Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Wells Fargo is

Ranked

Banking and Financial Services Brands

Brand Page

Wells Fargo

Marketing or Exec? Claim Your Free Account

Wells Fargo

Rate this Brand

Wells Fargo is ranked #9 in Banking and Financial Services Brands

About Wells Fargo's Brand

Wells Fargo’s brand is ranked #139 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Wells Fargo. When compared to other organizations within the Banking and Financial Services industry, Wells Fargo is ranked #9. Among its major competitors, Wells Fargo is ranked in 4th place for NPS while JPMorgan Chase & Co is 1st, and Zions Bancorporation is 2nd.Their current market cap is $156.41B

Brand at a Glance

71%

Customer Loyalty

3.4/5

Product Quality

3.4/5

Pricing

3.5/5

Customer Service

Wells Fargo CMO

Devika Mathrani

Devika Mathrani serves as the Executive Vice President/Chief Marketing Officer, Payments, Virtual Solutions and Innovation of Wells Fargo. Devika started at Wells Fargo in March of 2018. Devika currently resides in the Greater New York City Area.

Wells Fargo Ranking

Wells Fargo NPS

Wells Fargo's Net Promoter Score (NPS) is a 7 with 44% Promoters, 19% Passives, and 37% Detractors. Net Promoter Score tracks whether Wells Fargo's customers would recommend using the product based on a scale of -100 to 100.

Wells Fargo Overall NPS

NPS

44%	Promoters
19%	Passives
37%	Detractors

Wells Fargo NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 6	Aug 2024	6
Sep 2024 6	Sep 2024	6
Oct 2024 6	Oct 2024	6
Dec 2024 6	Dec 2024	6
Jan 2025 6	Jan 2025	6
Mar 2025 6	Mar 2025	6
Apr 2025 6	Apr 2025	6
Aug 2025 6	Aug 2025	6
Sep 2025 6	Sep 2025	6
Oct 2025 6	Oct 2025	6
Nov 2025 6	Nov 2025	6
Dec 2025 6	Dec 2025	6

How Other Brands Compare

Wells Fargo is ranked third for NPS among its competitors. JPMorgan Chase & Co and Citi come in first and second, with Bank of America coming in at #4. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.

	Wells Fargo	JPMorgan Chase & Co	Bank of America	Citi
Global Ranking	#139	#72	#152	#402
NPS	7	31	2	22
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$156.41B	$451.20B	$298.80B	$152.62B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Wells Fargo NPS by Gender

Male customers rated Wells Fargo's NPS 4 points higher than Female customers.

Male

Wells Fargo's NPS was rated by Male customers on Comparably.

36%

Promoters

28%

Passives

36%

Detractors

Female

-4

Wells Fargo's NPS was rated -4 by Female customers on Comparably.

43%

Promoters

10%

Passives

47%

Detractors

Wells Fargo NPS by Ethnicity

Wells Fargo's NPS was rated the highest by Native American customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -24	Caucasian	-24
Hispanic or Latino 33	Hispanic or Latino	33
African American/Black 28	African American/Black	28
Asian or Pacific Islander 13	Asian or Pacific Islander	13
Native American 34	Native American	34
Other -60	Other	-60

Wells Fargo NPS by Age

Wells Fargo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

58%

24%

18%

26-30

42%

25%

33%

31-35

39%

44%

17%

36-40

44%

12%

44%

41-45

28%

29%

43%

46-50

36%

14%

50%

51-55

70%

30%

56-60

38%

62%

61-65

20%

60%

66+

28%

11%

61%

Wells Fargo NPS by Usage

Wells Fargo's NPS was rated the highest by customers who have used Wells Fargo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -28	Less than 1 Year	-28
1 to 2 Years 9	1 to 2 Years	9
2 to 5 Years 4	2 to 5 Years	4
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years -7	Over 10 Years	-7

Wells Fargo NPS vs. Competitors

Compared to its competitors, Wells Fargo's NPS is rated right above State Street, and is preceded by Citi.

COMPANY		NPS Score
	JPMorgan Chase & Co	31
	Zions Bancorporation	31
	Citi	22
	Wells Fargo	7
	State Street	6
	Bank of China	6
	Bank of America	2
	Credorax	N/A
	Provident Credit Union	-25

Wells Fargo NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Wells Fargo's NPS is rated right above USAA, and is preceded by PayPal.

COMPANY		NPS Score
	Visa	33
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	Wells Fargo	7
	USAA	7

Wells Fargo Customer Reviews

Out of the 31 Wells Fargo customer reviews 18 were positive and 13 were constructive. Wells Fargo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Wells Fargo Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of Wells Fargo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

71%

29%

Wells Fargo Customer Loyalty Score by Gender

Female customers rated Wells Fargo's Customer Loyalty score 3% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Wells Fargo.

Male

78%

Yes

Female

81%

Yes

Wells Fargo Customer Loyalty Score by Ethnicity

Wells Fargo's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wells Fargo.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Wells Fargo Customer Loyalty Score by Age

Wells Fargo's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Wells Fargo.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 68%	18-25	68%
26-30 63%	26-30	63%
31-35 60%	31-35	60%
36-40 70%	36-40	70%
41-45 100%	41-45	100%
46-50 74%	46-50	74%
51-55 100%	51-55	100%
56-60 89%	56-60	89%
61-65 76%	61-65	76%
66+ 95%	66+	95%

Wells Fargo Customer Loyalty Score by Usage

Wells Fargo's Customer Loyalty score was rated the highest by customers who have used Wells Fargo's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	61%
1 to 2 Years	53%
2 to 5 Years	78%
5 to 10 Years	77%
Over 10 Years	92%

Wells Fargo Customer Loyalty Score by Industry

Wells Fargo's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	78%
Accounting	61%
Aerospace and Aviation	78%
Architecture and Planning	82%
Arts and Entertainment	40%
Banking and Financial Services	76%
Business and Consumer Services	82%
Consulting	82%
Healthcare, Hospitals and Medicine	70%
Hospitality	100%
Legal	70%
Manufacturing and Machinery	100%
Retail	100%

Wells Fargo Customer Loyalty vs. Competitors

Compared to its competitors, Wells Fargo's Customer Loyalty score is rated right above Zions Bancorporation, and is preceded by Bank of China.

COMPANY		Customer Loyalty Score
	Provident Credit Union	85%
	JPMorgan Chase & Co	83%
	Bank of America	80%
	Citi	78%
	Bank of China	75%
	Wells Fargo	71%
	Zions Bancorporation	69%
	State Street	67%
	Credorax	N/A

Unlock Wells Fargo Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	Wells Fargo	71%

Unlock Wells Fargo Customer Loyalty vs. Companies in Banking and Financial Services Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Customer Loyalty vs. Companies in Banking and Financial Services data and gain insights into your customers today.

Wells Fargo Product Quality

3.4/5

Wells Fargo has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Wells Fargo's overall Product Quality score rated by its users and customers.

Wells Fargo Product Information

Wells Fargo’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Wells Fargo's product the highest. Reviewers from the Tech industry rated Wells Fargo the lowest at 3.1.

Website: https://www.wellsfargo.com

Company Size: 10,000+ Employees

Industry

Financial Services

FinTech

Quick Insights into Wells Fargo Product Quality

Wells Fargo's Product Quality score was rated highest by Native American customers, and rated lowest by Other customers.

Sign Up to unlock insights into how customers have ranked Wells Fargo's Product Quality.

Ranked Wells Fargo Product Quality the Highest

Native American	5
18-25	4.2
Architecture and Planning	4.1

Ranked Wells Fargo Product Quality the Lowest

61-65	2.5
Arts and Entertainment	2.5
Other	2.5

Wells Fargo Product Quality Score by Gender

Female customers rated Wells Fargo's Product Quality score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Wells Fargo.

Male

3.3/5

Female

3.4/5

Wells Fargo Product Quality Score by Ethnicity

Wells Fargo's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wells Fargo.

Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 5	Native American	5
Other 2.5	Other	2.5

Wells Fargo Product Quality Score by Age

Wells Fargo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Wells Fargo.

Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 2.9	26-30	2.9
31-35 3.8	31-35	3.8
36-40 3.2	36-40	3.2
41-45 3.4	41-45	3.4
46-50 3.5	46-50	3.5
51-55 3.8	51-55	3.8
56-60 2.5	56-60	2.5
61-65 2.5	61-65	2.5
66+ 3.1	66+	3.1

Wells Fargo Product Quality Score by Usage

Wells Fargo's Product Quality score was rated the highest by customers who have used Wells Fargo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	2.8
1 to 2 Years	3.5
2 to 5 Years	3.5
5 to 10 Years	3.3
Over 10 Years	3.4

Wells Fargo Product Quality Score by Industry

Wells Fargo's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.1
Accounting	3.7
Aerospace and Aviation	3.9
Architecture and Planning	4.1
Arts and Entertainment	2.5
Banking and Financial Services	3.9
Business and Consumer Services	3.6
Consulting	2.7
Healthcare, Hospitals and Medicine	2.6
Hospitality	2.6
Legal	3.5
Manufacturing and Machinery	3.1
Retail	3

Wells Fargo Product Quality vs. Competitors

Compared to its competitors, Wells Fargo's Product Quality score is rated right above State Street, and is preceded by Bank of America.

COMPANY		Product Quality Score
	Zions Bancorporation	4.1/5
	JPMorgan Chase & Co	4/5
	Citi	3.8/5
	Bank of China	3.8/5
	Bank of America	3.5/5
	Wells Fargo	3.4/5
	State Street	3.2/5
	Provident Credit Union	3/5
	Credorax	N/A

Unlock Wells Fargo Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Product Quality score is rated right above USAA, and is preceded by PayPal.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	Wells Fargo	3.4/5
	USAA	3.3/5

Unlock Wells Fargo Product Quality vs. Companies in Banking and Financial Services Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Product Quality vs. Companies in Banking and Financial Services data and gain insights into your customers today.

Wells Fargo Pricing

Wells Fargo ROI & Value For Money

3.4/5

Wells Fargo has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Wells Fargo's overall ROI score rated by its users and customers.

Wells Fargo Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Wells Fargo.

Quick Insights into Wells Fargo ROI

Wells Fargo's ROI score was rated highest by Native American customers, and rated lowest by customers ages 56-60.

Sign Up to unlock insights into how customers have ranked Wells Fargo's ROI score.

Ranked Wells Fargo ROI the Highest

Native American	5
18-25	4.4
Accounting	4

Ranked Wells Fargo ROI the Lowest

Hospitality	2.5
Other	2.3
56-60	1.8

Wells Fargo ROI Score by Gender

Male customers rated Wells Fargo's ROI score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Wells Fargo.

Male

3.3/5

Female

3.2/5

Wells Fargo ROI Score by Ethnicity

Wells Fargo's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wells Fargo.

Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 5	Native American	5
Other 2.3	Other	2.3

Wells Fargo ROI Score by Age

Wells Fargo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Wells Fargo.

Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 3.4	26-30	3.4
31-35 3.8	31-35	3.8
36-40 3	36-40	3
41-45 2.9	41-45	2.9
46-50 3.4	46-50	3.4
51-55 3.7	51-55	3.7
56-60 1.8	56-60	1.8
61-65 2.2	61-65	2.2
66+ 2.9	66+	2.9

Wells Fargo ROI Score by Usage

Wells Fargo's ROI score was rated the highest by customers who have used Wells Fargo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3
1 to 2 Years	3.5
2 to 5 Years	3.5
5 to 10 Years	3.1
Over 10 Years	3.1

Wells Fargo ROI Score by Industry

Wells Fargo's ROI score was rated the highest by Accounting industry customers, and the lowest by Hospitality industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3
Accounting	4
Aerospace and Aviation	3.6
Architecture and Planning	3.2
Arts and Entertainment	2.5
Banking and Financial Services	3.7
Business and Consumer Services	3.4
Consulting	2.6
Healthcare, Hospitals and Medicine	2.5
Hospitality	2.5
Legal	3.1
Manufacturing and Machinery	2.6
Retail	2.6

Wells Fargo Pricing vs. Competitors

Compared to its competitors, Wells Fargo's ROI score is rated right above State Street, and is preceded by Citi.

COMPANY		Pricing Score
	JPMorgan Chase & Co	3.9/5
	Bank of China	3.9/5
	Zions Bancorporation	3.7/5
	Citi	3.7/5
	Wells Fargo	3.4/5
	State Street	3.3/5
	Bank of America	3.3/5
	Provident Credit Union	2.5/5
	Credorax	N/A

Unlock Wells Fargo ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Wells Fargo ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's ROI score is rated right above PayPal, and is preceded by Block.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	Wells Fargo	3.4/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

Unlock Wells Fargo ROI vs. Companies in Banking and Financial Services Data

Sign Up for Brand Profile PRO to get the full Wells Fargo ROI vs. Companies in Banking and Financial Services data and gain insights into your customers today.

Wells Fargo Customer Satisfaction (CSAT)

Wells Fargo Customer Satisfaction (CSAT) Score

60 / 100

Wells Fargo has an overall Customer Satisfaction score of 60 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	37%
Satisfied	23%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	8%
Very Dissatisfied	20%

Very Satisfied

37%

Satisfied

23%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Wells Fargo Customer Satisfaction

Wells Fargo's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.

Sign Up to unlock insights into how customers have ranked Wells Fargo's Customer Satisfaction.

Ranked Wells Fargo Customer Satisfaction the Highest

18-25	93%
Hispanic or Latino	93%
Aerospace and Aviation	80%

Ranked Wells Fargo Customer Satisfaction the Lowest

56-60	34%
Less than 1 Year	34%
Arts and Entertainment	0%

Wells Fargo Customer Satisfaction Score by Gender

Male customers rated Wells Fargo's Customer Satisfaction score 2 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Wells Fargo.

63 / 100

Male

	Very Satisfied	38%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	8%
	Very Dissatisfied	20%

61 / 100

Female

	Very Satisfied	46%
	Satisfied	15%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	9%
	Very Dissatisfied	19%

Wells Fargo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Wells Fargo's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wells Fargo.

51 / 100

Very Satisfied	36%
Satisfied	15%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	13%
Very Dissatisfied	32%

Very Satisfied

36%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

13%

Very Dissatisfied

32%

CSAT according to Hispanic or Latino

Wells Fargo's Customer Satisfaction (CSAT) score was rated 93% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wells Fargo.

93 / 100

Very Satisfied	64%
Satisfied	29%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

64%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Wells Fargo's Customer Satisfaction (CSAT) score was rated 65% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wells Fargo.

65 / 100

Very Satisfied	53%
Satisfied	12%
Neither Satisfied nor Dissatisfied	24%
Dissatisfied	6%
Very Dissatisfied	5%

Very Satisfied

53%

Satisfied

12%

Neither Satisfied nor Dissatisfied

24%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Wells Fargo's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wells Fargo.

67 / 100

Very Satisfied	27%
Satisfied	40%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	13%

Very Satisfied

27%

Satisfied

40%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

13%

CSAT according to Other

Wells Fargo's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wells Fargo.

40 / 100

Very Satisfied	0%
Satisfied	40%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	20%

Very Satisfied

Satisfied

40%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

20%

Wells Fargo Customer Satisfaction Score by Age

Wells Fargo's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Wells Fargo.

100

Breakdown

Age

Score

18-25

93%

26-30

63%

31-35

72%

36-40

67%

41-45

60%

46-50

55%

51-55

83%

56-60

34%

61-65

39%

66+

54%

Wells Fargo Customer Satisfaction Score by Usage

Wells Fargo's Customer Satisfaction score was rated the highest by customers who have used Wells Fargo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	34
1 to 2 Years	70
2 to 5 Years	72
5 to 10 Years	63
Over 10 Years	60

Wells Fargo Customer Satisfaction Score by Industry

Wells Fargo's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Wells Fargo Customer Satisfaction Score by Industry",
	"text": "Wells Fargo's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 55,
			"stars": 0,
			"csatScore": 55,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 55
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 80
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 80
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Wells Fargo's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		}
	]
}

Tech	55
Accounting	79
Aerospace and Aviation	80
Architecture and Planning	75
Arts and Entertainment	0
Banking and Financial Services	80
Business and Consumer Services	34
Healthcare, Hospitals and Medicine	20

Wells Fargo Customer Satisfaction vs. Competitors

Compared to its competitors, Wells Fargo's Customer Satisfaction score is rated right above Provident Credit Union, and is preceded by Bank of America.

COMPANY		Customer Satisfaction (CSAT) Score
	Zions Bancorporation	86%
	JPMorgan Chase & Co	77%
	Citi	73%
	Bank of China	73%
	State Street	72%
	Bank of America	70%
	Wells Fargo	60%
	Provident Credit Union	50%
	Credorax	0%

Unlock Wells Fargo Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	61%
	Wells Fargo	60%
	USAA	30%

Unlock Wells Fargo Customer Satisfaction vs. Companies in Banking and Financial Services Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Customer Satisfaction vs. Companies in Banking and Financial Services data and gain insights into your customers today.

Wells Fargo Customer Service

3.5/5

Wells Fargo has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Wells Fargo's overall Customer Service score rated by its users and customers.

About Wells Fargo's Customer Service

Address

San Francisco, CA

Website

https://www.wellsfargo.com

Phone Number

(480) 814-2820

Quick Insights into Wells Fargo Customer Service

Wells Fargo's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up to unlock insights into how customers have ranked Wells Fargo's Customer Service score.

Ranked Wells Fargo Customer Service the Highest

Native American	5
18-25	4.4
Accounting	4

Ranked Wells Fargo Customer Service the Lowest

Other	2.6
61-65	2.1
Healthcare, Hospitals and Medicine	2.1

Wells Fargo Customer Service Score by Gender

Male customers rated Wells Fargo's Customer Service score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Wells Fargo.

Male

3.4/5

Female

3.3/5

Wells Fargo Customer Service Score by Ethnicity

Wells Fargo's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wells Fargo.

100

Summary	Ethnicity	Customer Service Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 5	Native American	5
Other 2.6	Other	2.6

Wells Fargo Customer Service Score by Age

Wells Fargo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Wells Fargo.

100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 3.6	26-30	3.6
31-35 3.8	31-35	3.8
36-40 3.3	36-40	3.3
41-45 2.9	41-45	2.9
46-50 3.6	46-50	3.6
51-55 3.9	51-55	3.9
56-60 2.4	56-60	2.4
61-65 2.1	61-65	2.1
66+ 2.9	66+	2.9

Wells Fargo Customer Service Score by Usage

Wells Fargo's Customer Service score was rated the highest by customers who have used Wells Fargo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.2
1 to 2 Years	3.5
2 to 5 Years	3.6
5 to 10 Years	3.3
Over 10 Years	3.3

Wells Fargo Customer Service Score by Industry

Wells Fargo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.1
Accounting	4
Aerospace and Aviation	3.9
Architecture and Planning	3.8
Arts and Entertainment	2.5
Banking and Financial Services	3.7
Business and Consumer Services	3.7
Consulting	2.9
Healthcare, Hospitals and Medicine	2.1
Hospitality	3.3
Legal	3.3
Manufacturing and Machinery	3.1
Retail	2.6

Wells Fargo Customer Service vs. Competitors

Compared to its competitors, Wells Fargo's Customer Service score is rated right above State Street, and is preceded by Zions Bancorporation.

COMPANY		Customer Service Score
	JPMorgan Chase & Co	4/5
	Bank of China	3.9/5
	Citi	3.8/5
	Zions Bancorporation	3.7/5
	Wells Fargo	3.5/5
	State Street	3.4/5
	Bank of America	3.4/5
	Provident Credit Union	2.7/5
	Credorax	N/A

Unlock Wells Fargo Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Customer Service score is rated right above Block, and is preceded by Stripe.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Wells Fargo	3.5/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

Unlock Wells Fargo Customer Service vs. Companies in Banking and Financial Services Data

Sign Up for Brand Profile PRO to get the full Wells Fargo Customer Service vs. Companies in Banking and Financial Services data and gain insights into your customers today.

Wells Fargo as an Employer

3.9/5

Wells Fargo has a 3.9/5 stars for its overall company culture rated by their employees

top

50%

CEO of Wells Fargo

Charles Scharf

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Wells Fargo scored a 7 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Wells Fargo would recommend the brand to a friend. ENPS measures how likely Wells Fargo employees would recommend working at Wells Fargo to a friend.

Net Promoter Score

NPS Score

44%	Promoters
19%	Passive
37%	Detractors

Employee Net Promoter Score

eNPS Score

43%	Promoters
19%	Passive
38%	Detractors

Global Ranking Snapshot

Wells Fargo is ranked #139 in the Global Top 100 Brands. It ranks just behind American Airlines and just ahead of General Motors.

RANK			INDUSTRY
137	Pixar Animation Studios	Jim Morris	Media and Entertainment
138	American Airlines	Robert Isom	Automotive and Transportation
139	Wells Fargo	Charles Scharf	Banking and Financial Services
140	General Motors	Mary Barra	Automotive and Transportation
141	Nestle USA	Steve Presley	Food and Beverages
142	JetBlue Airways	Robin Hayes	Automotive and Transportation
143	Taco Bell	Mark King	Travel and Hospitality

Banking and Financial Services Ranking Snapshot

Wells Fargo is ranked #9 in the Banking and Financial Services Industry. It ranks just behind Stripe and just ahead of Goldman Sachs.

RANK		Location
7	PayPal	San Jose, CA
8	Stripe	San Francisco, CA
9	Wells Fargo	San Francisco, CA
10	Goldman Sachs	New York City, NY
11	Western Union	Denver, CO
12	Bank of America	Charlotte, NC
13	Fidelity Investments	Boston, MA