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NPS
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Roche is ranked #27 in Health and Wellness Brands
Roche is ranked #27 in Health and Wellness Brands
About Roche's Brand
Roche’s brand is ranked #332 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Roche. When compared to other organizations within the Health and Wellness industry, Roche is ranked #27. Among its major competitors, Roche is ranked in 1st place for NPS while GSK is 2nd, and Genentech is 3rd.Their current market cap is $3.55B
Brand at a Glance
82%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Roche Ranking
- #27 in Health and Wellness
- #1 / 4 of its competitors
Roche NPS
Roche's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Roche's customers would recommend using the product based on a scale of -100 to 100.
Roche Overall NPS
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
Roche NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 31 | Aug 2024 | 31 |
Sep 2024 31 | Sep 2024 | 31 |
Oct 2024 31 | Oct 2024 | 31 |
Nov 2024 33 | Nov 2024 | 33 |
Dec 2024 33 | Dec 2024 | 33 |
Jan 2025 33 | Jan 2025 | 33 |
Mar 2025 33 | Mar 2025 | 33 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
How Other Brands Compare
Roche is ranked first for NPS among its competitors. GSK and Genentech come in second and third, with Pfizer coming in at #4. Among those competitors, it is the most valued company behind Pfizer.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Roche NPS by Gender
Male customers rated Roche's NPS 17 points higher than Female customers.
Male
46
Roche's NPS was rated 46 by Male customers on Comparably.
66%
Promoters
14%
Passives
20%
Detractors
Female
29
Roche's NPS was rated 29 by Female customers on Comparably.
51%
Promoters
27%
Passives
22%
Detractors
Roche NPS by Ethnicity
Roche's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 58 | Caucasian | 58 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 19 | African American/Black | 19 |
Asian or Pacific Islander 31 | Asian or Pacific Islander | 31 |
Other 16 | Other | 16 |
Roche NPS by Age
Roche's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Roche NPS by Usage
Roche's NPS was rated the highest by customers who have used Roche's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 48 | Less than 1 Year | 48 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 29 | 2 to 5 Years | 29 |
5 to 10 Years 36 | 5 to 10 Years | 36 |
Over 10 Years 6 | Over 10 Years | 6 |
Roche NPS vs Companies in Health and Wellness
In the Health and Wellness industry, Roche's NPS is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | NPS Score | |
|---|---|---|
 | Headspace | 41 |
 | Glossier | 38 |
 | Colgate Palmolive | 35 |
 | Roche | 34 |
 | Peloton | 31 |
 | Johnson & Johnson | 26 |
 | Philips | 18 |
 | CVS Health | 18 |
 | WW (formally Weight Watchers) | -11 |
Roche Customer Reviews
Out of the 21 Roche customer reviews 20 were positive and 1 was constructive. Roche customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Roche Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Roche users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Roche Customer Loyalty Score by Gender
Female customers rated Roche's Customer Loyalty score 7% higher than Male customers.
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Male
82%
Yes
Female
89%
Yes
Roche Customer Loyalty Score by Ethnicity
Roche's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Roche.
83
out of 100
Caucasian
85
out of 100
Hispanic or Latino
94
out of 100
African American/Black
76
out of 100
Asian or Pacific Islander
85
out of 100
Other
Roche Customer Loyalty Score by Age
Roche's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 68% | 18-25 | 68% |
26-30 93% | 26-30 | 93% |
31-35 81% | 31-35 | 81% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
Roche Customer Loyalty Score by Usage
Roche's Customer Loyalty score was rated the highest by customers who have used Roche's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Roche Customer Loyalty Score by Industry
Roche's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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Roche Customer Loyalty vs. Competitors
Compared to its competitors, Roche's Customer Loyalty score is rated right above Genentech, and is preceded by Baxalta.
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Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, Roche's Customer Loyalty score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 85% |
| Roche | 82% |
| Peloton | 82% |
| Headspace | 82% |
| CVS Health | 80% |
| Johnson & Johnson | 79% |
| Glossier | 77% |
| Philips | 76% |
| WW (formally Weight Watchers) | 73% |
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Roche Product Quality
4.1/5
Roche has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Roche Product Information
Roche’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Roche's product the highest. Reviewers from the Tech industry rated Roche the lowest at 3.8.
- Website
- http://www.roche.com
- Company Size
- 10,000+ Employees
Industry
Biotech and Pharmaceuticals
Healthcare
Quick Insights into Roche Product Quality
Roche's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Roche Product Quality the Highest
Ranked Roche Product Quality the Lowest
Roche Product Quality Score by Gender
Male customers rated Roche's Product Quality score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
Roche Product Quality Score by Ethnicity
Roche's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.1 | Other | 4.1 |
Roche Product Quality Score by Age
Roche's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.7 | 56-60 | 3.7 |
Roche Product Quality Score by Usage
Roche's Product Quality score was rated the highest by customers who have used Roche's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Roche Product Quality Score by Industry
Roche's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Roche Product Quality vs. Competitors
Compared to its competitors, Roche's Product Quality score is rated right above GSK.
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Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, Roche's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
| Headspace | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.2/5 |
| Roche | 4.1/5 |
| Peloton | 4/5 |
| Johnson & Johnson | 4/5 |
| Philips | 3.8/5 |
| CVS Health | 3.5/5 |
| WW (formally Weight Watchers) | 3.1/5 |
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Roche Pricing
Roche ROI & Value For Money
4/5
Roche has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Roche Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Roche.
Quick Insights into Roche ROI
Roche's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Roche ROI the Highest
Ranked Roche ROI the Lowest
Roche ROI Score by Gender
Male customers rated Roche's ROI score 0.3 stars higher than Female customers.
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Male
4.1/5
Female
3.8/5
Roche ROI Score by Ethnicity
Roche's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.5 | Other | 3.5 |
Roche ROI Score by Age
Roche's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
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3
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4 | 51-55 | 4 |
56-60 3.7 | 56-60 | 3.7 |
Roche ROI Score by Usage
Roche's ROI score was rated the highest by customers who have used Roche's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Roche ROI Score by Industry
Roche's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Roche Pricing vs. Competitors
Compared to its competitors, Roche's ROI score is rated right above GSK.
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ROI for Other Health and Wellness Brands
In the Health and Wellness industry, Roche's ROI score is rated right above Peloton.
| COMPANY | Pricing Score | |
|---|---|---|
| Roche | 4/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Headspace | 3.9/5 |
| Glossier | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Philips | 3.6/5 |
| CVS Health | 3.4/5 |
| WW (formally Weight Watchers) | 2.8/5 |
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Roche Customer Satisfaction (CSAT)
Roche Customer Satisfaction (CSAT) Score
81 / 100
Roche has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
44%
Satisfied
37%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Roche Customer Satisfaction
Roche's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Roche Customer Satisfaction the Highest
Ranked Roche Customer Satisfaction the Lowest
Roche Customer Satisfaction Score by Gender
Male customers rated Roche's Customer Satisfaction score 2 points higher than Female customers.
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81 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
79 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 2% | |
Very Dissatisfied | 16% |
Roche Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Roche's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
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84 / 100
Very Satisfied
44%
Satisfied
40%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to Hispanic or Latino
Roche's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Roche's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
7%
CSAT according to Asian or Pacific Islander
Roche's Customer Satisfaction (CSAT) score was rated 74% according to Asian or Pacific Islander users and customers.
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74 / 100
Very Satisfied
39%
Satisfied
35%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Other
Roche's Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.
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81 / 100
Very Satisfied
36%
Satisfied
45%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
10%
Roche Customer Satisfaction Score by Age
Roche's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 61% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 70% | |||||||||||||||
| 46-50 | 70% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 100% |
Roche Customer Satisfaction Score by Usage
Roche's Customer Satisfaction score was rated the highest by customers who have used Roche's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Roche Customer Satisfaction Score by Industry
Roche's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Roche Customer Satisfaction Score by Industry",
"text": "Roche's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
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}Roche Customer Satisfaction vs. Competitors
Compared to its competitors, Roche's Customer Satisfaction score is rated right above GSK, and is preceded by Sanofi.
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Customer Satisfaction for Other Health and Wellness Brands
In the Health and Wellness industry, Roche's Customer Satisfaction score is rated right above Glossier, and is preceded by Colgate Palmolive.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Headspace | 84% |
| Colgate Palmolive | 83% |
| Roche | 81% |
| Glossier | 79% |
| Johnson & Johnson | 78% |
| Philips | 74% |
| CVS Health | 68% |
| Peloton | 63% |
| WW (formally Weight Watchers) | 46% |
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Roche Customer Service
4.1/5
Roche has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Roche's Customer Service
Address
Grenzacherstrasse 124, CH-4070
Website
http://www.roche.com
Roche's Social Links
Quick Insights into Roche Customer Service
Roche's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Roche Customer Service the Highest
Ranked Roche Customer Service the Lowest
Roche Customer Service Score by Gender
Male customers rated Roche's Customer Service score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
Roche Customer Service Score by Ethnicity
Roche's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.6 | Other | 3.6 |
Roche Customer Service Score by Age
Roche's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.2 | 56-60 | 3.2 |
Roche Customer Service Score by Usage
Roche's Customer Service score was rated the highest by customers who have used Roche's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Roche Customer Service Score by Industry
Roche's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Roche Customer Service vs. Competitors
Compared to its competitors, Roche's Customer Service score is rated right above GSK, and is preceded by Baxalta.
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Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, Roche's Customer Service score is rated right above Peloton, and is preceded by Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Roche | 4.1/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Headspace | 3.9/5 |
| Philips | 3.7/5 |
| CVS Health | 3.7/5 |
| WW (formally Weight Watchers) | 3/5 |
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Roche as an Employer
4.5/5
Roche has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Roche scored a 34 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Roche would recommend the brand to a friend. ENPS measures how likely Roche employees would recommend working at Roche to a friend.
Net Promoter Score
34
NPS Score
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
44
eNPS Score
| 61% | Promoters |
|---|---|
| 22% | Passive |
| 17% | Detractors |
Global Ranking Snapshot
Roche is ranked #332 in the Global Top 100 Brands. It ranks just behind ServiceNow and just ahead of Akamai.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
330 |  | Merck |  | Rob Davis | Health and Wellness |
331 |  | ServiceNow |  | Bill McDermott | Tech |
332 | | Roche | | Severin Schwan | Health and Wellness |
333 |  | Akamai |  | Tom Leighton | Tech |
334 |  | Univision |  | Vincent Sadusky | Media and Entertainment |
335 |  | Dollar General |  | Todd Vasos | Retail |
336 |  | General Electric |  | Lawrence Culp | Energy and Manufacturing |
Health and Wellness Ranking Snapshot
Roche is ranked #27 in the Health and Wellness Industry. It ranks just behind Merck and just ahead of Sunrise Senior Living.
| RANK | COMPANY | Location | |
|---|---|---|---|
25 |  | Boston Scientific | Marlborough, MA |
26 | | Merck | Rahway, NJ |
27 | | Roche | |
28 |  | Sunrise Senior Living | Mclean, VA |
29 |  | GE Healthcare | Chicago, IL |
30 |  | Wellhub | New York City, NY |
31 |  | Fitbit | San Francisco, CA |
