

BNP Paribas is a French private equity firm that provides a range of asset management services to its institutional and retail clients. BNP Paribas’s brand is ranked #380 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BNP Paribas. When compared to other organizations within the Banking and Financial Services industry, BNP Paribas is ranked #31. Among its major competitors, BNP Paribas is ranked in 3rd place for NPS while SOCGEN is 1st, and Natixis is 2nd.Their current market cap is $76.49B
BNP Paribas's Net Promoter Score (NPS) is a 1 with 40% Promoters, 21% Passives, and 39% Detractors. Net Promoter Score tracks whether BNP Paribas's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 21% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 -3 | Feb 2024 | -3 |
Apr 2024 -6 | Apr 2024 | -6 |
Jun 2024 -6 | Jun 2024 | -6 |
Jul 2024 -3 | Jul 2024 | -3 |
Sep 2024 -3 | Sep 2024 | -3 |
Oct 2024 -1 | Oct 2024 | -1 |
Nov 2024 -1 | Nov 2024 | -1 |
Jan 2025 1 | Jan 2025 | 1 |
Feb 2025 -1 | Feb 2025 | -1 |
Mar 2025 -1 | Mar 2025 | -1 |
Sep 2025 -1 | Sep 2025 | -1 |
Oct 2025 1 | Oct 2025 | 1 |
BNP Paribas is ranked third for NPS among its competitors. SOCGEN and Natixis come in first and second, with Credit Mutuel coming in at #4. Among those competitors, it is the third most valued company.
![]() BNP Paribas | ![]() SOCGEN | ![]() Natixis | ![]() Credit Mutuel | |
| Global Ranking | #380 | #- | #- | #- |
| NPS | 1 | 25 | 8 | - |
| Valuation Updated every 24 hours for public companies | $76.49B | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated BNP Paribas's NPS 41 points higher than Female customers.
BNP Paribas's NPS was rated -10 by Male customers on Comparably.
BNP Paribas's NPS was rated -51 by Female customers on Comparably.
BNP Paribas's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -27 | Caucasian | -27 |
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -33 | Other | -33 |
BNP Paribas's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
BNP Paribas's NPS was rated the highest by customers who have used BNP Paribas's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -15 | Less than 1 Year | -15 |
1 to 2 Years -60 | 1 to 2 Years | -60 |
2 to 5 Years -37 | 2 to 5 Years | -37 |
5 to 10 Years 13 | 5 to 10 Years | 13 |
Over 10 Years -25 | Over 10 Years | -25 |
Compared to its competitors, BNP Paribas's NPS is rated right above ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD, and is preceded by Natixis.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SOCGEN | 25 |
![]() | Natixis | 8 |
![]() | BNP Paribas | 1 |
![]() | ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD | N/A |
In the Banking and Financial Services industry, BNP Paribas's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 33 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
![]() | BNP Paribas | 1 |
Out of the 5 BNP Paribas customer reviews 3 were positive and 2 were constructive. BNP Paribas customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of BNP Paribas users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated BNP Paribas's Customer Loyalty score 20% higher than Female customers.
BNP Paribas's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
BNP Paribas's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
31-35 70% | 31-35 | 70% |
36-40 80% | 36-40 | 80% |
46-50 70% | 46-50 | 70% |
56-60 100% | 56-60 | 100% |
BNP Paribas's Customer Loyalty score was rated the highest by customers who have used BNP Paribas's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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BNP Paribas's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, BNP Paribas's Customer Loyalty score is rated right above ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD, and is preceded by Natixis.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | SOCGEN | 81% |
![]() | Natixis | 76% |
![]() | BNP Paribas | 73% |
![]() | ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD | N/A |
In the Banking and Financial Services industry, BNP Paribas's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | BNP Paribas | 73% |
BNP Paribas has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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BNP Paribas’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated BNP Paribas's product the highest. Reviewers from the Banking and Financial Services industry rated BNP Paribas the lowest at 2.7.
BNP Paribas's Product Quality score was rated highest by customers who have used BNP Paribas's products/services for 1 to 2 Years, and rated lowest by customers ages 18-25.
Male customers rated BNP Paribas's Product Quality score 0.7 stars higher than Female customers.
BNP Paribas's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.8 | Other | 2.8 |
BNP Paribas's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
31-35 4.3 | 31-35 | 4.3 |
36-40 2.9 | 36-40 | 2.9 |
46-50 3.8 | 46-50 | 3.8 |
56-60 3 | 56-60 | 3 |
BNP Paribas's Product Quality score was rated the highest by customers who have used BNP Paribas's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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BNP Paribas's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, BNP Paribas's Product Quality score is rated right above ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD, and is preceded by Natixis.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SOCGEN | 4.1/5 |
![]() | Natixis | 3.5/5 |
![]() | BNP Paribas | 3.3/5 |
![]() | ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD | N/A |
In the Banking and Financial Services industry, BNP Paribas's Product Quality score is rated right above USAA, and is preceded by PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | BNP Paribas | 3.3/5 |
![]() | USAA | 3.3/5 |
BNP Paribas has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from BNP Paribas.
BNP Paribas's ROI score was rated highest by customers ages 31-35, and rated lowest by Female customers.
Male customers rated BNP Paribas's ROI score 1.4 stars higher than Female customers.
BNP Paribas's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 3.1 | Other | 3.1 |
BNP Paribas's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 4 | 31-35 | 4 |
36-40 2.3 | 36-40 | 2.3 |
46-50 3.5 | 46-50 | 3.5 |
56-60 2.8 | 56-60 | 2.8 |
BNP Paribas's ROI score was rated the highest by customers who have used BNP Paribas's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BNP Paribas's ROI score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, BNP Paribas's ROI score is rated right above ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD, and is preceded by Natixis.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SOCGEN | 3.7/5 |
![]() | Natixis | 3.6/5 |
![]() | BNP Paribas | 3.1/5 |
![]() | ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD | N/A |
In the Banking and Financial Services industry, BNP Paribas's ROI score is rated right below USAA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
![]() | BNP Paribas | 3.1/5 |
BNP Paribas has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BNP Paribas's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used BNP Paribas's products/services for 2 to 5 Years.
Male customers rated BNP Paribas's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 6% | |
Very Dissatisfied | 12% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
BNP Paribas' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
BNP Paribas' Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
BNP Paribas' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
BNP Paribas' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
BNP Paribas's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 66% |
BNP Paribas's Customer Satisfaction score was rated the highest by customers who have used BNP Paribas's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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BNP Paribas's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, BNP Paribas's Customer Satisfaction score is rated right above Natixis, and is preceded by SOCGEN.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SOCGEN | 70% |
![]() | BNP Paribas | 53% |
![]() | Natixis | 52% |
![]() | ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD | 0% |
In the Banking and Financial Services industry, BNP Paribas's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 76% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | BNP Paribas | 53% |
![]() | USAA | 30% |
BNP Paribas has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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Paris, OH 75009
http://www.bnpparibas-ip.com
BNP Paribas's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
Male customers rated BNP Paribas's Customer Service score 0.8 stars higher than Female customers.
BNP Paribas's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 3.3 | Other | 3.3 |
BNP Paribas's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.9 | 36-40 | 2.9 |
46-50 3.6 | 46-50 | 3.6 |
56-60 2.3 | 56-60 | 2.3 |
BNP Paribas's Customer Service score was rated the highest by customers who have used BNP Paribas's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BNP Paribas's Customer Service score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, BNP Paribas's Customer Service score is rated right above ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD, and is preceded by Natixis.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SOCGEN | 3.7/5 |
![]() | Natixis | 3.5/5 |
![]() | BNP Paribas | 3.1/5 |
![]() | ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD | N/A |
In the Banking and Financial Services industry, BNP Paribas's Customer Service score is rated right below PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
![]() | BNP Paribas | 3.1/5 |
BNP Paribas has a 3.2/5 stars for its overall company culture rated by their employees

BNP Paribas scored a 1 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of BNP Paribas would recommend the brand to a friend. ENPS measures how likely BNP Paribas employees would recommend working at BNP Paribas to a friend.
| 40% | Promoters |
|---|---|
| 21% | Passive |
| 39% | Detractors |
| 35% | Promoters |
|---|---|
| 19% | Passive |
| 46% | Detractors |
BNP Paribas is ranked #380 in the Global Top 100 Brands. It ranks just behind Freddie Mac and just ahead of Travelers.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
378 | ![]() | Hallmark | ![]() | Mike Perry | Consumer Goods |
379 | ![]() | Freddie Mac | ![]() | Banking and Financial Services | |
380 | ![]() | BNP Paribas | ![]() | Jean-Laurent Bonnafé | Banking and Financial Services |
381 | ![]() | Travelers | ![]() | Alan Schnitzer | Business and Consumer Services |
382 | ![]() | NerdWallet | ![]() | Tim Chen | Business and Consumer Services |
383 | ![]() | Eastman Kodak | ![]() | Jeff Clarke | Tech |
384 | ![]() | Athleta | ![]() | Maggie Gauger | Fashion and Beauty |
BNP Paribas is ranked #31 in the Banking and Financial Services Industry. It ranks just behind Freddie Mac and just ahead of NerdWallet.
| RANK | COMPANY | Location | |
|---|---|---|---|
29 | ![]() | BBVA | Madrid, NE |
30 | ![]() | Freddie Mac | Mclean, VA |
31 | ![]() | BNP Paribas | Paris, OH |
32 | ![]() | NerdWallet | San Francisco, CA |
33 | ![]() | TransUnion | Chicago, IL |
34 | ![]() | Credit Suisse | |
35 | ![]() | Citi | New York City, NY |