McDonald's NPS & Customer Reviews | Comparably
McDonald's is
Ranked
#85
in
Global Top 100 Brands
Brand Page
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McDonald's is ranked #42 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About McDonald's' Brand

McDonald's Corporation operates and franchises McDonald's restaurants worldwide. McDonald's’s brand is ranked #85 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of McDonald's. When compared to other organizations within the Food and Beverages industry, McDonald's is ranked #7. Among its major competitors, McDonald's is ranked in 3rd place for NPS while Starbucks is 1st, and Yum! Brands is 2nd. Overall, McDonald's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $167.91B

Brand at a Glance

79%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service

McDonald's CMO

McDonald's Ranking

McDonald's NPS

McDonald's's Net Promoter Score (NPS) is a 19 with 49% Promoters, 21% Passives, and 30% Detractors. Net Promoter Score tracks whether McDonald's's customers would recommend using the product based on a scale of -100 to 100.

McDonald's Overall NPS

19
NPS
49%Promoters
21%Passives
30%Detractors
McDonald's Overall NPS

McDonald's NPS Trend

-100
-50
0
50
100
Feb 2025
18
Feb 202518
Mar 2025
17
Mar 202517
Apr 2025
17
Apr 202517
May 2025
17
May 202517
Jun 2025
17
Jun 202517
Jul 2025
17
Jul 202517
Aug 2025
17
Aug 202517
Sep 2025
17
Sep 202517
Oct 2025
17
Oct 202517
Nov 2025
17
Nov 202517
Dec 2025
17
Dec 202517
Jan 2026
17
Jan 202617

How Other Brands Compare

McDonald's is ranked third for NPS among its competitors. Starbucks and Yum! Brands come in first and second, with Burger King coming in at #4. Among those competitors, it is the most valued company.

McDonald's' Logo
McDonald's
Starbucks' Logo
Starbucks
Yum! Brands' Logo
Yum! Brands
Burger King's Logo
Burger King
Global Ranking#85#33#136#-
NPS193024-13
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral-Neutral
Valuation Updated every 24 hours for public companies$167.91B$128.77B$32.46B$23.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

McDonald's NPS by Gender

Female customers rated McDonald's's NPS 12 points higher than Male customers.

Male

9

McDonald's's NPS was rated 9 by Male customers on Comparably.

43%
Promoters
23%
Passives
34%
Detractors

Female

21

McDonald's's NPS was rated 21 by Female customers on Comparably.

50%
Promoters
21%
Passives
29%
Detractors

McDonald's NPS by Ethnicity

McDonald's's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
-21
Caucasian-21
Hispanic or Latino
8
Hispanic or Latino8
African American/Black
8
African American/Black8
Asian or Pacific Islander
42
Asian or Pacific Islander42
Native American
-48
Native American-48
Other
18
Other18

McDonald's NPS by Age

McDonald's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
53%
Passives
26%
Detractors
21%
18-2553%26%21%
Promoters
43%
Passives
13%
Detractors
44%
26-3043%13%44%
Promoters
45%
Passives
26%
Detractors
29%
31-3545%26%29%
Promoters
43%
Passives
19%
Detractors
38%
36-4043%19%38%
Promoters
35%
Passives
16%
Detractors
49%
41-4535%16%49%
Promoters
29%
Passives
16%
Detractors
55%
46-5029%16%55%
Promoters
32%
Passives
22%
Detractors
46%
51-5532%22%46%
Promoters
30%
Passives
19%
Detractors
51%
56-6030%19%51%
Promoters
25%
Passives
8%
Detractors
67%
61-6525%8%67%
Promoters
44%
Passives
7%
Detractors
49%
66+44%7%49%

McDonald's NPS by Usage

McDonald's's NPS was rated the highest by customers who have used McDonald's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
16
Less than 1 Year16
1 to 2 Years
23
1 to 2 Years23
2 to 5 Years
32
2 to 5 Years32
5 to 10 Years
19
5 to 10 Years19
Over 10 Years
10
Over 10 Years10

McDonald's NPS vs. Competitors

Compared to its competitors, McDonald's's NPS is rated right above Burger King, and is preceded by Yum! Brands.

McDonald's NPS vs Companies in Food and Beverages

In the Food and Beverages industry, McDonald's's NPS is rated right below PepsiCo.

McDonald's Customer Reviews

Out of the 269 McDonald's customer reviews 204 were positive and 65 were constructive. McDonald's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
i love how good the food is and the varities and taste
What do you value most about this brand?
I think its good .
What do you value most about this brand?
Fast and cheap food- decent quality
What can this brand most improve?
Fresh Fries for everyone !!!!!
What do you value most about this brand?
I like the restaurant and the app

McDonald's Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of McDonald's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
McDonald's Customer Loyalty

McDonald's Customer Loyalty Score by Gender

Female customers rated McDonald's's Customer Loyalty score 5% higher than Male customers.

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Male
76%
Yes
Female
81%
Yes

McDonald's Customer Loyalty Score by Ethnicity

McDonald's's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

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73
out of 100
Caucasian
78
out of 100
Hispanic or Latino
83
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
63
out of 100
Native American
82
out of 100
Other

McDonald's Customer Loyalty Score by Age

McDonald's's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
18-25
80%
18-2580%
26-30
75%
26-3075%
31-35
79%
31-3579%
36-40
87%
36-4087%
41-45
82%
41-4582%
46-50
83%
46-5083%
51-55
71%
51-5571%
56-60
75%
56-6075%
61-65
72%
61-6572%
66+
64%
66+64%

McDonald's Customer Loyalty Score by Usage

McDonald's's Customer Loyalty score was rated the highest by customers who have used McDonald's's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
73%
1 to 2 Years
75%
2 to 5 Years
80%
5 to 10 Years
81%
Over 10 Years
79%

McDonald's Customer Loyalty Score by Industry

McDonald's's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Utilities industry customers.

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Tech
75%
Accounting
79%
Aerospace and Aviation
67%
Fashion and Beauty
88%
Architecture and Planning
78%
Arts and Entertainment
79%
Automotive and Transportation
66%
Banking and Financial Services
80%
Beverage, Wine and Spirits
100%
Biotech and Pharmaceuticals
66%
Business and Consumer Services
84%
Business Supplies and Equipment
79%
Chemicals
55%
Civic and Social Organization
78%
Computer Hardware
85%
Construction
75%
Consulting
70%
Consumer Goods
87%
Consumer Services
84%
Education
86%
Environmental Services
100%
Events Services
70%
Facilities Services
100%
Government and Public Policy
82%
Healthcare, Hospitals and Medicine
75%
Hospitality
86%
Import and Export
70%
Insurance
78%
International Affairs
70%
International Trade and Development
61%
Legal
76%
Travel and Hospitality
100%
Logistics and Supply Chain
72%
Manufacturing and Machinery
74%
Marine
100%
Marketing, Advertising and Research
75%
Mechanical, Civil or Industrial Engineering
73%
Media and Entertainment
55%
Military and Defense
78%
Non-Profit
75%
Energy and Manufacturing
93%
Politics
40%
Professional Services
74%
Public Relations and Communications
90%
Public Safety
100%
Real Estate
70%
Religious Institutions
40%
Restaurants
79%
Retail
71%
Security and Investigations
70%
Staffing and Recruiting
100%
Transportation
100%
Utilities
40%
Warehousing
78%
Wholesale
100%

McDonald's Customer Loyalty vs. Competitors

Compared to its competitors, McDonald's's Customer Loyalty score is rated right above Starbucks.

COMPANYCustomer Loyalty Score
McDonald's79%
Starbucks78%
Wendy's76%
Yum! Brands74%
Subway74%
Burger King73%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Loyalty score is rated right above Starbucks, and is preceded by Hershey Company.

Unlock McDonald's Customer Loyalty vs. Companies in Food and Beverages Data

McDonald's' Logo
VS
Chick-fil-A's Logo
The Coca-Cola Company's Logo
PepsiCo's Logo
Red Bull's Logo
Hershey Company's Logo
Starbucks' Logo
Mars' Logo

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McDonald's Product Quality

3.7/5

McDonald's has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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McDonald's Product Information

McDonald's’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated McDonald's's product the highest. Reviewers from the Accounting industry rated McDonald's the lowest at 4.

Website
http://www.mcdonalds.com
Company Size
10,000+ Employees

Industry

Food and Beverages

Quick Insights into McDonald's Product Quality

McDonald's's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Utilities industry.

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Ranked McDonald's Product Quality the Highest

Travel and Hospitality
4.4
1 to 2 Years
4.1
Asian or Pacific Islander
4.1

Ranked McDonald's Product Quality the Lowest

Native American
2.8
61-65
2.4
Utilities
1.5

McDonald's Product Quality Score by Gender

Female customers rated McDonald's's Product Quality score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

McDonald's Product Quality Score by Ethnicity

McDonald's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3
Caucasian3
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
2.8
Native American2.8
Other
3.7
Other3.7

McDonald's Product Quality Score by Age

McDonald's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.5
26-303.5
31-35
3.5
31-353.5
36-40
3.3
36-403.3
41-45
3.3
41-453.3
46-50
2.9
46-502.9
51-55
3.1
51-553.1
56-60
2.7
56-602.7
61-65
2.4
61-652.4
66+
3
66+3

McDonald's Product Quality Score by Usage

McDonald's's Product Quality score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
4.1
2 to 5 Years
3.8
5 to 10 Years
3.8
Over 10 Years
3.5

McDonald's Product Quality Score by Industry

McDonald's's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Utilities industry customers.

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Tech
3.7
Accounting
4
Aerospace and Aviation
3.1
Fashion and Beauty
3.6
Architecture and Planning
3.1
Arts and Entertainment
3.7
Automotive and Transportation
3.3
Banking and Financial Services
3.8
Beverage, Wine and Spirits
4.3
Biotech and Pharmaceuticals
4.3
Business and Consumer Services
3.9
Business Supplies and Equipment
4.2
Chemicals
2.1
Civic and Social Organization
3.2
Computer Hardware
3.1
Construction
2.7
Consulting
3.5
Consumer Goods
3.2
Consumer Services
3.2
Education
3.9
Environmental Services
2.6
Events Services
3.8
Facilities Services
3.9
Government and Public Policy
3.9
Healthcare, Hospitals and Medicine
3.4
Hospitality
3.9
Import and Export
3.8
Insurance
3.9
International Affairs
3.1
International Trade and Development
4
Legal
3.5
Travel and Hospitality
4.4
Logistics and Supply Chain
3.6
Manufacturing and Machinery
3.8
Marine
3.5
Marketing, Advertising and Research
4
Mechanical, Civil or Industrial Engineering
3.8
Media and Entertainment
3.4
Military and Defense
3.9
Non-Profit
3.2
Energy and Manufacturing
3.6
Politics
3.3
Professional Services
2.6
Public Relations and Communications
4.1
Public Safety
2.2
Real Estate
3.8
Religious Institutions
4.3
Restaurants
2.9
Retail
2.9
Security and Investigations
3.1
Staffing and Recruiting
3.5
Transportation
1.5
Utilities
1.5
Warehousing
2.7
Wholesale
4.1

McDonald's Product Quality vs. Competitors

Compared to its competitors, McDonald's's Product Quality score is rated right above Yum! Brands, and is preceded by Starbucks.

COMPANYProduct Quality Score
Starbucks4.1/5
McDonald's3.7/5
Yum! Brands3.6/5
Burger King3.1/5
Wendy's3/5
Subway2.6/5

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Starbucks' Logo
Yum! Brands' Logo
Burger King's Logo
Wendy's' Logo
Subway's Logo

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Product Quality score is rated right below PepsiCo.

COMPANYProduct Quality Score
Chick-fil-A4.3/5
The Coca-Cola Company4.2/5
Red Bull4.2/5
Starbucks4.1/5
Hershey Company4.1/5
Mars4/5
PepsiCo4/5
McDonald's3.7/5

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McDonald's' Logo
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Chick-fil-A's Logo
The Coca-Cola Company's Logo
Red Bull's Logo
Starbucks' Logo
Hershey Company's Logo
Mars' Logo
PepsiCo's Logo

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McDonald's Pricing

McDonald's ROI & Value For Money

3.6/5

McDonald's has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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McDonald's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Import and Export industry. The users from the Transportation industry think that they had the lowest ROI from McDonald's.

Quick Insights into McDonald's ROI

McDonald's's ROI score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Utilities industry.

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Ranked McDonald's ROI the Highest

Import and Export
4.5
Asian or Pacific Islander
3.9
18-25
3.8

Ranked McDonald's ROI the Lowest

61-65
2.6
Native American
1.8
Utilities
1.5

McDonald's ROI Score by Gender

Female customers rated McDonald's's ROI score 0.2 stars higher than Male customers.

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Male

3.4/5

Female

3.6/5

McDonald's ROI Score by Ethnicity

McDonald's's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
3.1
Hispanic or Latino3.1
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
1.8
Native American1.8
Other
3.5
Other3.5

McDonald's ROI Score by Age

McDonald's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.3
26-303.3
31-35
3.4
31-353.4
36-40
3.1
36-403.1
41-45
3
41-453
46-50
2.7
46-502.7
51-55
3
51-553
56-60
2.6
56-602.6
61-65
2.6
61-652.6
66+
3
66+3

McDonald's ROI Score by Usage

McDonald's's ROI score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.7
2 to 5 Years
3.6
5 to 10 Years
3.7
Over 10 Years
3.4

McDonald's ROI Score by Industry

McDonald's's ROI score was rated the highest by Import and Export industry customers, and the lowest by Utilities industry customers.

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Tech
3.5
Accounting
3.8
Aerospace and Aviation
2.9
Fashion and Beauty
3.1
Architecture and Planning
3.2
Arts and Entertainment
3.3
Automotive and Transportation
3.4
Banking and Financial Services
3.9
Beverage, Wine and Spirits
4
Biotech and Pharmaceuticals
3.9
Business and Consumer Services
3.8
Business Supplies and Equipment
4.1
Chemicals
2
Civic and Social Organization
3.6
Computer Hardware
3
Construction
2.9
Consulting
3.4
Consumer Goods
2.8
Consumer Services
3.1
Education
3.6
Environmental Services
2.1
Events Services
4
Facilities Services
2.9
Government and Public Policy
3.5
Healthcare, Hospitals and Medicine
3.3
Hospitality
3.8
Import and Export
4.5
Insurance
3.7
International Affairs
3
International Trade and Development
3.3
Legal
3.5
Travel and Hospitality
3.9
Logistics and Supply Chain
3.4
Manufacturing and Machinery
3
Marine
3.9
Marketing, Advertising and Research
4
Mechanical, Civil or Industrial Engineering
3.8
Media and Entertainment
3.6
Military and Defense
3.6
Non-Profit
2.9
Energy and Manufacturing
3.8
Politics
3.1
Professional Services
2.7
Public Relations and Communications
3.8
Public Safety
1.9
Real Estate
3.6
Religious Institutions
3
Restaurants
2.8
Retail
3.2
Security and Investigations
3.1
Staffing and Recruiting
3.2
Transportation
1.5
Utilities
1.5
Warehousing
2.7
Wholesale
3.1

McDonald's Pricing vs. Competitors

Compared to its competitors, McDonald's's ROI score is rated right above Burger King, and is preceded by Yum! Brands.

COMPANYPricing Score
Starbucks3.6/5
Yum! Brands3.6/5
McDonald's3.6/5
Burger King2.9/5
Wendy's2.8/5
Subway2.4/5

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Starbucks' Logo
Yum! Brands' Logo
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Subway's Logo

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's ROI score is rated right below Starbucks.

COMPANYPricing Score
Chick-fil-A4.1/5
The Coca-Cola Company3.9/5
Hershey Company3.9/5
Red Bull3.8/5
Mars3.8/5
PepsiCo3.8/5
Starbucks3.6/5
McDonald's3.6/5

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McDonald's' Logo
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Red Bull's Logo
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PepsiCo's Logo
Starbucks' Logo

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McDonald's Customer Satisfaction (CSAT)

McDonald's Customer Satisfaction (CSAT) Score

72 / 100

McDonald's has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied37%
Satisfied35%
Neither Satisfied nor Dissatisfied10%
Dissatisfied4%
Very Dissatisfied14%
Very Satisfied
37%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into McDonald's Customer Satisfaction

McDonald's's Customer Satisfaction score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Transportation industry.

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Ranked McDonald's Customer Satisfaction the Highest

Events Services
100%
Asian or Pacific Islander
88%
18-25
83%

Ranked McDonald's Customer Satisfaction the Lowest

61-65
35%
Native American
32%
Transportation
0%

McDonald's Customer Satisfaction Score by Gender

Female customers rated McDonald's's Customer Satisfaction score 7 points higher than Male customers.

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67 / 100
Male
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
16%
74 / 100
Female
Very Satisfied
36%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
15%

McDonald's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

McDonald's' Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.

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58 / 100
Very Satisfied25%
Satisfied33%
Neither Satisfied nor Dissatisfied11%
Dissatisfied5%
Very Dissatisfied26%
Very Satisfied
25%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
26%

CSAT according to Hispanic or Latino

McDonald's' Customer Satisfaction (CSAT) score was rated 57% according to Hispanic or Latino users and customers.

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57 / 100
Very Satisfied39%
Satisfied18%
Neither Satisfied nor Dissatisfied14%
Dissatisfied6%
Very Dissatisfied23%
Very Satisfied
39%
Satisfied
18%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
6%
Very Dissatisfied
23%

CSAT according to African American/Black

McDonald's' Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.

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69 / 100
Very Satisfied38%
Satisfied31%
Neither Satisfied nor Dissatisfied10%
Dissatisfied4%
Very Dissatisfied17%
Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
17%

CSAT according to Asian or Pacific Islander

McDonald's' Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100
Very Satisfied42%
Satisfied46%
Neither Satisfied nor Dissatisfied7%
Dissatisfied1%
Very Dissatisfied4%
Very Satisfied
42%
Satisfied
46%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
4%

CSAT according to Native American

McDonald's' Customer Satisfaction (CSAT) score was rated 32% according to Native American users and customers.

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32 / 100
Very Satisfied20%
Satisfied12%
Neither Satisfied nor Dissatisfied28%
Dissatisfied8%
Very Dissatisfied32%
Very Satisfied
20%
Satisfied
12%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
8%
Very Dissatisfied
32%

CSAT according to Other

McDonald's' Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.

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77 / 100
Very Satisfied39%
Satisfied38%
Neither Satisfied nor Dissatisfied9%
Dissatisfied2%
Very Dissatisfied12%
Very Satisfied
39%
Satisfied
38%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
12%

McDonald's Customer Satisfaction Score by Age

McDonald's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
83%
Very Satisfied
40%
Satisfied
43%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
1%
Very Dissatisfied
6%
18-2583%
26-30 CSAT Score
62%
Very Satisfied
32%
Satisfied
30%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
4%
Very Dissatisfied
20%
26-3062%
31-35 CSAT Score
70%
Very Satisfied
41%
Satisfied
29%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
13%
31-3570%
36-40 CSAT Score
60%
Very Satisfied
38%
Satisfied
22%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
5%
Very Dissatisfied
23%
36-4060%
41-45 CSAT Score
61%
Very Satisfied
27%
Satisfied
34%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
23%
41-4561%
46-50 CSAT Score
53%
Very Satisfied
25%
Satisfied
28%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
11%
Very Dissatisfied
32%
46-5053%
51-55 CSAT Score
53%
Very Satisfied
23%
Satisfied
30%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
30%
51-5553%
56-60 CSAT Score
44%
Very Satisfied
26%
Satisfied
18%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
41%
56-6044%
61-65 CSAT Score
35%
Very Satisfied
19%
Satisfied
16%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
59%
61-6535%
66+ CSAT Score
54%
Very Satisfied
32%
Satisfied
22%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
29%
66+54%

McDonald's Customer Satisfaction Score by Usage

McDonald's's Customer Satisfaction score was rated the highest by customers who have used McDonald's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
74
1 to 2 Years
78
2 to 5 Years
83
5 to 10 Years
76
Over 10 Years
65

McDonald's Customer Satisfaction Score by Industry

McDonald's's Customer Satisfaction score was rated the highest by Events Services industry customers, and the lowest by Transportation industry customers.

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Tech
77
Accounting
78
Aerospace and Aviation
49
Fashion and Beauty
80
Architecture and Planning
67
Arts and Entertainment
71
Automotive and Transportation
50
Banking and Financial Services
81
Beverage, Wine and Spirits
80
Biotech and Pharmaceuticals
83
Business and Consumer Services
78
Business Supplies and Equipment
87
Civic and Social Organization
67
Computer Hardware
33
Construction
61
Consulting
67
Consumer Goods
80
Consumer Services
39
Education
79
Events Services
100
Facilities Services
75
Government and Public Policy
71
Healthcare, Hospitals and Medicine
68
Hospitality
78
International Trade and Development
67
Legal
66
Travel and Hospitality
89
Logistics and Supply Chain
73
Manufacturing and Machinery
80
Marketing, Advertising and Research
88
Mechanical, Civil or Industrial Engineering
67
Media and Entertainment
100
Military and Defense
66
Non-Profit
62
Energy and Manufacturing
70
Professional Services
40
Public Relations and Communications
100
Public Safety
75
Real Estate
75
Restaurants
42
Retail
47
Staffing and Recruiting
80
Transportation
0
Utilities
33
Warehousing
50
Wholesale
100

McDonald's Customer Satisfaction vs. Competitors

Compared to its competitors, McDonald's's Customer Satisfaction score is rated right above Wendy's, and is preceded by Yum! Brands.

COMPANYCustomer Satisfaction (CSAT) Score
Starbucks84%
Yum! Brands75%
McDonald's72%
Wendy's55%
Burger King52%
Subway39%

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Starbucks' Logo
Yum! Brands' Logo
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Subway's Logo

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Satisfaction score is rated right below Mars.

COMPANYCustomer Satisfaction (CSAT) Score
The Coca-Cola Company86%
Starbucks84%
Red Bull83%
Chick-fil-A81%
Hershey Company80%
PepsiCo79%
Mars74%
McDonald's72%

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McDonald's' Logo
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Red Bull's Logo
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Mars' Logo

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McDonald's Customer Service

3.6/5

McDonald's has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About McDonald's's Customer Service

Address

110 N Carpenter St, Chicago, IL 60607


Website

http://www.mcdonalds.com


Phone Number

(800) 244-6227

Quick Insights into McDonald's Customer Service

McDonald's's Customer Service score was rated highest by customers from the Marine industry, and rated lowest by customers from the Utilities industry.

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Ranked McDonald's Customer Service the Highest

Marine
4.5
Asian or Pacific Islander
4
1 to 2 Years
3.9

Ranked McDonald's Customer Service the Lowest

Native American
2.4
61-65
2.2
Utilities
1.5

McDonald's Customer Service Score by Gender

Female customers rated McDonald's's Customer Service score 0.2 stars higher than Male customers.

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Male

3.4/5

Female

3.6/5

McDonald's Customer Service Score by Ethnicity

McDonald's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
3.1
Hispanic or Latino3.1
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
2.4
Native American2.4
Other
3.6
Other3.6

McDonald's Customer Service Score by Age

McDonald's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
3.8
18-253.8
26-30
3.3
26-303.3
31-35
3.5
31-353.5
36-40
3.2
36-403.2
41-45
3.1
41-453.1
46-50
2.6
46-502.6
51-55
3.1
51-553.1
56-60
2.7
56-602.7
61-65
2.2
61-652.2
66+
3.1
66+3.1

McDonald's Customer Service Score by Usage

McDonald's's Customer Service score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.9
2 to 5 Years
3.8
5 to 10 Years
3.7
Over 10 Years
3.3

McDonald's Customer Service Score by Industry

McDonald's's Customer Service score was rated the highest by Marine industry customers, and the lowest by Utilities industry customers.

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Tech
3.6
Accounting
3.8
Aerospace and Aviation
3
Fashion and Beauty
3.5
Architecture and Planning
3.4
Arts and Entertainment
3.4
Automotive and Transportation
3.1
Banking and Financial Services
3.6
Beverage, Wine and Spirits
4
Biotech and Pharmaceuticals
4.1
Business and Consumer Services
3.8
Business Supplies and Equipment
4.2
Chemicals
1.7
Civic and Social Organization
3
Computer Hardware
3.1
Construction
3.1
Consulting
3.5
Consumer Goods
3.7
Consumer Services
3.3
Education
3.6
Environmental Services
2.6
Events Services
3.6
Facilities Services
3.5
Government and Public Policy
3.8
Healthcare, Hospitals and Medicine
3.3
Hospitality
3.7
Import and Export
3.6
Insurance
3.4
International Affairs
3.8
International Trade and Development
3.8
Legal
3.6
Travel and Hospitality
4
Logistics and Supply Chain
3.5
Manufacturing and Machinery
3.5
Marine
4.5
Marketing, Advertising and Research
3.9
Mechanical, Civil or Industrial Engineering
3.3
Media and Entertainment
3.6
Military and Defense
3.5
Non-Profit
3.3
Energy and Manufacturing
3.9
Politics
4
Professional Services
2.5
Public Relations and Communications
4
Public Safety
1.7
Real Estate
3.6
Religious Institutions
3.5
Restaurants
2.8
Retail
2.7
Security and Investigations
3.1
Staffing and Recruiting
3.6
Transportation
1.5
Utilities
1.5
Warehousing
2.7
Wholesale
3.3

McDonald's Customer Service vs. Competitors

Compared to its competitors, McDonald's's Customer Service score is rated right above Wendy's, and is preceded by Yum! Brands.

COMPANYCustomer Service Score
Starbucks4.1/5
Yum! Brands3.6/5
McDonald's3.6/5
Wendy's2.9/5
Burger King2.9/5
Subway2.4/5

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Starbucks' Logo
Yum! Brands' Logo
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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Service score is rated right below PepsiCo.

COMPANYCustomer Service Score
Chick-fil-A4.3/5
Starbucks4.1/5
The Coca-Cola Company4/5
Red Bull4/5
Hershey Company3.9/5
Mars3.9/5
PepsiCo3.8/5
McDonald's3.6/5

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McDonald's as an Employer

3.0/5

McDonald's has a 3.0/5 stars for its overall company culture rated by their employees

  McDonald's CEO
bottom
25%
CEO of McDonald's

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

McDonald's scored a 19 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of McDonald's would recommend the brand to a friend. ENPS measures how likely McDonald's employees would recommend working at McDonald's to a friend.

Net Promoter Score

19
NPS Score
49%Promoters
21%Passive
30%Detractors

Employee Net Promoter Score

-25
eNPS Score
29%Promoters
17%Passive
54%Detractors

Global Ranking Snapshot

McDonald's is ranked #85 in the Global Top 100 Brands. It ranks just behind Hilton and just ahead of The Home Depot.

RANKCOMPANYCEOINDUSTRY
83
Tommy Hilfiger  Tommy Hilfiger CEO
Martijn Hagman
Fashion and Beauty
84
Hilton  Hilton CEO
Christopher Nassetta
Travel and Hospitality
85
McDonald's  McDonald's CEO
Chris Kempczinski
Food and Beverages
86
The Home Depot  The Home Depot CEO
Ted Decker
Retail
87
Baskin Robbins  Baskin Robbins CEO
Dave Hoffmann
Travel and Hospitality
88
Mastercard  Mastercard CEO
Michael Miebach
Banking and Financial Services
89
Johnson & Johnson  Johnson & Johnson CEO
Joaquin Duato
Consumer Goods

Food and Beverages Ranking Snapshot

McDonald's is ranked #7 in the Food and Beverages Industry. It ranks just behind Mars and just ahead of PepsiCo.

RANKCOMPANYLocation
5
The Coca-Cola Company
Atlanta, GA
6
Mars
Mclean, VA
7
McDonald's
Chicago, IL
8
PepsiCo
Purchase, NY
9
AB InBev
York, NY
10
KFC
Louisville, KY
11
Yum! Brands
Louisville, KY