Toyota NPS & Customer Reviews | Comparably
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Ranked
#82
in
Global Top 100 Brands
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Toyota is ranked #82 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021

About Toyota's Brand

Toyota is a company that is operating its business with a focus on vehicle production and sales. Toyota’s brand is ranked #82 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Toyota. When compared to other organizations within the Automotive and Transportation industry, Toyota is ranked #7. Among its major competitors, Toyota is ranked in 1st place for NPS while Mercedes-Benz USA is 2nd, and Honda is 3rd. Overall, Toyota has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $250.52B

Brand at a Glance

83%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

Toyota Ranking

Toyota NPS

Toyota's Net Promoter Score (NPS) is a 43 with 63% Promoters, 17% Passives, and 20% Detractors. Net Promoter Score tracks whether Toyota's customers would recommend using the product based on a scale of -100 to 100.

Toyota Overall NPS

43
NPS
63%Promoters
17%Passives
20%Detractors
Toyota Overall NPS

Toyota NPS Trend

-100
-50
0
50
100
Jun 2025
44
Jun 202544
Jul 2025
42
Jul 202542
Aug 2025
42
Aug 202542
Sep 2025
42
Sep 202542
Oct 2025
42
Oct 202542
Nov 2025
42
Nov 202542
Dec 2025
42
Dec 202542
Jan 2026
42
Jan 202642
Feb 2026
42
Feb 202642
Mar 2026
42
Mar 202642
Apr 2026
42
Apr 202642
May 2026
42
May 202642

How Other Brands Compare

Toyota is ranked first for NPS among its competitors. Mercedes-Benz USA and Honda come in second and third, with Ford Motor Company coming in at #4. Among those competitors, it is the most valued company.

Toyota's Logo
Toyota
Honda's Logo
Honda
Mercedes-Benz USA's Logo
Mercedes-Benz USA
Ford Motor Company's Logo
Ford Motor Company
Global Ranking#82#36#41#120
NPS43373913
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral--Neutral
Valuation Updated every 24 hours for public companies$250.52B$51.61B$95.37B$45.25B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Toyota NPS by Gender

Female customers rated Toyota's NPS 10 points higher than Male customers.

Male

41

Toyota's NPS was rated 41 by Male customers on Comparably.

64%
Promoters
13%
Passives
23%
Detractors

Female

51

Toyota's NPS was rated 51 by Female customers on Comparably.

65%
Promoters
21%
Passives
14%
Detractors

Toyota NPS by Ethnicity

Toyota's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
45
Caucasian45
Hispanic or Latino
69
Hispanic or Latino69
African American/Black
46
African American/Black46
Asian or Pacific Islander
36
Asian or Pacific Islander36
Native American
23
Native American23
Other
31
Other31

Toyota NPS by Age

Toyota's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
64%
Passives
22%
Detractors
14%
18-2564%22%14%
Promoters
67%
Passives
20%
Detractors
13%
26-3067%20%13%
Promoters
51%
Passives
25%
Detractors
24%
31-3551%25%24%
Promoters
66%
Passives
13%
Detractors
21%
36-4066%13%21%
Promoters
58%
Passives
9%
Detractors
33%
41-4558%9%33%
Promoters
66%
Passives
15%
Detractors
19%
46-5066%15%19%
Promoters
76%
Passives
12%
Detractors
12%
51-5576%12%12%
Promoters
67%
Passives
13%
Detractors
20%
56-6067%13%20%
Promoters
50%
Passives
0%
Detractors
50%
61-6550%0%50%
Promoters
69%
Passives
16%
Detractors
15%
66+69%16%15%

Toyota NPS by Usage

Toyota's NPS was rated the highest by customers who have used Toyota's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
43
Less than 1 Year43
1 to 2 Years
49
1 to 2 Years49
2 to 5 Years
45
2 to 5 Years45
5 to 10 Years
36
5 to 10 Years36
Over 10 Years
48
Over 10 Years48

Toyota NPS vs. Competitors

Compared to its competitors, Toyota's NPS is rated right above Mercedes-Benz USA.

Toyota NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Toyota's NPS is rated right above Mercedes-Benz USA, and is preceded by Porsche.

Toyota Customer Reviews

Out of the 91 Toyota customer reviews 80 were positive and 11 were constructive. Toyota customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
The quality of the product and what customer deserve is worst
What can this brand most improve?
nothing to improve as per my view
Posted 20 days ago
What do you value most about this brand?
Their customer support services globally.
What do you value most about this brand?
Transparency, efficiency, quality, vision, mission
What do you value most about this brand?
dependability, great build, service, and quality

Toyota Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Toyota users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Toyota Customer Loyalty

Toyota Customer Loyalty Score by Gender

Female customers rated Toyota's Customer Loyalty score 4% higher than Male customers.

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Male
85%
Yes
Female
89%
Yes

Toyota Customer Loyalty Score by Ethnicity

Toyota's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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86
out of 100
Caucasian
91
out of 100
Hispanic or Latino
82
out of 100
African American/Black
79
out of 100
Asian or Pacific Islander
100
out of 100
Native American
92
out of 100
Other

Toyota Customer Loyalty Score by Age

Toyota's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
80%
18-2580%
26-30
89%
26-3089%
31-35
81%
31-3581%
36-40
91%
36-4091%
41-45
86%
41-4586%
46-50
86%
46-5086%
51-55
84%
51-5584%
56-60
94%
56-6094%
61-65
89%
61-6589%
66+
100%
66+100%

Toyota Customer Loyalty Score by Usage

Toyota's Customer Loyalty score was rated the highest by customers who have used Toyota's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
83%
1 to 2 Years
75%
2 to 5 Years
89%
5 to 10 Years
87%
Over 10 Years
90%

Toyota Customer Loyalty Score by Industry

Toyota's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
85%
Accounting
86%
Aerospace and Aviation
72%
Architecture and Planning
70%
Arts and Entertainment
75%
Automotive and Transportation
88%
Banking and Financial Services
86%
Business and Consumer Services
86%
Construction
85%
Consulting
100%
Consumer Services
78%
Education
93%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
93%
Hospitality
100%
Manufacturing and Machinery
100%
Marketing, Advertising and Research
82%
Energy and Manufacturing
100%
Retail
90%
Telecommunications
100%
Transportation
100%

Toyota Customer Loyalty vs. Competitors

Compared to its competitors, Toyota's Customer Loyalty score is rated right above Mercedes-Benz USA, and is preceded by Honda.

COMPANYCustomer Loyalty Score
Honda86%
Toyota83%
Mercedes-Benz USA83%
Ford Motor Company79%
Volkswagen78%
Chevrolet78%
Nissan76%

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Toyota's Logo
VS
Honda's Logo
Mercedes-Benz USA's Logo
Ford Motor Company's Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Toyota's Customer Loyalty score is rated right above Mercedes-Benz USA, and is preceded by Audi.

COMPANYCustomer Loyalty Score
Honda86%
Porsche85%
Audi84%
Toyota83%
Mercedes-Benz USA83%
BMW Group82%
Tesla77%
FedEx74%

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Toyota's Logo
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Honda's Logo
Porsche's Logo
Audi's Logo
Mercedes-Benz USA's Logo
BMW Group's Logo
Tesla's Logo
FedEx's Logo

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Toyota Product Quality

4.2/5

Toyota has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Toyota Product Information

Toyota’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Toyota's product the highest. Reviewers from the Education industry rated Toyota the lowest at 4.6.

Website
http://www.toyota-global.com
Company Size
10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into Toyota Product Quality

Toyota's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Consumer Services industry.

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Ranked Toyota Product Quality the Highest

Consulting
5
51-55
4.8
Native American
4.6

Ranked Toyota Product Quality the Lowest

Caucasian
4
61-65
3.5
Consumer Services
2.7

Toyota Product Quality Score by Gender

Female customers rated Toyota's Product Quality score 0.3 stars higher than Male customers.

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Male

4.1/5

Female

4.4/5

Toyota Product Quality Score by Ethnicity

Toyota's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Native American
4.6
Native American4.6
Other
4.2
Other4.2

Toyota Product Quality Score by Age

Toyota's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.2
26-304.2
31-35
4
31-354
36-40
4.4
36-404.4
41-45
4.1
41-454.1
46-50
4.3
46-504.3
51-55
4.8
51-554.8
56-60
4.1
56-604.1
61-65
3.5
61-653.5
66+
4.3
66+4.3

Toyota Product Quality Score by Usage

Toyota's Product Quality score was rated the highest by customers who have used Toyota's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.3
2 to 5 Years
4.3
5 to 10 Years
4.2
Over 10 Years
4.1

Toyota Product Quality Score by Industry

Toyota's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Consumer Services industry customers.

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Tech
4.5
Accounting
4.1
Aerospace and Aviation
3.5
Architecture and Planning
3.3
Arts and Entertainment
3.5
Automotive and Transportation
4.4
Banking and Financial Services
3.9
Business and Consumer Services
4.4
Construction
4.4
Consulting
5
Consumer Services
2.7
Education
4.6
Government and Public Policy
5
Healthcare, Hospitals and Medicine
4.7
Hospitality
4.3
Manufacturing and Machinery
4.8
Marketing, Advertising and Research
4.8
Energy and Manufacturing
4.8
Retail
3.5
Telecommunications
4.7
Transportation
4.1

Toyota Product Quality vs. Competitors

Compared to its competitors, Toyota's Product Quality score is rated right above Mercedes-Benz USA.

COMPANYProduct Quality Score
Toyota4.2/5
Mercedes-Benz USA4.2/5
Honda4.1/5
Volkswagen3.9/5
Ford Motor Company3.5/5
Nissan2.5/5
Chevrolet2.5/5

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Toyota's Logo
VS
Mercedes-Benz USA's Logo
Honda's Logo
Volkswagen's Logo
Ford Motor Company's Logo
Nissan's Logo
Chevrolet's Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Toyota's Product Quality score is rated right above Mercedes-Benz USA, and is preceded by Porsche.

COMPANYProduct Quality Score
Porsche4.4/5
Toyota4.2/5
Mercedes-Benz USA4.2/5
Honda4.1/5
BMW Group4.1/5
Tesla3.9/5
Audi3.9/5
FedEx3.6/5

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Toyota's Logo
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Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
BMW Group's Logo
Tesla's Logo
Audi's Logo
FedEx's Logo

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Toyota Pricing

Toyota ROI & Value For Money

4/5

Toyota has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Toyota Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Consumer Services industry think that they had the lowest ROI from Toyota.

Quick Insights into Toyota ROI

Toyota's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Consumer Services industry.

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Ranked Toyota ROI the Highest

Consulting
4.8
Native American
4.6
51-55
4.4

Ranked Toyota ROI the Lowest

Other
3.9
61-65
3.3
Consumer Services
2.6

Toyota ROI Score by Gender

Female customers rated Toyota's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Toyota ROI Score by Ethnicity

Toyota's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4
African American/Black4
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
4.6
Native American4.6
Other
3.9
Other3.9

Toyota ROI Score by Age

Toyota's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4.1
26-304.1
31-35
3.9
31-353.9
36-40
4.3
36-404.3
41-45
4.1
41-454.1
46-50
4.1
46-504.1
51-55
4.4
51-554.4
56-60
3.7
56-603.7
61-65
3.3
61-653.3
66+
4.3
66+4.3

Toyota ROI Score by Usage

Toyota's ROI score was rated the highest by customers who have used Toyota's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.1
2 to 5 Years
4
5 to 10 Years
4.1
Over 10 Years
4

Toyota ROI Score by Industry

Toyota's ROI score was rated the highest by Consulting industry customers, and the lowest by Consumer Services industry customers.

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Tech
4.1
Accounting
3.9
Aerospace and Aviation
3.6
Architecture and Planning
3.6
Arts and Entertainment
3.7
Automotive and Transportation
4.3
Banking and Financial Services
3.3
Business and Consumer Services
4.2
Construction
4.3
Consulting
4.8
Consumer Services
2.6
Education
4.2
Government and Public Policy
3.5
Healthcare, Hospitals and Medicine
4.3
Hospitality
4.3
Manufacturing and Machinery
4.8
Marketing, Advertising and Research
4.3
Energy and Manufacturing
4.6
Retail
3.9
Telecommunications
4.7
Transportation
4.5

Toyota Pricing vs. Competitors

Compared to its competitors, Toyota's ROI score is rated right above Mercedes-Benz USA.

COMPANYPricing Score
Toyota4/5
Mercedes-Benz USA3.9/5
Honda3.9/5
Volkswagen3.5/5
Ford Motor Company3.4/5
Nissan2.5/5
Chevrolet2.3/5

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Toyota's Logo
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Honda's Logo
Volkswagen's Logo
Ford Motor Company's Logo
Nissan's Logo
Chevrolet's Logo

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Toyota's ROI score is rated right above Honda, and is preceded by Porsche.

COMPANYPricing Score
Porsche4.1/5
Toyota4/5
Honda3.9/5
Mercedes-Benz USA3.9/5
Tesla3.9/5
Audi3.8/5
BMW Group3.7/5
FedEx3.4/5

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Toyota's Logo
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Porsche's Logo
Honda's Logo
Mercedes-Benz USA's Logo
Tesla's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

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Toyota Customer Satisfaction (CSAT)

Toyota Customer Satisfaction (CSAT) Score

82 / 100

Toyota has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied50%
Satisfied32%
Neither Satisfied nor Dissatisfied9%
Dissatisfied2%
Very Dissatisfied7%
Very Satisfied
50%
Satisfied
32%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
7%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Toyota Customer Satisfaction

Toyota's Customer Satisfaction score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Consumer Services industry.

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Ranked Toyota Customer Satisfaction the Highest

Energy and Manufacturing
100%
51-55
94%
Hispanic or Latino
90%

Ranked Toyota Customer Satisfaction the Lowest

Native American
63%
61-65
53%
Consumer Services
50%

Toyota Customer Satisfaction Score by Gender

Male customers rated Toyota's Customer Satisfaction score 1 points higher than Female customers.

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82 / 100
Male
Very Satisfied
50%
Satisfied
32%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
7%
81 / 100
Female
Very Satisfied
52%
Satisfied
29%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
8%

Toyota Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Toyota's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100
Very Satisfied54%
Satisfied21%
Neither Satisfied nor Dissatisfied6%
Dissatisfied5%
Very Dissatisfied14%
Very Satisfied
54%
Satisfied
21%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
14%

CSAT according to Hispanic or Latino

Toyota's Customer Satisfaction (CSAT) score was rated 90% according to Hispanic or Latino users and customers.

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90 / 100
Very Satisfied54%
Satisfied36%
Neither Satisfied nor Dissatisfied7%
Dissatisfied3%
Very Dissatisfied0%
Very Satisfied
54%
Satisfied
36%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
0%

CSAT according to African American/Black

Toyota's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.

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82 / 100
Very Satisfied49%
Satisfied33%
Neither Satisfied nor Dissatisfied6%
Dissatisfied2%
Very Dissatisfied10%
Very Satisfied
49%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
2%
Very Dissatisfied
10%

CSAT according to Asian or Pacific Islander

Toyota's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.

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85 / 100
Very Satisfied46%
Satisfied39%
Neither Satisfied nor Dissatisfied10%
Dissatisfied2%
Very Dissatisfied3%
Very Satisfied
46%
Satisfied
39%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
3%

CSAT according to Native American

Toyota's Customer Satisfaction (CSAT) score was rated 63% according to Native American users and customers.

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63 / 100
Very Satisfied63%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied12%
Very Dissatisfied0%
Very Satisfied
63%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
12%
Very Dissatisfied
0%

CSAT according to Other

Toyota's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.

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82 / 100
Very Satisfied50%
Satisfied32%
Neither Satisfied nor Dissatisfied9%
Dissatisfied2%
Very Dissatisfied7%
Very Satisfied
50%
Satisfied
32%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
7%

Toyota Customer Satisfaction Score by Age

Toyota's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
86%
Very Satisfied
47%
Satisfied
39%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
4%
18-2586%
26-30 CSAT Score
82%
Very Satisfied
44%
Satisfied
38%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
9%
26-3082%
31-35 CSAT Score
79%
Very Satisfied
41%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
6%
31-3579%
36-40 CSAT Score
88%
Very Satisfied
55%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
6%
36-4088%
41-45 CSAT Score
71%
Very Satisfied
48%
Satisfied
23%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
13%
41-4571%
46-50 CSAT Score
84%
Very Satisfied
72%
Satisfied
12%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
4%
46-5084%
51-55 CSAT Score
94%
Very Satisfied
67%
Satisfied
27%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%
51-5594%
56-60 CSAT Score
67%
Very Satisfied
40%
Satisfied
27%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
20%
56-6067%
61-65 CSAT Score
53%
Very Satisfied
40%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
20%
Very Dissatisfied
20%
61-6553%
66+ CSAT Score
82%
Very Satisfied
73%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
9%
66+82%

Toyota Customer Satisfaction Score by Usage

Toyota's Customer Satisfaction score was rated the highest by customers who have used Toyota's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
73
1 to 2 Years
84
2 to 5 Years
87
5 to 10 Years
85
Over 10 Years
75

Toyota Customer Satisfaction Score by Industry

Toyota's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Consumer Services industry customers.

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Tech
82
Accounting
84
Aerospace and Aviation
57
Architecture and Planning
66
Arts and Entertainment
64
Automotive and Transportation
90
Banking and Financial Services
82
Business and Consumer Services
89
Construction
83
Consumer Services
50
Education
81
Government and Public Policy
67
Healthcare, Hospitals and Medicine
80
Manufacturing and Machinery
100
Marketing, Advertising and Research
88
Energy and Manufacturing
100
Retail
78
Telecommunications
100
Transportation
67

Toyota Customer Satisfaction vs. Competitors

Compared to its competitors, Toyota's Customer Satisfaction score is rated right above Honda.

COMPANYCustomer Satisfaction (CSAT) Score
Toyota82%
Honda81%
Mercedes-Benz USA79%
Volkswagen77%
Ford Motor Company61%
Chevrolet35%
Nissan35%

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Toyota's Logo
VS
Honda's Logo
Mercedes-Benz USA's Logo
Volkswagen's Logo
Ford Motor Company's Logo
Chevrolet's Logo
Nissan's Logo

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Toyota's Customer Satisfaction score is rated right above Honda, and is preceded by Porsche.

COMPANYCustomer Satisfaction (CSAT) Score
Porsche86%
Toyota82%
Honda81%
Mercedes-Benz USA79%
BMW Group76%
Tesla74%
Audi74%
FedEx65%

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Toyota's Logo
VS
Porsche's Logo
Honda's Logo
Mercedes-Benz USA's Logo
BMW Group's Logo
Tesla's Logo
Audi's Logo
FedEx's Logo

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Toyota Customer Service

4.1/5

Toyota has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Toyota's Customer Service

Address

Japan


Website

http://www.toyota-global.com


Phone Number

81-565-28-2121

Toyota's Social Links

Quick Insights into Toyota Customer Service

Toyota's Customer Service score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Consumer Services industry.

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Ranked Toyota Customer Service the Highest

Telecommunications
4.9
51-55
4.5
Hispanic or Latino
4.4

Ranked Toyota Customer Service the Lowest

Caucasian
3.7
61-65
3.4
Consumer Services
2.5

Toyota Customer Service Score by Gender

Female customers rated Toyota's Customer Service score 0.3 stars higher than Male customers.

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Male

3.9/5

Female

4.2/5

Toyota Customer Service Score by Ethnicity

Toyota's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.7
Caucasian3.7
Hispanic or Latino
4.4
Hispanic or Latino4.4
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
4.4
Native American4.4
Other
3.9
Other3.9

Toyota Customer Service Score by Age

Toyota's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
4.1
18-254.1
26-30
4.1
26-304.1
31-35
3.9
31-353.9
36-40
4.1
36-404.1
41-45
3.9
41-453.9
46-50
4
46-504
51-55
4.5
51-554.5
56-60
4
56-604
61-65
3.4
61-653.4
66+
4.1
66+4.1

Toyota Customer Service Score by Usage

Toyota's Customer Service score was rated the highest by customers who have used Toyota's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.1
2 to 5 Years
4
5 to 10 Years
4
Over 10 Years
4

Toyota Customer Service Score by Industry

Toyota's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Consumer Services industry customers.

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Tech
4.3
Accounting
3.9
Aerospace and Aviation
3.4
Architecture and Planning
3.6
Arts and Entertainment
3.8
Automotive and Transportation
4.4
Banking and Financial Services
3.5
Business and Consumer Services
4.1
Construction
4.1
Consulting
4.8
Consumer Services
2.5
Education
4.1
Government and Public Policy
3.3
Healthcare, Hospitals and Medicine
4.4
Hospitality
4.5
Manufacturing and Machinery
4
Marketing, Advertising and Research
4.1
Energy and Manufacturing
4.5
Retail
3.7
Telecommunications
4.9
Transportation
4.3

Toyota Customer Service vs. Competitors

Compared to its competitors, Toyota's Customer Service score is rated right above Mercedes-Benz USA.

COMPANYCustomer Service Score
Toyota4.1/5
Mercedes-Benz USA4/5
Honda4/5
Volkswagen3.6/5
Ford Motor Company3.4/5
Nissan2.4/5
Chevrolet2.4/5

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Toyota's Logo
VS
Mercedes-Benz USA's Logo
Honda's Logo
Volkswagen's Logo
Ford Motor Company's Logo
Nissan's Logo
Chevrolet's Logo

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Toyota's Customer Service score is rated right above Mercedes-Benz USA, and is preceded by Porsche.

COMPANYCustomer Service Score
Porsche4.3/5
Toyota4.1/5
Mercedes-Benz USA4/5
Honda4/5
BMW Group3.9/5
Tesla3.8/5
Audi3.8/5
FedEx3.5/5

Unlock Toyota Customer Service vs. Companies in Automotive and Transportation Data

Toyota's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
BMW Group's Logo
Tesla's Logo
Audi's Logo
FedEx's Logo

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Toyota as an Employer

4.1/5

Toyota has a 4.1/5 stars for its overall company culture rated by their employees

  Toyota CEO
top
20%
CEO of Toyota

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Toyota scored a 43 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Toyota would recommend the brand to a friend. ENPS measures how likely Toyota employees would recommend working at Toyota to a friend.

Net Promoter Score

43
NPS Score
63%Promoters
17%Passive
20%Detractors

Employee Net Promoter Score

20
eNPS Score
51%Promoters
18%Passive
31%Detractors

Global Ranking Snapshot

Toyota is ranked #82 in the Global Top 100 Brands. It ranks just behind ZoomInfo and just ahead of Tommy Hilfiger.

RANKCOMPANYCEOINDUSTRY
80
Ubisoft  Ubisoft CEO
Yves Guillemot
Media and Entertainment
81
ZoomInfo  ZoomInfo CEO
Henry Schuck
Tech
82
Toyota  Toyota CEO
Akio Toyoda
Automotive and Transportation
83
Tommy Hilfiger  Tommy Hilfiger CEO
Martijn Hagman
Fashion and Beauty
84
Hilton  Hilton CEO
Christopher Nassetta
Travel and Hospitality
85
McDonald's  McDonald's CEO
Chris Kempczinski
Food and Beverages
86
The Home Depot  The Home Depot CEO
Ted Decker
Retail

Automotive and Transportation Ranking Snapshot

Toyota is ranked #7 in the Automotive and Transportation Industry. It ranks just behind BMW Group and just ahead of FedEx.

RANKCOMPANYLocation
5
Porsche
Atlanta
6
BMW Group
Munich
7
Toyota
8
FedEx
Memphis, TN
9
Ford Motor Company
Dearborn, MI
10
Boeing
Chicago, IL
11
American Airlines
Fort Worth, TX