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Dunkin' is

Ranked

#43

Global Top 100 Brands

Brand Page

Dunkin'

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Dunkin'

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Dunkin' is ranked #31 in Top Brands for Gen Z
Awards & Recognition

About Dunkin' Brand

Dunkin' Donuts is the largest coffee and baked goods chain in the world providing you, their loyal customers, with high quality coffee, Dunkin'’s brand is ranked #43 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Dunkin'. When compared to other organizations within the Travel and Hospitality industry, Dunkin' is ranked #5. Among its major competitors, Dunkin' is ranked in 8th place for NPS while Caribou Coffee is 1st, and Krispy Kreme is 2nd. Overall, Dunkin' has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

80%

Customer Loyalty

3.6/5

Product Quality

3.4/5

Pricing

3.4/5

Customer Service

Dunkin' CMO

Rafael Acevedo

Dunkin' Ranking

Dunkin' NPS

Dunkin''s Net Promoter Score (NPS) is a 12 with 47% Promoters, 18% Passives, and 35% Detractors. Net Promoter Score tracks whether Dunkin''s customers would recommend using the product based on a scale of -100 to 100.

Dunkin' Overall NPS

NPS

47%	Promoters
18%	Passives
35%	Detractors

Dunkin' NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 12	Feb 2025	12
Mar 2025 12	Mar 2025	12
Apr 2025 12	Apr 2025	12
May 2025 12	May 2025	12
Jun 2025 12	Jun 2025	12
Jul 2025 12	Jul 2025	12
Aug 2025 12	Aug 2025	12
Sep 2025 12	Sep 2025	12
Oct 2025 12	Oct 2025	12
Nov 2025 12	Nov 2025	12
Dec 2025 12	Dec 2025	12
Jan 2026 12	Jan 2026	12

How Other Brands Compare

Dunkin' is ranked #4 for NPS among its competitors. Starbucks and Tim Hortons come in first and second, with Yum! Brands coming in at third.

	Dunkin'	Starbucks	Yum! Brands	Tim Hortons
Global Ranking	#43	#33	#136	#234
NPS	12	30	24	26
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	-	$128.77B	$32.46B	$18.61B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dunkin' NPS by Gender

Female customers rated Dunkin''s NPS 27 points higher than Male customers.

Male

-13

Dunkin''s NPS was rated -13 by Male customers on Comparably.

32%

Promoters

23%

Passives

45%

Detractors

Female

Dunkin''s NPS was rated 14 by Female customers on Comparably.

48%

Promoters

18%

Passives

34%

Detractors

Dunkin' NPS by Ethnicity

Dunkin''s NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -16	Caucasian	-16
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black -4	African American/Black	-4
Asian or Pacific Islander 51	Asian or Pacific Islander	51
Native American 19	Native American	19
Other 1	Other	1

Dunkin' NPS by Age

Dunkin''s NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

55%

26%

19%

26-30

64%

16%

20%

31-35

29%

19%

52%

36-40

14%

29%

57%

41-45

33%

14%

53%

46-50

29%

63%

51-55

37%

13%

50%

56-60

16%

23%

61%

61-65

22%

73%

66+

28%

12%

60%

Dunkin' NPS by Usage

Dunkin''s NPS was rated the highest by customers who have used Dunkin''s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 15	Less than 1 Year	15
1 to 2 Years 11	1 to 2 Years	11
2 to 5 Years 20	2 to 5 Years	20
5 to 10 Years 25	5 to 10 Years	25
Over 10 Years -11	Over 10 Years	-11

Dunkin' NPS vs. Competitors

Compared to its competitors, Dunkin''s NPS is rated right above Luby's, and is preceded by Yum! Brands.

COMPANY		NPS Score
	Caribou Coffee	35
	Krispy Kreme	33
	Au Bon Pain	33
	Starbucks	30
	Peet's Coffee & Tea	28
	Tim Hortons	26
	Yum! Brands	24
	Dunkin'	12
	Luby's	-1
	Einstein Bros. Bagels	-21

Dunkin' NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Dunkin''s NPS is rated right below Chipotle.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12

Dunkin' Customer Reviews

Out of the 111 Dunkin' customer reviews 80 were positive and 31 were constructive. Dunkin' customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Dunkin' Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Dunkin' users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80%

20%

Dunkin' Customer Loyalty Score by Gender

Female customers rated Dunkin''s Customer Loyalty score 4% higher than Male customers.

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Male

79%

Yes

Female

83%

Yes

Dunkin' Customer Loyalty Score by Ethnicity

Dunkin''s Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Dunkin' Customer Loyalty Score by Age

Dunkin''s Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 83%	18-25	83%
26-30 82%	26-30	82%
31-35 65%	31-35	65%
36-40 81%	36-40	81%
41-45 91%	41-45	91%
46-50 66%	46-50	66%
51-55 73%	51-55	73%
56-60 85%	56-60	85%
61-65 92%	61-65	92%
66+ 83%	66+	83%

Dunkin' Customer Loyalty Score by Usage

Dunkin''s Customer Loyalty score was rated the highest by customers who have used Dunkin''s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	62%
1 to 2 Years	73%
2 to 5 Years	84%
5 to 10 Years	83%
Over 10 Years	86%

Dunkin' Customer Loyalty Score by Industry

Dunkin''s Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Chemicals industry customers.

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Tech	67%
Accounting	83%
Aerospace and Aviation	80%
Fashion and Beauty	74%
Architecture and Planning	100%
Arts and Entertainment	78%
Automotive and Transportation	64%
Banking and Financial Services	89%
Beverage, Wine and Spirits	55%
Biotech and Pharmaceuticals	78%
Business and Consumer Services	74%
Business Supplies and Equipment	70%
Chemicals	40%
Construction	100%
Consulting	70%
Consumer Services	80%
Education	87%
Government and Public Policy	84%
Healthcare, Hospitals and Medicine	87%
Hospitality	93%
Individual and Family Services	78%
Insurance	100%
Legal	78%
Travel and Hospitality	70%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	72%
Mechanical, Civil or Industrial Engineering	82%
Media and Entertainment	100%
Military and Defense	85%
Non-Profit	85%
Energy and Manufacturing	100%
Public Relations and Communications	70%
Restaurants	89%
Retail	85%
Security and Investigations	78%

Dunkin' Customer Loyalty vs. Competitors

Compared to its competitors, Dunkin''s Customer Loyalty score is rated right above Starbucks, and is preceded by Tim Hortons.

COMPANY		Customer Loyalty Score
	Caribou Coffee	84%
	Tim Hortons	81%
	Dunkin'	80%
	Starbucks	78%
	Krispy Kreme	76%
	Peet's Coffee & Tea	75%
	Yum! Brands	74%
	Luby's	70%
	Einstein Bros. Bagels	64%
	Au Bon Pain	61%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Dunkin''s Customer Loyalty score is rated right above Ritz-Carlton, and is preceded by Delta Air Lines.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	80%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%

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Dunkin' Product Quality

3.6/5

Dunkin' has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Dunkin' Product Information

Dunkin'’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Dunkin''s product the highest. Reviewers from the Aerospace and Aviation industry rated Dunkin' the lowest at 4.

Website: https://www.dunkindonuts.com/en

Company Size: 5,001-10,000 Employees

Industry

Restaurants

Quick Insights into Dunkin' Product Quality

Dunkin''s Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Construction industry.

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Ranked Dunkin' Product Quality the Highest

Fashion and Beauty	4.5
Asian or Pacific Islander	4.3
18-25	4.1

Ranked Dunkin' Product Quality the Lowest

Caucasian	3
61-65	2.3
Construction	1.5

Dunkin' Product Quality Score by Gender

Female customers rated Dunkin''s Product Quality score 0.3 stars higher than Male customers.

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Male

3.2/5

Female

3.5/5

Dunkin' Product Quality Score by Ethnicity

Dunkin''s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 3.6	Native American	3.6
Other 3.3	Other	3.3

Dunkin' Product Quality Score by Age

Dunkin''s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.9	26-30	3.9
31-35 2.9	31-35	2.9
36-40 2.5	36-40	2.5
41-45 2.9	41-45	2.9
46-50 2.8	46-50	2.8
51-55 2.9	51-55	2.9
56-60 2.4	56-60	2.4
61-65 2.3	61-65	2.3
66+ 2.7	66+	2.7

Dunkin' Product Quality Score by Usage

Dunkin''s Product Quality score was rated the highest by customers who have used Dunkin''s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	3.7
5 to 10 Years	3.5
Over 10 Years	3.1

Dunkin' Product Quality Score by Industry

Dunkin''s Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Construction industry customers.

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Tech	3.1
Accounting	3.9
Aerospace and Aviation	4
Fashion and Beauty	4.5
Architecture and Planning	4.4
Arts and Entertainment	3.1
Automotive and Transportation	2.8
Banking and Financial Services	4.2
Beverage, Wine and Spirits	1.5
Biotech and Pharmaceuticals	3.9
Business and Consumer Services	3.8
Business Supplies and Equipment	3.6
Chemicals	2.8
Construction	1.5
Consulting	2.4
Consumer Services	3.3
Education	2.8
Government and Public Policy	3.7
Healthcare, Hospitals and Medicine	3
Hospitality	3.6
Individual and Family Services	3.9
Insurance	3.6
Legal	2.6
Travel and Hospitality	3.8
Manufacturing and Machinery	2
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	3.9
Media and Entertainment	4.1
Military and Defense	3.6
Non-Profit	3.7
Energy and Manufacturing	3.6
Public Relations and Communications	4.3
Restaurants	4
Retail	2.6
Security and Investigations	2.7

Dunkin' Product Quality vs. Competitors

Compared to its competitors, Dunkin''s Product Quality score is rated right above Luby's, and is preceded by Yum! Brands.

COMPANY		Product Quality Score
	Caribou Coffee	4.1/5
	Starbucks	4.1/5
	Peet's Coffee & Tea	4.1/5
	Krispy Kreme	4/5
	Tim Hortons	4/5
	Au Bon Pain	3.7/5
	Yum! Brands	3.6/5
	Dunkin'	3.6/5
	Luby's	3/5
	Einstein Bros. Bagels	2.9/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Dunkin''s Product Quality score is rated right below Airbnb.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5

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Dunkin' Pricing

Dunkin' ROI & Value For Money

3.4/5

Dunkin' has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Dunkin' Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Dunkin'.

Quick Insights into Dunkin' ROI

Dunkin''s ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Manufacturing and Machinery industry.

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Ranked Dunkin' ROI the Highest

Fashion and Beauty	4.2
Asian or Pacific Islander	3.9
18-25	3.8

Ranked Dunkin' ROI the Lowest

Caucasian	2.9
56-60	2.3
Manufacturing and Machinery	1.8

Dunkin' ROI Score by Gender

Female customers rated Dunkin''s ROI score 0.4 stars higher than Male customers.

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Male

3/5

Female

3.4/5

Dunkin' ROI Score by Ethnicity

Dunkin''s ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 3.3	Hispanic or Latino	3.3
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 3.3	Native American	3.3
Other 3.2	Other	3.2

Dunkin' ROI Score by Age

Dunkin''s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.7	26-30	3.7
31-35 2.9	31-35	2.9
36-40 2.5	36-40	2.5
41-45 3.1	41-45	3.1
46-50 2.6	46-50	2.6
51-55 2.9	51-55	2.9
56-60 2.3	56-60	2.3
61-65 2.4	61-65	2.4
66+ 2.5	66+	2.5

Dunkin' ROI Score by Usage

Dunkin''s ROI score was rated the highest by customers who have used Dunkin''s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.5
2 to 5 Years	3.5
5 to 10 Years	3.4
Over 10 Years	3

Dunkin' ROI Score by Industry

Dunkin''s ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	3
Accounting	3.7
Aerospace and Aviation	3.8
Fashion and Beauty	4.2
Architecture and Planning	4.1
Arts and Entertainment	3
Automotive and Transportation	2.8
Banking and Financial Services	3.7
Beverage, Wine and Spirits	2.5
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	3.6
Business Supplies and Equipment	3.6
Chemicals	2.8
Construction	2.3
Consulting	2.1
Consumer Services	2.8
Education	2.8
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	2.9
Hospitality	3.4
Individual and Family Services	3.5
Insurance	3.6
Legal	2.9
Travel and Hospitality	3.8
Manufacturing and Machinery	1.8
Marketing, Advertising and Research	3.8
Mechanical, Civil or Industrial Engineering	4
Media and Entertainment	4.1
Military and Defense	3.6
Non-Profit	4.1
Energy and Manufacturing	3.4
Public Relations and Communications	3.8
Restaurants	3.3
Retail	2.7
Security and Investigations	2.4

Dunkin' Pricing vs. Competitors

Compared to its competitors, Dunkin''s ROI score is rated right above Au Bon Pain, and is preceded by Caribou Coffee.

COMPANY		Pricing Score
	Peet's Coffee & Tea	3.9/5
	Tim Hortons	3.7/5
	Krispy Kreme	3.7/5
	Starbucks	3.6/5
	Yum! Brands	3.6/5
	Caribou Coffee	3.5/5
	Dunkin'	3.4/5
	Au Bon Pain	3.3/5
	Luby's	2.9/5
	Einstein Bros. Bagels	2.7/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Dunkin''s ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5

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Dunkin' Customer Satisfaction (CSAT)

Dunkin' Customer Satisfaction (CSAT) Score

65 / 100

Dunkin' has an overall Customer Satisfaction score of 65 rated by its users and customers.

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Very Satisfied	38%
Satisfied	27%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	6%
Very Dissatisfied	21%

Very Satisfied

38%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dunkin' Customer Satisfaction

Dunkin''s Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Dunkin' Customer Satisfaction the Highest

Architecture and Planning	100%
Asian or Pacific Islander	90%
18-25	84%

Ranked Dunkin' Customer Satisfaction the Lowest

Over 10 Years	50%
61-65	19%
Security and Investigations	0%

Dunkin' Customer Satisfaction Score by Gender

Female customers rated Dunkin''s Customer Satisfaction score 13 points higher than Male customers.

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53 / 100

Male

	Very Satisfied	27%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	10%
	Very Dissatisfied	29%

66 / 100

Female

	Very Satisfied	40%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	6%
	Very Dissatisfied	24%

Dunkin' Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dunkin' Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.

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54 / 100

Very Satisfied	33%
Satisfied	21%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	8%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

CSAT according to Hispanic or Latino

Dunkin' Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.

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66 / 100

Very Satisfied	32%
Satisfied	34%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	9%
Very Dissatisfied	16%

Very Satisfied

32%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

CSAT according to African American/Black

Dunkin' Customer Satisfaction (CSAT) score was rated 65% according to African American/Black users and customers.

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65 / 100

Very Satisfied	36%
Satisfied	29%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	6%
Very Dissatisfied	19%

Very Satisfied

36%

Satisfied

29%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

19%

CSAT according to Asian or Pacific Islander

Dunkin' Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.

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90 / 100

Very Satisfied	46%
Satisfied	44%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

46%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Dunkin' Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.

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60 / 100

Very Satisfied	30%
Satisfied	30%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	30%

Very Satisfied

30%

Satisfied

30%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

30%

CSAT according to Other

Dunkin' Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.

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58 / 100

Very Satisfied	38%
Satisfied	20%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	10%
Very Dissatisfied	29%

Very Satisfied

38%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

29%

Dunkin' Customer Satisfaction Score by Age

Dunkin''s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

84%

26-30

76%

31-35

53%

36-40

46%

41-45

45%

46-50

45%

51-55

50%

56-60

31%

61-65

19%

66+

45%

Dunkin' Customer Satisfaction Score by Usage

Dunkin''s Customer Satisfaction score was rated the highest by customers who have used Dunkin''s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	69
1 to 2 Years	71
2 to 5 Years	74
5 to 10 Years	72
Over 10 Years	50

Dunkin' Customer Satisfaction Score by Industry

Dunkin''s Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Security and Investigations industry customers.

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{
	"title": "Dunkin' Customer Satisfaction Score by Industry",
	"text": "Dunkin''s Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Security and Investigations industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
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			"scoreClassName": "",
			"scoreLabel": 76
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		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 75,
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			"csatScore": 75,
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			"scoreClassName": "",
			"scoreLabel": 75
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		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 100,
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 100,
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		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 58,
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			"csatScore": 58,
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			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
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			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 61,
			"stars": 0,
			"csatScore": 61,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 61
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Individual and Family Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Dunkin''s Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	58
Accounting	76
Aerospace and Aviation	75
Fashion and Beauty	100
Architecture and Planning	100
Arts and Entertainment	58
Automotive and Transportation	60
Banking and Financial Services	73
Beverage, Wine and Spirits	50
Biotech and Pharmaceuticals	61
Business and Consumer Services	70
Business Supplies and Equipment	83
Chemicals	33
Construction	34
Consulting	40
Consumer Services	67
Education	38
Government and Public Policy	62
Healthcare, Hospitals and Medicine	43
Hospitality	65
Individual and Family Services	67
Insurance	67
Legal	50
Travel and Hospitality	100
Manufacturing and Machinery	33
Marketing, Advertising and Research	75
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	67
Military and Defense	80
Non-Profit	83
Energy and Manufacturing	75
Restaurants	86
Retail	34
Security and Investigations	0

Dunkin' Customer Satisfaction vs. Competitors

Compared to its competitors, Dunkin''s Customer Satisfaction score is rated right above Au Bon Pain, and is preceded by Yum! Brands.

COMPANY		Customer Satisfaction (CSAT) Score
	Krispy Kreme	84%
	Starbucks	84%
	Peet's Coffee & Tea	84%
	Caribou Coffee	81%
	Tim Hortons	81%
	Yum! Brands	75%
	Dunkin'	65%
	Au Bon Pain	64%
	Luby's	45%
	Einstein Bros. Bagels	39%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Dunkin''s Customer Satisfaction score is rated right above Chipotle, and is preceded by Airbnb.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	78%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%

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Dunkin' Customer Service

3.4/5

Dunkin' has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Dunkin''s Customer Service

Address

Canton, MA 02021

Website

https://www.dunkindonuts.com/en

Phone Number

(180) 085-9533

Quick Insights into Dunkin' Customer Service

Dunkin''s Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Construction industry.

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Ranked Dunkin' Customer Service the Highest

Architecture and Planning	4.4
Asian or Pacific Islander	4.1
18-25	3.9

Ranked Dunkin' Customer Service the Lowest

Caucasian	2.7
61-65	1.5
Construction	1.5

Dunkin' Customer Service Score by Gender

Female customers rated Dunkin''s Customer Service score 0.4 stars higher than Male customers.

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Male

2.9/5

Female

3.3/5

Dunkin' Customer Service Score by Ethnicity

Dunkin''s Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 2.9	Native American	2.9
Other 3.3	Other	3.3

Dunkin' Customer Service Score by Age

Dunkin''s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.7	26-30	3.7
31-35 2.8	31-35	2.8
36-40 2.2	36-40	2.2
41-45 2.9	41-45	2.9
46-50 2	46-50	2
51-55 2.8	51-55	2.8
56-60 2.4	56-60	2.4
61-65 1.5	61-65	1.5
66+ 2.5	66+	2.5

Dunkin' Customer Service Score by Usage

Dunkin''s Customer Service score was rated the highest by customers who have used Dunkin''s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	3.3
Over 10 Years	2.8

Dunkin' Customer Service Score by Industry

Dunkin''s Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Construction industry customers.

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Tech	2.9
Accounting	3.6
Aerospace and Aviation	4.1
Fashion and Beauty	4.3
Architecture and Planning	4.4
Arts and Entertainment	3
Automotive and Transportation	2.9
Banking and Financial Services	3.6
Beverage, Wine and Spirits	2
Biotech and Pharmaceuticals	3.4
Business and Consumer Services	3.8
Business Supplies and Equipment	3.6
Chemicals	2.8
Construction	1.5
Consulting	2
Consumer Services	2.8
Education	2.7
Government and Public Policy	3.2
Healthcare, Hospitals and Medicine	2.7
Hospitality	3.4
Individual and Family Services	3.4
Insurance	3.7
Legal	2.7
Travel and Hospitality	3.6
Manufacturing and Machinery	2
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	3.7
Media and Entertainment	3.7
Military and Defense	3.6
Non-Profit	3.9
Energy and Manufacturing	3
Public Relations and Communications	2.8
Restaurants	3.7
Retail	2.3
Security and Investigations	1.9

Dunkin' Customer Service vs. Competitors

Compared to its competitors, Dunkin''s Customer Service score is rated right above Au Bon Pain, and is preceded by Yum! Brands.

COMPANY		Customer Service Score
	Peet's Coffee & Tea	4.1/5
	Starbucks	4.1/5
	Caribou Coffee	3.9/5
	Krispy Kreme	3.8/5
	Tim Hortons	3.8/5
	Yum! Brands	3.6/5
	Dunkin'	3.4/5
	Au Bon Pain	3.2/5
	Luby's	2.9/5
	Einstein Bros. Bagels	2.6/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Dunkin''s Customer Service score is rated right below Airbnb.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5

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Dunkin' as an Employer

2.5/5

Dunkin' has a 2.5/5 stars for its overall company culture rated by their employees

bottom

CEO of Dunkin'

David Hoffman

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dunkin' scored a 12 for Net Promoter Score and a -53 for Employee Net Promoter Score. NPS gauges how likely a customer of Dunkin' would recommend the brand to a friend. ENPS measures how likely Dunkin' employees would recommend working at Dunkin' to a friend.

Net Promoter Score

NPS Score

47%	Promoters
18%	Passive
35%	Detractors

Employee Net Promoter Score

-53

eNPS Score

18%	Promoters
11%	Passive
71%	Detractors

Global Ranking Snapshot

Dunkin' is ranked #43 in the Global Top 100 Brands. It ranks just behind Hershey Company and just ahead of Porsche.

RANK			INDUSTRY
41	Mercedes-Benz USA	Ola Källenius	Automotive and Transportation
42	Hershey Company	Michele Buck	Food and Beverages
43	Dunkin'	David Hoffman	Travel and Hospitality
44	Porsche	Kjell Gruner	Automotive and Transportation
45	Chipotle	Scott Boatwright	Travel and Hospitality
46	BMW Group	Sebastian Mackensen	Automotive and Transportation
47	Pinterest	Bill Ready	Tech

Travel and Hospitality Ranking Snapshot

Dunkin' is ranked #5 in the Travel and Hospitality Industry. It ranks just behind Starbucks and just ahead of Chipotle.

RANK		Location
3	Southwest Airlines	Dallas, TX
4	Starbucks	Seattle, WA
5	Dunkin'	Canton, MA
6	Chipotle	Newport Beach, CA
7	Ritz-Carlton	Chase, MD
8	Airbnb	San Francisco, CA
9	Marriott	Bethesda, MD

Dunkin' is ranked #31 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About Dunkin' Brand

Brand at a Glance

Rafael Acevedo

Dunkin' Ranking

Dunkin' NPS

Dunkin' Overall NPS

Dunkin' NPS Trend

How Other Brands Compare

What is NPS

Dunkin' NPS by Gender

Male

Female

Dunkin' NPS by Ethnicity

Dunkin' NPS by Age

Dunkin' NPS by Usage

Dunkin' NPS vs. Competitors

Dunkin' NPS vs Companies in Travel and Hospitality

Dunkin' Customer Reviews

Dunkin' Customer Loyalty

Dunkin' Customer Loyalty Score by Gender

Dunkin' Customer Loyalty Score by Ethnicity

Dunkin' Customer Loyalty Score by Age

Dunkin' Customer Loyalty Score by Usage

Dunkin' Customer Loyalty Score by Industry

Dunkin' Customer Loyalty vs. Competitors

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Customer Loyalty for Other Travel and Hospitality Brands

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Dunkin' Product Quality

Dunkin' Product Information

Industry

Quick Insights into Dunkin' Product Quality

Ranked Dunkin' Product Quality the Highest

Ranked Dunkin' Product Quality the Lowest

Dunkin' Product Quality Score by Gender

Male

Female

Dunkin' Product Quality Score by Ethnicity

Dunkin' Product Quality Score by Age

Dunkin' Product Quality Score by Usage

Dunkin' Product Quality Score by Industry

Dunkin' Product Quality vs. Competitors

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Product Quality for Other Travel and Hospitality Brands

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Dunkin' Pricing

Dunkin' ROI & Value For Money

Dunkin' Pricing Plans

Quick Insights into Dunkin' ROI

Ranked Dunkin' ROI the Highest

Ranked Dunkin' ROI the Lowest

Dunkin' ROI Score by Gender

Male

Female

Dunkin' ROI Score by Ethnicity

Dunkin' ROI Score by Age

Dunkin' ROI Score by Usage

Dunkin' ROI Score by Industry

Dunkin' Pricing vs. Competitors

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ROI for Other Travel and Hospitality Brands

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Dunkin' Customer Satisfaction (CSAT)

Dunkin' Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Dunkin' Customer Satisfaction

Ranked Dunkin' Customer Satisfaction the Highest

Ranked Dunkin' Customer Satisfaction the Lowest

Dunkin' Customer Satisfaction Score by Gender

Dunkin' Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Dunkin' Customer Satisfaction Score by Age

Dunkin' Customer Satisfaction Score by Usage

Dunkin' is ranked #31 in Top Brands for Gen Z
Awards & Recognition