
Calvin Klein is a global lifestyle brand that exemplifies modern, sophisticated style. Calvin Klein’s brand is ranked #413 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Calvin Klein. When compared to other organizations within the Fashion and Beauty industry, Calvin Klein is ranked #49. Among its major competitors, Calvin Klein is ranked in 5th place for NPS while Donna Karan is 1st, and Hugo Boss is 2nd.Their current valuation is $5.25B

Marie Gulin-Merle serves as the Global Chief Marketing Officer for Calvin Klein. Marie started at Calvin Klein in May of 2018. Marie is based in the Greater New York City Area.
Calvin Klein's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Calvin Klein's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 18% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 30 | Jan 2025 | 30 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 30 | Apr 2025 | 30 |
May 2025 32 | May 2025 | 32 |
Jun 2025 32 | Jun 2025 | 32 |
Jul 2025 30 | Jul 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Oct 2025 30 | Oct 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
Dec 2025 30 | Dec 2025 | 30 |
Jan 2026 30 | Jan 2026 | 30 |
Calvin Klein is ranked second for NPS among its competitors. LVMH and GUESS come in first and third, with Victoria's Secret coming in at #4. Among those competitors, it is the third most valued company behind LVMH.
![]() Calvin Klein | ![]() LVMH | ![]() Victoria's Secret | ![]() GUESS | |
| Global Ranking | #413 | #76 | #119 | #365 |
| NPS | 30 | 39 | 12 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $5.25B | $341.97B | $17.23B | $1.12B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Calvin Klein's NPS 32 points higher than Male customers.
Calvin Klein's NPS was rated 28 by Male customers on Comparably.
Calvin Klein's NPS was rated 60 by Female customers on Comparably.
Calvin Klein's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
Hispanic or Latino 55 | Hispanic or Latino | 55 |
African American/Black 45 | African American/Black | 45 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 66 | Other | 66 |
Calvin Klein's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Calvin Klein's NPS was rated the highest by customers who have used Calvin Klein's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 29 | Less than 1 Year | 29 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 74 | 2 to 5 Years | 74 |
5 to 10 Years 70 | 5 to 10 Years | 70 |
Over 10 Years 16 | Over 10 Years | 16 |
Compared to its competitors, Calvin Klein's NPS is rated right above GUESS, and is preceded by LVMH.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Donna Karan | 100 |
![]() | Hugo Boss | 65 |
![]() | Ralph Lauren Corporation | 44 |
![]() | LVMH | 39 |
![]() | Calvin Klein | 30 |
![]() | GUESS | 25 |
![]() | Michael Kors | 23 |
![]() | Victoria's Secret | 12 |
![]() | The RealReal | 4 |
![]() | Shoebuy | -100 |
In the Fashion and Beauty industry, Calvin Klein's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Calvin Klein | 30 |
Out of the 30 Calvin Klein customer reviews 24 were positive and 6 were constructive. Calvin Klein customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Calvin Klein users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Calvin Klein's Customer Loyalty score 3% higher than Male customers.
Calvin Klein's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Calvin Klein's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 87% | 26-30 | 87% |
31-35 61% | 31-35 | 61% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
46-50 87% | 46-50 | 87% |
51-55 100% | 51-55 | 100% |
56-60 10% | 56-60 | 10% |
Calvin Klein's Customer Loyalty score was rated the highest by customers who have used Calvin Klein's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Calvin Klein's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Calvin Klein's Customer Loyalty score is rated right above LVMH, and is preceded by GUESS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 84% |
![]() | Hugo Boss | 83% |
![]() | Michael Kors | 80% |
![]() | GUESS | 78% |
![]() | Calvin Klein | 77% |
![]() | LVMH | 75% |
![]() | Victoria's Secret | 70% |
![]() | Donna Karan | 69% |
![]() | The RealReal | 69% |
![]() | Shoebuy | 10% |
In the Fashion and Beauty industry, Calvin Klein's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Calvin Klein | 77% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
Calvin Klein has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Calvin Klein’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Calvin Klein's product the highest. Reviewers from the Accounting industry rated Calvin Klein the lowest at 3.8.
Calvin Klein's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 56-60.
Female customers rated Calvin Klein's Product Quality score 0.6 stars higher than Male customers.
Calvin Klein's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.3 | Other | 4.3 |
Calvin Klein's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 1.9 | 56-60 | 1.9 |
Calvin Klein's Product Quality score was rated the highest by customers who have used Calvin Klein's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Calvin Klein's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Calvin Klein's Product Quality score is rated right above GUESS, and is preceded by LVMH.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Hugo Boss | 4.6/5 |
![]() | Donna Karan | 4.4/5 |
![]() | Ralph Lauren Corporation | 4.3/5 |
![]() | LVMH | 4.3/5 |
![]() | Calvin Klein | 4.1/5 |
![]() | GUESS | 4/5 |
![]() | Shoebuy | 4/5 |
![]() | Michael Kors | 3.8/5 |
![]() | Victoria's Secret | 3.8/5 |
![]() | The RealReal | 3.6/5 |
In the Fashion and Beauty industry, Calvin Klein's Product Quality score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Calvin Klein | 4.1/5 |
![]() | Crocs | 4.1/5 |
Calvin Klein has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Calvin Klein.
Calvin Klein's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 56-60.
Female customers rated Calvin Klein's ROI score 0.4 stars higher than Male customers.
Calvin Klein's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.1 | Other | 4.1 |
Calvin Klein's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 1.5 | 56-60 | 1.5 |
Calvin Klein's ROI score was rated the highest by customers who have used Calvin Klein's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Calvin Klein's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Calvin Klein's ROI score is rated right above GUESS, and is preceded by LVMH.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Hugo Boss | 4.5/5 |
![]() | Donna Karan | 4.3/5 |
![]() | Ralph Lauren Corporation | 4/5 |
![]() | Shoebuy | 4/5 |
![]() | LVMH | 3.9/5 |
![]() | Calvin Klein | 3.9/5 |
![]() | GUESS | 3.8/5 |
![]() | Michael Kors | 3.7/5 |
![]() | Victoria's Secret | 3.4/5 |
![]() | The RealReal | 3.4/5 |
In the Fashion and Beauty industry, Calvin Klein's ROI score is rated right above Glossier, and is preceded by CHANEL.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Calvin Klein | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
Calvin Klein has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Calvin Klein's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 56-60.
Male customers rated Calvin Klein's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 10% | |
Very Dissatisfied | 12% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 2% | |
Very Dissatisfied | 12% |
Calvin Klein's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Calvin Klein's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.
Calvin Klein's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Calvin Klein's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Calvin Klein's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.
Calvin Klein's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 85% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 36-40 | 71% | |||||||||||||||
| 41-45 | 76% | |||||||||||||||
| 46-50 | 72% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 0% |
Calvin Klein's Customer Satisfaction score was rated the highest by customers who have used Calvin Klein's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Calvin Klein's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 504,
"score": 83,
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"csatScore": 83,
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{
"label": "Education",
"groupId": 515,
"score": 60,
"stars": 0,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 67,
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"csatScore": 67,
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"groupId": 535,
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]
}Compared to its competitors, Calvin Klein's Customer Satisfaction score is rated right above GUESS, and is preceded by LVMH.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Donna Karan | 100% |
![]() | Hugo Boss | 93% |
![]() | Ralph Lauren Corporation | 84% |
![]() | LVMH | 84% |
![]() | Calvin Klein | 80% |
![]() | GUESS | 76% |
![]() | Michael Kors | 73% |
![]() | Victoria's Secret | 67% |
![]() | The RealReal | 66% |
![]() | Shoebuy | 0% |
In the Fashion and Beauty industry, Calvin Klein's Customer Satisfaction score is rated right above CHANEL, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | Calvin Klein | 80% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
Calvin Klein has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Calvin Klein's overall Customer Service score rated by its users and customers.
New York City, NY
http://explore.calvinklein.com/
212-719-2600
Calvin Klein's Customer Service score was rated highest by customers who have used Calvin Klein's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
Female customers rated Calvin Klein's Customer Service score 0.4 stars higher than Male customers.
Calvin Klein's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.3 | Other | 4.3 |
Calvin Klein's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4 | 26-30 | 4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 1.5 | 56-60 | 1.5 |
Calvin Klein's Customer Service score was rated the highest by customers who have used Calvin Klein's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Calvin Klein's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Calvin Klein's Customer Service score is rated right above Shoebuy, and is preceded by LVMH.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Hugo Boss | 4.6/5 |
![]() | Donna Karan | 4.3/5 |
![]() | Ralph Lauren Corporation | 4.2/5 |
![]() | LVMH | 4.1/5 |
![]() | Calvin Klein | 4/5 |
![]() | Shoebuy | 4/5 |
![]() | GUESS | 3.9/5 |
![]() | Michael Kors | 3.7/5 |
![]() | Victoria's Secret | 3.6/5 |
![]() | The RealReal | 3.6/5 |
In the Fashion and Beauty industry, Calvin Klein's Customer Service score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | Calvin Klein | 4/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
Calvin Klein has a 4.2/5 stars for its overall company culture rated by their employees

Calvin Klein scored a 30 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Calvin Klein would recommend the brand to a friend. ENPS measures how likely Calvin Klein employees would recommend working at Calvin Klein to a friend.
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
| 47% | Promoters |
|---|---|
| 13% | Passive |
| 40% | Detractors |
Calvin Klein is ranked #413 in the Global Top 100 Brands. It ranks just behind Zenefits and just ahead of Forbes.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
411 | ![]() | Emerson | ![]() | Energy and Manufacturing | |
412 | ![]() | Zenefits | ![]() | Jay Fulcher | Tech |
413 | ![]() | Calvin Klein | ![]() | Steven Shiffman | Fashion and Beauty |
414 | ![]() | Forbes | ![]() | Michael Federle | Media and Entertainment |
415 | ![]() | CNN | ![]() | Jeff Zuckler | Media and Entertainment |
416 | ![]() | Ralph Lauren Corporation | ![]() | Patrice Louvet | Fashion and Beauty |
417 | ![]() | Nickelodeon | ![]() | Brian Robbins | Media and Entertainment |
Calvin Klein is ranked #49 in the Fashion and Beauty Industry. It ranks just behind Athleta and just ahead of Ralph Lauren Corporation.
| RANK | COMPANY | Location | |
|---|---|---|---|
47 | ![]() | Tory Burch | New York City, NY |
48 | ![]() | Athleta | San Francisco, CA |
49 | ![]() | Calvin Klein | New York City, NY |
50 | ![]() | Ralph Lauren Corporation | New York City, NY |
51 | ![]() | Revlon | New York City, NY |
52 | ![]() | Banana Republic | San Francisco, CA |
53 | ![]() | Avon | New York City, NY |