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Mars is

Ranked

#61

Global Top 100 Brands

Brand Page

Mars

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Mars

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Mars is ranked #61 in Global Top 100 Brands
Awards & Recognition

About Mars' Brand

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery Mars’s brand is ranked #61 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Mars. When compared to other organizations within the Food and Beverages industry, Mars is ranked #6. Among its major competitors, Mars is ranked in 3rd place for NPS while Hershey Company is 1st, and Mondelez International North America is 2nd.Their current valuation is $31.60M

Brand at a Glance

78%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

Mars CMO

Sarah Long

Mars Ranking

^#61 / 100 in Global Best Brands
^#6 in Food and Beverages
^#2 / 4 of its competitors

Mars NPS

Mars's Net Promoter Score (NPS) is a 27 with 53% Promoters, 21% Passives, and 26% Detractors. Net Promoter Score tracks whether Mars's customers would recommend using the product based on a scale of -100 to 100.

Mars Overall NPS

NPS

53%	Promoters
21%	Passives
26%	Detractors

Mars NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 28	Dec 2024	28
Jan 2025 28	Jan 2025	28
Feb 2025 27	Feb 2025	27
Mar 2025 27	Mar 2025	27
Apr 2025 27	Apr 2025	27
May 2025 27	May 2025	27
Jun 2025 27	Jun 2025	27
Jul 2025 27	Jul 2025	27
Sep 2025 25	Sep 2025	25
Oct 2025 27	Oct 2025	27
Nov 2025 27	Nov 2025	27
Dec 2025 27	Dec 2025	27

How Other Brands Compare

Mars is ranked second for NPS among its competitors. Hershey Company and Nestle USA come in first and third, with Conagra Brands coming in at #4. Among those competitors, it is the lowest valued company behind Nestle USA.

	Mars	Hershey Company	Nestle USA	Conagra Brands
Global Ranking	#61	#42	#141	#353
NPS	27	35	22	6
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	$31.60M	$30.98B	$315.74B	$17.68B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Mars NPS by Gender

Male customers rated Mars's NPS 11 points higher than Female customers.

Male

Mars's NPS was rated 40 by Male customers on Comparably.

60%

Promoters

20%

Passives

20%

Detractors

Female

Mars's NPS was rated 29 by Female customers on Comparably.

51%

Promoters

27%

Passives

22%

Detractors

Mars NPS by Ethnicity

Mars's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 32	Caucasian	32
Hispanic or Latino 36	Hispanic or Latino	36
African American/Black 52	African American/Black	52
Asian or Pacific Islander 18	Asian or Pacific Islander	18
Native American 34	Native American	34
Other 23	Other	23

Mars NPS by Age

Mars's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

57%

25%

18%

26-30

65%

25%

10%

31-35

58%

13%

29%

36-40

64%

15%

21%

41-45

64%

27%

46-50

42%

29%

51-55

43%

57%

56-60

100%

61-65

37%

13%

50%

66+

42%

58%

Mars NPS by Usage

Mars's NPS was rated the highest by customers who have used Mars's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 28	Less than 1 Year	28
1 to 2 Years 33	1 to 2 Years	33
2 to 5 Years 48	2 to 5 Years	48
5 to 10 Years 28	5 to 10 Years	28
Over 10 Years 39	Over 10 Years	39

Mars NPS vs. Competitors

Compared to its competitors, Mars's NPS is rated right above Nestle USA, and is preceded by Mondelez International North America.

COMPANY		NPS Score
	Hershey Company	35
	Mondelez International North America	31
	Mars	27
	Nestle USA	22
	Conagra Brands	6
	Telecom Talk	-100

Mars NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Mars's NPS is rated right above PepsiCo, and is preceded by Starbucks.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Mars Customer Reviews

Out of the 28 Mars customer reviews 23 were positive and 5 were constructive. Mars customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Mars Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Mars users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78%

22%

Mars Customer Loyalty Score by Gender

Female customers rated Mars's Customer Loyalty score 1% higher than Male customers.

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Male

83%

Yes

Female

84%

Yes

Mars Customer Loyalty Score by Ethnicity

Mars's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Mars Customer Loyalty Score by Age

Mars's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 81%	18-25	81%
26-30 82%	26-30	82%
31-35 78%	31-35	78%
36-40 81%	36-40	81%
41-45 92%	41-45	92%
46-50 100%	46-50	100%
51-55 74%	51-55	74%
56-60 82%	56-60	82%
61-65 55%	61-65	55%
66+ 70%	66+	70%

Mars Customer Loyalty Score by Usage

Mars's Customer Loyalty score was rated the highest by customers who have used Mars's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	51%
1 to 2 Years	90%
2 to 5 Years	86%
5 to 10 Years	76%
Over 10 Years	89%

Mars Customer Loyalty Score by Industry

Mars's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Hospitality industry customers.

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Tech	78%
Accounting	97%
Aerospace and Aviation	74%
Architecture and Planning	59%
Arts and Entertainment	93%
Banking and Financial Services	78%
Business and Consumer Services	84%
Consulting	100%
Consumer Goods	64%
Consumer Services	100%
Education	87%
Environmental Services	78%
Healthcare, Hospitals and Medicine	55%
Hospitality	40%
Logistics and Supply Chain	100%
Marketing, Advertising and Research	93%
Mechanical, Civil or Industrial Engineering	70%
Retail	100%

Mars Customer Loyalty vs. Competitors

Compared to its competitors, Mars's Customer Loyalty score is rated right above Telecom Talk, and is preceded by Mondelez International North America.

COMPANY		Customer Loyalty Score
	Hershey Company	81%
	Nestle USA	79%
	Conagra Brands	79%
	Mondelez International North America	78%
	Mars	78%
	Telecom Talk	10%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Mars's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Mars	78%
	Starbucks	78%

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Mars Product Quality

4/5

Mars has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Mars Product Information

Mars’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Logistics and Supply Chain industry rated Mars's product the highest. Reviewers from the Education industry rated Mars the lowest at 4.2.

Website: http://www.mars.com

Company Size: 10,000+ Employees

Industry

Food and Beverages

Quick Insights into Mars Product Quality

Mars's Product Quality score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers ages 61-65.

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Ranked Mars Product Quality the Highest

Logistics and Supply Chain	5
51-55	4.7
Hispanic or Latino	4.6

Ranked Mars Product Quality the Lowest

Architecture and Planning	3.2
Native American	3
61-65	2.5

Mars Product Quality Score by Gender

Female customers rated Mars's Product Quality score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Mars Product Quality Score by Ethnicity

Mars's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 3	Native American	3
Other 3.8	Other	3.8

Mars Product Quality Score by Age

Mars's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 3.9	31-35	3.9
36-40 3.9	36-40	3.9
41-45 3.7	41-45	3.7
46-50 4.2	46-50	4.2
51-55 4.7	51-55	4.7
56-60 4.3	56-60	4.3
61-65 2.5	61-65	2.5
66+ 3.1	66+	3.1

Mars Product Quality Score by Usage

Mars's Product Quality score was rated the highest by customers who have used Mars's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	4.2

Mars Product Quality Score by Industry

Mars's Product Quality score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	4.1
Accounting	4.5
Aerospace and Aviation	3.8
Architecture and Planning	3.2
Arts and Entertainment	3.7
Banking and Financial Services	3.6
Business and Consumer Services	4.4
Consulting	3.5
Consumer Goods	4.1
Consumer Services	4.3
Education	4.2
Environmental Services	4.1
Healthcare, Hospitals and Medicine	3.8
Hospitality	4.6
Logistics and Supply Chain	5
Marketing, Advertising and Research	4.5
Mechanical, Civil or Industrial Engineering	4.3
Retail	3.4

Mars Product Quality vs. Competitors

Compared to its competitors, Mars's Product Quality score is rated right above Mondelez International North America, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Hershey Company	4.1/5
	Mars	4/5
	Mondelez International North America	4/5
	Nestle USA	3.9/5
	Conagra Brands	3.9/5
	Telecom Talk	1.5/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Mars's Product Quality score is rated right above PepsiCo, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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Mars Pricing

Mars ROI & Value For Money

3.8/5

Mars has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Mars Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Retail industry think that they had the lowest ROI from Mars.

Quick Insights into Mars ROI

Mars's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Retail industry.

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Ranked Mars ROI the Highest

56-60	4.5
Consumer Services	4.5
2 to 5 Years	4.1

Ranked Mars ROI the Lowest

Native American	3.3
66+	2.7
Retail	2.7

Mars ROI Score by Gender

Male customers rated Mars's ROI score 0.3 stars higher than Female customers.

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Male

3.9/5

Female

3.6/5

Mars ROI Score by Ethnicity

Mars's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 3.3	Native American	3.3
Other 3.4	Other	3.4

Mars ROI Score by Age

Mars's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.2	26-30	4.2
31-35 3.4	31-35	3.4
36-40 3.2	36-40	3.2
41-45 4	41-45	4
46-50 3.7	46-50	3.7
51-55 4.3	51-55	4.3
56-60 4.5	56-60	4.5
61-65 2.7	61-65	2.7
66+ 2.7	66+	2.7

Mars ROI Score by Usage

Mars's ROI score was rated the highest by customers who have used Mars's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.6
2 to 5 Years	4.1
5 to 10 Years	3.9
Over 10 Years	3.7

Mars ROI Score by Industry

Mars's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Retail industry customers.

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Tech	3.7
Accounting	4
Aerospace and Aviation	4
Architecture and Planning	3.6
Arts and Entertainment	3.4
Banking and Financial Services	3.7
Business and Consumer Services	4.1
Consulting	3.8
Consumer Goods	4.1
Consumer Services	4.5
Education	3.9
Environmental Services	3.4
Healthcare, Hospitals and Medicine	3.8
Hospitality	3.8
Logistics and Supply Chain	4.5
Marketing, Advertising and Research	3.6
Mechanical, Civil or Industrial Engineering	3.8
Retail	2.7

Mars Pricing vs. Competitors

Compared to its competitors, Mars's ROI score is rated right above Nestle USA, and is preceded by Mondelez International North America.

COMPANY		Pricing Score
	Hershey Company	3.9/5
	Mondelez International North America	3.8/5
	Mars	3.8/5
	Nestle USA	3.7/5
	Conagra Brands	3.7/5
	Telecom Talk	1.5/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Mars's ROI score is rated right above PepsiCo, and is preceded by Red Bull.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Mars Customer Satisfaction (CSAT)

Mars Customer Satisfaction (CSAT) Score

74 / 100

Mars has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	36%
Satisfied	38%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	3%
Very Dissatisfied	9%

Very Satisfied

36%

Satisfied

38%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Mars Customer Satisfaction

Mars's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Native American customers.

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Ranked Mars Customer Satisfaction the Highest

51-55	100%
Business and Consumer Services	100%
Hispanic or Latino	100%

Ranked Mars Customer Satisfaction the Lowest

66+	40%
Environmental Services	33%
Native American	33%

Mars Customer Satisfaction Score by Gender

Male customers rated Mars's Customer Satisfaction score 1 points higher than Female customers.

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83 / 100

Male

	Very Satisfied	42%
	Satisfied	41%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	2%
	Very Dissatisfied	6%

82 / 100

Female

	Very Satisfied	37%
	Satisfied	45%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	5%
	Very Dissatisfied	5%

Mars Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Mars' Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.

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76 / 100

Very Satisfied	43%
Satisfied	33%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	5%
Very Dissatisfied	7%

Very Satisfied

43%

Satisfied

33%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Mars' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Mars' Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.

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88 / 100

Very Satisfied	44%
Satisfied	44%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

44%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Mars' Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100

Very Satisfied	26%
Satisfied	61%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	9%

Very Satisfied

26%

Satisfied

61%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Mars' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	67%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

67%

Very Dissatisfied

CSAT according to Other

Mars' Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.

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73 / 100

Very Satisfied	38%
Satisfied	35%
Neither Satisfied nor Dissatisfied	19%
Dissatisfied	3%
Very Dissatisfied	5%

Very Satisfied

38%

Satisfied

35%

Neither Satisfied nor Dissatisfied

19%

Dissatisfied

Very Dissatisfied

Mars Customer Satisfaction Score by Age

Mars's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

91%

26-30

83%

31-35

67%

36-40

77%

41-45

70%

46-50

84%

51-55

100%

56-60

100%

61-65

60%

66+

40%

Mars Customer Satisfaction Score by Usage

Mars's Customer Satisfaction score was rated the highest by customers who have used Mars's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	56
1 to 2 Years	80
2 to 5 Years	82
5 to 10 Years	83
Over 10 Years	83

Mars Customer Satisfaction Score by Industry

Mars's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Environmental Services industry customers.

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{
	"title": "Mars Customer Satisfaction Score by Industry",
	"text": "Mars's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Environmental Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Mars's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 95,
			"stars": 0,
			"csatScore": 95,
			"text": "Mars's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 95
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Mars's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Mars's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Mars's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Mars's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Mars's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Mars's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Mars's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Mars's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Mars's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Mars's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Mars's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Mars's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		}
	]
}

Tech	75
Accounting	95
Aerospace and Aviation	50
Architecture and Planning	80
Arts and Entertainment	82
Business and Consumer Services	100
Consumer Goods	100
Consumer Services	67
Education	100
Environmental Services	33
Healthcare, Hospitals and Medicine	75
Logistics and Supply Chain	67
Marketing, Advertising and Research	100
Retail	50

Mars Customer Satisfaction vs. Competitors

Compared to its competitors, Mars's Customer Satisfaction score is rated right above Nestle USA, and is preceded by Mondelez International North America.

COMPANY		Customer Satisfaction (CSAT) Score
	Hershey Company	80%
	Mondelez International North America	79%
	Mars	74%
	Nestle USA	73%
	Conagra Brands	70%
	Telecom Talk	0%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Mars's Customer Satisfaction score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	86%
	Starbucks	84%
	Red Bull	83%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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Mars Customer Service

3.9/5

Mars has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Mars's Customer Service

Address

Mclean, VA 22101

Website

http://www.mars.com

Quick Insights into Mars Customer Service

Mars's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.

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Ranked Mars Customer Service the Highest

56-60	4.6
Logistics and Supply Chain	4.6
Hispanic or Latino	4.4

Ranked Mars Customer Service the Lowest

Other	3.5
Retail	3.2
66+	2.6

Mars Customer Service Score by Gender

Mars's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.

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Male

3.9/5

Female

3.9/5

Mars Customer Service Score by Ethnicity

Mars's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.6	Native American	3.6
Other 3.5	Other	3.5

Mars Customer Service Score by Age

Mars's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.2	26-30	4.2
31-35 3.8	31-35	3.8
36-40 3.7	36-40	3.7
41-45 4.1	41-45	4.1
46-50 3.9	46-50	3.9
51-55 4.3	51-55	4.3
56-60 4.6	56-60	4.6
61-65 2.7	61-65	2.7
66+ 2.6	66+	2.6

Mars Customer Service Score by Usage

Mars's Customer Service score was rated the highest by customers who have used Mars's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.7
2 to 5 Years	4.1
5 to 10 Years	3.9
Over 10 Years	4

Mars Customer Service Score by Industry

Mars's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Retail industry customers.

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Tech	3.9
Accounting	4.3
Aerospace and Aviation	4.1
Architecture and Planning	3.7
Arts and Entertainment	3.3
Banking and Financial Services	3.7
Business and Consumer Services	4.2
Consulting	3.8
Consumer Goods	4.1
Consumer Services	4.5
Education	4
Environmental Services	3.7
Healthcare, Hospitals and Medicine	3.8
Hospitality	3.8
Logistics and Supply Chain	4.6
Marketing, Advertising and Research	4.2
Mechanical, Civil or Industrial Engineering	3.8
Retail	3.2

Mars Customer Service vs. Competitors

Compared to its competitors, Mars's Customer Service score is rated right above Nestle USA, and is preceded by Mondelez International North America.

COMPANY		Customer Service Score
	Hershey Company	3.9/5
	Mondelez International North America	3.9/5
	Mars	3.9/5
	Nestle USA	3.9/5
	Conagra Brands	3.7/5
	Telecom Talk	1.5/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Mars's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Mars	3.9/5
	Hershey Company	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Mars as an Employer

4.1/5

Mars has a 4.1/5 stars for its overall company culture rated by their employees

top

20%

CEO of Mars

Grant Reid

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Mars scored a 27 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Mars would recommend the brand to a friend. ENPS measures how likely Mars employees would recommend working at Mars to a friend.

Net Promoter Score

NPS Score

53%	Promoters
21%	Passive
26%	Detractors

Employee Net Promoter Score

eNPS Score

54%	Promoters
16%	Passive
30%	Detractors

Global Ranking Snapshot

Mars is ranked #61 in the Global Top 100 Brands. It ranks just behind HBO and just ahead of American Express.

RANK			INDUSTRY
59	SEPHORA	Jean-Andre Rougeot	Retail
60	HBO		Media and Entertainment
61	Mars	Grant Reid	Food and Beverages
62	American Express	Stephen Squeri	Banking and Financial Services
63	PUMA	Arne Freundt	Fashion and Beauty
64	Versace	Mr. Jonathan Akeroyd	Fashion and Beauty
65	Visa	Ryan McInerney	Banking and Financial Services

Food and Beverages Ranking Snapshot

Mars is ranked #6 in the Food and Beverages Industry. It ranks just behind The Coca-Cola Company and just ahead of McDonald's.

RANK		Location
4	Hershey Company	Hershey, PA
5	The Coca-Cola Company	Atlanta, GA
6	Mars	Mclean, VA
7	McDonald's	Chicago, IL
8	PepsiCo	Purchase, NY
9	AB InBev	York, NY
10	KFC	Louisville, KY

Mars is ranked #61 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Mars' Brand

Brand at a Glance

Sarah Long

Mars Ranking

Mars NPS

Mars Overall NPS

Mars NPS Trend

How Other Brands Compare

What is NPS

Mars NPS by Gender

Male

Female

Mars NPS by Ethnicity

Mars NPS by Age

Mars NPS by Usage

Mars NPS vs. Competitors

Mars NPS vs Companies in Food and Beverages

Mars Customer Reviews

Mars Customer Loyalty

Mars Customer Loyalty Score by Gender

Mars Customer Loyalty Score by Ethnicity

Mars Customer Loyalty Score by Age

Mars Customer Loyalty Score by Usage

Mars Customer Loyalty Score by Industry

Mars Customer Loyalty vs. Competitors

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Customer Loyalty for Other Food and Beverages Brands

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Mars Product Quality

Mars Product Information

Industry

Quick Insights into Mars Product Quality

Ranked Mars Product Quality the Highest

Ranked Mars Product Quality the Lowest

Mars Product Quality Score by Gender

Male

Female

Mars Product Quality Score by Ethnicity

Mars Product Quality Score by Age

Mars Product Quality Score by Usage

Mars Product Quality Score by Industry

Mars Product Quality vs. Competitors

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Product Quality for Other Food and Beverages Brands

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Mars Pricing

Mars ROI & Value For Money

Mars Pricing Plans

Quick Insights into Mars ROI

Ranked Mars ROI the Highest

Ranked Mars ROI the Lowest

Mars ROI Score by Gender

Male

Female

Mars ROI Score by Ethnicity

Mars ROI Score by Age

Mars ROI Score by Usage

Mars ROI Score by Industry

Mars Pricing vs. Competitors

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ROI for Other Food and Beverages Brands

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Mars Customer Satisfaction (CSAT)

Mars Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Mars Customer Satisfaction

Ranked Mars Customer Satisfaction the Highest

Ranked Mars Customer Satisfaction the Lowest

Mars Customer Satisfaction Score by Gender

Mars Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Mars Customer Satisfaction Score by Age

Mars Customer Satisfaction Score by Usage

Mars is ranked #61 in Global Top 100 Brands
Awards & Recognition