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Red Bull is

Ranked

#38

Global Top 100 Brands

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Red Bull

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Red Bull

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Red Bull is ranked #29 in Top Brands for Gen Z
Awards & Recognition

About Red Bull's Brand

Red Bull gives wings to people and ideas. Red Bull is a Food & Beverages company that gives the functional beverage energy drink that provides various benefits to its customers. Red Bull’s brand is ranked #38 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Red Bull. When compared to other organizations within the Food and Beverages industry, Red Bull is ranked #3. Among its major competitors, Red Bull is ranked in 1st place for NPS while The Coca-Cola Company is 2nd, and Monster Beverage is 3rd. Overall, Red Bull has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

81%

Customer Loyalty

4.2/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

Red Bull CMO

Ken Turner

Red Bull Ranking

Red Bull NPS

Red Bull's Net Promoter Score (NPS) is a 42 with 62% Promoters, 18% Passives, and 20% Detractors. Net Promoter Score tracks whether Red Bull's customers would recommend using the product based on a scale of -100 to 100.

Red Bull Overall NPS

NPS

62%	Promoters
18%	Passives
20%	Detractors

Red Bull NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 40	Feb 2025	40
Mar 2025 40	Mar 2025	40
Apr 2025 40	Apr 2025	40
May 2025 40	May 2025	40
Jun 2025 40	Jun 2025	40
Jul 2025 40	Jul 2025	40
Aug 2025 40	Aug 2025	40
Sep 2025 40	Sep 2025	40
Oct 2025 40	Oct 2025	40
Nov 2025 40	Nov 2025	40
Dec 2025 40	Dec 2025	40
Jan 2026 40	Jan 2026	40

How Other Brands Compare

Red Bull is ranked first for NPS among its competitors. The Coca-Cola Company and Monster Beverage come in second and third, with PepsiCo coming in at #4.

	Red Bull	The Coca-Cola Company	PepsiCo	Monster Beverage
Global Ranking	#38	#55	#105	#-
NPS	42	39	24	37
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$215.34B	$195.21B	$58.48B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Red Bull NPS by Gender

Female customers rated Red Bull's NPS 10 points higher than Male customers.

Male

Red Bull's NPS was rated 45 by Male customers on Comparably.

61%

Promoters

23%

Passives

16%

Detractors

Female

Red Bull's NPS was rated 55 by Female customers on Comparably.

68%

Promoters

19%

Passives

13%

Detractors

Red Bull NPS by Ethnicity

Red Bull's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 53	Caucasian	53
Hispanic or Latino 61	Hispanic or Latino	61
African American/Black 38	African American/Black	38
Asian or Pacific Islander 37	Asian or Pacific Islander	37
Native American 31	Native American	31
Other 45	Other	45

Red Bull NPS by Age

Red Bull's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

69%

20%

11%

26-30

54%

27%

19%

31-35

53%

25%

22%

36-40

64%

17%

19%

41-45

57%

23%

20%

46-50

53%

19%

28%

51-55

42%

33%

25%

56-60

42%

26%

32%

61-65

67%

33%

66+

59%

12%

29%

Red Bull NPS by Usage

Red Bull's NPS was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 3	Less than 1 Year	3
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years 64	2 to 5 Years	64
5 to 10 Years 46	5 to 10 Years	46
Over 10 Years 48	Over 10 Years	48

Red Bull NPS vs. Competitors

Compared to its competitors, Red Bull's NPS is rated right above The Coca-Cola Company.

COMPANY		NPS Score
	Red Bull	42
	The Coca-Cola Company	39
	Monster Beverage	37
	Keurig Dr Pepper	34
	PepsiCo	24

Red Bull NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Red Bull's NPS is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Red Bull Customer Reviews

Out of the 137 Red Bull customer reviews 127 were positive and 10 were constructive. Red Bull customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Red Bull Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Red Bull users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Red Bull Customer Loyalty Score by Gender

Female customers rated Red Bull's Customer Loyalty score 3% higher than Male customers.

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Male

81%

Yes

Female

84%

Yes

Red Bull Customer Loyalty Score by Ethnicity

Red Bull's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Red Bull Customer Loyalty Score by Age

Red Bull's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Red Bull.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 86%	18-25	86%
26-30 77%	26-30	77%
31-35 79%	31-35	79%
36-40 75%	36-40	75%
41-45 82%	41-45	82%
46-50 75%	46-50	75%
51-55 78%	51-55	78%
56-60 76%	56-60	76%
61-65 100%	61-65	100%
66+ 68%	66+	68%

Red Bull Customer Loyalty Score by Usage

Red Bull's Customer Loyalty score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	59%
1 to 2 Years	79%
2 to 5 Years	87%
5 to 10 Years	87%
Over 10 Years	82%

Red Bull Customer Loyalty Score by Industry

Red Bull's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Commercial Real Estate industry customers.

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Tech	74%
Accounting	86%
Aerospace and Aviation	65%
Fashion and Beauty	61%
Architecture and Planning	55%
Arts and Entertainment	84%
Automotive and Transportation	64%
Banking and Financial Services	83%
Beverage, Wine and Spirits	87%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	88%
Business Supplies and Equipment	82%
Chemicals	70%
Commercial Real Estate	40%
Construction	89%
Consulting	82%
Consumer Goods	70%
Consumer Services	100%
Education	79%
Facilities Services	78%
Fishing and Farming	100%
Healthcare, Hospitals and Medicine	82%
Hospitality	100%
International Affairs	78%
Legal	100%
Logistics and Supply Chain	87%
Manufacturing and Machinery	74%
Marketing, Advertising and Research	88%
Mechanical, Civil or Industrial Engineering	82%
Media and Entertainment	85%
Non-Profit	70%
Energy and Manufacturing	100%
Professional Services	100%
Public Relations and Communications	90%
Real Estate	100%
Retail	86%
Security and Investigations	70%
Sporting Goods	85%
Telecommunications	100%
Transportation	78%

Red Bull Customer Loyalty vs. Competitors

Compared to its competitors, Red Bull's Customer Loyalty score is rated right below PepsiCo.

COMPANY		Customer Loyalty Score
	Monster Beverage	87%
	The Coca-Cola Company	85%
	Keurig Dr Pepper	82%
	PepsiCo	82%
	Red Bull	81%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Red Bull's Customer Loyalty score is rated right above Hershey Company, and is preceded by PepsiCo.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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Red Bull Product Quality

4.2/5

Red Bull has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Red Bull Product Information

Red Bull’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Red Bull's product the highest. Reviewers from the Hospitality industry rated Red Bull the lowest at 4.7.

Website: http://www.redbull.com

Company Size: 10,000+ Employees

Industry

Beverage, Wine and Spirits

Quick Insights into Red Bull Product Quality

Red Bull's Product Quality score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Professional Services industry.

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Ranked Red Bull Product Quality the Highest

Energy and Manufacturing	5
18-25	4.5
2 to 5 Years	4.5

Ranked Red Bull Product Quality the Lowest

Less than 1 Year	3.8
56-60	3.4
Professional Services	2.7

Red Bull Product Quality Score by Gender

Female customers rated Red Bull's Product Quality score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

Red Bull Product Quality Score by Ethnicity

Red Bull's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 4.5	Native American	4.5
Other 4.3	Other	4.3

Red Bull Product Quality Score by Age

Red Bull's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.1	26-30	4.1
31-35 4.1	31-35	4.1
36-40 4.4	36-40	4.4
41-45 4.2	41-45	4.2
46-50 3.9	46-50	3.9
51-55 4	51-55	4
56-60 3.4	56-60	3.4
61-65 3.8	61-65	3.8
66+ 3.6	66+	3.6

Red Bull Product Quality Score by Usage

Red Bull's Product Quality score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.3
2 to 5 Years	4.5
5 to 10 Years	4.3
Over 10 Years	4.3

Red Bull Product Quality Score by Industry

Red Bull's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Professional Services industry customers.

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Tech	4
Accounting	4.4
Aerospace and Aviation	3.7
Fashion and Beauty	4.3
Architecture and Planning	3.1
Arts and Entertainment	4.4
Automotive and Transportation	3.9
Banking and Financial Services	4.4
Beverage, Wine and Spirits	4.1
Biotech and Pharmaceuticals	3.8
Business and Consumer Services	4.4
Business Supplies and Equipment	4.6
Chemicals	4.6
Commercial Real Estate	4.6
Construction	4.9
Consulting	4.2
Consumer Goods	4.6
Consumer Services	3.2
Education	4.3
Facilities Services	4.2
Fishing and Farming	5
Healthcare, Hospitals and Medicine	3.8
Hospitality	4.7
International Affairs	4.5
Legal	5
Logistics and Supply Chain	4.3
Manufacturing and Machinery	4.7
Marketing, Advertising and Research	4.6
Mechanical, Civil or Industrial Engineering	5
Media and Entertainment	4
Non-Profit	4.6
Energy and Manufacturing	5
Professional Services	2.7
Public Relations and Communications	4.6
Real Estate	4.8
Retail	4.6
Security and Investigations	3.8
Sporting Goods	4.3
Telecommunications	3.9
Transportation	5

Red Bull Product Quality vs. Competitors

Compared to its competitors, Red Bull's Product Quality score is rated right above PepsiCo, and is preceded by Monster Beverage .

COMPANY		Product Quality Score
	The Coca-Cola Company	4.2/5
	Monster Beverage	4.2/5
	Red Bull	4.2/5
	PepsiCo	4/5
	Keurig Dr Pepper	3.9/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Red Bull's Product Quality score is rated right above Starbucks, and is preceded by The Coca-Cola Company.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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Red Bull Pricing

Red Bull ROI & Value For Money

3.8/5

Red Bull has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Red Bull Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Security and Investigations industry think that they had the lowest ROI from Red Bull.

Quick Insights into Red Bull ROI

Red Bull's ROI score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Red Bull ROI the Highest

Fishing and Farming	5
Native American	4.1
61-65	4

Ranked Red Bull ROI the Lowest

66+	3.2
Less than 1 Year	3.2
Security and Investigations	2

Red Bull ROI Score by Gender

Female customers rated Red Bull's ROI score 0.2 stars higher than Male customers.

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Male

3.7/5

Female

3.9/5

Red Bull ROI Score by Ethnicity

Red Bull's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 4.1	Native American	4.1
Other 3.7	Other	3.7

Red Bull ROI Score by Age

Red Bull's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.7	26-30	3.7
31-35 3.7	31-35	3.7
36-40 3.9	36-40	3.9
41-45 3.8	41-45	3.8
46-50 3.4	46-50	3.4
51-55 3.4	51-55	3.4
56-60 3.2	56-60	3.2
61-65 4	61-65	4
66+ 3.2	66+	3.2

Red Bull ROI Score by Usage

Red Bull's ROI score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.8
2 to 5 Years	3.9
5 to 10 Years	3.8
Over 10 Years	3.8

Red Bull ROI Score by Industry

Red Bull's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Security and Investigations industry customers.

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Tech	3.6
Accounting	4
Aerospace and Aviation	3
Fashion and Beauty	4.2
Architecture and Planning	3.5
Arts and Entertainment	4.1
Automotive and Transportation	3.5
Banking and Financial Services	4
Beverage, Wine and Spirits	4
Biotech and Pharmaceuticals	4
Business and Consumer Services	3.7
Business Supplies and Equipment	3.5
Chemicals	3.1
Commercial Real Estate	4.1
Construction	4.3
Consulting	4.2
Consumer Goods	3.8
Consumer Services	2.2
Education	3.7
Facilities Services	3.5
Fishing and Farming	5
Healthcare, Hospitals and Medicine	3.1
Hospitality	3.8
International Affairs	4.5
Legal	4.4
Logistics and Supply Chain	4.1
Manufacturing and Machinery	4
Marketing, Advertising and Research	3.8
Mechanical, Civil or Industrial Engineering	3.9
Media and Entertainment	4.1
Non-Profit	4
Energy and Manufacturing	3.9
Professional Services	2.5
Public Relations and Communications	4.1
Real Estate	4.2
Retail	3.8
Security and Investigations	2
Sporting Goods	4
Telecommunications	3.3
Transportation	4.7

Red Bull Pricing vs. Competitors

Compared to its competitors, Red Bull's ROI score is rated right above Monster Beverage , and is preceded by The Coca-Cola Company.

COMPANY		Pricing Score
	The Coca-Cola Company	3.9/5
	Red Bull	3.8/5
	Monster Beverage	3.8/5
	Keurig Dr Pepper	3.8/5
	PepsiCo	3.8/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Red Bull's ROI score is rated right above Mars, and is preceded by Hershey Company.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Red Bull Customer Satisfaction (CSAT)

Red Bull Customer Satisfaction (CSAT) Score

83 / 100

Red Bull has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied	50%
Satisfied	33%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	6%

Very Satisfied

50%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Red Bull Customer Satisfaction

Red Bull's Customer Satisfaction score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Consumer Services industry.

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Ranked Red Bull Customer Satisfaction the Highest

Chemicals	100%
2 to 5 Years	96%
Other	93%

Ranked Red Bull Customer Satisfaction the Lowest

Native American	64%
66+	63%
Consumer Services	25%

Red Bull Customer Satisfaction Score by Gender

Red Bull's Customer Satisfaction score was rated 86 by both Female and Male customers on Comparably.

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86 / 100

Male

	Very Satisfied	48%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	2%
	Very Dissatisfied	6%

86 / 100

Female

	Very Satisfied	56%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	1%
	Very Dissatisfied	5%

Red Bull Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Red Bull's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.

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86 / 100

Very Satisfied	51%
Satisfied	35%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	6%

Very Satisfied

51%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Red Bull's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.

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87 / 100

Very Satisfied	59%
Satisfied	28%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	4%

Very Satisfied

59%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Red Bull's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.

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86 / 100

Very Satisfied	53%
Satisfied	33%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	3%
Very Dissatisfied	8%

Very Satisfied

53%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Red Bull's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.

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76 / 100

Very Satisfied	42%
Satisfied	34%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	4%
Very Dissatisfied	5%

Very Satisfied

42%

Satisfied

34%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Red Bull's Customer Satisfaction (CSAT) score was rated 64% according to Native American users and customers.

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64 / 100

Very Satisfied	46%
Satisfied	18%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	27%

Very Satisfied

46%

Satisfied

18%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

27%

CSAT according to Other

Red Bull's Customer Satisfaction (CSAT) score was rated 93% according to Other users and customers.

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93 / 100

Very Satisfied	55%
Satisfied	38%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

55%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Red Bull Customer Satisfaction Score by Age

Red Bull's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

92%

26-30

81%

31-35

76%

36-40

79%

41-45

79%

46-50

75%

51-55

82%

56-60

67%

61-65

67%

66+

63%

Red Bull Customer Satisfaction Score by Usage

Red Bull's Customer Satisfaction score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	66
1 to 2 Years	83
2 to 5 Years	96
5 to 10 Years	86
Over 10 Years	81

Red Bull Customer Satisfaction Score by Industry

Red Bull's Customer Satisfaction score was rated the highest by Chemicals industry customers, and the lowest by Consumer Services industry customers.

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{
	"title": "Red Bull Customer Satisfaction Score by Industry",
	"text": "Red Bull's Customer Satisfaction score was rated the highest by Chemicals industry customers, and the lowest by Consumer Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
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			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 90,
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			"csatScore": 90,
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			"scoreClassName": "",
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			"label": "Aerospace and Aviation",
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			"scoreClassName": "",
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			"score": 40,
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			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
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			"scoreClassName": "",
			"scoreLabel": 85
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		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 67,
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			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
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			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
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			"scoreClassName": "",
			"scoreLabel": 79
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		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Red Bull's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Red Bull's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Red Bull's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "max",
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		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Red Bull's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Red Bull's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Red Bull's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Red Bull's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Fishing and Farming customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Red Bull's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Red Bull's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "International Affairs",
			"groupId": 527,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by International Affairs customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 95,
			"stars": 0,
			"csatScore": 95,
			"text": "Red Bull's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 95
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Red Bull's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Red Bull's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Red Bull's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Red Bull's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Red Bull's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Sporting Goods",
			"groupId": 562,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Sporting Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Red Bull's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	79
Accounting	90
Aerospace and Aviation	59
Architecture and Planning	40
Arts and Entertainment	85
Automotive and Transportation	67
Banking and Financial Services	94
Beverage, Wine and Spirits	79
Biotech and Pharmaceuticals	67
Business and Consumer Services	96
Business Supplies and Equipment	75
Chemicals	100
Commercial Real Estate	100
Construction	83
Consulting	100
Consumer Goods	75
Consumer Services	25
Education	93
Fishing and Farming	100
Healthcare, Hospitals and Medicine	67
Hospitality	88
International Affairs	100
Legal	100
Logistics and Supply Chain	100
Manufacturing and Machinery	100
Marketing, Advertising and Research	95
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	80
Non-Profit	100
Energy and Manufacturing	75
Professional Services	33
Public Relations and Communications	100
Real Estate	75
Retail	88
Security and Investigations	100
Sporting Goods	100
Telecommunications	100

Red Bull Customer Satisfaction vs. Competitors

Compared to its competitors, Red Bull's Customer Satisfaction score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Monster Beverage	100%
	The Coca-Cola Company	86%
	Red Bull	83%
	PepsiCo	79%
	Keurig Dr Pepper	74%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Red Bull's Customer Satisfaction score is rated right above Chick-fil-A, and is preceded by Starbucks.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	86%
	Starbucks	84%
	Red Bull	83%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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Red Bull Customer Service

4/5

Red Bull has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Red Bull's Customer Service

Address

2700 Pennsylvania Ave #1100, Santa Monica, CA 90404

Website

http://www.redbull.com

Phone Number

43-662-6582-0

Quick Insights into Red Bull Customer Service

Red Bull's Customer Service score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Red Bull Customer Service the Highest

Fishing and Farming	5
36-40	4.2
2 to 5 Years	4.1

Ranked Red Bull Customer Service the Lowest

Less than 1 Year	3.5
56-60	3.2
Security and Investigations	1.8

Red Bull Customer Service Score by Gender

Female customers rated Red Bull's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Red Bull Customer Service Score by Ethnicity

Red Bull's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 4	Native American	4
Other 3.9	Other	3.9

Red Bull Customer Service Score by Age

Red Bull's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 3.8	31-35	3.8
36-40 4.2	36-40	4.2
41-45 3.9	41-45	3.9
46-50 3.5	46-50	3.5
51-55 3.9	51-55	3.9
56-60 3.2	56-60	3.2
61-65 4.1	61-65	4.1
66+ 3.4	66+	3.4

Red Bull Customer Service Score by Usage

Red Bull's Customer Service score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	3.9
Over 10 Years	3.9

Red Bull Customer Service Score by Industry

Red Bull's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Security and Investigations industry customers.

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Tech	3.9
Accounting	4.2
Aerospace and Aviation	3.4
Fashion and Beauty	3.8
Architecture and Planning	3.5
Arts and Entertainment	4.1
Automotive and Transportation	3.6
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4.1
Biotech and Pharmaceuticals	4
Business and Consumer Services	4
Business Supplies and Equipment	3.7
Chemicals	3.1
Commercial Real Estate	4.1
Construction	3.9
Consulting	4.4
Consumer Goods	4.1
Consumer Services	2.8
Education	4.3
Facilities Services	3.9
Fishing and Farming	5
Healthcare, Hospitals and Medicine	3.3
Hospitality	4.3
International Affairs	4.1
Legal	3.5
Logistics and Supply Chain	3.9
Manufacturing and Machinery	4.2
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	5
Media and Entertainment	3.9
Non-Profit	4.3
Energy and Manufacturing	4.5
Professional Services	2.6
Public Relations and Communications	4.2
Real Estate	4.6
Retail	3.6
Security and Investigations	1.8
Sporting Goods	4.3
Telecommunications	4
Transportation	4.9

Red Bull Customer Service vs. Competitors

Compared to its competitors, Red Bull's Customer Service score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.

COMPANY		Customer Service Score
	Monster Beverage	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	PepsiCo	3.8/5
	Keurig Dr Pepper	3.8/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Red Bull's Customer Service score is rated right above Hershey Company, and is preceded by The Coca-Cola Company.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Red Bull as an Employer

4.6/5

Red Bull has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Red Bull

Dietrich Mateschitz

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Red Bull scored a 42 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of Red Bull would recommend the brand to a friend. ENPS measures how likely Red Bull employees would recommend working at Red Bull to a friend.

Net Promoter Score

NPS Score

62%	Promoters
18%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

62%	Promoters
14%	Passive
24%	Detractors

Global Ranking Snapshot

Red Bull is ranked #38 in the Global Top 100 Brands. It ranks just behind Audi and just ahead of Colgate Palmolive.

RANK			INDUSTRY
36	Honda	Takahiro Hachigo	Automotive and Transportation
37	Audi	Markus Duesmann	Automotive and Transportation
38	Red Bull	Dietrich Mateschitz	Food and Beverages
39	Colgate Palmolive	Noel Wallace	Consumer Goods
40	Bath & Body Works	Andrew Meslow	Retail
41	Mercedes-Benz USA	Ola Källenius	Automotive and Transportation
42	Hershey Company	Michele Buck	Food and Beverages

Food and Beverages Ranking Snapshot

Red Bull is ranked #3 in the Food and Beverages Industry. It ranks just behind Starbucks and just ahead of Hershey Company.

RANK		Location
1	Chick-fil-A	Atlanta, GA
2	Starbucks	Seattle, WA
3	Red Bull	Santa Monica, CA
4	Hershey Company	Hershey, PA
5	The Coca-Cola Company	Atlanta, GA
6	Mars	Mclean, VA
7	McDonald's	Chicago, IL

Red Bull is ranked #29 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About Red Bull's Brand

Brand at a Glance

Ken Turner

Red Bull Ranking

Red Bull NPS

Red Bull Overall NPS

Red Bull NPS Trend

How Other Brands Compare

What is NPS

Red Bull NPS by Gender

Male

Female

Red Bull NPS by Ethnicity

Red Bull NPS by Age

Red Bull NPS by Usage

Red Bull NPS vs. Competitors

Red Bull NPS vs Companies in Food and Beverages

Red Bull Customer Reviews

Red Bull Customer Loyalty

Red Bull Customer Loyalty Score by Gender

Red Bull Customer Loyalty Score by Ethnicity

Red Bull Customer Loyalty Score by Age

Red Bull Customer Loyalty Score by Usage

Red Bull Customer Loyalty Score by Industry

Red Bull Customer Loyalty vs. Competitors

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Customer Loyalty for Other Food and Beverages Brands

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Red Bull Product Quality

Red Bull Product Information

Industry

Quick Insights into Red Bull Product Quality

Ranked Red Bull Product Quality the Highest

Ranked Red Bull Product Quality the Lowest

Red Bull Product Quality Score by Gender

Male

Female

Red Bull Product Quality Score by Ethnicity

Red Bull Product Quality Score by Age

Red Bull Product Quality Score by Usage

Red Bull Product Quality Score by Industry

Red Bull Product Quality vs. Competitors

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Product Quality for Other Food and Beverages Brands

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Red Bull Pricing

Red Bull ROI & Value For Money

Red Bull Pricing Plans

Quick Insights into Red Bull ROI

Ranked Red Bull ROI the Highest

Ranked Red Bull ROI the Lowest

Red Bull ROI Score by Gender

Male

Female

Red Bull ROI Score by Ethnicity

Red Bull ROI Score by Age

Red Bull ROI Score by Usage

Red Bull ROI Score by Industry

Red Bull Pricing vs. Competitors

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ROI for Other Food and Beverages Brands

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Red Bull Customer Satisfaction (CSAT)

Red Bull Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Red Bull Customer Satisfaction

Ranked Red Bull Customer Satisfaction the Highest

Ranked Red Bull Customer Satisfaction the Lowest

Red Bull Customer Satisfaction Score by Gender

Red Bull Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Red Bull Customer Satisfaction Score by Age

Red Bull Customer Satisfaction Score by Usage

Red Bull is ranked #29 in Top Brands for Gen Z
Awards & Recognition