
Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and fresh food items. Starbucks’s brand is ranked #33 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Starbucks. When compared to other organizations within the Travel and Hospitality industry, Starbucks is ranked #4. Among its major competitors, Starbucks is ranked in 1st place for NPS while Costa Coffee is 2nd, and Whitbread is 3rd. Overall, Starbucks has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $128.77B
Starbucks's Net Promoter Score (NPS) is a 30 with 54% Promoters, 22% Passives, and 24% Detractors. Net Promoter Score tracks whether Starbucks's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 22% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 30 | Apr 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Jun 2025 30 | Jun 2025 | 30 |
Jul 2025 30 | Jul 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Sep 2025 30 | Sep 2025 | 30 |
Oct 2025 30 | Oct 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
Dec 2025 30 | Dec 2025 | 30 |
Jan 2026 30 | Jan 2026 | 30 |
Starbucks is ranked first for NPS among its competitors. Costa Coffee and McDonald's come in second and third, with Dunkin' coming in at #4. Among those competitors, it is the most valued company behind McDonald's.
![]() Starbucks | ![]() Dunkin' | ![]() McDonald's | ![]() Costa Coffee | |
| Global Ranking | #33 | #43 | #85 | #- |
| NPS | 30 | 12 | 19 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $128.77B | - | $167.91B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Starbucks's NPS 17 points higher than Male customers.
Starbucks's NPS was rated 22 by Male customers on Comparably.
Starbucks's NPS was rated 39 by Female customers on Comparably.
Starbucks's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino 30 | Hispanic or Latino | 30 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander 39 | Asian or Pacific Islander | 39 |
Native American 21 | Native American | 21 |
Other 26 | Other | 26 |
Starbucks's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Starbucks's NPS was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 16 | Less than 1 Year | 16 |
1 to 2 Years 41 | 1 to 2 Years | 41 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years 38 | 5 to 10 Years | 38 |
Over 10 Years 31 | Over 10 Years | 31 |
Compared to its competitors, Starbucks's NPS is rated right above Costa Coffee.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Starbucks | 30 |
![]() | Costa Coffee | 29 |
![]() | Whitbread | 28 |
![]() | McDonald's | 19 |
![]() | Dunkin' | 12 |
![]() | Subway | -34 |
In the Travel and Hospitality industry, Starbucks's NPS is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | Ritz-Carlton | 38 |
![]() | Starbucks | 30 |
![]() | Airbnb | 24 |
![]() | Chipotle | 16 |
![]() | Dunkin' | 12 |
Out of the 207 Starbucks customer reviews 168 were positive and 39 were constructive. Starbucks customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Starbucks users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Starbucks's Customer Loyalty score 7% higher than Male customers.
Starbucks's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Starbucks's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 83% | 26-30 | 83% |
31-35 77% | 31-35 | 77% |
36-40 79% | 36-40 | 79% |
41-45 85% | 41-45 | 85% |
46-50 87% | 46-50 | 87% |
51-55 80% | 51-55 | 80% |
56-60 85% | 56-60 | 85% |
61-65 76% | 61-65 | 76% |
66+ 82% | 66+ | 82% |
Starbucks's Customer Loyalty score was rated the highest by customers who have used Starbucks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Starbucks's Customer Loyalty score was rated the highest by Environmental Services industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Starbucks's Customer Loyalty score is rated right above Subway, and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costa Coffee | 86% |
![]() | Dunkin' | 80% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Subway | 74% |
![]() | Whitbread | 72% |
In the Travel and Hospitality industry, Starbucks's Customer Loyalty score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 83% |
![]() | Dunkin' | 80% |
![]() | Ritz-Carlton | 80% |
![]() | Starbucks | 78% |
![]() | Chipotle | 76% |
![]() | Airbnb | 76% |
Starbucks has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Starbucks’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Events Services industry rated Starbucks's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Starbucks the lowest at 4.5.
Starbucks's Product Quality score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Environmental Services industry.
Female customers rated Starbucks's Product Quality score 0.2 stars higher than Male customers.
Starbucks's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4 | Native American | 4 |
Other 4.1 | Other | 4.1 |
Starbucks's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4 | 51-55 | 4 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.3 | 66+ | 3.3 |
Starbucks's Product Quality score was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Starbucks's Product Quality score was rated the highest by Events Services industry customers, and the lowest by Environmental Services industry customers.
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Compared to its competitors, Starbucks's Product Quality score is rated right above Costa Coffee.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Costa Coffee | 4/5 |
![]() | Whitbread | 3.8/5 |
![]() | McDonald's | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
![]() | Subway | 2.6/5 |
In the Travel and Hospitality industry, Starbucks's Product Quality score is rated right above Southwest Airlines, and is preceded by In-N-Out Burger.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Starbucks | 4.1/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.8/5 |
![]() | Airbnb | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
Starbucks has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Events Services industry. The users from the Mechanical, Civil or Industrial Engineering industry think that they had the lowest ROI from Starbucks.
Starbucks's ROI score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Starbucks's ROI score 0.2 stars higher than Male customers.
Starbucks's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.4 | Native American | 3.4 |
Other 3.5 | Other | 3.5 |
Starbucks's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4 | 36-40 | 4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.7 | 66+ | 2.7 |
Starbucks's ROI score was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Starbucks's ROI score was rated the highest by Events Services industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Starbucks's ROI score is rated right above Whitbread, and is preceded by Costa Coffee.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costa Coffee | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | Whitbread | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Subway | 2.4/5 |
In the Travel and Hospitality industry, Starbucks's ROI score is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Southwest Airlines | 4/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | Ritz-Carlton | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Starbucks has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Starbucks's Customer Satisfaction score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Warehousing industry.
Female customers rated Starbucks's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 5% | |
Very Dissatisfied | 7% |
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
Starbucks' Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
Starbucks' Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
Starbucks' Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
Starbucks' Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
Starbucks' Customer Satisfaction (CSAT) score was rated 58% according to Native American users and customers.
Starbucks' Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.
Starbucks's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 88% | |||||||||||||||
| 31-35 | 85% | |||||||||||||||
| 36-40 | 87% | |||||||||||||||
| 41-45 | 81% | |||||||||||||||
| 46-50 | 89% | |||||||||||||||
| 51-55 | 78% | |||||||||||||||
| 56-60 | 66% | |||||||||||||||
| 61-65 | 82% | |||||||||||||||
| 66+ | 56% |
Starbucks's Customer Satisfaction score was rated the highest by customers who have used Starbucks's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Starbucks's Customer Satisfaction score was rated the highest by Chemicals industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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]
}Compared to its competitors, Starbucks's Customer Satisfaction score is rated right above Whitbread.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Starbucks | 84% |
![]() | Whitbread | 76% |
![]() | Costa Coffee | 75% |
![]() | McDonald's | 72% |
![]() | Dunkin' | 65% |
![]() | Subway | 39% |
In the Travel and Hospitality industry, Starbucks's Customer Satisfaction score is rated right above Southwest Airlines, and is preceded by In-N-Out Burger.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Starbucks | 84% |
![]() | Southwest Airlines | 81% |
![]() | Delta Air Lines | 79% |
![]() | Ritz-Carlton | 78% |
![]() | Airbnb | 72% |
![]() | Dunkin' | 65% |
![]() | Chipotle | 62% |
Starbucks has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Starbucks' overall Customer Service score rated by its users and customers.
Seattle, WA 98134
http://www.starbucks.com
800-782-7282
Starbucks's Customer Service score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Starbucks's Customer Service score 0.3 stars higher than Male customers.
Starbucks's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.9 | Native American | 3.9 |
Other 4 | Other | 4 |
Starbucks's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.3 | 66+ | 3.3 |
Starbucks's Customer Service score was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Starbucks's Customer Service score was rated the highest by Events Services industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Starbucks's Customer Service score is rated right above Costa Coffee.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Costa Coffee | 3.9/5 |
![]() | Whitbread | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Subway | 2.4/5 |
In the Travel and Hospitality industry, Starbucks's Customer Service score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Starbucks has a 4.2/5 stars for its overall company culture rated by their employees

Starbucks scored a 30 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Starbucks would recommend the brand to a friend. ENPS measures how likely Starbucks employees would recommend working at Starbucks to a friend.
| 54% | Promoters |
|---|---|
| 22% | Passive |
| 24% | Detractors |
| 41% | Promoters |
|---|---|
| 23% | Passive |
| 36% | Detractors |
Starbucks is ranked #33 in the Global Top 100 Brands. It ranks just behind Tesla and just ahead of NVIDIA.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
31 | ![]() | PlayStation | ![]() | Jim Ryan | Media and Entertainment |
32 | ![]() | Tesla | ![]() | Elon Musk | Automotive and Transportation |
33 | ![]() | Starbucks | ![]() | Howard Schultz | Travel and Hospitality |
34 | ![]() | NVIDIA | ![]() | Jensen Huang | Tech |
35 | ![]() | Slack | ![]() | Stewart Butterfield | Tech |
36 | ![]() | Honda | ![]() | Takahiro Hachigo | Automotive and Transportation |
37 | ![]() | Audi | ![]() | Markus Duesmann | Automotive and Transportation |
Starbucks is ranked #4 in the Travel and Hospitality Industry. It ranks just behind Southwest Airlines and just ahead of Dunkin'.
| RANK | COMPANY | Location | |
|---|---|---|---|
2 | ![]() | Delta Air Lines | Atlanta, GA |
3 | ![]() | Southwest Airlines | Dallas, TX |
4 | ![]() | Starbucks | Seattle, WA |
5 | ![]() | Dunkin' | Canton, MA |
6 | ![]() | Chipotle | Newport Beach, CA |
7 | ![]() | Ritz-Carlton | Chase, MD |
8 | ![]() | Airbnb | San Francisco, CA |