Starbucks NPS & Customer Reviews | Comparably
Starbucks is
Ranked
#33
in
Global Top 100 Brands
Brand Page
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Starbucks is ranked #23 in Top Brands for Millennials

Awards & Recognition

  • Top Brands for Millenials 2021
  • Top Brands for Gen-Z 2021
  • Top 100 Brands 2021

About Starbucks' Brand

Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and fresh food items. Starbucks’s brand is ranked #33 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Starbucks. When compared to other organizations within the Travel and Hospitality industry, Starbucks is ranked #4. Among its major competitors, Starbucks is ranked in 1st place for NPS while Costa Coffee is 2nd, and Whitbread is 3rd. Overall, Starbucks has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $128.77B

Brand at a Glance

78%
Customer Loyalty
4.1/5
Product Quality
3.6/5
Pricing
4.1/5
Customer Service

Starbucks CMO

Starbucks NPS

Starbucks's Net Promoter Score (NPS) is a 30 with 54% Promoters, 22% Passives, and 24% Detractors. Net Promoter Score tracks whether Starbucks's customers would recommend using the product based on a scale of -100 to 100.

Starbucks Overall NPS

30
NPS
54%Promoters
22%Passives
24%Detractors
Starbucks Overall NPS

Starbucks NPS Trend

-100
-50
0
50
100
Feb 2025
30
Feb 202530
Mar 2025
30
Mar 202530
Apr 2025
30
Apr 202530
May 2025
30
May 202530
Jun 2025
30
Jun 202530
Jul 2025
30
Jul 202530
Aug 2025
30
Aug 202530
Sep 2025
30
Sep 202530
Oct 2025
30
Oct 202530
Nov 2025
30
Nov 202530
Dec 2025
30
Dec 202530
Jan 2026
30
Jan 202630

How Other Brands Compare

Starbucks is ranked first for NPS among its competitors. Costa Coffee and McDonald's come in second and third, with Dunkin' coming in at #4. Among those competitors, it is the most valued company behind McDonald's.

Starbucks' Logo
Starbucks
Dunkin' Logo
Dunkin'
McDonald's' Logo
McDonald's
Costa Coffee's Logo
Costa Coffee
Global Ranking#33#43#85#-
NPS30121929
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutral-
Valuation Updated every 24 hours for public companies$128.77B-$167.91B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Starbucks NPS by Gender

Female customers rated Starbucks's NPS 17 points higher than Male customers.

Male

22

Starbucks's NPS was rated 22 by Male customers on Comparably.

49%
Promoters
24%
Passives
27%
Detractors

Female

39

Starbucks's NPS was rated 39 by Female customers on Comparably.

58%
Promoters
23%
Passives
19%
Detractors

Starbucks NPS by Ethnicity

Starbucks's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
25
Caucasian25
Hispanic or Latino
30
Hispanic or Latino30
African American/Black
28
African American/Black28
Asian or Pacific Islander
39
Asian or Pacific Islander39
Native American
21
Native American21
Other
26
Other26

Starbucks NPS by Age

Starbucks's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
56%
Passives
26%
Detractors
18%
18-2556%26%18%
Promoters
56%
Passives
19%
Detractors
25%
26-3056%19%25%
Promoters
51%
Passives
27%
Detractors
22%
31-3551%27%22%
Promoters
62%
Passives
20%
Detractors
18%
36-4062%20%18%
Promoters
59%
Passives
22%
Detractors
19%
41-4559%22%19%
Promoters
66%
Passives
19%
Detractors
15%
46-5066%19%15%
Promoters
51%
Passives
26%
Detractors
23%
51-5551%26%23%
Promoters
52%
Passives
9%
Detractors
39%
56-6052%9%39%
Promoters
32%
Passives
26%
Detractors
42%
61-6532%26%42%
Promoters
36%
Passives
15%
Detractors
49%
66+36%15%49%

Starbucks NPS by Usage

Starbucks's NPS was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
16
Less than 1 Year16
1 to 2 Years
41
1 to 2 Years41
2 to 5 Years
31
2 to 5 Years31
5 to 10 Years
38
5 to 10 Years38
Over 10 Years
31
Over 10 Years31

Starbucks NPS vs. Competitors

Compared to its competitors, Starbucks's NPS is rated right above Costa Coffee.

Starbucks NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Starbucks's NPS is rated right above Airbnb, and is preceded by Ritz-Carlton.

Starbucks Customer Reviews

Out of the 207 Starbucks customer reviews 168 were positive and 39 were constructive. Starbucks customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
It's reliable, they have good customer service and are friendly
What do you value most about this brand?
The product is consistent & good.
What do you value most about this brand?
This brand has a good reputation
What can this brand most improve?
Watery drinks especially matcha and lattes
What do you value most about this brand?
Quality, speed, customer service, and accessibility.

Starbucks Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Starbucks users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78
78%
22
22%
Starbucks Customer Loyalty

Starbucks Customer Loyalty Score by Gender

Female customers rated Starbucks's Customer Loyalty score 7% higher than Male customers.

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Male
74%
Yes
Female
81%
Yes

Starbucks Customer Loyalty Score by Ethnicity

Starbucks's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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79
out of 100
Caucasian
77
out of 100
Hispanic or Latino
86
out of 100
African American/Black
77
out of 100
Asian or Pacific Islander
81
out of 100
Native American
76
out of 100
Other

Starbucks Customer Loyalty Score by Age

Starbucks's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
76%
18-2576%
26-30
83%
26-3083%
31-35
77%
31-3577%
36-40
79%
36-4079%
41-45
85%
41-4585%
46-50
87%
46-5087%
51-55
80%
51-5580%
56-60
85%
56-6085%
61-65
76%
61-6576%
66+
82%
66+82%

Starbucks Customer Loyalty Score by Usage

Starbucks's Customer Loyalty score was rated the highest by customers who have used Starbucks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
63%
1 to 2 Years
81%
2 to 5 Years
78%
5 to 10 Years
80%
Over 10 Years
83%

Starbucks Customer Loyalty Score by Industry

Starbucks's Customer Loyalty score was rated the highest by Environmental Services industry customers, and the lowest by Public Relations and Communications industry customers.

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Tech
81%
Accounting
77%
Aerospace and Aviation
78%
Fashion and Beauty
92%
Architecture and Planning
68%
Arts and Entertainment
83%
Automotive and Transportation
85%
Banking and Financial Services
77%
Beverage, Wine and Spirits
75%
Biotech and Pharmaceuticals
67%
Business and Consumer Services
73%
Business Supplies and Equipment
64%
Chemicals
74%
Civic and Social Organization
78%
Computer Hardware
55%
Construction
67%
Consulting
85%
Consumer Goods
91%
Consumer Services
85%
Education
82%
Environmental Services
100%
Events Services
100%
Government and Public Policy
93%
Healthcare, Hospitals and Medicine
89%
Hospitality
78%
Import and Export
100%
Insurance
100%
Legal
81%
Travel and Hospitality
90%
Logistics and Supply Chain
85%
Manufacturing and Machinery
74%
Marketing, Advertising and Research
70%
Mechanical, Civil or Industrial Engineering
46%
Media and Entertainment
78%
Military and Defense
100%
Non-Profit
89%
Professional Services
55%
Public Relations and Communications
40%
Real Estate
87%
Religious Institutions
100%
Restaurants
82%
Retail
89%
Staffing and Recruiting
64%
Utilities
100%
Warehousing
100%
Wholesale
100%

Starbucks Customer Loyalty vs. Competitors

Compared to its competitors, Starbucks's Customer Loyalty score is rated right above Subway, and is preceded by McDonald's.

COMPANYCustomer Loyalty Score
Costa Coffee86%
Dunkin'80%
McDonald's79%
Starbucks78%
Subway74%
Whitbread72%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Starbucks's Customer Loyalty score is rated right above Chipotle, and is preceded by Ritz-Carlton.

Unlock Starbucks Customer Loyalty vs. Companies in Travel and Hospitality Data

Starbucks' Logo
VS
In-N-Out Burger's Logo
Southwest Airlines' Logo
Delta Air Lines' Logo
Dunkin' Logo
Ritz-Carlton's Logo
Chipotle's Logo
Airbnb's Logo

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Starbucks Product Quality

4.1/5

Starbucks has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Starbucks Product Information

Starbucks’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Events Services industry rated Starbucks's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Starbucks the lowest at 4.5.

Website
http://www.starbucks.com
Company Size
10,000+ Employees

Industry

Consumer Services
Food and Beverages

Quick Insights into Starbucks Product Quality

Starbucks's Product Quality score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Environmental Services industry.

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Ranked Starbucks Product Quality the Highest

Events Services
5
1 to 2 Years
4.3
18-25
4.3

Ranked Starbucks Product Quality the Lowest

Over 10 Years
4
66+
3.3
Environmental Services
3.1

Starbucks Product Quality Score by Gender

Female customers rated Starbucks's Product Quality score 0.2 stars higher than Male customers.

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Male

4/5

Female

4.2/5

Starbucks Product Quality Score by Ethnicity

Starbucks's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
4
Native American4
Other
4.1
Other4.1

Starbucks Product Quality Score by Age

Starbucks's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.1
26-304.1
31-35
4.1
31-354.1
36-40
4.1
36-404.1
41-45
4.1
41-454.1
46-50
4.3
46-504.3
51-55
4
51-554
56-60
3.6
56-603.6
61-65
3.8
61-653.8
66+
3.3
66+3.3

Starbucks Product Quality Score by Usage

Starbucks's Product Quality score was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.3
2 to 5 Years
4.2
5 to 10 Years
4.3
Over 10 Years
4

Starbucks Product Quality Score by Industry

Starbucks's Product Quality score was rated the highest by Events Services industry customers, and the lowest by Environmental Services industry customers.

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Tech
4.1
Accounting
4.2
Aerospace and Aviation
4.1
Fashion and Beauty
4.3
Architecture and Planning
3.6
Arts and Entertainment
4.1
Automotive and Transportation
4.6
Banking and Financial Services
4.1
Beverage, Wine and Spirits
3.7
Biotech and Pharmaceuticals
4.2
Business and Consumer Services
4.3
Business Supplies and Equipment
4
Chemicals
4
Civic and Social Organization
4.2
Computer Hardware
4.7
Construction
4.3
Consulting
3.6
Consumer Goods
4
Consumer Services
4.6
Education
4.3
Environmental Services
3.1
Events Services
5
Government and Public Policy
4.3
Healthcare, Hospitals and Medicine
4.5
Hospitality
4.1
Import and Export
4.3
Insurance
3.9
Legal
4.1
Travel and Hospitality
4.9
Logistics and Supply Chain
4.1
Manufacturing and Machinery
4
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
3.5
Media and Entertainment
3.5
Military and Defense
3.7
Non-Profit
3.9
Professional Services
3.4
Public Relations and Communications
4.5
Real Estate
4.3
Religious Institutions
4.3
Restaurants
4.3
Retail
4.1
Staffing and Recruiting
4.1
Utilities
4.3
Warehousing
4.5
Wholesale
3.6

Starbucks Product Quality vs. Competitors

Compared to its competitors, Starbucks's Product Quality score is rated right above Costa Coffee.

COMPANYProduct Quality Score
Starbucks4.1/5
Costa Coffee4/5
Whitbread3.8/5
McDonald's3.7/5
Dunkin'3.6/5
Subway2.6/5

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Dunkin' Logo
Subway's Logo

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Starbucks's Product Quality score is rated right above Southwest Airlines, and is preceded by In-N-Out Burger.

COMPANYProduct Quality Score
In-N-Out Burger4.5/5
Starbucks4.1/5
Southwest Airlines4.1/5
Delta Air Lines4.1/5
Ritz-Carlton4/5
Chipotle3.8/5
Airbnb3.7/5
Dunkin'3.6/5

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Starbucks' Logo
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In-N-Out Burger's Logo
Southwest Airlines' Logo
Delta Air Lines' Logo
Ritz-Carlton's Logo
Chipotle's Logo
Airbnb's Logo
Dunkin' Logo

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Starbucks Pricing

Starbucks ROI & Value For Money

3.6/5

Starbucks has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Starbucks Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Events Services industry. The users from the Mechanical, Civil or Industrial Engineering industry think that they had the lowest ROI from Starbucks.

Quick Insights into Starbucks ROI

Starbucks's ROI score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Professional Services industry.

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Ranked Starbucks ROI the Highest

Events Services
4.9
36-40
4
1 to 2 Years
3.8

Ranked Starbucks ROI the Lowest

Caucasian
3.2
66+
2.7
Professional Services
2.6

Starbucks ROI Score by Gender

Female customers rated Starbucks's ROI score 0.2 stars higher than Male customers.

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Male

3.4/5

Female

3.6/5

Starbucks ROI Score by Ethnicity

Starbucks's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7
Native American
3.4
Native American3.4
Other
3.5
Other3.5

Starbucks ROI Score by Age

Starbucks's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
3.6
26-303.6
31-35
3.5
31-353.5
36-40
4
36-404
41-45
3.6
41-453.6
46-50
3.7
46-503.7
51-55
3.4
51-553.4
56-60
3.2
56-603.2
61-65
2.9
61-652.9
66+
2.7
66+2.7

Starbucks ROI Score by Usage

Starbucks's ROI score was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.8
2 to 5 Years
3.6
5 to 10 Years
3.5
Over 10 Years
3.5

Starbucks ROI Score by Industry

Starbucks's ROI score was rated the highest by Events Services industry customers, and the lowest by Professional Services industry customers.

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Tech
3.4
Accounting
3.7
Aerospace and Aviation
3.4
Fashion and Beauty
3.4
Architecture and Planning
3.3
Arts and Entertainment
3.4
Automotive and Transportation
3.6
Banking and Financial Services
3.7
Beverage, Wine and Spirits
3.8
Biotech and Pharmaceuticals
3.6
Business and Consumer Services
3.6
Business Supplies and Equipment
3.3
Chemicals
2.7
Civic and Social Organization
2.9
Computer Hardware
4.2
Construction
3.9
Consulting
3.3
Consumer Goods
3.1
Consumer Services
3.6
Education
3.6
Environmental Services
3.6
Events Services
4.9
Government and Public Policy
4.1
Healthcare, Hospitals and Medicine
3.9
Hospitality
3.5
Import and Export
3.6
Insurance
4.4
Legal
3.6
Travel and Hospitality
4
Logistics and Supply Chain
4
Manufacturing and Machinery
3.8
Marketing, Advertising and Research
3.7
Mechanical, Civil or Industrial Engineering
2.6
Media and Entertainment
3
Military and Defense
3.7
Non-Profit
3.2
Professional Services
2.6
Public Relations and Communications
4.1
Real Estate
4
Religious Institutions
3
Restaurants
3.5
Retail
3.6
Staffing and Recruiting
3.5
Utilities
3.3
Warehousing
3.9
Wholesale
3.4

Starbucks Pricing vs. Competitors

Compared to its competitors, Starbucks's ROI score is rated right above Whitbread, and is preceded by Costa Coffee.

COMPANYPricing Score
Costa Coffee3.7/5
Starbucks3.6/5
Whitbread3.6/5
McDonald's3.6/5
Dunkin'3.4/5
Subway2.4/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Starbucks's ROI score is rated right above Airbnb, and is preceded by Ritz-Carlton.

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Starbucks' Logo
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In-N-Out Burger's Logo
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Delta Air Lines' Logo
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Airbnb's Logo
Chipotle's Logo
Dunkin' Logo

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Starbucks Customer Satisfaction (CSAT)

Starbucks Customer Satisfaction (CSAT) Score

84 / 100

Starbucks has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied44%
Satisfied40%
Neither Satisfied nor Dissatisfied8%
Dissatisfied3%
Very Dissatisfied5%
Very Satisfied
44%
Satisfied
40%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Starbucks Customer Satisfaction

Starbucks's Customer Satisfaction score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Warehousing industry.

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Ranked Starbucks Customer Satisfaction the Highest

Chemicals
100%
5 to 10 Years
92%
Asian or Pacific Islander
90%

Ranked Starbucks Customer Satisfaction the Lowest

Native American
58%
66+
56%
Warehousing
33%

Starbucks Customer Satisfaction Score by Gender

Female customers rated Starbucks's Customer Satisfaction score 8 points higher than Male customers.

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79 / 100
Male
Very Satisfied
37%
Satisfied
42%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
7%
87 / 100
Female
Very Satisfied
45%
Satisfied
42%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
4%

Starbucks Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Starbucks' Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

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83 / 100
Very Satisfied43%
Satisfied40%
Neither Satisfied nor Dissatisfied8%
Dissatisfied3%
Very Dissatisfied6%
Very Satisfied
43%
Satisfied
40%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
6%

CSAT according to Hispanic or Latino

Starbucks' Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.

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87 / 100
Very Satisfied35%
Satisfied52%
Neither Satisfied nor Dissatisfied4%
Dissatisfied3%
Very Dissatisfied6%
Very Satisfied
35%
Satisfied
52%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
3%
Very Dissatisfied
6%

CSAT according to African American/Black

Starbucks' Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.

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82 / 100
Very Satisfied48%
Satisfied34%
Neither Satisfied nor Dissatisfied10%
Dissatisfied4%
Very Dissatisfied4%
Very Satisfied
48%
Satisfied
34%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
4%

CSAT according to Asian or Pacific Islander

Starbucks' Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.

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90 / 100
Very Satisfied44%
Satisfied46%
Neither Satisfied nor Dissatisfied7%
Dissatisfied2%
Very Dissatisfied1%
Very Satisfied
44%
Satisfied
46%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
1%

CSAT according to Native American

Starbucks' Customer Satisfaction (CSAT) score was rated 58% according to Native American users and customers.

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58 / 100
Very Satisfied44%
Satisfied14%
Neither Satisfied nor Dissatisfied14%
Dissatisfied7%
Very Dissatisfied21%
Very Satisfied
44%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
21%

CSAT according to Other

Starbucks' Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.

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81 / 100
Very Satisfied44%
Satisfied37%
Neither Satisfied nor Dissatisfied10%
Dissatisfied3%
Very Dissatisfied6%
Very Satisfied
44%
Satisfied
37%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
6%

Starbucks Customer Satisfaction Score by Age

Starbucks's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25 CSAT Score
89%
Very Satisfied
44%
Satisfied
45%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
2%
18-2589%
26-30 CSAT Score
88%
Very Satisfied
43%
Satisfied
45%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
3%
26-3088%
31-35 CSAT Score
85%
Very Satisfied
37%
Satisfied
48%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
2%
31-3585%
36-40 CSAT Score
87%
Very Satisfied
44%
Satisfied
43%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
2%
36-4087%
41-45 CSAT Score
81%
Very Satisfied
58%
Satisfied
23%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
9%
41-4581%
46-50 CSAT Score
89%
Very Satisfied
46%
Satisfied
43%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
5%
Very Dissatisfied
3%
46-5089%
51-55 CSAT Score
78%
Very Satisfied
39%
Satisfied
39%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
12%
51-5578%
56-60 CSAT Score
66%
Very Satisfied
44%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
17%
56-6066%
61-65 CSAT Score
82%
Very Satisfied
29%
Satisfied
53%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
12%
61-6582%
66+ CSAT Score
56%
Very Satisfied
33%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
21%
66+56%

Starbucks Customer Satisfaction Score by Usage

Starbucks's Customer Satisfaction score was rated the highest by customers who have used Starbucks's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
83
1 to 2 Years
87
2 to 5 Years
85
5 to 10 Years
92
Over 10 Years
78

Starbucks Customer Satisfaction Score by Industry

Starbucks's Customer Satisfaction score was rated the highest by Chemicals industry customers, and the lowest by Warehousing industry customers.

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Tech
84
Accounting
84
Aerospace and Aviation
75
Fashion and Beauty
86
Architecture and Planning
68
Arts and Entertainment
84
Automotive and Transportation
80
Banking and Financial Services
88
Beverage, Wine and Spirits
60
Biotech and Pharmaceuticals
78
Business and Consumer Services
88
Business Supplies and Equipment
78
Chemicals
100
Civic and Social Organization
100
Computer Hardware
100
Construction
100
Consulting
86
Consumer Goods
76
Consumer Services
100
Education
92
Environmental Services
75
Events Services
100
Government and Public Policy
89
Healthcare, Hospitals and Medicine
92
Hospitality
83
Import and Export
100
Insurance
67
Legal
82
Travel and Hospitality
100
Logistics and Supply Chain
100
Manufacturing and Machinery
75
Marketing, Advertising and Research
89
Mechanical, Civil or Industrial Engineering
75
Media and Entertainment
58
Military and Defense
67
Non-Profit
83
Professional Services
67
Public Relations and Communications
100
Real Estate
72
Restaurants
88
Retail
79
Staffing and Recruiting
80
Utilities
75
Warehousing
33
Wholesale
75

Starbucks Customer Satisfaction vs. Competitors

Compared to its competitors, Starbucks's Customer Satisfaction score is rated right above Whitbread.

COMPANYCustomer Satisfaction (CSAT) Score
Starbucks84%
Whitbread76%
Costa Coffee75%
McDonald's72%
Dunkin'65%
Subway39%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Starbucks's Customer Satisfaction score is rated right above Southwest Airlines, and is preceded by In-N-Out Burger.

COMPANYCustomer Satisfaction (CSAT) Score
In-N-Out Burger87%
Starbucks84%
Southwest Airlines81%
Delta Air Lines79%
Ritz-Carlton78%
Airbnb72%
Dunkin'65%
Chipotle62%

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Delta Air Lines' Logo
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Dunkin' Logo
Chipotle's Logo

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Starbucks Customer Service

4.1/5

Starbucks has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Starbucks's Customer Service

Address

Seattle, WA 98134


Website

http://www.starbucks.com


Phone Number

800-782-7282

Quick Insights into Starbucks Customer Service

Starbucks's Customer Service score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Professional Services industry.

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Ranked Starbucks Customer Service the Highest

Events Services
5
1 to 2 Years
4.2
18-25
4.2

Ranked Starbucks Customer Service the Lowest

Native American
3.9
66+
3.3
Professional Services
2.9

Starbucks Customer Service Score by Gender

Female customers rated Starbucks's Customer Service score 0.3 stars higher than Male customers.

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Male

3.9/5

Female

4.2/5

Starbucks Customer Service Score by Ethnicity

Starbucks's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
3.9
Caucasian3.9
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
3.9
Native American3.9
Other
4
Other4

Starbucks Customer Service Score by Age

Starbucks's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
4.2
18-254.2
26-30
4.1
26-304.1
31-35
4
31-354
36-40
4.1
36-404.1
41-45
4
41-454
46-50
4.1
46-504.1
51-55
3.9
51-553.9
56-60
3.5
56-603.5
61-65
3.7
61-653.7
66+
3.3
66+3.3

Starbucks Customer Service Score by Usage

Starbucks's Customer Service score was rated the highest by customers who have used Starbucks's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.2
2 to 5 Years
4.1
5 to 10 Years
4.1
Over 10 Years
4

Starbucks Customer Service Score by Industry

Starbucks's Customer Service score was rated the highest by Events Services industry customers, and the lowest by Professional Services industry customers.

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Tech
4
Accounting
4.1
Aerospace and Aviation
3.8
Fashion and Beauty
4.2
Architecture and Planning
3.9
Arts and Entertainment
3.8
Automotive and Transportation
3.9
Banking and Financial Services
4.2
Beverage, Wine and Spirits
3.4
Biotech and Pharmaceuticals
4.2
Business and Consumer Services
4
Business Supplies and Equipment
3.7
Chemicals
4.2
Civic and Social Organization
4.4
Computer Hardware
4
Construction
4.5
Consulting
3.9
Consumer Goods
3.7
Consumer Services
4.5
Education
4.2
Environmental Services
4.2
Events Services
5
Government and Public Policy
4.3
Healthcare, Hospitals and Medicine
4.4
Hospitality
4
Import and Export
4.5
Insurance
4.7
Legal
4
Travel and Hospitality
4.6
Logistics and Supply Chain
4.4
Manufacturing and Machinery
4.4
Marketing, Advertising and Research
4
Mechanical, Civil or Industrial Engineering
3.4
Media and Entertainment
4.2
Military and Defense
3.8
Non-Profit
3.5
Professional Services
2.9
Public Relations and Communications
4.6
Real Estate
4.1
Religious Institutions
3.5
Restaurants
4.1
Retail
4.1
Staffing and Recruiting
3.7
Utilities
4.3
Warehousing
4.2
Wholesale
3.5

Starbucks Customer Service vs. Competitors

Compared to its competitors, Starbucks's Customer Service score is rated right above Costa Coffee.

COMPANYCustomer Service Score
Starbucks4.1/5
Costa Coffee3.9/5
Whitbread3.6/5
McDonald's3.6/5
Dunkin'3.4/5
Subway2.4/5

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Whitbread's Logo
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Dunkin' Logo
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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Starbucks's Customer Service score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.

COMPANYCustomer Service Score
In-N-Out Burger4.5/5
Southwest Airlines4.1/5
Starbucks4.1/5
Delta Air Lines4/5
Ritz-Carlton4/5
Chipotle3.6/5
Airbnb3.5/5
Dunkin'3.4/5

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Delta Air Lines' Logo
Ritz-Carlton's Logo
Chipotle's Logo
Airbnb's Logo
Dunkin' Logo

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Starbucks as an Employer

4.2/5

Starbucks has a 4.2/5 stars for its overall company culture rated by their employees

  Starbucks CEO
bottom
45%
CEO of Starbucks

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Starbucks scored a 30 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Starbucks would recommend the brand to a friend. ENPS measures how likely Starbucks employees would recommend working at Starbucks to a friend.

Net Promoter Score

30
NPS Score
54%Promoters
22%Passive
24%Detractors

Employee Net Promoter Score

5
eNPS Score
41%Promoters
23%Passive
36%Detractors

Global Ranking Snapshot

Starbucks is ranked #33 in the Global Top 100 Brands. It ranks just behind Tesla and just ahead of NVIDIA.

RANKCOMPANYCEOINDUSTRY
31
PlayStation  PlayStation CEO
Jim Ryan
Media and Entertainment
32
Tesla  Tesla CEO
Elon Musk
Automotive and Transportation
33
Starbucks  Starbucks CEO
Howard Schultz
Travel and Hospitality
34
NVIDIA  NVIDIA CEO
Jensen Huang
Tech
35
Slack  Slack CEO
Stewart Butterfield
Tech
36
Honda  Honda CEO
Takahiro Hachigo
Automotive and Transportation
37
Audi  Audi CEO
Markus Duesmann
Automotive and Transportation

Travel and Hospitality Ranking Snapshot

Starbucks is ranked #4 in the Travel and Hospitality Industry. It ranks just behind Southwest Airlines and just ahead of Dunkin'.

RANKCOMPANYLocation
2
Delta Air Lines
Atlanta, GA
3
Southwest Airlines
Dallas, TX
4
Starbucks
Seattle, WA
5
Dunkin'
Canton, MA
6
Chipotle
Newport Beach, CA
7
Ritz-Carlton
Chase, MD
8
Airbnb
San Francisco, CA