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Netflix is

Ranked

Global Top 100 Brands

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Netflix is ranked #4 in Global Top 100 Brands
Awards & Recognition

About Netflix's Brand

Netflix, Inc. is an American subscription streaming service and production company that offers a library of films and television series through distribution deals as well as in house produced Netflix Originals. Netflix’s brand is ranked #4 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Netflix. When compared to other organizations within the Media and Entertainment industry, Netflix is ranked #1. Among its major competitors, Netflix is ranked in 2nd place for NPS while Amazon is 1st, and The Walt Disney Company is 3rd. Overall, Netflix has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $230.47B

Brand at a Glance

87%

Customer Loyalty

4.2/5

Product Quality

4/5

Pricing

4/5

Customer Service

Netflix CMO

Bozoma John

Netflix Ranking

Netflix NPS

Netflix's Net Promoter Score (NPS) is a 43 with 60% Promoters, 23% Passives, and 17% Detractors. Net Promoter Score tracks whether Netflix's customers would recommend using the product based on a scale of -100 to 100.

Netflix Overall NPS

NPS

60%	Promoters
23%	Passives
17%	Detractors

Netflix NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 43	Feb 2025	43
Mar 2025 43	Mar 2025	43
Apr 2025 43	Apr 2025	43
May 2025 43	May 2025	43
Jun 2025 43	Jun 2025	43
Jul 2025 43	Jul 2025	43
Aug 2025 43	Aug 2025	43
Sep 2025 43	Sep 2025	43
Oct 2025 43	Oct 2025	43
Nov 2025 43	Nov 2025	43
Dec 2025 43	Dec 2025	43
Jan 2026 43	Jan 2026	43

How Other Brands Compare

Netflix is ranked second for NPS among its competitors. Amazon and The Walt Disney Company come in first and third, with Hulu coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.

	Netflix	Amazon	The Walt Disney Company	Hulu
Global Ranking	#4	#9	#13	#127
NPS	43	49	38	-2
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$230.47B	$1.64T	$343.03B	$238.31B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Netflix NPS by Gender

Netflix's NPS was rated 52 by both Female and Male customers on Comparably.

Male

Netflix's NPS was rated 52 by Male customers on Comparably.

64%

Promoters

24%

Passives

12%

Detractors

Female

Netflix's NPS was rated 52 by Female customers on Comparably.

64%

Promoters

24%

Passives

12%

Detractors

Netflix NPS by Ethnicity

Netflix's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 52	Caucasian	52
Hispanic or Latino 60	Hispanic or Latino	60
African American/Black 48	African American/Black	48
Asian or Pacific Islander 43	Asian or Pacific Islander	43
Native American 20	Native American	20
Other 52	Other	52

Netflix NPS by Age

Netflix's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

64%

26%

10%

26-30

59%

23%

18%

31-35

64%

23%

13%

36-40

65%

18%

17%

41-45

62%

32%

46-50

71%

22%

51-55

69%

23%

56-60

71%

19%

10%

61-65

58%

18%

24%

66+

70%

24%

Netflix NPS by Usage

Netflix's NPS was rated the highest by customers who have used Netflix's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 41	Less than 1 Year	41
1 to 2 Years 44	1 to 2 Years	44
2 to 5 Years 55	2 to 5 Years	55
5 to 10 Years 54	5 to 10 Years	54
Over 10 Years 65	Over 10 Years	65

Netflix NPS vs. Competitors

Compared to its competitors, Netflix's NPS is rated right above The Walt Disney Company, and is preceded by Amazon.

COMPANY		NPS Score
	Amazon	49
	Netflix	43
	The Walt Disney Company	38
	Starz Entertainment	9
	Hulu	-2

Netflix NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Netflix's NPS is rated right above The Walt Disney Company, and is preceded by Apple.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

Netflix Customer Reviews

Out of the 311 Netflix customer reviews 286 were positive and 25 were constructive. Netflix customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Netflix Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Netflix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

Netflix Customer Loyalty Score by Gender

Female customers rated Netflix's Customer Loyalty score 3% higher than Male customers.

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Male

88%

Yes

Female

91%

Yes

Netflix Customer Loyalty Score by Ethnicity

Netflix's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Netflix Customer Loyalty Score by Age

Netflix's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Netflix.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 89%	18-25	89%
26-30 87%	26-30	87%
31-35 89%	31-35	89%
36-40 91%	36-40	91%
41-45 91%	41-45	91%
46-50 91%	46-50	91%
51-55 92%	51-55	92%
56-60 96%	56-60	96%
61-65 92%	61-65	92%
66+ 89%	66+	89%

Netflix Customer Loyalty Score by Usage

Netflix's Customer Loyalty score was rated the highest by customers who have used Netflix's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	76%
1 to 2 Years	84%
2 to 5 Years	92%
5 to 10 Years	93%
Over 10 Years	93%

Netflix Customer Loyalty Score by Industry

Netflix's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Politics industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	87%
Accounting	91%
Aerospace and Aviation	85%
Fashion and Beauty	100%
Architecture and Planning	74%
Arts and Entertainment	83%
Automotive and Transportation	100%
Banking and Financial Services	88%
Beverage, Wine and Spirits	78%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	84%
Business Supplies and Equipment	87%
Chemicals	85%
Civic and Social Organization	100%
Computer Hardware	100%
Construction	87%
Consulting	88%
Consumer Goods	89%
Consumer Services	87%
Education	88%
Events Services	100%
Facilities Services	100%
Fishing and Farming	100%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	94%
Hospitality	94%
Import and Export	70%
Individual and Family Services	100%
Insurance	100%
International Affairs	100%
Legal	86%
Travel and Hospitality	89%
Logistics and Supply Chain	90%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	92%
Mechanical, Civil or Industrial Engineering	70%
Media and Entertainment	97%
Military and Defense	100%
Non-Profit	93%
Energy and Manufacturing	78%
Politics	70%
Professional Services	100%
Public Relations and Communications	100%
Public Safety	100%
Real Estate	87%
Restaurants	100%
Retail	96%
Staffing and Recruiting	89%
Telecommunications	100%
Transportation	100%
Warehousing	100%
Wholesale	100%

Netflix Customer Loyalty vs. Competitors

Compared to its competitors, Netflix's Customer Loyalty score is rated right above The Walt Disney Company, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Netflix	87%
	The Walt Disney Company	83%
	Hulu	72%
	Starz Entertainment	68%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Netflix's Customer Loyalty score is rated right above Spotify, and is preceded by Nintendo.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%

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Netflix Product Quality

4.2/5

Netflix has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Netflix Product Information

Netflix’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Netflix's product the highest. Reviewers from the Computer Hardware industry rated Netflix the lowest at 4.7.

Website: http://www.jobs.netflix.com

Company Size: 10,000+ Employees

Industry

Tech

Content

Media

Sports & Entertainment

Quick Insights into Netflix Product Quality

Netflix's Product Quality score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Import and Export industry.

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Ranked Netflix Product Quality the Highest

Fishing and Farming	5
18-25	4.4
2 to 5 Years	4.4

Ranked Netflix Product Quality the Lowest

66+	4.1
Native American	4
Import and Export	2.8

Netflix Product Quality Score by Gender

Netflix's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.

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Male

4.3/5

Female

4.3/5

Netflix Product Quality Score by Ethnicity

Netflix's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Native American 4	Native American	4
Other 4.3	Other	4.3

Netflix Product Quality Score by Age

Netflix's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.3	26-30	4.3
31-35 4.3	31-35	4.3
36-40 4.2	36-40	4.2
41-45 4.2	41-45	4.2
46-50 4.4	46-50	4.4
51-55 4.3	51-55	4.3
56-60 4.2	56-60	4.2
61-65 4.3	61-65	4.3
66+ 4.1	66+	4.1

Netflix Product Quality Score by Usage

Netflix's Product Quality score was rated the highest by customers who have used Netflix's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.3
2 to 5 Years	4.4
5 to 10 Years	4.3
Over 10 Years	4.4

Netflix Product Quality Score by Industry

Netflix's Product Quality score was rated the highest by Fishing and Farming industry customers, and the lowest by Import and Export industry customers.

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Tech	4.3
Accounting	4.3
Aerospace and Aviation	3.8
Fashion and Beauty	4.6
Architecture and Planning	3.7
Arts and Entertainment	4.2
Automotive and Transportation	4.9
Banking and Financial Services	4.3
Beverage, Wine and Spirits	4.5
Biotech and Pharmaceuticals	4.5
Business and Consumer Services	4.2
Business Supplies and Equipment	4.5
Chemicals	4.8
Civic and Social Organization	4.4
Computer Hardware	4.7
Construction	4.1
Consulting	4.3
Consumer Goods	4.7
Consumer Services	4.4
Education	4.3
Events Services	4.5
Facilities Services	4.5
Fishing and Farming	5
Government and Public Policy	4.5
Healthcare, Hospitals and Medicine	4.3
Hospitality	4.5
Import and Export	2.8
Individual and Family Services	5
Insurance	4.8
International Affairs	4.4
Legal	4.1
Travel and Hospitality	4.5
Logistics and Supply Chain	4.5
Manufacturing and Machinery	4
Marketing, Advertising and Research	4.4
Mechanical, Civil or Industrial Engineering	4.5
Media and Entertainment	4.6
Military and Defense	4.7
Non-Profit	4.2
Energy and Manufacturing	4.2
Politics	4.3
Professional Services	4.5
Public Relations and Communications	4.3
Public Safety	3.8
Real Estate	4.2
Restaurants	4.1
Retail	4.7
Staffing and Recruiting	4.7
Telecommunications	4.7
Transportation	4.1
Warehousing	4.1
Wholesale	5

Netflix Product Quality vs. Competitors

Compared to its competitors, Netflix's Product Quality score is rated right above The Walt Disney Company, and is preceded by Amazon.

COMPANY		Product Quality Score
	Amazon	4.2/5
	Netflix	4.2/5
	The Walt Disney Company	4.1/5
	Starz Entertainment	3.7/5
	Hulu	3.3/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Netflix's Product Quality score is rated right above Spotify, and is preceded by Apple.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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Netflix Pricing

Netflix ROI & Value For Money

4/5

Netflix has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Netflix Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Netflix.

Quick Insights into Netflix ROI

Netflix's ROI score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Netflix ROI the Highest

Fishing and Farming	4.8
31-35	4.2
2 to 5 Years	4.1

Ranked Netflix ROI the Lowest

Less than 1 Year	3.9
66+	3.7
Architecture and Planning	3.4

Netflix ROI Score by Gender

Male customers rated Netflix's ROI score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Netflix ROI Score by Ethnicity

Netflix's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 4	Native American	4
Other 4	Other	4

Netflix ROI Score by Age

Netflix's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.9	26-30	3.9
31-35 4.2	31-35	4.2
36-40 4.1	36-40	4.1
41-45 4.2	41-45	4.2
46-50 4.1	46-50	4.1
51-55 4.1	51-55	4.1
56-60 4.2	56-60	4.2
61-65 4.1	61-65	4.1
66+ 3.7	66+	3.7

Netflix ROI Score by Usage

Netflix's ROI score was rated the highest by customers who have used Netflix's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	4.1
Over 10 Years	4.1

Netflix ROI Score by Industry

Netflix's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	4
Accounting	4
Aerospace and Aviation	3.7
Fashion and Beauty	4.5
Architecture and Planning	3.4
Arts and Entertainment	4
Automotive and Transportation	4.4
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4
Biotech and Pharmaceuticals	4.1
Business and Consumer Services	3.9
Business Supplies and Equipment	4.1
Chemicals	3.9
Civic and Social Organization	4.4
Computer Hardware	4.1
Construction	3.6
Consulting	4.1
Consumer Goods	3.9
Consumer Services	3.9
Education	4.1
Events Services	4.3
Facilities Services	4.5
Fishing and Farming	4.8
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.5
Import and Export	4.1
Individual and Family Services	4.6
Insurance	4.3
International Affairs	3.8
Legal	3.9
Travel and Hospitality	4
Logistics and Supply Chain	4.4
Manufacturing and Machinery	4
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	3.6
Media and Entertainment	4.1
Military and Defense	4.2
Non-Profit	4.3
Energy and Manufacturing	4.4
Politics	4.1
Professional Services	4.3
Public Relations and Communications	4.1
Public Safety	3.5
Real Estate	3.8
Restaurants	4.5
Retail	4.4
Staffing and Recruiting	4.5
Telecommunications	4.3
Transportation	4.1
Warehousing	4
Wholesale	4.2

Netflix Pricing vs. Competitors

Compared to its competitors, Netflix's ROI score is rated right above The Walt Disney Company, and is preceded by Amazon.

COMPANY		Pricing Score
	Amazon	4.1/5
	Netflix	4/5
	The Walt Disney Company	3.7/5
	Starz Entertainment	3.7/5
	Hulu	3.1/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Netflix's ROI score is rated right above Apple, and is preceded by Nintendo.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Netflix Customer Satisfaction (CSAT)

Netflix Customer Satisfaction (CSAT) Score

85 / 100

Netflix has an overall Customer Satisfaction score of 85 rated by its users and customers.

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Very Satisfied	45%
Satisfied	40%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	4%

Very Satisfied

45%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Netflix Customer Satisfaction

Netflix's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Transportation industry.

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Ranked Netflix Customer Satisfaction the Highest

Automotive and Transportation	100%
51-55	95%
African American/Black	94%

Ranked Netflix Customer Satisfaction the Lowest

Native American	88%
66+	77%
Transportation	67%

Netflix Customer Satisfaction Score by Gender

Female customers rated Netflix's Customer Satisfaction score 2 points higher than Male customers.

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90 / 100

Male

	Very Satisfied	49%
	Satisfied	41%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	1%
	Very Dissatisfied	2%

92 / 100

Female

	Very Satisfied	49%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	1%
	Very Dissatisfied	2%

Netflix Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Netflix's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.

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90 / 100

Very Satisfied	50%
Satisfied	40%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	1%
Very Dissatisfied	3%

Very Satisfied

50%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Netflix's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.

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88 / 100

Very Satisfied	46%
Satisfied	42%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

46%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Netflix's Customer Satisfaction (CSAT) score was rated 94% according to African American/Black users and customers.

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94 / 100

Very Satisfied	55%
Satisfied	39%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	3%
Very Dissatisfied	0%

Very Satisfied

55%

Satisfied

39%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Netflix's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.

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92 / 100

Very Satisfied	47%
Satisfied	45%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	0%

Very Satisfied

47%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Netflix's Customer Satisfaction (CSAT) score was rated 88% according to Native American users and customers.

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88 / 100

Very Satisfied	44%
Satisfied	44%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	6%
Very Dissatisfied	6%

Very Satisfied

44%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Netflix's Customer Satisfaction (CSAT) score was rated 91% according to Other users and customers.

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91 / 100

Very Satisfied	49%
Satisfied	42%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	1%
Very Dissatisfied	3%

Very Satisfied

49%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Netflix Customer Satisfaction Score by Age

Netflix's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

93%

26-30

89%

31-35

93%

36-40

88%

41-45

91%

46-50

90%

51-55

95%

56-60

88%

61-65

79%

66+

77%

Netflix Customer Satisfaction Score by Usage

Netflix's Customer Satisfaction score was rated the highest by customers who have used Netflix's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	93
1 to 2 Years	88
2 to 5 Years	93
5 to 10 Years	89
Over 10 Years	91

Netflix Customer Satisfaction Score by Industry

Netflix's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.

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{
	"title": "Netflix Customer Satisfaction Score by Industry",
	"text": "Netflix's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Netflix's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Netflix's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Netflix's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Netflix's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Netflix's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "Netflix's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Netflix's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 95,
			"stars": 0,
			"csatScore": 95,
			"text": "Netflix's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 95
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Netflix's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Netflix's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Netflix's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Netflix's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Netflix's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Netflix's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Fishing and Farming customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Netflix's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Individual and Family Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "International Affairs",
			"groupId": 527,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Netflix's Customer Satisfaction score is  rated by International Affairs customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Netflix's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Netflix's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Netflix's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Netflix's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Netflix's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Netflix's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Netflix's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Netflix's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Netflix's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Netflix's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Netflix's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	92
Accounting	85
Aerospace and Aviation	91
Fashion and Beauty	100
Architecture and Planning	78
Arts and Entertainment	88
Automotive and Transportation	100
Banking and Financial Services	94
Beverage, Wine and Spirits	67
Biotech and Pharmaceuticals	100
Business and Consumer Services	95
Business Supplies and Equipment	100
Chemicals	100
Civic and Social Organization	83
Computer Hardware	100
Construction	88
Consulting	90
Consumer Goods	100
Consumer Services	84
Education	90
Events Services	100
Facilities Services	80
Fishing and Farming	100
Government and Public Policy	100
Healthcare, Hospitals and Medicine	82
Hospitality	100
Individual and Family Services	100
Insurance	100
International Affairs	67
Legal	100
Travel and Hospitality	100
Logistics and Supply Chain	83
Manufacturing and Machinery	100
Marketing, Advertising and Research	90
Mechanical, Civil or Industrial Engineering	67
Media and Entertainment	100
Non-Profit	89
Energy and Manufacturing	75
Professional Services	80
Public Relations and Communications	100
Public Safety	67
Real Estate	72
Restaurants	100
Retail	93
Staffing and Recruiting	100
Telecommunications	100
Transportation	67
Wholesale	100

Netflix Customer Satisfaction vs. Competitors

Compared to its competitors, Netflix's Customer Satisfaction score is rated right above Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Netflix	85%
	Amazon	83%
	The Walt Disney Company	77%
	Starz Entertainment	75%
	Hulu	51%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Netflix's Customer Satisfaction score is rated right above Apple, and is preceded by Nintendo.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Netflix Customer Service

4/5

Netflix has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Netflix's Customer Service

Address

100 Winchester Circle, Los Gatos, CA 95032

Website

http://www.jobs.netflix.com

Phone Number

http://ca.netflix.com/Con

Netflix's Social Links

Quick Insights into Netflix Customer Service

Netflix's Customer Service score was rated highest by customers from the Fishing and Farming industry, and rated lowest by customers from the Transportation industry.

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Ranked Netflix Customer Service the Highest

Fishing and Farming	4.8
51-55	4.2
Hispanic or Latino	4.2

Ranked Netflix Customer Service the Lowest

Caucasian	3.9
66+	3.7
Transportation	3.3

Netflix Customer Service Score by Gender

Netflix's Customer Service score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Netflix Customer Service Score by Ethnicity

Netflix's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 4.1	Native American	4.1
Other 4.1	Other	4.1

Netflix Customer Service Score by Age

Netflix's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 4.1	31-35	4.1
36-40 4.1	36-40	4.1
41-45 4	41-45	4
46-50 4.1	46-50	4.1
51-55 4.2	51-55	4.2
56-60 3.9	56-60	3.9
61-65 4	61-65	4
66+ 3.7	66+	3.7

Netflix Customer Service Score by Usage

Netflix's Customer Service score was rated the highest by customers who have used Netflix's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	4.1
Over 10 Years	4.1

Netflix Customer Service Score by Industry

Netflix's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Transportation industry customers.

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Tech	4.1
Accounting	4
Aerospace and Aviation	3.6
Fashion and Beauty	4.4
Architecture and Planning	3.5
Arts and Entertainment	3.8
Automotive and Transportation	4.5
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4.2
Biotech and Pharmaceuticals	4.1
Business and Consumer Services	4
Business Supplies and Equipment	4
Chemicals	4.1
Civic and Social Organization	4.2
Computer Hardware	4.5
Construction	3.7
Consulting	4
Consumer Goods	4
Consumer Services	4.2
Education	3.9
Events Services	4.5
Facilities Services	4.4
Fishing and Farming	4.8
Government and Public Policy	3.7
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.4
Import and Export	4.3
Individual and Family Services	4.7
Insurance	4.1
International Affairs	4
Legal	4.1
Travel and Hospitality	3.9
Logistics and Supply Chain	4
Manufacturing and Machinery	4
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4.2
Media and Entertainment	4.1
Military and Defense	4.1
Non-Profit	4.1
Energy and Manufacturing	4.2
Politics	4.1
Professional Services	4.2
Public Relations and Communications	4
Public Safety	4.5
Real Estate	3.8
Restaurants	4
Retail	4.5
Staffing and Recruiting	4.6
Telecommunications	4.4
Transportation	3.3
Warehousing	4
Wholesale	4.6

Netflix Customer Service vs. Competitors

Compared to its competitors, Netflix's Customer Service score is rated right above Starz Entertainment, and is preceded by The Walt Disney Company.

COMPANY		Customer Service Score
	Amazon	4.2/5
	The Walt Disney Company	4.1/5
	Netflix	4/5
	Starz Entertainment	3.6/5
	Hulu	3/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Netflix's Customer Service score is rated right above Spotify, and is preceded by Nintendo.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Netflix as an Employer

4.6/5

Netflix has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Netflix

Ted Sarandos

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Netflix scored a 43 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Netflix would recommend the brand to a friend. ENPS measures how likely Netflix employees would recommend working at Netflix to a friend.

Net Promoter Score

NPS Score

60%	Promoters
23%	Passive
17%	Detractors

Employee Net Promoter Score

eNPS Score

59%	Promoters
15%	Passive
26%	Detractors

Global Ranking Snapshot

Netflix is ranked #4 in the Global Top 100 Brands. It ranks just behind Chick-fil-A and just ahead of Apple.

RANK			INDUSTRY
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail
8	Google	Sundar Pichai	Tech

Media and Entertainment Ranking Snapshot

Netflix is ranked #1 in the Media and Entertainment Industry. It ranks just ahead of Apple.

RANK		Location
1	Netflix	Los Gatos, CA
2	Apple	Cupertino, CA
3	Spotify	New York
4	The Walt Disney Company	Burbank, CA
5	ROBLOX	San Mateo, CA
6	Nintendo	Redmond, WA
7	Instagram	Menlo Park, CA

Netflix is ranked #4 in Global Top 100 BrandsAwards & Recognition

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Netflix Customer Satisfaction (CSAT)

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Netflix is ranked #4 in Global Top 100 Brands
Awards & Recognition