the lowest by Arts and Entertainment industry customers.
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Visa Product Quality vs. Competitors
Compared to its competitors, Visa's Product Quality score is rated right above Mastercard.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| Discover | 3.2/5 |
| Capital One | 2.3/5 |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Visa's Product Quality score is rated right above JPMorgan Chase & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
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Visa Pricing
Visa ROI & Value For Money
3.9/5
Visa has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Visa Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Visa.
Quick Insights into Visa ROI
Visa's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Native American customers.
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Ranked Visa ROI the Highest
Ranked Visa ROI the Lowest
Visa ROI Score by Gender
Male customers rated Visa's ROI score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Visa ROI Score by Ethnicity
Visa's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 2.5 | Native American | 2.5 |
Other 3.7 | Other | 3.7 |
Visa ROI Score by Age
Visa's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.8 | 56-60 | 3.8 |
66+ 3.3 | 66+ | 3.3 |
Visa ROI Score by Usage
Visa's ROI score was rated the highest by customers who have used Visa's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Visa ROI Score by Industry
Visa's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Architecture and Planning industry customers.
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Visa Pricing vs. Competitors
Compared to its competitors, Visa's ROI score is rated right above Mastercard.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| Discover | 3.3/5 |
| Capital One | 2.1/5 |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Visa's ROI score is rated right above JPMorgan Chase & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
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Visa Customer Satisfaction (CSAT)
Visa Customer Satisfaction (CSAT) Score
82 / 100
Visa has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
42%
Satisfied
40%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Visa Customer Satisfaction
Visa's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Visa Customer Satisfaction the Highest
Ranked Visa Customer Satisfaction the Lowest
Visa Customer Satisfaction Score by Gender
Male customers rated Visa's Customer Satisfaction score 1 points higher than Female customers.
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85 / 100
MaleVery Satisfied | 51% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
84 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 1% | |
Very Dissatisfied | 9% |
Visa Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Visa's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
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76 / 100
Very Satisfied
50%
Satisfied
26%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
12%
CSAT according to Hispanic or Latino
Visa's Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.
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91 / 100
Very Satisfied
55%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Visa's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
3%
Very Dissatisfied
7%
CSAT according to Asian or Pacific Islander
Visa's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
38%
Satisfied
50%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
1%
Very Dissatisfied
2%
CSAT according to Native American
Visa's Customer Satisfaction (CSAT) score was rated 80% according to Native American users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Visa's Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
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76 / 100
Very Satisfied
36%
Satisfied
40%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
8%
Visa Customer Satisfaction Score by Age
Visa's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Visa.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 81% | |||||||||||||||
| 36-40 | 79% | |||||||||||||||
| 41-45 | 92% | |||||||||||||||
| 46-50 | 73% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 87% | |||||||||||||||
| 66+ | 83% |
Visa Customer Satisfaction Score by Usage
Visa's Customer Satisfaction score was rated the highest by customers who have used Visa's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Visa Customer Satisfaction Score by Industry
Visa's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "Visa Customer Satisfaction Score by Industry",
"text": "Visa's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 76,
"stars": 0,
"csatScore": 76,
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"scoreClassName": "",
"scoreLabel": 76
},
{
"label": "Accounting",
"groupId": 495,
"score": 79,
"stars": 0,
"csatScore": 79,
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"scoreClassName": "",
"scoreLabel": 79
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 50,
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"scoreClassName": "",
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},
{
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"groupId": 498,
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"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 89,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 89
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
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"groupId": 501,
"score": 100,
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"scoreClassName": "max",
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},
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"groupId": 504,
"score": 100,
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"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Consulting",
"groupId": 511,
"score": 86,
"stars": 0,
"csatScore": 86,
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"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Education",
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"stars": 0,
"csatScore": 100,
"text": "Visa's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 100,
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"scoreClassName": "max",
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},
{
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"groupId": 529,
"score": 100,
"stars": 0,
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"text": "Visa's Customer Satisfaction score is rated by Legal customers on Comparably.",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 86,
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]
}Visa Customer Satisfaction vs. Competitors
Compared to its competitors, Visa's Customer Satisfaction score is rated right above Mastercard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| Stripe | 68% |
| PayPal | 64% |
| American Express | 62% |
| Discover | 56% |
| Capital One | 13% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Visa's Customer Satisfaction score is rated right above Mastercard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 76% |
| Stripe | 68% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| USAA | 30% |
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Visa Customer Service
4/5
Visa has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Visa's Customer Service
Address
One Market Plaza, San Francisco, CA 94404
Website
https://corporate.visa.com/
Phone Number
(800) 847-2911
Visa's Social Links
Quick Insights into Visa Customer Service
Visa's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Native American customers.
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Ranked Visa Customer Service the Highest
Ranked Visa Customer Service the Lowest
Visa Customer Service Score by Gender
Male customers rated Visa's Customer Service score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Visa Customer Service Score by Ethnicity
Visa's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
20
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 2.8 | Native American | 2.8 |
Other 3.9 | Other | 3.9 |
Visa Customer Service Score by Age
Visa's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4 | 31-35 | 4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.7 | 56-60 | 3.7 |
66+ 2.9 | 66+ | 2.9 |
Visa Customer Service Score by Usage
Visa's Customer Service score was rated the highest by customers who have used Visa's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Visa Customer Service Score by Industry
Visa's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Visa Customer Service vs. Competitors
Compared to its competitors, Visa's Customer Service score is rated right above Mastercard.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| American Express | 3.4/5 |
| Discover | 3.4/5 |
| PayPal | 3.3/5 |
| Capital One | 2/5 |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Visa's Customer Service score is rated right above JPMorgan Chase & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
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Visa as an Employer
4.1/5
Visa has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Visa scored a 33 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Visa would recommend the brand to a friend. ENPS measures how likely Visa employees would recommend working at Visa to a friend.
Net Promoter Score
33
NPS Score
| 57% | Promoters |
|---|---|
| 19% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 49% | Promoters |
|---|---|
| 22% | Passive |
| 29% | Detractors |
Global Ranking Snapshot
Visa is ranked #65 in the Global Top 100 Brands. It ranks just behind Versace and just ahead of Adobe.
Banking and Financial Services Ranking Snapshot
Visa is ranked #2 in the Banking and Financial Services Industry. It ranks just behind American Express and just ahead of Block.
| RANK | COMPANY | Location | |
|---|---|---|---|
1 | | American Express | New York City, NY |
2 | | Visa | San Francisco, CA |
3 | | Block | Oakland, CA |
4 | | USAA | San Antonio, TX |
5 | | JPMorgan Chase & Co | New York City, NY |
6 | | Mastercard | Purchase, NY |
7 | | PayPal | San Jose, CA |
