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Target is

Ranked

Global Top 100 Brands

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Target

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Target

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Target is ranked #7 in Global Top 100 Brands
Awards & Recognition

About Target's Brand

Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target’s brand is ranked #7 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Target. When compared to other organizations within the Retail industry, Target is ranked #2. Among its major competitors, Target is ranked in 3rd place for NPS while Costco is 1st, and Amazon is 2nd.Their current market cap is $94.56B

Brand at a Glance

82%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Target CMO

Cara Sylvester

Target Ranking

^#7 / 100 in Global Best Brands
^#17 in Top Brands for Millennials
^#16 in Top Brands for Gen Z
^#2 in Retail
^#3 / 4 of its competitors

Target NPS

Target's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether Target's customers would recommend using the product based on a scale of -100 to 100.

Target Overall NPS

NPS

59%	Promoters
18%	Passives
23%	Detractors

Target NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 37	Feb 2025	37
Mar 2025 37	Mar 2025	37
Apr 2025 37	Apr 2025	37
May 2025 37	May 2025	37
Jun 2025 37	Jun 2025	37
Jul 2025 35	Jul 2025	35
Aug 2025 35	Aug 2025	35
Sep 2025 35	Sep 2025	35
Oct 2025 35	Oct 2025	35
Nov 2025 35	Nov 2025	35
Dec 2025 35	Dec 2025	35
Jan 2026 35	Jan 2026	35

How Other Brands Compare

Target is ranked third for NPS among its competitors. Costco and Amazon come in first and second, with Walmart coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.

	Target	Costco	Amazon	Walmart
Global Ranking	#7	#1	#9	#104
NPS	36	50	49	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$94.56B	$157.15B	$1.64T	$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Target NPS by Gender

Female customers rated Target's NPS 36 points higher than Male customers.

Male

Target's NPS was rated 17 by Male customers on Comparably.

46%

Promoters

25%

Passives

29%

Detractors

Female

Target's NPS was rated 53 by Female customers on Comparably.

69%

Promoters

15%

Passives

16%

Detractors

Target NPS by Ethnicity

Target's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 32	Caucasian	32
Hispanic or Latino 69	Hispanic or Latino	69
African American/Black 36	African American/Black	36
Asian or Pacific Islander 44	Asian or Pacific Islander	44
Native American 14	Native American	14
Other 13	Other	13

Target NPS by Age

Target's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

65%

21%

14%

26-30

56%

18%

26%

31-35

62%

20%

18%

36-40

67%

15%

18%

41-45

64%

18%

46-50

57%

17%

26%

51-55

56%

22%

56-60

62%

38%

61-65

41%

11%

48%

66+

52%

21%

27%

Target NPS by Usage

Target's NPS was rated the highest by customers who have used Target's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 21	Less than 1 Year	21
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years 46	2 to 5 Years	46
5 to 10 Years 44	5 to 10 Years	44
Over 10 Years 46	Over 10 Years	46

Target NPS vs. Competitors

Compared to its competitors, Target's NPS is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANY		NPS Score
	Costco	50
	Amazon	49
	Target	36
	Alibaba Group Holding Limited	19
	Rakuten	15
	Walmart	7
	J. C. Penney	-39

Target NPS vs Companies in Retail

In the Retail industry, Target's NPS is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

Target Customer Reviews

Out of the 154 Target customer reviews 133 were positive and 21 were constructive. Target customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Target Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Target users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Target Customer Loyalty Score by Gender

Female customers rated Target's Customer Loyalty score 17% higher than Male customers.

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Male

72%

Yes

Female

89%

Yes

Target Customer Loyalty Score by Ethnicity

Target's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Target Customer Loyalty Score by Age

Target's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Target.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 81%	18-25	81%
26-30 82%	26-30	82%
31-35 89%	31-35	89%
36-40 86%	36-40	86%
41-45 88%	41-45	88%
46-50 81%	46-50	81%
51-55 85%	51-55	85%
56-60 78%	56-60	78%
61-65 77%	61-65	77%
66+ 81%	66+	81%

Target Customer Loyalty Score by Usage

Target's Customer Loyalty score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	63%
1 to 2 Years	78%
2 to 5 Years	82%
5 to 10 Years	86%
Over 10 Years	87%

Target Customer Loyalty Score by Industry

Target's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	79%
Accounting	81%
Aerospace and Aviation	78%
Fashion and Beauty	91%
Architecture and Planning	82%
Arts and Entertainment	79%
Automotive and Transportation	78%
Banking and Financial Services	82%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	84%
Business Supplies and Equipment	82%
Civic and Social Organization	100%
Construction	78%
Consulting	100%
Consumer Goods	66%
Consumer Services	94%
Education	81%
Environmental Services	100%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	89%
Hospitality	96%
Individual and Family Services	100%
Insurance	91%
Legal	90%
Logistics and Supply Chain	100%
Manufacturing and Machinery	78%
Marine	100%
Marketing, Advertising and Research	79%
Military and Defense	70%
Non-Profit	74%
Professional Services	78%
Public Relations and Communications	100%
Real Estate	82%
Restaurants	100%
Retail	90%
Sporting Goods	100%
Warehousing	100%

Target Customer Loyalty vs. Competitors

Compared to its competitors, Target's Customer Loyalty score is rated right above J. C. Penney, and is preceded by Alibaba Group Holding Limited.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	Alibaba Group Holding Limited	83%
	Target	82%
	J. C. Penney	78%
	Walmart	76%
	Rakuten	72%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Target's Customer Loyalty score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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Target Product Quality

4.1/5

Target has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Target Product Information

Target’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Target's product the highest. Reviewers from the Construction industry rated Target the lowest at 4.7.

Website: http://www.target.com

Company Size: 10,000+ Employees

Industry

Non-Profit

Retail

Staffing and Recruiting

Quick Insights into Target Product Quality

Target's Product Quality score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Marine industry.

Sign Up to unlock insights into how customers have ranked Target's Product Quality.

Ranked Target Product Quality the Highest

Real Estate	5
18-25	4.3
2 to 5 Years	4.3

Ranked Target Product Quality the Lowest

Native American	3.4
61-65	3.2
Marine	2.8

Target Product Quality Score by Gender

Female customers rated Target's Product Quality score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

Target Product Quality Score by Ethnicity

Target's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.4	Native American	3.4
Other 3.8	Other	3.8

Target Product Quality Score by Age

Target's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.1	26-30	4.1
31-35 4.1	31-35	4.1
36-40 4.2	36-40	4.2
41-45 4.2	41-45	4.2
46-50 4.1	46-50	4.1
51-55 4.2	51-55	4.2
56-60 3.7	56-60	3.7
61-65 3.2	61-65	3.2
66+ 3.8	66+	3.8

Target Product Quality Score by Usage

Target's Product Quality score was rated the highest by customers who have used Target's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.9
2 to 5 Years	4.3
5 to 10 Years	4.3
Over 10 Years	4.2

Target Product Quality Score by Industry

Target's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Marine industry customers.

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Tech	4.1
Accounting	4.1
Aerospace and Aviation	4
Fashion and Beauty	4.5
Architecture and Planning	4.2
Arts and Entertainment	4
Automotive and Transportation	4
Banking and Financial Services	4.1
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.4
Business Supplies and Equipment	4.8
Civic and Social Organization	4.2
Construction	4.7
Consulting	4.8
Consumer Goods	3.9
Consumer Services	4.8
Education	4.3
Environmental Services	4.3
Government and Public Policy	4.6
Healthcare, Hospitals and Medicine	3.7
Hospitality	4.6
Individual and Family Services	4.3
Insurance	4.6
Legal	4.4
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4
Marine	2.8
Marketing, Advertising and Research	4.4
Military and Defense	4.6
Non-Profit	4
Professional Services	4.1
Public Relations and Communications	4.4
Real Estate	5
Restaurants	4.7
Retail	4.1
Sporting Goods	4.2
Warehousing	5

Target Product Quality vs. Competitors

Compared to its competitors, Target's Product Quality score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANY		Product Quality Score
	Costco	4.3/5
	Amazon	4.2/5
	Target	4.1/5
	Alibaba Group Holding Limited	3.8/5
	Rakuten	3.7/5
	Walmart	3.5/5
	J. C. Penney	2.5/5

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Product Quality for Other Retail Brands

In the Retail industry, Target's Product Quality score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Target Pricing

Target ROI & Value For Money

3.9/5

Target has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Target's overall ROI score rated by its users and customers.

Target Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Marine industry think that they had the lowest ROI from Target.

Quick Insights into Target ROI

Target's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Marine industry.

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Ranked Target ROI the Highest

Business Supplies and Equipment	4.6
Hispanic or Latino	4
18-25	3.9

Ranked Target ROI the Lowest

Native American	3.4
61-65	3.1
Marine	2.6

Target ROI Score by Gender

Female customers rated Target's ROI score 0.3 stars higher than Male customers.

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Male

3.6/5

Female

3.9/5

Target ROI Score by Ethnicity

Target's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 3.4	Native American	3.4
Other 3.5	Other	3.5

Target ROI Score by Age

Target's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.9	26-30	3.9
31-35 3.9	31-35	3.9
36-40 3.9	36-40	3.9
41-45 3.9	41-45	3.9
46-50 3.8	46-50	3.8
51-55 3.7	51-55	3.7
56-60 3.6	56-60	3.6
61-65 3.1	61-65	3.1
66+ 3.5	66+	3.5

Target ROI Score by Usage

Target's ROI score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.7
2 to 5 Years	3.8
5 to 10 Years	3.8
Over 10 Years	3.9

Target ROI Score by Industry

Target's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Marine industry customers.

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Tech	3.8
Accounting	3.8
Aerospace and Aviation	3.6
Fashion and Beauty	3.8
Architecture and Planning	3.6
Arts and Entertainment	3.5
Automotive and Transportation	3.5
Banking and Financial Services	3.9
Biotech and Pharmaceuticals	4.1
Business and Consumer Services	3.9
Business Supplies and Equipment	4.6
Civic and Social Organization	3.6
Construction	4.2
Consulting	4.5
Consumer Goods	3.9
Consumer Services	4.4
Education	3.9
Environmental Services	3.8
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	3.5
Hospitality	4.5
Individual and Family Services	3.6
Insurance	4.1
Legal	3.8
Logistics and Supply Chain	4.6
Manufacturing and Machinery	3.2
Marine	2.6
Marketing, Advertising and Research	4.1
Military and Defense	3.7
Non-Profit	3.9
Professional Services	4
Public Relations and Communications	4.6
Real Estate	4.1
Restaurants	4.2
Retail	4
Sporting Goods	3.6
Warehousing	4.6

Target Pricing vs. Competitors

Compared to its competitors, Target's ROI score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	Target	3.9/5
	Alibaba Group Holding Limited	3.7/5
	Rakuten	3.5/5
	Walmart	3.5/5
	J. C. Penney	2.6/5

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ROI for Other Retail Brands

In the Retail industry, Target's ROI score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Target Customer Satisfaction (CSAT)

Target Customer Satisfaction (CSAT) Score

79 / 100

Target has an overall Customer Satisfaction score of 79 rated by its users and customers.

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Very Satisfied	44%
Satisfied	35%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	3%
Very Dissatisfied	8%

Very Satisfied

44%

Satisfied

35%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Target Customer Satisfaction

Target's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 61-65.

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Ranked Target Customer Satisfaction the Highest

Automotive and Transportation	100%
18-25	89%
5 to 10 Years	88%

Ranked Target Customer Satisfaction the Lowest

Less than 1 Year	66%
Consumer Goods	58%
61-65	53%

Target Customer Satisfaction Score by Gender

Female customers rated Target's Customer Satisfaction score 11 points higher than Male customers.

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75 / 100

Male

	Very Satisfied	36%
	Satisfied	39%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	5%
	Very Dissatisfied	11%

86 / 100

Female

	Very Satisfied	58%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	3%
	Very Dissatisfied	7%

Target Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Target's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.

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82 / 100

Very Satisfied	51%
Satisfied	31%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

51%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Target's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.

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88 / 100

Very Satisfied	55%
Satisfied	33%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	1%
Very Dissatisfied	7%

Very Satisfied

55%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Target's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.

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87 / 100

Very Satisfied	54%
Satisfied	33%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	1%
Very Dissatisfied	7%

Very Satisfied

54%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Target's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

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83 / 100

Very Satisfied	49%
Satisfied	34%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	5%
Very Dissatisfied	7%

Very Satisfied

49%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Target's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.

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67 / 100

Very Satisfied	25%
Satisfied	42%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	17%

Very Satisfied

25%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

CSAT according to Other

Target's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.

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72 / 100

Very Satisfied	42%
Satisfied	30%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	5%
Very Dissatisfied	12%

Very Satisfied

42%

Satisfied

30%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

12%

Target Customer Satisfaction Score by Age

Target's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

89%

26-30

86%

31-35

81%

36-40

83%

41-45

83%

46-50

77%

51-55

79%

56-60

66%

61-65

53%

66+

74%

Target Customer Satisfaction Score by Usage

Target's Customer Satisfaction score was rated the highest by customers who have used Target's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	66
1 to 2 Years	74
2 to 5 Years	87
5 to 10 Years	88
Over 10 Years	81

Target Customer Satisfaction Score by Industry

Target's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Target Customer Satisfaction Score by Industry",
	"text": "Target's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Consumer Goods industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Target's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Target's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Target's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Target's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "Target's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "Target's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Target's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Target's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "Target's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Target's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Target's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Target's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 69,
			"stars": 0,
			"csatScore": 69,
			"text": "Target's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 69
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Target's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Individual and Family Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Target's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Target's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Target's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Target's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Target's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "Target's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Sporting Goods",
			"groupId": 562,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Sporting Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Target's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	89
Accounting	78
Aerospace and Aviation	58
Fashion and Beauty	75
Architecture and Planning	77
Arts and Entertainment	77
Automotive and Transportation	100
Banking and Financial Services	75
Biotech and Pharmaceuticals	75
Business and Consumer Services	94
Business Supplies and Equipment	100
Civic and Social Organization	100
Consumer Goods	58
Consumer Services	90
Education	90
Government and Public Policy	100
Healthcare, Hospitals and Medicine	69
Hospitality	88
Individual and Family Services	100
Insurance	80
Legal	83
Logistics and Supply Chain	100
Manufacturing and Machinery	100
Marketing, Advertising and Research	88
Military and Defense	100
Non-Profit	67
Public Relations and Communications	100
Restaurants	75
Retail	87
Sporting Goods	100
Warehousing	100

Target Customer Satisfaction vs. Competitors

Compared to its competitors, Target's Customer Satisfaction score is rated right above Rakuten, and is preceded by Costco.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	Alibaba Group Holding Limited	84%
	Costco	83%
	Target	79%
	Rakuten	69%
	Walmart	66%
	J. C. Penney	37%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Target's Customer Satisfaction score is rated right above Trader Joe's, and is preceded by Bath & Body Works.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Amazon	84%
	Costco	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Target Customer Service

4/5

Target has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Target's Customer Service

Address

1000 Nicollet Mall, Minneapolis, MN 55403

Website

http://www.target.com

Quick Insights into Target Customer Service

Target's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Marine industry.

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Ranked Target Customer Service the Highest

Business Supplies and Equipment	4.7
18-25	4.1
2 to 5 Years	4.1

Ranked Target Customer Service the Lowest

Native American	3.4
61-65	3.3
Marine	2.5

Target Customer Service Score by Gender

Female customers rated Target's Customer Service score 0.4 stars higher than Male customers.

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Male

3.7/5

Female

4.1/5

Target Customer Service Score by Ethnicity

Target's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.4	Native American	3.4
Other 3.6	Other	3.6

Target Customer Service Score by Age

Target's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 4	31-35	4
36-40 3.9	36-40	3.9
41-45 4	41-45	4
46-50 4	46-50	4
51-55 3.8	51-55	3.8
56-60 3.6	56-60	3.6
61-65 3.3	61-65	3.3
66+ 3.6	66+	3.6

Target Customer Service Score by Usage

Target's Customer Service score was rated the highest by customers who have used Target's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4
Over 10 Years	4

Target Customer Service Score by Industry

Target's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Marine industry customers.

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Tech	3.9
Accounting	4
Aerospace and Aviation	3.7
Fashion and Beauty	4
Architecture and Planning	3.8
Arts and Entertainment	3.8
Automotive and Transportation	4
Banking and Financial Services	4
Biotech and Pharmaceuticals	4
Business and Consumer Services	4.1
Business Supplies and Equipment	4.7
Civic and Social Organization	4.1
Construction	4.4
Consulting	4.5
Consumer Goods	4
Consumer Services	4.5
Education	4.1
Environmental Services	3.8
Government and Public Policy	4.5
Healthcare, Hospitals and Medicine	3.8
Hospitality	4.5
Individual and Family Services	4.1
Insurance	3.9
Legal	3.5
Logistics and Supply Chain	4.6
Manufacturing and Machinery	3.4
Marine	2.5
Marketing, Advertising and Research	4.1
Military and Defense	4.5
Non-Profit	3.6
Professional Services	4.1
Public Relations and Communications	4.5
Real Estate	4.5
Restaurants	4.6
Retail	4
Sporting Goods	3.7
Warehousing	4.4

Target Customer Service vs. Competitors

Compared to its competitors, Target's Customer Service score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANY		Customer Service Score
	Costco	4.2/5
	Amazon	4.2/5
	Target	4/5
	Alibaba Group Holding Limited	3.7/5
	Rakuten	3.6/5
	Walmart	3.3/5
	J. C. Penney	2.3/5

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Customer Service for Other Retail Brands

In the Retail industry, Target's Customer Service score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Target as an Employer

3.6/5

Target has a 3.6/5 stars for its overall company culture rated by their employees

bottom

30%

CEO of Target

Brian Cornell

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Target scored a 36 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Target would recommend the brand to a friend. ENPS measures how likely Target employees would recommend working at Target to a friend.

Net Promoter Score

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Employee Net Promoter Score

-9

eNPS Score

33%	Promoters
25%	Passive
42%	Detractors

Global Ranking Snapshot

Target is ranked #7 in the Global Top 100 Brands. It ranks just behind Nike and just ahead of Google.

RANK			INDUSTRY
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail
8	Google	Sundar Pichai	Tech
9	Amazon	Andy Jassy	Retail
10	Spotify	Daniel Ek	Tech
11	Trader Joe's	Bryan Palbaum	Retail

Retail Ranking Snapshot

Target is ranked #2 in the Retail Industry. It ranks just behind Costco and just ahead of Amazon.

RANK		Location
1	Costco	Seattle, WA
2	Target	Minneapolis, MN
3	Amazon	Seattle, WA
4	Trader Joe's	Monrovia, CA
5	REI	Seattle, WA
6	American Eagle Outfitters	Pittsburgh, PA
7	Bath & Body Works	Reynoldsburg, OH

Target is ranked #7 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Target's Brand

Brand at a Glance

Cara Sylvester

Target Ranking

Target NPS

Target Overall NPS

Target NPS Trend

How Other Brands Compare

What is NPS

Target NPS by Gender

Male

Female

Target NPS by Ethnicity

Target NPS by Age

Target NPS by Usage

Target NPS vs. Competitors

Target NPS vs Companies in Retail

Target Customer Reviews

Target Customer Loyalty

Target Customer Loyalty Score by Gender

Target Customer Loyalty Score by Ethnicity

Target Customer Loyalty Score by Age

Target Customer Loyalty Score by Usage

Target Customer Loyalty Score by Industry

Target Customer Loyalty vs. Competitors

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Customer Loyalty for Other Retail Brands

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Target Product Quality

Target Product Information

Industry

Quick Insights into Target Product Quality

Ranked Target Product Quality the Highest

Ranked Target Product Quality the Lowest

Target Product Quality Score by Gender

Male

Female

Target Product Quality Score by Ethnicity

Target Product Quality Score by Age

Target Product Quality Score by Usage

Target Product Quality Score by Industry

Target Product Quality vs. Competitors

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Product Quality for Other Retail Brands

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Target Pricing

Target ROI & Value For Money

Target Pricing Plans

Quick Insights into Target ROI

Ranked Target ROI the Highest

Ranked Target ROI the Lowest

Target ROI Score by Gender

Male

Female

Target ROI Score by Ethnicity

Target ROI Score by Age

Target ROI Score by Usage

Target ROI Score by Industry

Target Pricing vs. Competitors

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ROI for Other Retail Brands

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Target Customer Satisfaction (CSAT)

Target Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Target Customer Satisfaction

Ranked Target Customer Satisfaction the Highest

Ranked Target Customer Satisfaction the Lowest

Target Customer Satisfaction Score by Gender

Target Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Target Customer Satisfaction Score by Age

Target Customer Satisfaction Score by Usage

Target is ranked #7 in Global Top 100 Brands
Awards & Recognition