
Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products. Revlon’s brand is ranked #427 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Revlon. When compared to other organizations within the Fashion and Beauty industry, Revlon is ranked #51. Among its major competitors, Revlon is ranked in 5th place for NPS while milk is 1st, and CoverGirl is 2nd.Their current market cap is $652.33M
Revlon's Net Promoter Score (NPS) is a 18 with 48% Promoters, 22% Passives, and 30% Detractors. Net Promoter Score tracks whether Revlon's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 22% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 21 | May 2024 | 21 |
Jul 2024 21 | Jul 2024 | 21 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 19 | Feb 2025 | 19 |
Mar 2025 19 | Mar 2025 | 19 |
Apr 2025 19 | Apr 2025 | 19 |
Jun 2025 18 | Jun 2025 | 18 |
Sep 2025 18 | Sep 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
Nov 2025 18 | Nov 2025 | 18 |
Revlon is ranked third for NPS among its competitors. Mary Kay and Amazon come in first and second, with Sally Beauty coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
![]() Revlon | ![]() Amazon | ![]() Sally Beauty | ![]() Mary Kay | |
| Global Ranking | #427 | #9 | #644 | #821 |
| NPS | 18 | 49 | -1 | 53 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $652.33M | $1.64T | $1.77B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Revlon's NPS 8 points higher than Female customers.
Revlon's NPS was rated 27 by Male customers on Comparably.
Revlon's NPS was rated 19 by Female customers on Comparably.
Revlon's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 22 | Caucasian | 22 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black -17 | African American/Black | -17 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Other -7 | Other | -7 |
Revlon's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Revlon's NPS was rated the highest by customers who have used Revlon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years 5 | 1 to 2 Years | 5 |
2 to 5 Years 41 | 2 to 5 Years | 41 |
5 to 10 Years 30 | 5 to 10 Years | 30 |
Over 10 Years 42 | Over 10 Years | 42 |
Compared to its competitors, Revlon's NPS is rated right above L'Oréal USA, and is preceded by Amazon.
| COMPANY | NPS Score | |
|---|---|---|
![]() | milk | 100 |
![]() | CoverGirl | 67 |
![]() | Mary Kay | 53 |
![]() | Amazon | 49 |
![]() | Revlon | 18 |
![]() | L'Oréal USA | 4 |
![]() | Sally Beauty | -1 |
Out of the 14 Revlon customer reviews 14 were positive and 0 were constructive. Revlon customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Revlon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Revlon's Customer Loyalty score 3% higher than Male customers.
Revlon's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Revlon's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 81% | 26-30 | 81% |
31-35 70% | 31-35 | 70% |
36-40 55% | 36-40 | 55% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
56-60 70% | 56-60 | 70% |
Revlon's Customer Loyalty score was rated the highest by customers who have used Revlon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Revlon's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Revlon's Customer Loyalty score is rated right above milk, and is preceded by CoverGirl.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Mary Kay | 90% |
![]() | Amazon | 89% |
![]() | L'Oréal USA | 86% |
![]() | Sally Beauty | 81% |
![]() | CoverGirl | 75% |
![]() | Revlon | 67% |
![]() | milk | 10% |
In the Fashion and Beauty industry, Revlon's Customer Loyalty score is rated right below Gucci.
Revlon has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Revlon’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Revlon's product the highest. Reviewers from the Biotech and Pharmaceuticals industry rated Revlon the lowest at 4.1.
Revlon's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 31-35.
Female customers rated Revlon's Product Quality score 0.1 stars higher than Male customers.
Revlon's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.9 | Other | 3.9 |
Revlon's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.6 | 36-40 | 3.6 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.6 | 56-60 | 4.6 |
Revlon's Product Quality score was rated the highest by customers who have used Revlon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Revlon's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Revlon's Product Quality score is rated right above Sally Beauty, and is preceded by milk.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mary Kay | 4.5/5 |
![]() | CoverGirl | 4.4/5 |
![]() | Amazon | 4.2/5 |
![]() | L'Oréal USA | 4.1/5 |
![]() | milk | 4/5 |
![]() | Revlon | 3.9/5 |
![]() | Sally Beauty | 3.5/5 |
In the Fashion and Beauty industry, Revlon's Product Quality score is rated right below Crocs.
Revlon has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Business Supplies and Equipment industry think that they had the lowest ROI from Revlon.
Revlon's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Business Supplies and Equipment industry.
Male customers rated Revlon's ROI score 0.1 stars higher than Female customers.
Revlon's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3 | Other | 3 |
Revlon's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.3 | 36-40 | 3.3 |
46-50 5 | 46-50 | 5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3 | 56-60 | 3 |
Revlon's ROI score was rated the highest by customers who have used Revlon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Revlon's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, Revlon's ROI score is rated right above L'Oréal USA, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CoverGirl | 4.2/5 |
![]() | Mary Kay | 4.2/5 |
![]() | Amazon | 4.1/5 |
![]() | Revlon | 3.9/5 |
![]() | L'Oréal USA | 3.7/5 |
![]() | Sally Beauty | 3.3/5 |
![]() | milk | 1.5/5 |
In the Fashion and Beauty industry, Revlon's ROI score is rated right above Glossier, and is preceded by CHANEL.
Revlon has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Revlon's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 36-40.
Revlon's Customer Satisfaction score was rated 84 by both Female and Male customers on Comparably.
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 55% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Revlon's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
Revlon's Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.
Revlon's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Revlon's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
Revlon's Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.
Revlon's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 56-60 | 67% |
Revlon's Customer Satisfaction score was rated the highest by customers who have used Revlon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Revlon's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}Compared to its competitors, Revlon's Customer Satisfaction score is rated right above Sally Beauty, and is preceded by L'Oréal USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | milk | 100% |
![]() | CoverGirl | 90% |
![]() | Mary Kay | 90% |
![]() | Amazon | 84% |
![]() | L'Oréal USA | 83% |
![]() | Revlon | 80% |
![]() | Sally Beauty | 62% |
In the Fashion and Beauty industry, Revlon's Customer Satisfaction score is rated right above CHANEL, and is preceded by American Eagle Outfitters.
Revlon has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Revlon's overall Customer Service score rated by its users and customers.
New York City, NY
http://www.revlon.com/
212-527-4000
Revlon's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Business Supplies and Equipment industry.
Revlon's Customer Service score was rated 3.7 by both Female and Male customers on Comparably.
Revlon's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.5 | Other | 3.5 |
Revlon's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.5 | 36-40 | 2.5 |
46-50 5 | 46-50 | 5 |
51-55 4.5 | 51-55 | 4.5 |
56-60 2.6 | 56-60 | 2.6 |
Revlon's Customer Service score was rated the highest by customers who have used Revlon's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Revlon's Customer Service score was rated the highest by Education industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, Revlon's Customer Service score is rated right above L'Oréal USA, and is preceded by Amazon.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | milk | 4.5/5 |
![]() | Mary Kay | 4.5/5 |
![]() | CoverGirl | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Revlon | 3.9/5 |
![]() | L'Oréal USA | 3.9/5 |
![]() | Sally Beauty | 3.2/5 |
In the Fashion and Beauty industry, Revlon's Customer Service score is rated right above Crocs, and is preceded by Gucci.
Revlon has a 2.8/5 stars for its overall company culture rated by their employees

Revlon scored a 18 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Revlon would recommend the brand to a friend. ENPS measures how likely Revlon employees would recommend working at Revlon to a friend.
| 48% | Promoters |
|---|---|
| 22% | Passive |
| 30% | Detractors |
| 36% | Promoters |
|---|---|
| 10% | Passive |
| 54% | Detractors |
Revlon is ranked #427 in the Global Top 100 Brands. It ranks just behind Dairy Queen and just ahead of Cabela's.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
425 | ![]() | Toast | ![]() | Aman Narang | Tech |
426 | ![]() | Dairy Queen | ![]() | Troy Bader | Food and Beverages |
427 | ![]() | Revlon | ![]() | Debra Perelman | Fashion and Beauty |
428 | ![]() | Cabela's | ![]() | Thomas Millner | Retail |
429 | ![]() | Olive Garden | ![]() | Dan Kiernan | Food and Beverages |
430 | ![]() | Banana Republic | ![]() | Retail | |
431 | ![]() | Outback Steakhouse | ![]() | Elizabeth Smith | Food and Beverages |
Revlon is ranked #51 in the Fashion and Beauty Industry. It ranks just behind Ralph Lauren Corporation and just ahead of Banana Republic.
| RANK | COMPANY | Location | |
|---|---|---|---|
49 | ![]() | Calvin Klein | New York City, NY |
50 | ![]() | Ralph Lauren Corporation | New York City, NY |
51 | ![]() | Revlon | New York City, NY |
52 | ![]() | Banana Republic | San Francisco, CA |
53 | ![]() | Avon | New York City, NY |
54 | ![]() | Brooks Brothers | New York City, NY |
55 | ![]() | Bonobos | York, NY |