Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

BARK is

Ranked

#64

Consumer Goods Brands

Brand Page

BARK

Marketing or Exec? Claim Your Free Account

BARK

Rate this Brand

BARK is ranked #64 in Consumer Goods Brands

About BARK's Brand

We're dog people. Crazy dog people. BARK (that's us) launched in 2012 with BarkBox, our monthly themed subscription of all-natural treats and clever toys. Today we reach over 1.8 million dogs every month and we've expanded into oodles of new product categories and thousands of retail locations. We keep growing - and we've accumulated expertise to create our own products, experiences, and content. BARK’s brand is ranked #744 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BARK. When compared to other organizations within the Consumer Goods industry, BARK is ranked #64. Among its major competitors, BARK is ranked in 1st place for NPS while Chewy is 2nd, and Petco is 3rd. Overall, BARK has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $250.00M

Brand at a Glance

87%

Customer Loyalty

4.3/5

Product Quality

4.1/5

Pricing

4.2/5

Customer Service

BARK Ranking

^#64 in Consumer Goods
^#1 / 4 of its competitors

BARK NPS

BARK's Net Promoter Score (NPS) is a 49 with 69% Promoters, 11% Passives, and 20% Detractors. Net Promoter Score tracks whether BARK's customers would recommend using the product based on a scale of -100 to 100.

BARK Overall NPS

NPS

69%	Promoters
11%	Passives
20%	Detractors

BARK NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2024 48	Mar 2024	48
Apr 2024 46	Apr 2024	46
Jun 2024 46	Jun 2024	46
Jul 2024 46	Jul 2024	46
Aug 2024 45	Aug 2024	45
Sep 2024 47	Sep 2024	47
Nov 2024 47	Nov 2024	47
Dec 2024 47	Dec 2024	47
Feb 2025 48	Feb 2025	48
May 2025 48	May 2025	48
Jun 2025 48	Jun 2025	48
Jul 2025 47	Jul 2025	47

How Other Brands Compare

BARK is ranked first for NPS among its competitors. Chewy and Petco come in second and third, with NatureBox coming in at #4. Among those competitors, it is the second most valued company behind Chewy.

	BARK	Chewy	NatureBox	Petco
Global Ranking	#744	#186	#-	#-
NPS	49	10	-100	-7
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$250.00M	$33.74B	$200.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BARK NPS by Gender

Male customers rated BARK's NPS 5 points higher than Female customers.

Male

BARK's NPS was rated 50 by Male customers on Comparably.

72%

Promoters

Passives

22%

Detractors

Female

BARK's NPS was rated 45 by Female customers on Comparably.

69%

Promoters

Passives

24%

Detractors

BARK NPS by Ethnicity

BARK's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 55	Caucasian	55
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Native American 34	Native American	34
Other 11	Other	11

BARK NPS by Age

BARK's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

70%

10%

20%

26-30

75%

19%

31-35

86%

14%

36-40

71%

15%

14%

41-45

80%

20%

46-50

66%

17%

51-55

57%

14%

29%

61-65

67%

33%

66+

40%

60%

BARK NPS by Usage

BARK's NPS was rated the highest by customers who have used BARK's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 32	Less than 1 Year	32
1 to 2 Years 75	1 to 2 Years	75
2 to 5 Years 31	2 to 5 Years	31
5 to 10 Years 100	5 to 10 Years	100

BARK NPS vs. Competitors

Compared to its competitors, BARK's NPS is rated right above Chewy.

COMPANY		NPS Score
	BARK	49
	Chewy	10
	Petco	-7
	Butternut Box	-34
	NatureBox	-100

BARK NPS vs Companies in Consumer Goods

In the Consumer Goods industry, BARK's NPS is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		NPS Score
	Lego Group	54
	BARK	49
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	35
	Hershey Company	35
	Crocs	35
	Gucci	31
	Tiffany & Co	31

BARK Customer Reviews

Out of the 23 BARK customer reviews 16 were positive and 7 were constructive. BARK customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

BARK Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of BARK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

BARK Customer Loyalty Score by Gender

Female customers rated BARK's Customer Loyalty score 15% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of BARK.

Male

80%

Yes

Female

95%

Yes

BARK Customer Loyalty Score by Ethnicity

BARK's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BARK.

out of 100

Caucasian

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

BARK Customer Loyalty Score by Age

BARK's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BARK.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 96%	18-25	96%
26-30 83%	26-30	83%
31-35 87%	31-35	87%
36-40 87%	36-40	87%
41-45 100%	41-45	100%
46-50 85%	46-50	85%
51-55 100%	51-55	100%
61-65 100%	61-65	100%
66+ 82%	66+	82%

BARK Customer Loyalty Score by Usage

BARK's Customer Loyalty score was rated the highest by customers who have used BARK's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	87%
1 to 2 Years	91%
2 to 5 Years	94%
5 to 10 Years	100%

BARK Customer Loyalty Score by Industry

BARK's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	84%
Accounting	92%
Business and Consumer Services	100%
Consumer Services	100%
Education	100%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	100%
Marketing, Advertising and Research	87%

BARK Customer Loyalty vs. Competitors

Compared to its competitors, BARK's Customer Loyalty score is rated right above Chewy.

COMPANY		Customer Loyalty Score
	BARK	87%
	Chewy	84%
	Petco	71%
	Butternut Box	10%
	NatureBox	10%

Unlock BARK Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full BARK Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, BARK's Customer Loyalty score is rated right above Bath & Body Works.

COMPANY		Customer Loyalty Score
	BARK	87%
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	86%
	Red Bull	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

Unlock BARK Customer Loyalty vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full BARK Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.

BARK Product Quality

4.3/5

BARK has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

Sign Up to unlock BARK's overall Product Quality score rated by its users and customers.

BARK Product Information

BARK’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated BARK's product the highest. Reviewers from the Business and Consumer Services industry rated BARK the lowest at 4.1.

Website: https://bark.co/

Company Size: 501-1,000 Employees

Industry

Consumer Goods

Quick Insights into BARK Product Quality

BARK's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked BARK's Product Quality.

Ranked BARK Product Quality the Highest

Consumer Services	5
31-35	4.8
5 to 10 Years	4.8

Ranked BARK Product Quality the Lowest

Other	4.1
Male	4
66+	3.6

BARK Product Quality Score by Gender

Female customers rated BARK's Product Quality score 0.5 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of BARK.

Male

4/5

Female

4.5/5

BARK Product Quality Score by Ethnicity

BARK's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BARK.

Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Native American 4.1	Native American	4.1
Other 4.1	Other	4.1

BARK Product Quality Score by Age

BARK's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of BARK.

Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.4	26-30	4.4
31-35 4.8	31-35	4.8
36-40 4.2	36-40	4.2
41-45 4.6	41-45	4.6
46-50 4.4	46-50	4.4
51-55 4.2	51-55	4.2
61-65 4.1	61-65	4.1
66+ 3.6	66+	3.6

BARK Product Quality Score by Usage

BARK's Product Quality score was rated the highest by customers who have used BARK's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	4.3
1 to 2 Years	4.5
2 to 5 Years	4.2
5 to 10 Years	4.8

BARK Product Quality Score by Industry

BARK's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Business and Consumer Services industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.4
Accounting	4.6
Business and Consumer Services	4.1
Consumer Services	5
Education	4.5
Government and Public Policy	5
Healthcare, Hospitals and Medicine	4.4
Marketing, Advertising and Research	4.2

BARK Product Quality vs. Competitors

Compared to its competitors, BARK's Product Quality score is rated right above NatureBox.

COMPANY		Product Quality Score
	BARK	4.3/5
	NatureBox	4/5
	Chewy	3.4/5
	Butternut Box	3.4/5
	Petco	3.1/5

Unlock BARK Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full BARK Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, BARK's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	BARK	4.3/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

Unlock BARK Product Quality vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full BARK Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.

BARK Pricing

BARK ROI & Value For Money

4.1/5

BARK has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock BARK's overall ROI score rated by its users and customers.

BARK Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Government and Public Policy industry think that they had the lowest ROI from BARK.

Quick Insights into BARK ROI

BARK's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked BARK's ROI score.

Ranked BARK ROI the Highest

Consumer Services	5
5 to 10 Years	4.7
31-35	4.5

Ranked BARK ROI the Lowest

Asian or Pacific Islander	3.6
51-55	3.3
Government and Public Policy	3.1

BARK ROI Score by Gender

Male customers rated BARK's ROI score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of BARK.

Male

4.1/5

Female

3.9/5

BARK ROI Score by Ethnicity

BARK's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BARK.

Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.8	Native American	3.8
Other 3.9	Other	3.9

BARK ROI Score by Age

BARK's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full ROI by Age data of BARK.

Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 4.5	31-35	4.5
36-40 4.2	36-40	4.2
41-45 4.3	41-45	4.3
46-50 3.6	46-50	3.6
51-55 3.3	51-55	3.3
61-65 4	61-65	4
66+ 3.9	66+	3.9

BARK ROI Score by Usage

BARK's ROI score was rated the highest by customers who have used BARK's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.7
1 to 2 Years	4.3
2 to 5 Years	3.9
5 to 10 Years	4.7

BARK ROI Score by Industry

BARK's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4
Accounting	4.3
Business and Consumer Services	4
Consumer Services	5
Education	4.1
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	4.1
Marketing, Advertising and Research	4.2

BARK Pricing vs. Competitors

Compared to its competitors, BARK's ROI score is rated right above Chewy.

COMPANY		Pricing Score
	BARK	4.1/5
	Chewy	3.3/5
	Butternut Box	3.2/5
	Petco	3/5
	NatureBox	2.5/5

Unlock BARK ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full BARK ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Consumer Goods Brands

In the Consumer Goods industry, BARK's ROI score is rated right above Colgate Palmolive.

COMPANY		Pricing Score
	BARK	4.1/5
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Bath & Body Works	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

Unlock BARK ROI vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full BARK ROI vs. Companies in Consumer Goods data and gain insights into your customers today.

BARK Customer Satisfaction (CSAT)

BARK Customer Satisfaction (CSAT) Score

79 / 100

BARK has an overall Customer Satisfaction score of 79 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	57%
Satisfied	22%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	8%
Very Dissatisfied	4%

Very Satisfied

57%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BARK Customer Satisfaction

BARK's Customer Satisfaction score was rated highest by customers who have used BARK's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked BARK's Customer Satisfaction.

Ranked BARK Customer Satisfaction the Highest

5 to 10 Years	100%
Consumer Services	100%
18-25	89%

Ranked BARK Customer Satisfaction the Lowest

Tech	63%
Asian or Pacific Islander	60%
66+	33%

BARK Customer Satisfaction Score by Gender

Female customers rated BARK's Customer Satisfaction score 10 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of BARK.

70 / 100

Male

	Very Satisfied	62%
	Satisfied	8%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	15%
	Very Dissatisfied	8%

80 / 100

Female

	Very Satisfied	57%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	7%
	Very Dissatisfied	7%

BARK Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BARK's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BARK.

81 / 100

Very Satisfied	61%
Satisfied	20%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	8%
Very Dissatisfied	9%

Very Satisfied

61%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

BARK's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BARK.

60 / 100

Very Satisfied	60%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

CSAT according to Native American

BARK's Customer Satisfaction (CSAT) score was rated 66% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BARK.

66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	34%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

34%

Very Dissatisfied

CSAT according to Other

BARK's Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BARK.

71 / 100

Very Satisfied	71%
Satisfied	0%
Neither Satisfied nor Dissatisfied	29%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

71%

Satisfied

Neither Satisfied nor Dissatisfied

29%

Dissatisfied

Very Dissatisfied

BARK Customer Satisfaction Score by Age

BARK's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of BARK.

100

Breakdown

Age

Score

18-25

89%

26-30

69%

31-35

86%

36-40

80%

46-50

80%

51-55

80%

61-65

67%

66+

33%

BARK Customer Satisfaction Score by Usage

BARK's Customer Satisfaction score was rated the highest by customers who have used BARK's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	69
1 to 2 Years	92
2 to 5 Years	79
5 to 10 Years	100

BARK Customer Satisfaction Score by Industry

BARK's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "BARK Customer Satisfaction Score by Industry",
	"text": "BARK's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "BARK's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "BARK's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "BARK's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "BARK's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "BARK's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "BARK's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	63
Accounting	88
Consumer Services	100
Education	75
Healthcare, Hospitals and Medicine	80
Marketing, Advertising and Research	100

BARK Customer Satisfaction vs. Competitors

Compared to its competitors, BARK's Customer Satisfaction score is rated right above Chewy, and is preceded by Butternut Box.

COMPANY		Customer Satisfaction (CSAT) Score
	Butternut Box	100%
	BARK	79%
	Chewy	55%
	Petco	55%
	NatureBox	0%

Unlock BARK Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full BARK Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, BARK's Customer Satisfaction score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	BARK	79%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	73%

Unlock BARK Customer Satisfaction vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full BARK Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.

BARK Customer Service

4.2/5

BARK has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock BARK's overall Customer Service score rated by its users and customers.

About BARK's Customer Service

Address

221 Canal St, New York City, NY 10013

Website

https://bark.co/

Phone Number

855-520-2279

BARK's Social Links

Quick Insights into BARK Customer Service

BARK's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Business and Consumer Services industry.

Sign Up to unlock insights into how customers have ranked BARK's Customer Service score.

Ranked BARK Customer Service the Highest

Consumer Services	5
26-30	4.6
5 to 10 Years	4.6

Ranked BARK Customer Service the Lowest

66+	3.8
Native American	3.8
Business and Consumer Services	3.5

BARK Customer Service Score by Gender

Male customers rated BARK's Customer Service score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of BARK.

Male

4.2/5

Female

4.1/5

BARK Customer Service Score by Ethnicity

BARK's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BARK.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Native American 3.8	Native American	3.8
Other 4.1	Other	4.1

BARK Customer Service Score by Age

BARK's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BARK.

100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.6	26-30	4.6
31-35 4.6	31-35	4.6
36-40 4.4	36-40	4.4
41-45 4	41-45	4
46-50 3.9	46-50	3.9
51-55 3.8	51-55	3.8
61-65 4	61-65	4
66+ 3.8	66+	3.8

BARK Customer Service Score by Usage

BARK's Customer Service score was rated the highest by customers who have used BARK's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.9
1 to 2 Years	4.5
2 to 5 Years	4.1
5 to 10 Years	4.6

BARK Customer Service Score by Industry

BARK's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Business and Consumer Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	4.2
Accounting	4.6
Business and Consumer Services	3.5
Consumer Services	5
Education	4.8
Government and Public Policy	4
Healthcare, Hospitals and Medicine	4.1
Marketing, Advertising and Research	4.2

BARK Customer Service vs. Competitors

Compared to its competitors, BARK's Customer Service score is rated right above Chewy.

COMPANY		Customer Service Score
	BARK	4.2/5
	Chewy	3.3/5
	Butternut Box	3.1/5
	Petco	3/5
	NatureBox	2.5/5

Unlock BARK Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full BARK Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, BARK's Customer Service score is rated right above Gucci, and is preceded by Lego Group.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	BARK	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.9/5
	Tiffany & Co	3.8/5

Unlock BARK Customer Service vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full BARK Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.

BARK as an Employer

4.5/5

BARK has a 4.5/5 stars for its overall company culture rated by their employees

top

20%

CEO of BARK

Matt Meeker

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BARK scored a 49 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of BARK would recommend the brand to a friend. ENPS measures how likely BARK employees would recommend working at BARK to a friend.

Net Promoter Score

NPS Score

69%	Promoters
11%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
23%	Passive
31%	Detractors

Global Ranking Snapshot

BARK is ranked #744 in the Global Top 100 Brands. It ranks just behind Insomniac Games and just ahead of Ipsos.

RANK			INDUSTRY
742	Cotopaxi	Davis Smith	Consumer Goods
743	Insomniac Games	Ted Price	Media and Entertainment
744	BARK	Matt Meeker	Consumer Goods
745	Ipsos	Didier Truchot	Business and Consumer Services
746	ACCOR	Sbastien Bazin	Travel and Hospitality
747	Ramsey Solutions		Banking and Financial Services
748	USANA Health Sciences	Kevin G. Guest	Consumer Goods

Consumer Goods Ranking Snapshot

BARK is ranked #64 in the Consumer Goods Industry. It ranks just behind Cotopaxi and just ahead of USANA Health Sciences.

RANK		Location
62	Herbalife	Los Angeles, CA
63	Cotopaxi	Salt Lake City, UT
64	BARK	New York City, NY
65	USANA Health Sciences	Salt Lake City, UT
66	The Farmer's Dog
67	PING	Phoenix, AZ
68	Wrigley	Peoria, IL