
Pizza Hut is an American restaurant chain and international franchise known for Italian-American cuisine including pizza and pasta. Pizza Hut’s brand is ranked #153 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pizza Hut. When compared to other organizations within the Food and Beverages industry, Pizza Hut is ranked #15. Among its major competitors, Pizza Hut is ranked in 2nd place for NPS while Domino's Pizza is 1st, and Olive Garden is 3rd. Overall, Pizza Hut has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $33.20B
Pizza Hut's Net Promoter Score (NPS) is a 5 with 42% Promoters, 21% Passives, and 37% Detractors. Net Promoter Score tracks whether Pizza Hut's customers would recommend using the product based on a scale of -100 to 100.
| 42% | Promoters |
|---|---|
| 21% | Passives |
| 37% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
Apr 2025 5 | Apr 2025 | 5 |
May 2025 5 | May 2025 | 5 |
Jun 2025 5 | Jun 2025 | 5 |
Jul 2025 5 | Jul 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 5 | Sep 2025 | 5 |
Oct 2025 5 | Oct 2025 | 5 |
Nov 2025 5 | Nov 2025 | 5 |
Dec 2025 5 | Dec 2025 | 5 |
Jan 2026 5 | Jan 2026 | 5 |
Pizza Hut is ranked second for NPS among its competitors. Domino's Pizza and Olive Garden come in first and third, with Zume Pizza coming in at #4. Among those competitors, it is the most valued company.
![]() Pizza Hut | ![]() Domino's Pizza | ![]() Olive Garden | ![]() Zume Pizza | |
| Global Ranking | #153 | #115 | #429 | #- |
| NPS | 5 | 17 | 5 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $33.20B | $14.27B | $18.78B | $2.25B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Pizza Hut's NPS 6 points higher than Female customers.
Pizza Hut's NPS was rated 3 by Male customers on Comparably.
Pizza Hut's NPS was rated -3 by Female customers on Comparably.
Pizza Hut's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino -19 | Hispanic or Latino | -19 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Native American 60 | Native American | 60 |
Other 6 | Other | 6 |
Pizza Hut's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Pizza Hut's NPS was rated the highest by customers who have used Pizza Hut's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years -2 | 5 to 10 Years | -2 |
Over 10 Years 1 | Over 10 Years | 1 |
Compared to its competitors, Pizza Hut's NPS is rated right above Olive Garden, and is preceded by Domino's Pizza.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Domino's Pizza | 17 |
![]() | Pizza Hut | 5 |
![]() | Olive Garden | 5 |
![]() | Zume Pizza | 0 |
In the Food and Beverages industry, Pizza Hut's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
![]() | Pizza Hut | 5 |
Out of the 64 Pizza Hut customer reviews 36 were positive and 28 were constructive. Pizza Hut customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Pizza Hut users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Pizza Hut's Customer Loyalty score 2% higher than Male customers.
Pizza Hut's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Pizza Hut's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
26-30 78% | 26-30 | 78% |
31-35 74% | 31-35 | 74% |
36-40 77% | 36-40 | 77% |
41-45 80% | 41-45 | 80% |
46-50 79% | 46-50 | 79% |
51-55 86% | 51-55 | 86% |
56-60 82% | 56-60 | 82% |
61-65 33% | 61-65 | 33% |
66+ 76% | 66+ | 76% |
Pizza Hut's Customer Loyalty score was rated the highest by customers who have used Pizza Hut's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Pizza Hut's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Pizza Hut's Customer Loyalty score is rated right below Domino's Pizza.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Zume Pizza | 100% |
![]() | Olive Garden | 77% |
![]() | Domino's Pizza | 76% |
![]() | Pizza Hut | 74% |
In the Food and Beverages industry, Pizza Hut's Customer Loyalty score is rated right below Mars.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
![]() | Pizza Hut | 74% |
Pizza Hut has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Pizza Hut’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Pizza Hut's product the highest. Reviewers from the Arts and Entertainment industry rated Pizza Hut the lowest at 3.8.
Pizza Hut's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Pizza Hut's Product Quality score 0.2 stars higher than Female customers.
Pizza Hut's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.1 | Native American | 3.1 |
Other 3.4 | Other | 3.4 |
Pizza Hut's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.7 | 66+ | 2.7 |
Pizza Hut's Product Quality score was rated the highest by customers who have used Pizza Hut's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Pizza Hut's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Pizza Hut's Product Quality score is rated right above Olive Garden, and is preceded by Domino's Pizza.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Zume Pizza | 5/5 |
![]() | Domino's Pizza | 3.7/5 |
![]() | Pizza Hut | 3.6/5 |
![]() | Olive Garden | 3.4/5 |
In the Food and Beverages industry, Pizza Hut's Product Quality score is rated right below McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | Pizza Hut | 3.6/5 |
Pizza Hut has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Pizza Hut.
Pizza Hut's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Pizza Hut's ROI score 0.2 stars higher than Female customers.
Pizza Hut's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.1 | Native American | 3.1 |
Other 3 | Other | 3 |
Pizza Hut's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3 | 31-35 | 3 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3 | 56-60 | 3 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.5 | 66+ | 2.5 |
Pizza Hut's ROI score was rated the highest by customers who have used Pizza Hut's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Pizza Hut's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Pizza Hut's ROI score is rated right above Olive Garden, and is preceded by Domino's Pizza.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zume Pizza | 5/5 |
![]() | Domino's Pizza | 3.6/5 |
![]() | Pizza Hut | 3.3/5 |
![]() | Olive Garden | 3.3/5 |
In the Food and Beverages industry, Pizza Hut's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Pizza Hut | 3.3/5 |
Pizza Hut has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Pizza Hut's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Pizza Hut's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 28% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 26% |
Pizza Hut's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Pizza Hut's Customer Satisfaction (CSAT) score was rated 45% according to Hispanic or Latino users and customers.
Pizza Hut's Customer Satisfaction (CSAT) score was rated 53% according to African American/Black users and customers.
Pizza Hut's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
Pizza Hut's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
Pizza Hut's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
Pizza Hut's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 82% | |||||||||||||||
| 31-35 | 53% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 27% | |||||||||||||||
| 46-50 | 37% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 27% | |||||||||||||||
| 66+ | 30% |
Pizza Hut's Customer Satisfaction score was rated the highest by customers who have used Pizza Hut's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Pizza Hut's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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{
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"groupId": 502,
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"groupId": 504,
"score": 75,
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"label": "Construction",
"groupId": 510,
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"label": "Consumer Goods",
"groupId": 513,
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"label": "Consumer Services",
"groupId": 514,
"score": 25,
"stars": 0,
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{
"label": "Education",
"groupId": 515,
"score": 69,
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"label": "Government and Public Policy",
"groupId": 521,
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"stars": 0,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 25,
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"label": "Hospitality",
"groupId": 523,
"score": 76,
"stars": 0,
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{
"label": "Legal",
"groupId": 529,
"score": 34,
"stars": 0,
"csatScore": 34,
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"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 100,
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"label": "Manufacturing and Machinery",
"groupId": 533,
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"groupId": 535,
"score": 83,
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}Compared to its competitors, Pizza Hut's Customer Satisfaction score is rated right above Olive Garden, and is preceded by Domino's Pizza.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Domino's Pizza | 75% |
![]() | Pizza Hut | 68% |
![]() | Olive Garden | 61% |
![]() | Zume Pizza | 0% |
In the Food and Beverages industry, Pizza Hut's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 83% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
![]() | Pizza Hut | 68% |
Pizza Hut has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Pizza Hut's overall Customer Service score rated by its users and customers.
Plano, TX
http://pizzahut.com
(800) 948-8488
Pizza Hut's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Pizza Hut's Customer Service score 0.2 stars higher than Female customers.
Pizza Hut's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.3 | Native American | 3.3 |
Other 3.1 | Other | 3.1 |
Pizza Hut's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Pizza Hut's Customer Service score was rated the highest by customers who have used Pizza Hut's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Pizza Hut's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Pizza Hut's Customer Service score is rated right above Olive Garden, and is preceded by Domino's Pizza.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Zume Pizza | 5/5 |
![]() | Domino's Pizza | 3.7/5 |
![]() | Pizza Hut | 3.4/5 |
![]() | Olive Garden | 3.4/5 |
In the Food and Beverages industry, Pizza Hut's Customer Service score is rated right below McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
![]() | Pizza Hut | 3.4/5 |
Pizza Hut has a 2.9/5 stars for its overall company culture rated by their employees

Pizza Hut scored a 5 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Pizza Hut would recommend the brand to a friend. ENPS measures how likely Pizza Hut employees would recommend working at Pizza Hut to a friend.
| 42% | Promoters |
|---|---|
| 21% | Passive |
| 37% | Detractors |
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
Pizza Hut is ranked #153 in the Global Top 100 Brands. It ranks just behind Bank of America and just ahead of Deloitte (US).
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
151 | ![]() | Kroger | ![]() | Rodney McMullen | Retail |
152 | ![]() | Bank of America | ![]() | Brian Moynihan | Banking and Financial Services |
153 | ![]() | Pizza Hut | ![]() | Arthur Starrs | Food and Beverages |
154 | ![]() | Deloitte (US) | ![]() | Joe Ucuzoglu | Business and Consumer Services |
155 | ![]() | DoorDash | ![]() | Tony Xu | Tech |
156 | ![]() | Wynn Resorts | ![]() | Matthew Maddox | Travel and Hospitality |
157 | ![]() | Activision | ![]() | Bobby Kotick | Media and Entertainment |
Pizza Hut is ranked #15 in the Food and Beverages Industry. It ranks just behind Kroger and just ahead of Tyson Foods.
| RANK | COMPANY | Location | |
|---|---|---|---|
13 | ![]() | Sysco | Houston, TX |
14 | ![]() | Kroger | Cincinnati, OH |
15 | ![]() | Pizza Hut | Plano, TX |
16 | ![]() | Tyson Foods | Springdale, AR |
17 | ![]() | Campbell Soup Company | Camden, NJ |
18 | ![]() | The Kraft Heinz Company | Chicago, IL |
19 | ![]() | Dole Food Company | Westlake Village, CA |