
Abbott’s brand is ranked #168 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Abbott. When compared to other organizations within the Health and Wellness industry, Abbott is ranked #9. Among its major competitors, Abbott is ranked in 2nd place for NPS while Novo Nordisk is 1st, and Medtronic is 3rd.Their current market cap is $210.71B

Ms. Elaine R. Leavenworth has been Chief Marketing & External Affairs Officer and Senior Vice President of Abbott Laboratories since December 2014. Ms. Leavenworth served as a Corporate Officer of Abbott Laboratories since 1999 and served as its Vice President, Government Affairs since 2002. Ms. Leavenworth served as Vice President, Washington Government Affairs from 2001 to 2002 and as Vice President, Abbott HealthSystems from 1999 to 2001. She served as Divisional Vice President, Licensing and New Business Development, Abbott International Division from 1998 to 1999. Ms. Leavenworth earned a bachelor's degree in health policy from Duke University and a master's degree in business administration from Northwestern University.
Abbott's Net Promoter Score (NPS) is a 35 with 59% Promoters, 17% Passives, and 24% Detractors. Net Promoter Score tracks whether Abbott's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 17% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 34 | Jan 2025 | 34 |
Feb 2025 34 | Feb 2025 | 34 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 36 | Apr 2025 | 36 |
May 2025 36 | May 2025 | 36 |
Jun 2025 36 | Jun 2025 | 36 |
Jul 2025 35 | Jul 2025 | 35 |
Aug 2025 35 | Aug 2025 | 35 |
Oct 2025 35 | Oct 2025 | 35 |
Nov 2025 35 | Nov 2025 | 35 |
Dec 2025 36 | Dec 2025 | 36 |
Jan 2026 33 | Jan 2026 | 33 |
Abbott is ranked first for NPS among its competitors. Medtronic and Johnson & Johnson come in second and third, with AbbVie coming in at #4. Among those competitors, it is the second most valued company behind Johnson & Johnson.
![]() Abbott | ![]() Johnson & Johnson | ![]() AbbVie | ![]() Medtronic | |
| Global Ranking | #168 | #89 | #321 | #546 |
| NPS | 35 | 26 | 22 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $210.71B | $428.68B | $190.99B | $152.54B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Abbott's NPS 2 points higher than Male customers.
Abbott's NPS was rated 26 by Male customers on Comparably.
Abbott's NPS was rated 28 by Female customers on Comparably.
Abbott's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -2 | Caucasian | -2 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 38 | African American/Black | 38 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Native American 0 | Native American | 0 |
Other 41 | Other | 41 |
Abbott's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Abbott's NPS was rated the highest by customers who have used Abbott's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 4 | Less than 1 Year | 4 |
1 to 2 Years 19 | 1 to 2 Years | 19 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 57 | Over 10 Years | 57 |
Compared to its competitors, Abbott's NPS is rated right above Medtronic, and is preceded by Novo Nordisk.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Novo Nordisk | 38 |
![]() | Abbott | 35 |
![]() | Medtronic | 30 |
![]() | Johnson & Johnson | 26 |
![]() | AbbVie | 22 |
![]() | Agilent Technologies | 17 |
![]() | Bruker Corporation | 10 |
In the Health and Wellness industry, Abbott's NPS is rated right above Colgate Palmolive, and is preceded by Glossier.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Abbott | 35 |
![]() | Colgate Palmolive | 35 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 28 Abbott customer reviews 22 were positive and 6 were constructive. Abbott customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Abbott users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Abbott's Customer Loyalty score 4% higher than Male customers.
Abbott's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Abbott's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 83% | 26-30 | 83% |
31-35 93% | 31-35 | 93% |
36-40 85% | 36-40 | 85% |
41-45 83% | 41-45 | 83% |
46-50 91% | 46-50 | 91% |
51-55 94% | 51-55 | 94% |
56-60 89% | 56-60 | 89% |
61-65 70% | 61-65 | 70% |
66+ 82% | 66+ | 82% |
Abbott's Customer Loyalty score was rated the highest by customers who have used Abbott's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abbott's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Abbott's Customer Loyalty score is rated right above Agilent Technologies, and is preceded by Novo Nordisk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Novo Nordisk | 84% |
![]() | Abbott | 81% |
![]() | Agilent Technologies | 81% |
![]() | Johnson & Johnson | 79% |
![]() | Medtronic | 77% |
![]() | AbbVie | 73% |
![]() | Bruker Corporation | 66% |
In the Health and Wellness industry, Abbott's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | Abbott | 81% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Abbott has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Abbott’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Abbott's product the highest. Reviewers from the Aerospace and Aviation industry rated Abbott the lowest at 4.
Abbott's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Retail industry.
Female customers rated Abbott's Product Quality score 0.1 stars higher than Male customers.
Abbott's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.6 | Native American | 3.6 |
Other 4.5 | Other | 4.5 |
Abbott's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.5 | 66+ | 2.5 |
Abbott's Product Quality score was rated the highest by customers who have used Abbott's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abbott's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Abbott's Product Quality score is rated right above Medtronic, and is preceded by Agilent Technologies.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Novo Nordisk | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Agilent Technologies | 4/5 |
![]() | Abbott | 4/5 |
![]() | Medtronic | 3.9/5 |
![]() | AbbVie | 3.7/5 |
![]() | Bruker Corporation | 3.7/5 |
In the Health and Wellness industry, Abbott's Product Quality score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Abbott | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Abbott has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Retail industry think that they had the lowest ROI from Abbott.
Abbott's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Retail industry.
Abbott's ROI score was rated 3.7 by both Female and Male customers on Comparably.
Abbott's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.9 | Native American | 3.9 |
Other 3.9 | Other | 3.9 |
Abbott's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.3 | 66+ | 2.3 |
Abbott's ROI score was rated the highest by customers who have used Abbott's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abbott's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Abbott's ROI score is rated right above Johnson & Johnson, and is preceded by Medtronic.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Agilent Technologies | 4/5 |
![]() | Medtronic | 3.9/5 |
![]() | Abbott | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Novo Nordisk | 3.8/5 |
![]() | AbbVie | 3.8/5 |
![]() | Bruker Corporation | 3.6/5 |
In the Health and Wellness industry, Abbott's ROI score is rated right above Glossier, and is preceded by Headspace.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Abbott | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Abbott has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Abbott's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
Female customers rated Abbott's Customer Satisfaction score 5 points higher than Male customers.
Very Satisfied | 53% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 11% |
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 2% | |
Very Dissatisfied | 8% |
Abbott's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Abbott's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
Abbott's Customer Satisfaction (CSAT) score was rated 77% according to African American/Black users and customers.
Abbott's Customer Satisfaction (CSAT) score was rated 74% according to Asian or Pacific Islander users and customers.
Abbott's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Abbott's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
Abbott's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 85% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 94% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 64% | |||||||||||||||
| 56-60 | 71% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 22% |
Abbott's Customer Satisfaction score was rated the highest by customers who have used Abbott's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abbott's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Abbott's Customer Satisfaction score is rated right above Agilent Technologies, and is preceded by Novo Nordisk.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Johnson & Johnson | 78% |
![]() | Novo Nordisk | 76% |
![]() | Abbott | 76% |
![]() | Agilent Technologies | 74% |
![]() | Bruker Corporation | 74% |
![]() | Medtronic | 72% |
![]() | AbbVie | 65% |
In the Health and Wellness industry, Abbott's Customer Satisfaction score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Abbott | 76% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | WW (formally Weight Watchers) | 46% |
Abbott has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Abbott's overall Customer Service score rated by its users and customers.
Chicago, IL 60064
http://www.abbott.com
224-667-6100
Abbott's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Retail industry.
Abbott's Customer Service score was rated 3.7 by both Female and Male customers on Comparably.
Abbott's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.6 | Native American | 3.6 |
Other 4 | Other | 4 |
Abbott's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3 | 56-60 | 3 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.8 | 66+ | 1.8 |
Abbott's Customer Service score was rated the highest by customers who have used Abbott's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abbott's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Abbott's Customer Service score is rated right above AbbVie, and is preceded by Novo Nordisk.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Agilent Technologies | 4.1/5 |
![]() | Medtronic | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Novo Nordisk | 3.9/5 |
![]() | Abbott | 3.9/5 |
![]() | AbbVie | 3.8/5 |
![]() | Bruker Corporation | 3.6/5 |
In the Health and Wellness industry, Abbott's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Abbott | 3.9/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Abbott has a 4.1/5 stars for its overall company culture rated by their employees

Abbott scored a 35 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Abbott would recommend the brand to a friend. ENPS measures how likely Abbott employees would recommend working at Abbott to a friend.
| 59% | Promoters |
|---|---|
| 17% | Passive |
| 24% | Detractors |
| 49% | Promoters |
|---|---|
| 24% | Passive |
| 27% | Detractors |
Abbott is ranked #168 in the Global Top 100 Brands. It ranks just behind Western Digital Corporation and just ahead of Xerox Corporation.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
166 | ![]() | Canon | ![]() | Fujio Mitarai | Consumer Goods |
167 | ![]() | Western Digital Corporation | ![]() | David Goeckeler | Consumer Goods |
168 | ![]() | Abbott | ![]() | Robert Ford | Health and Wellness |
169 | ![]() | Xerox Corporation | ![]() | John Visentin | Tech |
170 | ![]() | Hyatt | ![]() | Mark Hoplamazian | Travel and Hospitality |
171 | ![]() | Caterpillar Inc. | ![]() | Jim Umpleby | Energy and Manufacturing |
172 | ![]() | WebMD | ![]() | Steven Zatz | Health and Wellness |
Abbott is ranked #9 in the Health and Wellness Industry. It ranks just behind WW (formally Weight Watchers) and just ahead of WebMD.
| RANK | COMPANY | Location | |
|---|---|---|---|
7 | ![]() | CVS Health | Woonsocket, RI |
8 | ![]() | WW (formally Weight Watchers) | York, NY |
9 | ![]() | Abbott | Chicago, IL |
10 | ![]() | WebMD | York, NY |
11 | ![]() | Kaiser Permanente | Oakland, CA |
12 | ![]() | Eli Lilly and Company | Indianapolis, IN |
13 | ![]() | UnitedHealth Group | Minnetonka, MN |