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Amazon is

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Amazon is ranked #2 in Top Brands for Millennials
Awards & Recognition

About Amazon's Brand

Amazon.com is an international e-commerce website for consumers, sellers, and content creators. Amazon’s brand is ranked #9 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Amazon. When compared to other organizations within the Retail industry, Amazon is ranked #3. Among its major competitors, Amazon is ranked in 2nd place for NPS while Costco is 1st, and Google is 3rd. Overall, Amazon has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.64T

Brand at a Glance

89%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.2/5

Customer Service

Amazon CMO

Ukonwa Kuzi-Orizu Ojo

Amazon Ranking

Amazon NPS

Amazon's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether Amazon's customers would recommend using the product based on a scale of -100 to 100.

Amazon Overall NPS

NPS

66%	Promoters
17%	Passives
17%	Detractors

Amazon NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 47	Feb 2025	47
Mar 2025 47	Mar 2025	47
Apr 2025 47	Apr 2025	47
May 2025 47	May 2025	47
Jun 2025 47	Jun 2025	47
Jul 2025 47	Jul 2025	47
Aug 2025 47	Aug 2025	47
Sep 2025 47	Sep 2025	47
Oct 2025 47	Oct 2025	47
Nov 2025 47	Nov 2025	47
Dec 2025 47	Dec 2025	47
Jan 2026 47	Jan 2026	47

How Other Brands Compare

Amazon is ranked second for NPS among its competitors. Costco and Google come in first and third, with Target coming in at #4. Among those competitors, it is the most valued company.

	Amazon	Costco	Target	Google
Global Ranking	#9	#1	#7	#8
NPS	49	50	36	42
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$1.64T	$157.15B	$94.56B	$1.42T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Amazon NPS by Gender

Female customers rated Amazon's NPS 14 points higher than Male customers.

Male

Amazon's NPS was rated 47 by Male customers on Comparably.

64%

Promoters

19%

Passives

17%

Detractors

Female

Amazon's NPS was rated 61 by Female customers on Comparably.

73%

Promoters

15%

Passives

12%

Detractors

Amazon NPS by Ethnicity

Amazon's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 55	Caucasian	55
Hispanic or Latino 64	Hispanic or Latino	64
African American/Black 60	African American/Black	60
Asian or Pacific Islander 45	Asian or Pacific Islander	45
Native American 11	Native American	11
Other 33	Other	33

Amazon NPS by Age

Amazon's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

66%

20%

14%

26-30

64%

19%

17%

31-35

71%

16%

13%

36-40

70%

16%

14%

41-45

66%

19%

15%

46-50

69%

15%

16%

51-55

70%

16%

14%

56-60

82%

10%

61-65

70%

13%

17%

66+

82%

13%

Amazon NPS by Usage

Amazon's NPS was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 20	Less than 1 Year	20
1 to 2 Years 41	1 to 2 Years	41
2 to 5 Years 60	2 to 5 Years	60
5 to 10 Years 61	5 to 10 Years	61
Over 10 Years 58	Over 10 Years	58

Amazon NPS vs. Competitors

Compared to its competitors, Amazon's NPS is rated right above Google, and is preceded by Costco.

COMPANY		NPS Score
	Costco	50
	Amazon	49
	Google	42
	Target	36
	Walmart	7
	Best Buy	-3
	eBay	-5

Amazon NPS vs Companies in Retail

In the Retail industry, Amazon's NPS is rated right above Trader Joe's, and is preceded by Costco.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

Amazon Customer Reviews

Out of the 363 Amazon customer reviews 303 were positive and 60 were constructive. Amazon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Amazon Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Amazon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

89%

11%

Amazon Customer Loyalty Score by Gender

Female customers rated Amazon's Customer Loyalty score 6% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Amazon.

Male

89%

Yes

Female

95%

Yes

Amazon Customer Loyalty Score by Ethnicity

Amazon's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Amazon.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Amazon Customer Loyalty Score by Age

Amazon's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Amazon.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 91%	26-30	91%
31-35 92%	31-35	92%
36-40 92%	36-40	92%
41-45 93%	41-45	93%
46-50 95%	46-50	95%
51-55 94%	51-55	94%
56-60 96%	56-60	96%
61-65 96%	61-65	96%
66+ 92%	66+	92%

Amazon Customer Loyalty Score by Usage

Amazon's Customer Loyalty score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	73%
1 to 2 Years	86%
2 to 5 Years	93%
5 to 10 Years	95%
Over 10 Years	95%

Amazon Customer Loyalty Score by Industry

Amazon's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Philanthropy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	92%
Accounting	89%
Aerospace and Aviation	81%
Fashion and Beauty	88%
Architecture and Planning	85%
Arts and Entertainment	92%
Automotive and Transportation	97%
Banking and Financial Services	89%
Beverage, Wine and Spirits	91%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	94%
Business Supplies and Equipment	95%
Chemicals	100%
Civic and Social Organization	100%
Commercial Real Estate	100%
Computer Hardware	100%
Construction	96%
Consulting	95%
Consumer Electronics	100%
Consumer Goods	100%
Consumer Services	97%
Education	91%
Environmental Services	73%
Events Services	100%
Facilities Services	84%
Fishing and Farming	90%
Furniture	78%
Government and Public Policy	95%
Healthcare, Hospitals and Medicine	97%
Hospitality	93%
Import and Export	100%
Individual and Family Services	100%
Insurance	92%
International Trade and Development	70%
Legal	95%
Travel and Hospitality	100%
Logistics and Supply Chain	91%
Luxury Goods and Jewelry	100%
Manufacturing and Machinery	95%
Marine	100%
Marketing, Advertising and Research	91%
Mechanical, Civil or Industrial Engineering	74%
Media and Entertainment	100%
Military and Defense	92%
Non-Profit	94%
Energy and Manufacturing	91%
Package, Freight Delivery or Containers	100%
Philanthropy	64%
Professional Services	83%
Public Relations and Communications	100%
Public Safety	100%
Real Estate	95%
Religious Institutions	100%
Restaurants	96%
Retail	92%
Security and Investigations	91%
Sporting Goods	100%
Staffing and Recruiting	100%
Telecommunications	96%
Transportation	96%
Utilities	100%
Venture Capital and Private Equity	78%
Warehousing	94%
Wholesale	100%

Amazon Customer Loyalty vs. Competitors

Compared to its competitors, Amazon's Customer Loyalty score is rated right above Google, and is preceded by Costco.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	Google	87%
	Target	82%
	Walmart	76%
	Best Buy	76%
	eBay	72%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Amazon's Customer Loyalty score is rated right above Costco.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Costco	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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Amazon Product Quality

4.2/5

Amazon has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Amazon's overall Product Quality score rated by its users and customers.

Amazon Product Information

Amazon serves markets in the United States, Asia, Europe, Japan, Australia, Canada, United Kingdom, Latin America, Germany, Brazil, and Mexico. Amazon supports Web devices and offers products for small, medium, and large sized businesses.

Amazon’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Utilities industry rated Amazon's product the highest. Reviewers from the Computer Hardware industry rated Amazon the lowest at 4.7.

Website: https://www.amazon.com/

Company Size: 10,000+ Employees

Industry

Tech

Public Safety

AI, Big Data and Analytics

Big Data

Consumer Services

Languages Supported

English

Arabic

Chinese (Traditional)

Dutch

French

German

Indonesian

Portuguese

Spanish

Chinese (Simplified)

Japanese

Turkish

Italian

Korean

Russian

Hebrew

Ukrainian

Czech

Swedish

Polish

Danish

Finnish

Norwegian

Taiwanese

Quick Insights into Amazon Product Quality

Amazon's Product Quality score was rated highest by customers from the Utilities industry, and rated lowest by customers from the International Trade and Development industry.

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Ranked Amazon Product Quality the Highest

Utilities	5
5 to 10 Years	4.4
31-35	4.3

Ranked Amazon Product Quality the Lowest

Less than 1 Year	3.9
Native American	3.4
International Trade and Development	2.7

Amazon Product Quality Score by Gender

Female customers rated Amazon's Product Quality score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Amazon.

Male

4.2/5

Female

4.3/5

Amazon Product Quality Score by Ethnicity

Amazon's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.4	Native American	3.4
Other 4.1	Other	4.1

Amazon Product Quality Score by Age

Amazon's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2
31-35 4.3	31-35	4.3
36-40 4.3	36-40	4.3
41-45 4.3	41-45	4.3
46-50 4.3	46-50	4.3
51-55 4.2	51-55	4.2
56-60 4.3	56-60	4.3
61-65 4.2	61-65	4.2
66+ 4.2	66+	4.2

Amazon Product Quality Score by Usage

Amazon's Product Quality score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	4.3
5 to 10 Years	4.4
Over 10 Years	4.3

Amazon Product Quality Score by Industry

Amazon's Product Quality score was rated the highest by Utilities industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.3
Accounting	4
Aerospace and Aviation	3.9
Fashion and Beauty	4.3
Architecture and Planning	3.8
Arts and Entertainment	4.1
Automotive and Transportation	4.5
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4.6
Biotech and Pharmaceuticals	4.2
Business and Consumer Services	4.4
Business Supplies and Equipment	4.4
Chemicals	4.2
Civic and Social Organization	4.6
Commercial Real Estate	4.5
Computer Hardware	4.7
Construction	4.4
Consulting	4.6
Consumer Electronics	4.4
Consumer Goods	4.3
Consumer Services	4.5
Education	4.2
Environmental Services	4.1
Events Services	4.6
Facilities Services	4.3
Fishing and Farming	3.8
Furniture	3.7
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	4.4
Hospitality	4.4
Import and Export	4.7
Individual and Family Services	4.5
Insurance	4.7
International Trade and Development	2.7
Legal	4.5
Travel and Hospitality	4.7
Logistics and Supply Chain	4.4
Luxury Goods and Jewelry	4.8
Manufacturing and Machinery	4.7
Marine	4
Marketing, Advertising and Research	4.3
Mechanical, Civil or Industrial Engineering	3.9
Media and Entertainment	4.4
Military and Defense	4.6
Non-Profit	4.6
Energy and Manufacturing	4.3
Package, Freight Delivery or Containers	4.7
Philanthropy	3.6
Printing	4.3
Professional Services	4.5
Public Relations and Communications	4.3
Public Safety	4
Real Estate	4.7
Religious Institutions	3.8
Restaurants	4.6
Retail	4.4
Security and Investigations	3.2
Sporting Goods	4.4
Staffing and Recruiting	4.5
Telecommunications	4.6
Transportation	4.8
Utilities	5
Venture Capital and Private Equity	4.4
Warehousing	4.4
Wholesale	4.2

Amazon Product Quality vs. Competitors

Compared to its competitors, Amazon's Product Quality score is rated right above Google, and is preceded by Costco.

COMPANY		Product Quality Score
	Costco	4.3/5
	Amazon	4.2/5
	Google	4.1/5
	Target	4.1/5
	Walmart	3.5/5
	eBay	3.2/5
	Best Buy	3.1/5

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Product Quality for Other Retail Brands

In the Retail industry, Amazon's Product Quality score is rated right above Trader Joe's, and is preceded by Costco.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Amazon Pricing

Amazon ROI & Value For Money

4.1/5

Amazon has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Amazon's overall ROI score rated by its users and customers.

Amazon Pricing Plans

Amazon has a pricing structure that accommodates small, medium, and large businesses. Starting from $0.01/month, Amazon uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Utilities industry. The users from the International Trade and Development industry think that they had the lowest ROI from Amazon.

Who Uses Amazon?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into Amazon ROI

Amazon's ROI score was rated highest by customers from the Utilities industry, and rated lowest by customers from the International Trade and Development industry.

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Ranked Amazon ROI the Highest

Utilities	4.8
56-60	4.3
5 to 10 Years	4.2

Ranked Amazon ROI the Lowest

Less than 1 Year	3.7
Native American	3.5
International Trade and Development	2.8

Amazon ROI Score by Gender

Female customers rated Amazon's ROI score 0.2 stars higher than Male customers.

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Male

4/5

Female

4.2/5

Amazon ROI Score by Ethnicity

Amazon's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.5	Native American	3.5
Other 3.8	Other	3.8

Amazon ROI Score by Age

Amazon's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 4.2	31-35	4.2
36-40 4.1	36-40	4.1
41-45 4.1	41-45	4.1
46-50 4.2	46-50	4.2
51-55 4.2	51-55	4.2
56-60 4.3	56-60	4.3
61-65 3.9	61-65	3.9
66+ 4.1	66+	4.1

Amazon ROI Score by Usage

Amazon's ROI score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4.2
Over 10 Years	4.1

Amazon ROI Score by Industry

Amazon's ROI score was rated the highest by Utilities industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4.1
Accounting	3.8
Aerospace and Aviation	4
Fashion and Beauty	4
Architecture and Planning	3.8
Arts and Entertainment	4.1
Automotive and Transportation	4.3
Banking and Financial Services	4.1
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.1
Business Supplies and Equipment	3.8
Chemicals	4.1
Civic and Social Organization	4.3
Commercial Real Estate	3.5
Computer Hardware	4.6
Construction	4.3
Consulting	4.3
Consumer Electronics	4.2
Consumer Goods	4.1
Consumer Services	4.3
Education	4.1
Environmental Services	4.3
Events Services	4.5
Facilities Services	3.9
Fishing and Farming	3.7
Furniture	3.2
Government and Public Policy	4.1
Healthcare, Hospitals and Medicine	4.2
Hospitality	4.2
Import and Export	3.9
Individual and Family Services	4.5
Insurance	4.3
International Trade and Development	2.8
Legal	3.8
Travel and Hospitality	4.5
Logistics and Supply Chain	4.1
Luxury Goods and Jewelry	4.5
Manufacturing and Machinery	4.4
Marine	4
Marketing, Advertising and Research	4.2
Mechanical, Civil or Industrial Engineering	3.3
Media and Entertainment	4.1
Military and Defense	4.3
Non-Profit	4.4
Energy and Manufacturing	3.8
Package, Freight Delivery or Containers	4.6
Philanthropy	3.5
Printing	3.8
Professional Services	4.3
Public Relations and Communications	4.1
Public Safety	4
Railroad Manufacturing	3.8
Real Estate	4.6
Religious Institutions	4.1
Restaurants	4.7
Retail	4.2
Security and Investigations	3.6
Sporting Goods	4
Staffing and Recruiting	4.2
Telecommunications	4.3
Transportation	4.5
Utilities	4.8
Venture Capital and Private Equity	4.4
Warehousing	4.2
Wholesale	4.1

Amazon Pricing vs. Competitors

Compared to its competitors, Amazon's ROI score is rated right above Google, and is preceded by Costco.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	Google	4/5
	Target	3.9/5
	Walmart	3.5/5
	eBay	3.2/5
	Best Buy	3/5

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ROI for Other Retail Brands

In the Retail industry, Amazon's ROI score is rated right above REI, and is preceded by Costco.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Amazon Customer Satisfaction (CSAT)

Amazon Customer Satisfaction (CSAT) Score

84 / 100

Amazon has an overall Customer Satisfaction score of 84 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	54%
Satisfied	30%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	7%

Very Satisfied

54%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Amazon Customer Satisfaction

Amazon's Customer Satisfaction score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Furniture industry.

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Ranked Amazon Customer Satisfaction the Highest

Beverage, Wine and Spirits	100%
2 to 5 Years	91%
56-60	89%

Ranked Amazon Customer Satisfaction the Lowest

Less than 1 Year	75%
Native American	56%
Furniture	25%

Amazon Customer Satisfaction Score by Gender

Female customers rated Amazon's Customer Satisfaction score 4 points higher than Male customers.

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84 / 100

Male

	Very Satisfied	51%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	2%
	Very Dissatisfied	9%

88 / 100

Female

	Very Satisfied	60%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	1%
	Very Dissatisfied	6%

Amazon Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Amazon's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.

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86 / 100

Very Satisfied	58%
Satisfied	28%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	2%
Very Dissatisfied	8%

Very Satisfied

58%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Amazon's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.

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87 / 100

Very Satisfied	59%
Satisfied	28%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	1%
Very Dissatisfied	9%

Very Satisfied

59%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Amazon's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.

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88 / 100

Very Satisfied	64%
Satisfied	24%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	2%
Very Dissatisfied	4%

Very Satisfied

64%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Amazon's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100

Very Satisfied	46%
Satisfied	41%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	3%

Very Satisfied

46%

Satisfied

41%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Amazon's Customer Satisfaction (CSAT) score was rated 56% according to Native American users and customers.

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56 / 100

Very Satisfied	36%
Satisfied	20%
Neither Satisfied nor Dissatisfied	24%
Dissatisfied	4%
Very Dissatisfied	16%

Very Satisfied

36%

Satisfied

20%

Neither Satisfied nor Dissatisfied

24%

Dissatisfied

Very Dissatisfied

16%

CSAT according to Other

Amazon's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.

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83 / 100

Very Satisfied	50%
Satisfied	33%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	2%
Very Dissatisfied	10%

Very Satisfied

50%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

Amazon Customer Satisfaction Score by Age

Amazon's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

87%

26-30

83%

31-35

88%

36-40

83%

41-45

87%

46-50

83%

51-55

79%

56-60

89%

61-65

85%

66+

84%

Amazon Customer Satisfaction Score by Usage

Amazon's Customer Satisfaction score was rated the highest by customers who have used Amazon's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	75
1 to 2 Years	79
2 to 5 Years	91
5 to 10 Years	88
Over 10 Years	81

Amazon Customer Satisfaction Score by Industry

Amazon's Customer Satisfaction score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Furniture industry customers.

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{
	"title": "Amazon Customer Satisfaction Score by Industry",
	"text": "Amazon's Customer Satisfaction score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Furniture industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Amazon's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Amazon's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Amazon's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Amazon's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Amazon's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Amazon's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Amazon's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Amazon's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Amazon's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Amazon's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "Amazon's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Electronics",
			"groupId": 512,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Consumer Electronics customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Amazon's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Amazon's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Amazon's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Furniture",
			"groupId": 520,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Amazon's Customer Satisfaction score is  rated by Furniture customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Amazon's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Amazon's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "Amazon's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Amazon's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "International Trade and Development",
			"groupId": 528,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Amazon's Customer Satisfaction score is  rated by International Trade and Development customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Amazon's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "Amazon's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 95,
			"stars": 0,
			"csatScore": 95,
			"text": "Amazon's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 95
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Amazon's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Package, Freight Delivery or Containers",
			"groupId": 543,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Package, Freight Delivery or Containers customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Amazon's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Amazon's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "Amazon's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Amazon's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Sporting Goods",
			"groupId": 562,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Sporting Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Amazon's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Amazon's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Amazon's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Amazon's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		}
	]
}

Tech	85
Accounting	79
Aerospace and Aviation	66
Fashion and Beauty	90
Architecture and Planning	84
Arts and Entertainment	80
Automotive and Transportation	76
Banking and Financial Services	85
Beverage, Wine and Spirits	100
Biotech and Pharmaceuticals	100
Business and Consumer Services	84
Business Supplies and Equipment	100
Civic and Social Organization	100
Computer Hardware	75
Construction	73
Consulting	100
Consumer Electronics	100
Consumer Goods	100
Consumer Services	92
Education	83
Environmental Services	80
Furniture	25
Government and Public Policy	67
Healthcare, Hospitals and Medicine	86
Hospitality	77
Insurance	90
International Trade and Development	33
Legal	76
Travel and Hospitality	100
Logistics and Supply Chain	100
Manufacturing and Machinery	94
Marketing, Advertising and Research	95
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	100
Military and Defense	100
Non-Profit	100
Energy and Manufacturing	86
Package, Freight Delivery or Containers	100
Professional Services	100
Public Relations and Communications	100
Real Estate	80
Restaurants	90
Retail	94
Security and Investigations	80
Sporting Goods	100
Staffing and Recruiting	100
Telecommunications	92
Transportation	100
Warehousing	96
Wholesale	80

Amazon Customer Satisfaction vs. Competitors

Compared to its competitors, Amazon's Customer Satisfaction score is rated right above Costco.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	Costco	83%
	Google	81%
	Target	79%
	Walmart	66%
	eBay	63%
	Best Buy	53%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Amazon's Customer Satisfaction score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Amazon	84%
	Costco	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Amazon Customer Service

4.2/5

Amazon has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Amazon's overall Customer Service score rated by its users and customers.

About Amazon's Customer Service

Address

345 Boren Ave N, Seattle, WA 98109

Website

https://www.amazon.com/

Phone Number

206-266-1000

Amazon's Social Links

Quick Insights into Amazon Customer Service

Amazon's Customer Service score was rated highest by customers from the Utilities industry, and rated lowest by customers from the Philanthropy industry.

Sign Up to unlock insights into how customers have ranked Amazon's Customer Service score.

Ranked Amazon Customer Service the Highest

Utilities	4.8
5 to 10 Years	4.3
56-60	4.3

Ranked Amazon Customer Service the Lowest

Less than 1 Year	3.9
Native American	3.6
Philanthropy	2.9

Amazon Customer Service Score by Gender

Female customers rated Amazon's Customer Service score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Amazon Customer Service Score by Ethnicity

Amazon's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.6	Native American	3.6
Other 3.9	Other	3.9

Amazon Customer Service Score by Age

Amazon's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.1	26-30	4.1
31-35 4.2	31-35	4.2
36-40 4.2	36-40	4.2
41-45 4.2	41-45	4.2
46-50 4.2	46-50	4.2
51-55 4.2	51-55	4.2
56-60 4.3	56-60	4.3
61-65 4	61-65	4
66+ 4.2	66+	4.2

Amazon Customer Service Score by Usage

Amazon's Customer Service score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	4.2
5 to 10 Years	4.3
Over 10 Years	4.1

Amazon Customer Service Score by Industry

Amazon's Customer Service score was rated the highest by Utilities industry customers, and the lowest by Philanthropy industry customers.

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Tech	4.1
Accounting	4
Aerospace and Aviation	3.9
Fashion and Beauty	4.2
Architecture and Planning	3.8
Arts and Entertainment	4.1
Automotive and Transportation	4.4
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4.4
Biotech and Pharmaceuticals	4.1
Business and Consumer Services	4.2
Business Supplies and Equipment	4.2
Chemicals	3.9
Civic and Social Organization	4.5
Commercial Real Estate	4.5
Computer Hardware	4.6
Construction	4.3
Consulting	4.4
Consumer Electronics	4.2
Consumer Goods	4.2
Consumer Services	4.4
Education	4.1
Environmental Services	4.5
Events Services	4.4
Facilities Services	4.1
Fishing and Farming	3.8
Furniture	3.4
Government and Public Policy	4.1
Healthcare, Hospitals and Medicine	4.3
Hospitality	4.4
Import and Export	4.7
Individual and Family Services	4.3
Insurance	4.6
International Trade and Development	3
Legal	4.1
Travel and Hospitality	4.4
Logistics and Supply Chain	4.2
Luxury Goods and Jewelry	4.6
Manufacturing and Machinery	4.4
Marine	4.2
Marketing, Advertising and Research	4.3
Mechanical, Civil or Industrial Engineering	3.5
Media and Entertainment	4.2
Military and Defense	4.4
Non-Profit	4.5
Energy and Manufacturing	3.9
Package, Freight Delivery or Containers	4.6
Philanthropy	2.9
Professional Services	4.4
Public Relations and Communications	4.3
Public Safety	4
Real Estate	4.5
Religious Institutions	3.6
Restaurants	4.5
Retail	4.4
Security and Investigations	3.8
Sporting Goods	3.9
Staffing and Recruiting	4.1
Telecommunications	4.4
Transportation	4.6
Utilities	4.8
Venture Capital and Private Equity	4.5
Warehousing	4.5
Wholesale	4

Amazon Customer Service vs. Competitors

Compared to its competitors, Amazon's Customer Service score is rated right above Google, and is preceded by Costco.

COMPANY		Customer Service Score
	Costco	4.2/5
	Amazon	4.2/5
	Google	4/5
	Target	4/5
	Walmart	3.3/5
	eBay	3.2/5
	Best Buy	2.9/5

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Customer Service for Other Retail Brands

In the Retail industry, Amazon's Customer Service score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Service Score
	REI	4.4/5
	Amazon	4.2/5
	Costco	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Amazon as an Employer

4.2/5

Amazon has a 4.2/5 stars for its overall company culture rated by their employees

top

25%

CEO of Amazon

Andy Jassy

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Amazon scored a 49 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Amazon would recommend the brand to a friend. ENPS measures how likely Amazon employees would recommend working at Amazon to a friend.

Net Promoter Score

NPS Score

66%	Promoters
17%	Passive
17%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
24%	Passive
32%	Detractors

Global Ranking Snapshot

Amazon is ranked #9 in the Global Top 100 Brands. It ranks just behind Google and just ahead of Spotify.

RANK			INDUSTRY
7	Target	Brian Cornell	Retail
8	Google	Sundar Pichai	Tech
9	Amazon	Andy Jassy	Retail
10	Spotify	Daniel Ek	Tech
11	Trader Joe's	Bryan Palbaum	Retail
12	Zoom Video Communications	Eric Yuan	Tech
13	The Walt Disney Company	Bob Chapek	Media and Entertainment

Retail Ranking Snapshot

Amazon is ranked #3 in the Retail Industry. It ranks just behind Target and just ahead of Trader Joe's.

RANK		Location
1	Costco	Seattle, WA
2	Target	Minneapolis, MN
3	Amazon	Seattle, WA
4	Trader Joe's	Monrovia, CA
5	REI	Seattle, WA
6	American Eagle Outfitters	Pittsburgh, PA
7	Bath & Body Works	Reynoldsburg, OH

Amazon is ranked #2 in Top Brands for MillennialsAwards & Recognition

Awards & Recognition

About Amazon's Brand

Brand at a Glance

Ukonwa Kuzi-Orizu Ojo

Amazon Ranking

Amazon NPS

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How Other Brands Compare

What is NPS

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Amazon NPS vs Companies in Retail

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Amazon Customer Loyalty Score by Gender

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Customer Loyalty for Other Retail Brands

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Amazon Product Quality

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ROI for Other Retail Brands

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Amazon Customer Satisfaction (CSAT)

Amazon Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

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Amazon is ranked #2 in Top Brands for Millennials
Awards & Recognition