
Red Bull gives wings to people and ideas. Red Bull is a Food & Beverages company that gives the functional beverage energy drink that provides various benefits to its customers. Red Bull’s brand is ranked #38 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Red Bull. When compared to other organizations within the Food and Beverages industry, Red Bull is ranked #3. Among its major competitors, Red Bull is ranked in 1st place for NPS while The Coca-Cola Company is 2nd, and Monster Beverage is 3rd. Overall, Red Bull has a neutral social sentiment, when analyzing social media channels and online mentions.
Red Bull's Net Promoter Score (NPS) is a 42 with 62% Promoters, 18% Passives, and 20% Detractors. Net Promoter Score tracks whether Red Bull's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 18% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 40 | Feb 2025 | 40 |
Mar 2025 40 | Mar 2025 | 40 |
Apr 2025 40 | Apr 2025 | 40 |
May 2025 40 | May 2025 | 40 |
Jun 2025 40 | Jun 2025 | 40 |
Jul 2025 40 | Jul 2025 | 40 |
Aug 2025 40 | Aug 2025 | 40 |
Sep 2025 40 | Sep 2025 | 40 |
Oct 2025 40 | Oct 2025 | 40 |
Nov 2025 40 | Nov 2025 | 40 |
Dec 2025 40 | Dec 2025 | 40 |
Jan 2026 40 | Jan 2026 | 40 |
Red Bull is ranked first for NPS among its competitors. The Coca-Cola Company and Monster Beverage come in second and third, with PepsiCo coming in at #4.
![]() Red Bull | ![]() The Coca-Cola Company | ![]() PepsiCo | ![]() Monster Beverage | |
| Global Ranking | #38 | #55 | #105 | #- |
| NPS | 42 | 39 | 24 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $215.34B | $195.21B | $58.48B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Red Bull's NPS 10 points higher than Male customers.
Red Bull's NPS was rated 45 by Male customers on Comparably.
Red Bull's NPS was rated 55 by Female customers on Comparably.
Red Bull's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 53 | Caucasian | 53 |
Hispanic or Latino 61 | Hispanic or Latino | 61 |
African American/Black 38 | African American/Black | 38 |
Asian or Pacific Islander 37 | Asian or Pacific Islander | 37 |
Native American 31 | Native American | 31 |
Other 45 | Other | 45 |
Red Bull's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Red Bull's NPS was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 3 | Less than 1 Year | 3 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 64 | 2 to 5 Years | 64 |
5 to 10 Years 46 | 5 to 10 Years | 46 |
Over 10 Years 48 | Over 10 Years | 48 |
Compared to its competitors, Red Bull's NPS is rated right above The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Monster Beverage | 37 |
![]() | Keurig Dr Pepper | 34 |
![]() | PepsiCo | 24 |
In the Food and Beverages industry, Red Bull's NPS is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 137 Red Bull customer reviews 127 were positive and 10 were constructive. Red Bull customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Red Bull users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Red Bull's Customer Loyalty score 3% higher than Male customers.
Red Bull's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Red Bull's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 77% | 26-30 | 77% |
31-35 79% | 31-35 | 79% |
36-40 75% | 36-40 | 75% |
41-45 82% | 41-45 | 82% |
46-50 75% | 46-50 | 75% |
51-55 78% | 51-55 | 78% |
56-60 76% | 56-60 | 76% |
61-65 100% | 61-65 | 100% |
66+ 68% | 66+ | 68% |
Red Bull's Customer Loyalty score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Bull's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Commercial Real Estate industry customers.
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Compared to its competitors, Red Bull's Customer Loyalty score is rated right below PepsiCo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Monster Beverage | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | Keurig Dr Pepper | 82% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
In the Food and Beverages industry, Red Bull's Customer Loyalty score is rated right above Hershey Company, and is preceded by PepsiCo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Red Bull has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Red Bull’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Red Bull's product the highest. Reviewers from the Hospitality industry rated Red Bull the lowest at 4.7.
Red Bull's Product Quality score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Red Bull's Product Quality score 0.2 stars higher than Male customers.
Red Bull's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.5 | Native American | 4.5 |
Other 4.3 | Other | 4.3 |
Red Bull's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4 | 51-55 | 4 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.6 | 66+ | 3.6 |
Red Bull's Product Quality score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Bull's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Red Bull's Product Quality score is rated right above PepsiCo, and is preceded by Monster Beverage .
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Monster Beverage | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | PepsiCo | 4/5 |
![]() | Keurig Dr Pepper | 3.9/5 |
In the Food and Beverages industry, Red Bull's Product Quality score is rated right above Starbucks, and is preceded by The Coca-Cola Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
Red Bull has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Security and Investigations industry think that they had the lowest ROI from Red Bull.
Red Bull's ROI score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Security and Investigations industry.
Female customers rated Red Bull's ROI score 0.2 stars higher than Male customers.
Red Bull's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.1 | Native American | 4.1 |
Other 3.7 | Other | 3.7 |
Red Bull's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 4 | 61-65 | 4 |
66+ 3.2 | 66+ | 3.2 |
Red Bull's ROI score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Bull's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Security and Investigations industry customers.
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Compared to its competitors, Red Bull's ROI score is rated right above Monster Beverage , and is preceded by The Coca-Cola Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Monster Beverage | 3.8/5 |
![]() | Keurig Dr Pepper | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
In the Food and Beverages industry, Red Bull's ROI score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Red Bull has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Red Bull's Customer Satisfaction score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Consumer Services industry.
Red Bull's Customer Satisfaction score was rated 86 by both Female and Male customers on Comparably.
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 2% | |
Very Dissatisfied | 6% |
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 1% | |
Very Dissatisfied | 5% |
Red Bull's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
Red Bull's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
Red Bull's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.
Red Bull's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Red Bull's Customer Satisfaction (CSAT) score was rated 63% according to Native American users and customers.
Red Bull's Customer Satisfaction (CSAT) score was rated 93% according to Other users and customers.
Red Bull's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 81% | |||||||||||||||
| 31-35 | 76% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 79% | |||||||||||||||
| 46-50 | 74% | |||||||||||||||
| 51-55 | 82% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 63% |
Red Bull's Customer Satisfaction score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Red Bull's Customer Satisfaction score was rated the highest by Chemicals industry customers, and the lowest by Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Red Bull's Customer Satisfaction score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Monster Beverage | 100% |
![]() | The Coca-Cola Company | 86% |
![]() | Red Bull | 83% |
![]() | PepsiCo | 79% |
![]() | Keurig Dr Pepper | 74% |
In the Food and Beverages industry, Red Bull's Customer Satisfaction score is rated right above Chick-fil-A, and is preceded by Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 86% |
![]() | Starbucks | 84% |
![]() | Red Bull | 83% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Red Bull has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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2700 Pennsylvania Ave #1100, Santa Monica, CA 90404
http://www.redbull.com
43-662-6582-0
Red Bull's Customer Service score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Security and Investigations industry.
Female customers rated Red Bull's Customer Service score 0.2 stars higher than Male customers.
Red Bull's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4 | Native American | 4 |
Other 3.9 | Other | 3.9 |
Red Bull's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.2 | 56-60 | 3.2 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.4 | 66+ | 3.4 |
Red Bull's Customer Service score was rated the highest by customers who have used Red Bull's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Bull's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Security and Investigations industry customers.
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Compared to its competitors, Red Bull's Customer Service score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Monster Beverage | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | PepsiCo | 3.9/5 |
![]() | Keurig Dr Pepper | 3.8/5 |
In the Food and Beverages industry, Red Bull's Customer Service score is rated right above Hershey Company, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.9/5 |
![]() | McDonald's | 3.6/5 |
Red Bull has a 4.6/5 stars for its overall company culture rated by their employees

Red Bull scored a 42 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of Red Bull would recommend the brand to a friend. ENPS measures how likely Red Bull employees would recommend working at Red Bull to a friend.
| 62% | Promoters |
|---|---|
| 18% | Passive |
| 20% | Detractors |
| 62% | Promoters |
|---|---|
| 14% | Passive |
| 24% | Detractors |
Red Bull is ranked #38 in the Global Top 100 Brands. It ranks just behind Audi and just ahead of Colgate Palmolive.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
36 | ![]() | Honda | ![]() | Takahiro Hachigo | Automotive and Transportation |
37 | ![]() | Audi | ![]() | Markus Duesmann | Automotive and Transportation |
38 | ![]() | Red Bull | ![]() | Dietrich Mateschitz | Food and Beverages |
39 | ![]() | Colgate Palmolive | ![]() | Noel Wallace | Consumer Goods |
40 | ![]() | Bath & Body Works | ![]() | Andrew Meslow | Retail |
41 | ![]() | Mercedes-Benz USA | ![]() | Ola Källenius | Automotive and Transportation |
42 | ![]() | Hershey Company | ![]() | Michele Buck | Food and Beverages |
Red Bull is ranked #3 in the Food and Beverages Industry. It ranks just behind Starbucks and just ahead of Hershey Company.
| RANK | COMPANY | Location | |
|---|---|---|---|
1 | ![]() | Chick-fil-A | Atlanta, GA |
2 | ![]() | Starbucks | Seattle, WA |
3 | ![]() | Red Bull | Santa Monica, CA |
4 | ![]() | Hershey Company | Hershey, PA |
5 | ![]() | The Coca-Cola Company | Atlanta, GA |
6 | ![]() | Mars | Mclean, VA |
7 | ![]() | McDonald's | Chicago, IL |