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McDonald's is

Ranked

#85

Global Top 100 Brands

Brand Page

McDonald's

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McDonald's

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McDonald's is ranked #42 in Top Brands for Gen Z
Awards & Recognition

About McDonald's' Brand

McDonald's Corporation operates and franchises McDonald's restaurants worldwide. McDonald's’s brand is ranked #85 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of McDonald's. When compared to other organizations within the Food and Beverages industry, McDonald's is ranked #7. Among its major competitors, McDonald's is ranked in 3rd place for NPS while Starbucks is 1st, and Yum! Brands is 2nd. Overall, McDonald's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $167.91B

Brand at a Glance

79%

Customer Loyalty

3.7/5

Product Quality

3.6/5

Pricing

3.6/5

Customer Service

McDonald's CMO

Morgan Flatley

McDonald's Ranking

McDonald's NPS

McDonald's's Net Promoter Score (NPS) is a 19 with 49% Promoters, 21% Passives, and 30% Detractors. Net Promoter Score tracks whether McDonald's's customers would recommend using the product based on a scale of -100 to 100.

McDonald's Overall NPS

NPS

49%	Promoters
21%	Passives
30%	Detractors

McDonald's NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 18	Feb 2025	18
Mar 2025 17	Mar 2025	17
Apr 2025 17	Apr 2025	17
May 2025 17	May 2025	17
Jun 2025 17	Jun 2025	17
Jul 2025 17	Jul 2025	17
Aug 2025 17	Aug 2025	17
Sep 2025 17	Sep 2025	17
Oct 2025 17	Oct 2025	17
Nov 2025 17	Nov 2025	17
Dec 2025 17	Dec 2025	17
Jan 2026 17	Jan 2026	17

How Other Brands Compare

McDonald's is ranked third for NPS among its competitors. Starbucks and Yum! Brands come in first and second, with Burger King coming in at #4. Among those competitors, it is the most valued company.

	McDonald's	Starbucks	Yum! Brands	Burger King
Global Ranking	#85	#33	#136	#-
NPS	19	30	24	-13
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$167.91B	$128.77B	$32.46B	$23.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

McDonald's NPS by Gender

Female customers rated McDonald's's NPS 12 points higher than Male customers.

Male

McDonald's's NPS was rated 9 by Male customers on Comparably.

43%

Promoters

23%

Passives

34%

Detractors

Female

McDonald's's NPS was rated 21 by Female customers on Comparably.

50%

Promoters

21%

Passives

29%

Detractors

McDonald's NPS by Ethnicity

McDonald's's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -21	Caucasian	-21
Hispanic or Latino 8	Hispanic or Latino	8
African American/Black 8	African American/Black	8
Asian or Pacific Islander 42	Asian or Pacific Islander	42
Native American -48	Native American	-48
Other 18	Other	18

McDonald's NPS by Age

McDonald's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

26%

21%

26-30

43%

13%

44%

31-35

45%

26%

29%

36-40

43%

19%

38%

41-45

35%

16%

49%

46-50

29%

16%

55%

51-55

32%

22%

46%

56-60

30%

19%

51%

61-65

25%

67%

66+

44%

49%

McDonald's NPS by Usage

McDonald's's NPS was rated the highest by customers who have used McDonald's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 16	Less than 1 Year	16
1 to 2 Years 23	1 to 2 Years	23
2 to 5 Years 32	2 to 5 Years	32
5 to 10 Years 19	5 to 10 Years	19
Over 10 Years 10	Over 10 Years	10

McDonald's NPS vs. Competitors

Compared to its competitors, McDonald's's NPS is rated right above Burger King, and is preceded by Yum! Brands.

COMPANY		NPS Score
	Starbucks	30
	Yum! Brands	24
	McDonald's	19
	Burger King	-13
	Wendy's	-13
	Subway	-34

McDonald's NPS vs Companies in Food and Beverages

In the Food and Beverages industry, McDonald's's NPS is rated right below PepsiCo.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

McDonald's Customer Reviews

Out of the 269 McDonald's customer reviews 204 were positive and 65 were constructive. McDonald's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

McDonald's Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of McDonald's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

McDonald's Customer Loyalty Score by Gender

Female customers rated McDonald's's Customer Loyalty score 5% higher than Male customers.

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Male

76%

Yes

Female

81%

Yes

McDonald's Customer Loyalty Score by Ethnicity

McDonald's's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

McDonald's Customer Loyalty Score by Age

McDonald's's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 80%	18-25	80%
26-30 75%	26-30	75%
31-35 79%	31-35	79%
36-40 87%	36-40	87%
41-45 82%	41-45	82%
46-50 83%	46-50	83%
51-55 71%	51-55	71%
56-60 75%	56-60	75%
61-65 72%	61-65	72%
66+ 64%	66+	64%

McDonald's Customer Loyalty Score by Usage

McDonald's's Customer Loyalty score was rated the highest by customers who have used McDonald's's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	73%
1 to 2 Years	75%
2 to 5 Years	80%
5 to 10 Years	81%
Over 10 Years	79%

McDonald's Customer Loyalty Score by Industry

McDonald's's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Utilities industry customers.

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Tech	75%
Accounting	79%
Aerospace and Aviation	67%
Fashion and Beauty	88%
Architecture and Planning	78%
Arts and Entertainment	79%
Automotive and Transportation	66%
Banking and Financial Services	80%
Beverage, Wine and Spirits	100%
Biotech and Pharmaceuticals	66%
Business and Consumer Services	84%
Business Supplies and Equipment	79%
Chemicals	55%
Civic and Social Organization	78%
Computer Hardware	85%
Construction	75%
Consulting	70%
Consumer Goods	87%
Consumer Services	84%
Education	86%
Environmental Services	100%
Events Services	70%
Facilities Services	100%
Government and Public Policy	82%
Healthcare, Hospitals and Medicine	75%
Hospitality	86%
Import and Export	70%
Insurance	78%
International Affairs	70%
International Trade and Development	61%
Legal	76%
Travel and Hospitality	100%
Logistics and Supply Chain	72%
Manufacturing and Machinery	74%
Marine	100%
Marketing, Advertising and Research	75%
Mechanical, Civil or Industrial Engineering	73%
Media and Entertainment	55%
Military and Defense	78%
Non-Profit	75%
Energy and Manufacturing	93%
Politics	40%
Professional Services	74%
Public Relations and Communications	90%
Public Safety	100%
Real Estate	70%
Religious Institutions	40%
Restaurants	79%
Retail	71%
Security and Investigations	70%
Staffing and Recruiting	100%
Transportation	100%
Utilities	40%
Warehousing	78%
Wholesale	100%

McDonald's Customer Loyalty vs. Competitors

Compared to its competitors, McDonald's's Customer Loyalty score is rated right above Starbucks.

COMPANY		Customer Loyalty Score
	McDonald's	79%
	Starbucks	78%
	Wendy's	76%
	Yum! Brands	74%
	Subway	74%
	Burger King	72%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Loyalty score is rated right above Starbucks, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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McDonald's Product Quality

3.7/5

McDonald's has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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McDonald's Product Information

McDonald's’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated McDonald's's product the highest. Reviewers from the Accounting industry rated McDonald's the lowest at 4.

Website: http://www.mcdonalds.com

Company Size: 10,000+ Employees

Industry

Food and Beverages

Quick Insights into McDonald's Product Quality

McDonald's's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Utilities industry.

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Ranked McDonald's Product Quality the Highest

Travel and Hospitality	4.4
1 to 2 Years	4.1
Asian or Pacific Islander	4.1

Ranked McDonald's Product Quality the Lowest

Native American	2.8
61-65	2.4
Utilities	1.5

McDonald's Product Quality Score by Gender

Female customers rated McDonald's's Product Quality score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

McDonald's Product Quality Score by Ethnicity

McDonald's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Hispanic or Latino 3.3	Hispanic or Latino	3.3
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 2.8	Native American	2.8
Other 3.7	Other	3.7

McDonald's Product Quality Score by Age

McDonald's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.5	26-30	3.5
31-35 3.5	31-35	3.5
36-40 3.3	36-40	3.3
41-45 3.3	41-45	3.3
46-50 2.9	46-50	2.9
51-55 3.1	51-55	3.1
56-60 2.7	56-60	2.7
61-65 2.4	61-65	2.4
66+ 3	66+	3

McDonald's Product Quality Score by Usage

McDonald's's Product Quality score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	3.8
5 to 10 Years	3.8
Over 10 Years	3.5

McDonald's Product Quality Score by Industry

McDonald's's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Utilities industry customers.

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Tech	3.7
Accounting	4
Aerospace and Aviation	3.1
Fashion and Beauty	3.6
Architecture and Planning	3.1
Arts and Entertainment	3.7
Automotive and Transportation	3.3
Banking and Financial Services	3.8
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	3.9
Business Supplies and Equipment	4.2
Chemicals	2.1
Civic and Social Organization	3.2
Computer Hardware	3.1
Construction	2.7
Consulting	3.5
Consumer Goods	3.2
Consumer Services	3.2
Education	3.9
Environmental Services	2.6
Events Services	3.8
Facilities Services	3.9
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	3.4
Hospitality	3.9
Import and Export	3.8
Insurance	3.9
International Affairs	3.1
International Trade and Development	4
Legal	3.5
Travel and Hospitality	4.4
Logistics and Supply Chain	3.6
Manufacturing and Machinery	3.8
Marine	3.5
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	3.8
Media and Entertainment	3.4
Military and Defense	3.9
Non-Profit	3.2
Energy and Manufacturing	3.6
Politics	3.3
Professional Services	2.6
Public Relations and Communications	4.1
Public Safety	2.2
Real Estate	3.8
Religious Institutions	4.3
Restaurants	2.9
Retail	2.9
Security and Investigations	3.1
Staffing and Recruiting	3.5
Transportation	1.5
Utilities	1.5
Warehousing	2.7
Wholesale	4.1

McDonald's Product Quality vs. Competitors

Compared to its competitors, McDonald's's Product Quality score is rated right above Yum! Brands, and is preceded by Starbucks.

COMPANY		Product Quality Score
	Starbucks	4.1/5
	McDonald's	3.7/5
	Yum! Brands	3.6/5
	Burger King	3.1/5
	Wendy's	3/5
	Subway	2.6/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Product Quality score is rated right below PepsiCo.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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McDonald's Pricing

McDonald's ROI & Value For Money

3.6/5

McDonald's has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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McDonald's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Import and Export industry. The users from the Transportation industry think that they had the lowest ROI from McDonald's.

Quick Insights into McDonald's ROI

McDonald's's ROI score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Utilities industry.

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Ranked McDonald's ROI the Highest

Import and Export	4.5
Asian or Pacific Islander	3.9
18-25	3.8

Ranked McDonald's ROI the Lowest

61-65	2.6
Native American	1.8
Utilities	1.5

McDonald's ROI Score by Gender

Female customers rated McDonald's's ROI score 0.2 stars higher than Male customers.

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Male

3.4/5

Female

3.6/5

McDonald's ROI Score by Ethnicity

McDonald's's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 1.8	Native American	1.8
Other 3.5	Other	3.5

McDonald's ROI Score by Age

McDonald's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.3	26-30	3.3
31-35 3.4	31-35	3.4
36-40 3.1	36-40	3.1
41-45 3	41-45	3
46-50 2.7	46-50	2.7
51-55 3	51-55	3
56-60 2.6	56-60	2.6
61-65 2.6	61-65	2.6
66+ 3	66+	3

McDonald's ROI Score by Usage

McDonald's's ROI score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	3.7
Over 10 Years	3.4

McDonald's ROI Score by Industry

McDonald's's ROI score was rated the highest by Import and Export industry customers, and the lowest by Utilities industry customers.

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Tech	3.5
Accounting	3.8
Aerospace and Aviation	2.9
Fashion and Beauty	3.1
Architecture and Planning	3.2
Arts and Entertainment	3.3
Automotive and Transportation	3.4
Banking and Financial Services	3.9
Beverage, Wine and Spirits	4
Biotech and Pharmaceuticals	3.9
Business and Consumer Services	3.8
Business Supplies and Equipment	4.1
Chemicals	2
Civic and Social Organization	3.6
Computer Hardware	3
Construction	2.9
Consulting	3.4
Consumer Goods	2.8
Consumer Services	3.1
Education	3.6
Environmental Services	2.1
Events Services	4
Facilities Services	2.9
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	3.3
Hospitality	3.8
Import and Export	4.5
Insurance	3.7
International Affairs	3
International Trade and Development	3.3
Legal	3.5
Travel and Hospitality	3.9
Logistics and Supply Chain	3.4
Manufacturing and Machinery	3
Marine	3.9
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	3.8
Media and Entertainment	3.6
Military and Defense	3.6
Non-Profit	2.9
Energy and Manufacturing	3.8
Politics	3.1
Professional Services	2.7
Public Relations and Communications	3.8
Public Safety	1.9
Real Estate	3.6
Religious Institutions	3
Restaurants	2.8
Retail	3.2
Security and Investigations	3.1
Staffing and Recruiting	3.2
Transportation	1.5
Utilities	1.5
Warehousing	2.7
Wholesale	3.1

McDonald's Pricing vs. Competitors

Compared to its competitors, McDonald's's ROI score is rated right above Burger King, and is preceded by Yum! Brands.

COMPANY		Pricing Score
	Starbucks	3.6/5
	Yum! Brands	3.6/5
	McDonald's	3.6/5
	Burger King	2.9/5
	Wendy's	2.8/5
	Subway	2.4/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's ROI score is rated right below Starbucks.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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McDonald's Customer Satisfaction (CSAT)

McDonald's Customer Satisfaction (CSAT) Score

72 / 100

McDonald's has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied	37%
Satisfied	35%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	4%
Very Dissatisfied	14%

Very Satisfied

37%

Satisfied

35%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into McDonald's Customer Satisfaction

McDonald's's Customer Satisfaction score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Transportation industry.

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Ranked McDonald's Customer Satisfaction the Highest

Events Services	100%
Asian or Pacific Islander	88%
18-25	83%

Ranked McDonald's Customer Satisfaction the Lowest

61-65	35%
Native American	32%
Transportation	0%

McDonald's Customer Satisfaction Score by Gender

Female customers rated McDonald's's Customer Satisfaction score 7 points higher than Male customers.

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67 / 100

Male

	Very Satisfied	34%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	4%
	Very Dissatisfied	16%

74 / 100

Female

	Very Satisfied	36%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	3%
	Very Dissatisfied	15%

McDonald's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

McDonald's' Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.

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58 / 100

Very Satisfied	25%
Satisfied	33%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	5%
Very Dissatisfied	26%

Very Satisfied

25%

Satisfied

33%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

26%

CSAT according to Hispanic or Latino

McDonald's' Customer Satisfaction (CSAT) score was rated 57% according to Hispanic or Latino users and customers.

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57 / 100

Very Satisfied	39%
Satisfied	18%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	6%
Very Dissatisfied	23%

Very Satisfied

39%

Satisfied

18%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

23%

CSAT according to African American/Black

McDonald's' Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.

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69 / 100

Very Satisfied	38%
Satisfied	31%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	4%
Very Dissatisfied	17%

Very Satisfied

38%

Satisfied

31%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

17%

CSAT according to Asian or Pacific Islander

McDonald's' Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100

Very Satisfied	42%
Satisfied	46%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	4%

Very Satisfied

42%

Satisfied

46%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

McDonald's' Customer Satisfaction (CSAT) score was rated 32% according to Native American users and customers.

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32 / 100

Very Satisfied	20%
Satisfied	12%
Neither Satisfied nor Dissatisfied	28%
Dissatisfied	8%
Very Dissatisfied	32%

Very Satisfied

20%

Satisfied

12%

Neither Satisfied nor Dissatisfied

28%

Dissatisfied

Very Dissatisfied

32%

CSAT according to Other

McDonald's' Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.

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77 / 100

Very Satisfied	39%
Satisfied	38%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	12%

Very Satisfied

39%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

McDonald's Customer Satisfaction Score by Age

McDonald's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

83%

26-30

62%

31-35

70%

36-40

60%

41-45

61%

46-50

53%

51-55

53%

56-60

44%

61-65

35%

66+

54%

McDonald's Customer Satisfaction Score by Usage

McDonald's's Customer Satisfaction score was rated the highest by customers who have used McDonald's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	74
1 to 2 Years	78
2 to 5 Years	83
5 to 10 Years	76
Over 10 Years	65

McDonald's Customer Satisfaction Score by Industry

McDonald's's Customer Satisfaction score was rated the highest by Events Services industry customers, and the lowest by Transportation industry customers.

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{
	"title": "McDonald's Customer Satisfaction Score by Industry",
	"text": "McDonald's's Customer Satisfaction score was rated the highest by Events Services industry customers, and the lowest by Transportation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
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			"scoreClassName": "",
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		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 49,
			"stars": 0,
			"csatScore": 49,
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			"scoreClassName": "",
			"scoreLabel": 49
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		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 80,
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			"csatScore": 80,
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			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 68,
			"stars": 0,
			"csatScore": 68,
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			"scoreClassName": "",
			"scoreLabel": 68
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
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			"scoreClassName": "",
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		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
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			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "McDonald's's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "McDonald's's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "McDonald's's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "McDonald's's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "McDonald's's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "McDonald's's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "McDonald's's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "McDonald's's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "McDonald's's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 39,
			"stars": 0,
			"csatScore": 39,
			"text": "McDonald's's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 39
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "McDonald's's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "McDonald's's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "McDonald's's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 68,
			"stars": 0,
			"csatScore": 68,
			"text": "McDonald's's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 68
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "McDonald's's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "International Trade and Development",
			"groupId": 528,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "McDonald's's Customer Satisfaction score is  rated by International Trade and Development customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "McDonald's's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "McDonald's's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "McDonald's's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "McDonald's's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "McDonald's's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "McDonald's's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "McDonald's's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "McDonald's's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "McDonald's's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "McDonald's's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "McDonald's's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "McDonald's's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "McDonald's's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "McDonald's's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 42,
			"stars": 0,
			"csatScore": 42,
			"text": "McDonald's's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 42
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 47,
			"stars": 0,
			"csatScore": 47,
			"text": "McDonald's's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 47
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "McDonald's's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "McDonald's's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Utilities",
			"groupId": 568,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "McDonald's's Customer Satisfaction score is  rated by Utilities customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "McDonald's's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "McDonald's's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	77
Accounting	78
Aerospace and Aviation	49
Fashion and Beauty	80
Architecture and Planning	68
Arts and Entertainment	71
Automotive and Transportation	50
Banking and Financial Services	81
Beverage, Wine and Spirits	80
Biotech and Pharmaceuticals	83
Business and Consumer Services	78
Business Supplies and Equipment	87
Civic and Social Organization	67
Computer Hardware	33
Construction	62
Consulting	67
Consumer Goods	80
Consumer Services	39
Education	79
Events Services	100
Facilities Services	75
Government and Public Policy	72
Healthcare, Hospitals and Medicine	68
Hospitality	78
International Trade and Development	67
Legal	66
Travel and Hospitality	89
Logistics and Supply Chain	73
Manufacturing and Machinery	80
Marketing, Advertising and Research	88
Mechanical, Civil or Industrial Engineering	67
Media and Entertainment	100
Military and Defense	66
Non-Profit	63
Energy and Manufacturing	70
Professional Services	40
Public Relations and Communications	100
Public Safety	75
Real Estate	75
Restaurants	42
Retail	47
Staffing and Recruiting	80
Transportation	0
Utilities	33
Warehousing	50
Wholesale	100

McDonald's Customer Satisfaction vs. Competitors

Compared to its competitors, McDonald's's Customer Satisfaction score is rated right above Wendy's, and is preceded by Yum! Brands.

COMPANY		Customer Satisfaction (CSAT) Score
	Starbucks	84%
	Yum! Brands	75%
	McDonald's	72%
	Wendy's	55%
	Burger King	52%
	Subway	39%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Satisfaction score is rated right below Mars.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	86%
	Starbucks	84%
	Red Bull	83%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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McDonald's Customer Service

3.6/5

McDonald's has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About McDonald's's Customer Service

Address

110 N Carpenter St, Chicago, IL 60607

Website

http://www.mcdonalds.com

Phone Number

(800) 244-6227

Quick Insights into McDonald's Customer Service

McDonald's's Customer Service score was rated highest by customers from the Marine industry, and rated lowest by customers from the Utilities industry.

Sign Up to unlock insights into how customers have ranked McDonald's' Customer Service score.

Ranked McDonald's Customer Service the Highest

Marine	4.5
Asian or Pacific Islander	4
1 to 2 Years	3.9

Ranked McDonald's Customer Service the Lowest

Native American	2.4
61-65	2.2
Utilities	1.5

McDonald's Customer Service Score by Gender

Female customers rated McDonald's's Customer Service score 0.2 stars higher than Male customers.

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Male

3.4/5

Female

3.6/5

McDonald's Customer Service Score by Ethnicity

McDonald's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 2.4	Native American	2.4
Other 3.6	Other	3.6

McDonald's Customer Service Score by Age

McDonald's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8
26-30 3.3	26-30	3.3
31-35 3.5	31-35	3.5
36-40 3.2	36-40	3.2
41-45 3.1	41-45	3.1
46-50 2.6	46-50	2.6
51-55 3.1	51-55	3.1
56-60 2.7	56-60	2.7
61-65 2.2	61-65	2.2
66+ 3.1	66+	3.1

McDonald's Customer Service Score by Usage

McDonald's's Customer Service score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	3.8
5 to 10 Years	3.7
Over 10 Years	3.3

McDonald's Customer Service Score by Industry

McDonald's's Customer Service score was rated the highest by Marine industry customers, and the lowest by Utilities industry customers.

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Tech	3.6
Accounting	3.8
Aerospace and Aviation	3
Fashion and Beauty	3.5
Architecture and Planning	3.4
Arts and Entertainment	3.4
Automotive and Transportation	3.1
Banking and Financial Services	3.6
Beverage, Wine and Spirits	4
Biotech and Pharmaceuticals	4.1
Business and Consumer Services	3.8
Business Supplies and Equipment	4.2
Chemicals	1.7
Civic and Social Organization	3
Computer Hardware	3.1
Construction	3.1
Consulting	3.5
Consumer Goods	3.7
Consumer Services	3.3
Education	3.6
Environmental Services	2.6
Events Services	3.6
Facilities Services	3.5
Government and Public Policy	3.8
Healthcare, Hospitals and Medicine	3.3
Hospitality	3.7
Import and Export	3.6
Insurance	3.4
International Affairs	3.8
International Trade and Development	3.8
Legal	3.6
Travel and Hospitality	4
Logistics and Supply Chain	3.5
Manufacturing and Machinery	3.5
Marine	4.5
Marketing, Advertising and Research	3.9
Mechanical, Civil or Industrial Engineering	3.3
Media and Entertainment	3.6
Military and Defense	3.5
Non-Profit	3.3
Energy and Manufacturing	3.9
Politics	4
Professional Services	2.5
Public Relations and Communications	4
Public Safety	1.7
Real Estate	3.6
Religious Institutions	3.5
Restaurants	2.8
Retail	2.7
Security and Investigations	3.1
Staffing and Recruiting	3.6
Transportation	1.5
Utilities	1.5
Warehousing	2.7
Wholesale	3.3

McDonald's Customer Service vs. Competitors

Compared to its competitors, McDonald's's Customer Service score is rated right above Wendy's, and is preceded by Yum! Brands.

COMPANY		Customer Service Score
	Starbucks	4.1/5
	Yum! Brands	3.6/5
	McDonald's	3.6/5
	Wendy's	2.9/5
	Burger King	2.9/5
	Subway	2.4/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Service score is rated right below PepsiCo.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.9/5
	McDonald's	3.6/5

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McDonald's as an Employer

3.0/5

McDonald's has a 3.0/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of McDonald's

Chris Kempczinski

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

McDonald's scored a 19 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of McDonald's would recommend the brand to a friend. ENPS measures how likely McDonald's employees would recommend working at McDonald's to a friend.

Net Promoter Score

NPS Score

49%	Promoters
21%	Passive
30%	Detractors

Employee Net Promoter Score

-25

eNPS Score

29%	Promoters
17%	Passive
54%	Detractors

Global Ranking Snapshot

McDonald's is ranked #85 in the Global Top 100 Brands. It ranks just behind Hilton and just ahead of The Home Depot.

RANK			INDUSTRY
83	Tommy Hilfiger	Martijn Hagman	Fashion and Beauty
84	Hilton	Christopher Nassetta	Travel and Hospitality
85	McDonald's	Chris Kempczinski	Food and Beverages
86	The Home Depot	Ted Decker	Retail
87	Baskin Robbins	Dave Hoffmann	Travel and Hospitality
88	Mastercard	Michael Miebach	Banking and Financial Services
89	Johnson & Johnson	Joaquin Duato	Consumer Goods

Food and Beverages Ranking Snapshot

McDonald's is ranked #7 in the Food and Beverages Industry. It ranks just behind Mars and just ahead of PepsiCo.

RANK		Location
5	The Coca-Cola Company	Atlanta, GA
6	Mars	Mclean, VA
7	McDonald's	Chicago, IL
8	PepsiCo	Purchase, NY
9	AB InBev	York, NY
10	KFC	Louisville, KY
11	Yum! Brands	Louisville, KY

McDonald's is ranked #42 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About McDonald's' Brand

Brand at a Glance

Morgan Flatley

McDonald's Ranking

McDonald's NPS

McDonald's Overall NPS

McDonald's NPS Trend

How Other Brands Compare

What is NPS

McDonald's NPS by Gender

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Female

McDonald's NPS by Ethnicity

McDonald's NPS by Age

McDonald's NPS by Usage

McDonald's NPS vs. Competitors

McDonald's NPS vs Companies in Food and Beverages

McDonald's Customer Reviews

McDonald's Customer Loyalty

McDonald's Customer Loyalty Score by Gender

McDonald's Customer Loyalty Score by Ethnicity

McDonald's Customer Loyalty Score by Age

McDonald's Customer Loyalty Score by Usage

McDonald's Customer Loyalty Score by Industry

McDonald's Customer Loyalty vs. Competitors

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Customer Loyalty for Other Food and Beverages Brands

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McDonald's Product Quality

McDonald's Product Information

Industry

Quick Insights into McDonald's Product Quality

Ranked McDonald's Product Quality the Highest

Ranked McDonald's Product Quality the Lowest

McDonald's Product Quality Score by Gender

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Female

McDonald's Product Quality Score by Ethnicity

McDonald's Product Quality Score by Age

McDonald's Product Quality Score by Usage

McDonald's Product Quality Score by Industry

McDonald's Product Quality vs. Competitors

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Product Quality for Other Food and Beverages Brands

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McDonald's Pricing

McDonald's ROI & Value For Money

McDonald's Pricing Plans

Quick Insights into McDonald's ROI

Ranked McDonald's ROI the Highest

Ranked McDonald's ROI the Lowest

McDonald's ROI Score by Gender

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Female

McDonald's ROI Score by Ethnicity

McDonald's ROI Score by Age

McDonald's ROI Score by Usage

McDonald's ROI Score by Industry

McDonald's Pricing vs. Competitors

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ROI for Other Food and Beverages Brands

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McDonald's Customer Satisfaction (CSAT)

McDonald's Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into McDonald's Customer Satisfaction

Ranked McDonald's Customer Satisfaction the Highest

Ranked McDonald's Customer Satisfaction the Lowest

McDonald's Customer Satisfaction Score by Gender

McDonald's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

McDonald's Customer Satisfaction Score by Age

McDonald's Customer Satisfaction Score by Usage

McDonald's is ranked #42 in Top Brands for Gen Z
Awards & Recognition