
PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. Bring your unique perspective. Bring curiosity. Bring ingenuity, and drive. We’ll give you a platform to be daring on a global scale. Mission: Create more smiles with every sip and every bite. PepsiCo’s brand is ranked #105 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of PepsiCo. When compared to other organizations within the Food and Beverages industry, PepsiCo is ranked #8. Among its major competitors, PepsiCo is ranked in 5th place for NPS while Amazon is 1st, and The Coca-Cola Company is 2nd. Overall, PepsiCo has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $195.21B

Greg Lyons serves as the Chief Marketing Officer of PepsiCo. Greg started at PepsiCo in January of 2017. Greg currently resides in the Greater New York City Area.
PepsiCo's Net Promoter Score (NPS) is a 24 with 52% Promoters, 20% Passives, and 28% Detractors. Net Promoter Score tracks whether PepsiCo's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 20% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 24 | Feb 2025 | 24 |
Mar 2025 24 | Mar 2025 | 24 |
Apr 2025 22 | Apr 2025 | 22 |
May 2025 22 | May 2025 | 22 |
Jun 2025 24 | Jun 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Aug 2025 24 | Aug 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Oct 2025 24 | Oct 2025 | 24 |
Nov 2025 24 | Nov 2025 | 24 |
Dec 2025 24 | Dec 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
PepsiCo is ranked #4 for NPS among its competitors. Amazon and The Coca-Cola Company come in first and second, with Unilever coming in at third. Among those competitors, it is the third most valued company behind Amazon.
![]() PepsiCo | ![]() Amazon | ![]() The Coca-Cola Company | ![]() Unilever | |
| Global Ranking | #105 | #9 | #55 | #69 |
| NPS | 24 | 49 | 39 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $195.21B | $1.64T | $215.34B | $7.12B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated PepsiCo's NPS 10 points higher than Male customers.
PepsiCo's NPS was rated 29 by Male customers on Comparably.
PepsiCo's NPS was rated 39 by Female customers on Comparably.
PepsiCo's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 27 | Caucasian | 27 |
Hispanic or Latino 28 | Hispanic or Latino | 28 |
African American/Black 30 | African American/Black | 30 |
Asian or Pacific Islander 35 | Asian or Pacific Islander | 35 |
Native American 67 | Native American | 67 |
Other 33 | Other | 33 |
PepsiCo's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
PepsiCo's NPS was rated the highest by customers who have used PepsiCo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 35 | 1 to 2 Years | 35 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 27 | 5 to 10 Years | 27 |
Over 10 Years 39 | Over 10 Years | 39 |
Compared to its competitors, PepsiCo's NPS is rated right below Mondelez International North America.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amazon | 49 |
![]() | The Coca-Cola Company | 39 |
![]() | Unilever | 31 |
![]() | Mondelez International North America | 31 |
![]() | PepsiCo | 24 |
In the Food and Beverages industry, PepsiCo's NPS is rated right above McDonald's, and is preceded by Mars.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 66 PepsiCo customer reviews 57 were positive and 9 were constructive. PepsiCo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of PepsiCo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated PepsiCo's Customer Loyalty score 2% higher than Male customers.
PepsiCo's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
PepsiCo's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 94% | 26-30 | 94% |
31-35 80% | 31-35 | 80% |
36-40 63% | 36-40 | 63% |
41-45 81% | 41-45 | 81% |
46-50 96% | 46-50 | 96% |
51-55 73% | 51-55 | 73% |
56-60 93% | 56-60 | 93% |
61-65 67% | 61-65 | 67% |
66+ 86% | 66+ | 86% |
PepsiCo's Customer Loyalty score was rated the highest by customers who have used PepsiCo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Consumer Goods industry customers.
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Compared to its competitors, PepsiCo's Customer Loyalty score is rated right above Mondelez International North America, and is preceded by Unilever.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amazon | 89% |
![]() | The Coca-Cola Company | 85% |
![]() | Unilever | 84% |
![]() | PepsiCo | 82% |
![]() | Mondelez International North America | 78% |
In the Food and Beverages industry, PepsiCo's Customer Loyalty score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
PepsiCo has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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PepsiCo’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated PepsiCo's product the highest. Reviewers from the Arts and Entertainment industry rated PepsiCo the lowest at 4.4.
PepsiCo's Product Quality score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers who have used PepsiCo's products/services for Less than 1 Year.
Female customers rated PepsiCo's Product Quality score 0.1 stars higher than Male customers.
PepsiCo's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 5 | Native American | 5 |
Other 4 | Other | 4 |
PepsiCo's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4 | 41-45 | 4 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.4 | 66+ | 3.4 |
PepsiCo's Product Quality score was rated the highest by customers who have used PepsiCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, PepsiCo's Product Quality score is rated right above Mondelez International North America, and is preceded by Unilever.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Unilever | 4.2/5 |
![]() | PepsiCo | 4/5 |
![]() | Mondelez International North America | 4/5 |
In the Food and Beverages industry, PepsiCo's Product Quality score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | PepsiCo | 4/5 |
![]() | Mars | 4/5 |
![]() | McDonald's | 3.7/5 |
PepsiCo has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Warehousing industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from PepsiCo.
PepsiCo's ROI score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated PepsiCo's ROI score 0.2 stars higher than Male customers.
PepsiCo's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.3 | Native American | 4.3 |
Other 3.7 | Other | 3.7 |
PepsiCo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.2 | 66+ | 3.2 |
PepsiCo's ROI score was rated the highest by customers who have used PepsiCo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo's ROI score was rated the highest by Warehousing industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, PepsiCo's ROI score is rated right below Mondelez International North America.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amazon | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Unilever | 3.9/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
In the Food and Beverages industry, PepsiCo's ROI score is rated right above Mars, and is preceded by Red Bull.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
PepsiCo has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
PepsiCo's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated PepsiCo's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 5% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 5% |
PepsiCo's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
PepsiCo's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
PepsiCo's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.
PepsiCo's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
PepsiCo's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
PepsiCo's Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
PepsiCo's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 85% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 81% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 90% | |||||||||||||||
| 51-55 | 84% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 82% | |||||||||||||||
| 66+ | 65% |
PepsiCo's Customer Satisfaction score was rated the highest by customers who have used PepsiCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
PepsiCo's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 501,
"score": 86,
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"label": "Beverage, Wine and Spirits",
"groupId": 502,
"score": 89,
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"groupId": 504,
"score": 91,
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"groupId": 507,
"score": 67,
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"groupId": 509,
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"groupId": 511,
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"scoreClassName": "max",
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{
"label": "Consumer Goods",
"groupId": 513,
"score": 80,
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"groupId": 514,
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"label": "Education",
"groupId": 515,
"score": 78,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"label": "Hospitality",
"groupId": 523,
"score": 60,
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"csatScore": 60,
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"scoreClassName": "",
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"label": "Legal",
"groupId": 529,
"score": 86,
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"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 66,
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"groupId": 533,
"score": 75,
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"groupId": 535,
"score": 90,
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}Compared to its competitors, PepsiCo's Customer Satisfaction score is rated right below Mondelez International North America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 86% |
![]() | Unilever | 85% |
![]() | Amazon | 83% |
![]() | Mondelez International North America | 79% |
![]() | PepsiCo | 79% |
In the Food and Beverages industry, PepsiCo's Customer Satisfaction score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 86% |
![]() | Starbucks | 84% |
![]() | Red Bull | 83% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
PepsiCo has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock PepsiCo's overall Customer Service score rated by its users and customers.
700 Anderson Hill Rd, Purchase, NY 10577
http://www.PepsiCo.com
(914) 253-2000
PepsiCo's Customer Service score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Hospitality industry.
Female customers rated PepsiCo's Customer Service score 0.1 stars higher than Male customers.
PepsiCo's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.3 | Native American | 4.3 |
Other 3.7 | Other | 3.7 |
PepsiCo's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
51-55 4 | 51-55 | 4 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.6 | 66+ | 3.6 |
PepsiCo's Customer Service score was rated the highest by customers who have used PepsiCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo's Customer Service score was rated the highest by Warehousing industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, PepsiCo's Customer Service score is rated right below Mondelez International North America.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Unilever | 4/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
In the Food and Beverages industry, PepsiCo's Customer Service score is rated right above McDonald's, and is preceded by Mars.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
PepsiCo has a 3.9/5 stars for its overall company culture rated by their employees




PepsiCo scored a 24 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of PepsiCo would recommend the brand to a friend. ENPS measures how likely PepsiCo employees would recommend working at PepsiCo to a friend.
| 52% | Promoters |
|---|---|
| 20% | Passive |
| 28% | Detractors |
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
PepsiCo is ranked #105 in the Global Top 100 Brands. It ranks just behind Walmart and just ahead of IBM.
PepsiCo is ranked #8 in the Food and Beverages Industry. It ranks just behind McDonald's and just ahead of AB InBev.
| RANK | COMPANY | Location | |
|---|---|---|---|
6 | ![]() | Mars | Mclean, VA |
7 | ![]() | McDonald's | Chicago, IL |
8 | ![]() | PepsiCo | Purchase, NY |
9 | ![]() | AB InBev | York, NY |
10 | ![]() | KFC | Louisville, KY |
11 | ![]() | Yum! Brands | Louisville, KY |
12 | ![]() | Nestle USA | Arlington, VA |