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Trader Joe's is

Ranked

#11

Global Top 100 Brands

Brand Page

Trader Joe's

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Trader Joe's

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Trader Joe's is ranked #11 in Global Top 100 Brands
Awards & Recognition

About Trader Joe's' Brand

Trader Joe’s is a national chain of neighborhood grocery stores. We are committed to providing our customers outstanding value in the form of the best quality products at the best everyday prices. Through our rewarding products and knowledgeable, friendly Crew Members, we have been transforming grocery shopping into a welcoming journey full of discovery and fun since 1967. Trader Joe's’s brand is ranked #11 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Trader Joe's. When compared to other organizations within the Retail industry, Trader Joe's is ranked #4. Among its major competitors, Trader Joe's is ranked in 1st place for NPS while Whole Foods Market is 2nd, and Walmart is 3rd.

Brand at a Glance

86%

Customer Loyalty

4.2/5

Product Quality

4/5

Pricing

4.2/5

Customer Service

Trader Joe's Ranking

^#11 / 100 in Global Best Brands
^#32 in Top Brands for Millennials
^#13 in Top Brands for Gen Z
^#4 in Retail
^#1 / 4 of its competitors

Trader Joe's NPS

Trader Joe's's Net Promoter Score (NPS) is a 46 with 67% Promoters, 12% Passives, and 21% Detractors. Net Promoter Score tracks whether Trader Joe's's customers would recommend using the product based on a scale of -100 to 100.

Trader Joe's Overall NPS

NPS

67%	Promoters
12%	Passives
21%	Detractors

Trader Joe's NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 46	Feb 2025	46
Mar 2025 46	Mar 2025	46
Apr 2025 46	Apr 2025	46
May 2025 46	May 2025	46
Jun 2025 46	Jun 2025	46
Jul 2025 46	Jul 2025	46
Aug 2025 46	Aug 2025	46
Sep 2025 46	Sep 2025	46
Oct 2025 46	Oct 2025	46
Nov 2025 44	Nov 2025	44
Dec 2025 46	Dec 2025	46
Jan 2026 46	Jan 2026	46

How Other Brands Compare

Trader Joe's is ranked first for NPS among its competitors. Whole Foods Market and Walmart come in second and third, with Meijer coming in at #4.

	Trader Joe's	Whole Foods Market	Walmart	Meijer
Global Ranking	#11	#68	#104	#606
NPS	46	21	7	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	-	$382.64B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Trader Joe's NPS by Gender

Female customers rated Trader Joe's's NPS 30 points higher than Male customers.

Male

Trader Joe's's NPS was rated 29 by Male customers on Comparably.

60%

Promoters

Passives

31%

Detractors

Female

Trader Joe's's NPS was rated 59 by Female customers on Comparably.

74%

Promoters

11%

Passives

15%

Detractors

Trader Joe's NPS by Ethnicity

Trader Joe's's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 49	Caucasian	49
Hispanic or Latino 50	Hispanic or Latino	50
African American/Black 42	African American/Black	42
Asian or Pacific Islander 71	Asian or Pacific Islander	71
Native American 0	Native American	0
Other 24	Other	24

Trader Joe's NPS by Age

Trader Joe's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

76%

17%

26-30

62%

14%

24%

31-35

70%

14%

16%

36-40

59%

33%

41-45

62%

30%

46-50

69%

27%

51-55

65%

11%

24%

56-60

67%

10%

23%

61-65

73%

24%

66+

70%

22%

Trader Joe's NPS by Usage

Trader Joe's's NPS was rated the highest by customers who have used Trader Joe's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 45	Less than 1 Year	45
1 to 2 Years 56	1 to 2 Years	56
2 to 5 Years 60	2 to 5 Years	60
5 to 10 Years 47	5 to 10 Years	47
Over 10 Years 46	Over 10 Years	46

Trader Joe's NPS vs. Competitors

Compared to its competitors, Trader Joe's's NPS is rated right above Whole Foods Market.

COMPANY		NPS Score
	Trader Joe's	46
	Whole Foods Market	21
	Walmart	7
	Meijer	7
	Safeway	-41

Trader Joe's NPS vs Companies in Retail

In the Retail industry, Trader Joe's's NPS is rated right above American Eagle Outfitters, and is preceded by Amazon.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

Trader Joe's Customer Reviews

Out of the 198 Trader Joe's customer reviews 174 were positive and 24 were constructive. Trader Joe's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Trader Joe's Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of Trader Joe's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

86%

14%

Trader Joe's Customer Loyalty Score by Gender

Female customers rated Trader Joe's's Customer Loyalty score 13% higher than Male customers.

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Male

79%

Yes

Female

92%

Yes

Trader Joe's Customer Loyalty Score by Ethnicity

Trader Joe's's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Trader Joe's.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Trader Joe's Customer Loyalty Score by Age

Trader Joe's's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Trader Joe's.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 77%	26-30	77%
31-35 76%	31-35	76%
36-40 90%	36-40	90%
41-45 91%	41-45	91%
46-50 86%	46-50	86%
51-55 93%	51-55	93%
56-60 87%	56-60	87%
61-65 97%	61-65	97%
66+ 88%	66+	88%

Trader Joe's Customer Loyalty Score by Usage

Trader Joe's's Customer Loyalty score was rated the highest by customers who have used Trader Joe's's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	78%
1 to 2 Years	77%
2 to 5 Years	86%
5 to 10 Years	89%
Over 10 Years	90%

Trader Joe's Customer Loyalty Score by Industry

Trader Joe's's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Beverage, Wine and Spirits industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	78%
Accounting	92%
Aerospace and Aviation	87%
Fashion and Beauty	91%
Architecture and Planning	82%
Arts and Entertainment	87%
Automotive and Transportation	100%
Banking and Financial Services	83%
Beverage, Wine and Spirits	64%
Biotech and Pharmaceuticals	84%
Business and Consumer Services	89%
Business Supplies and Equipment	100%
Chemicals	100%
Construction	82%
Consulting	76%
Consumer Goods	85%
Education	93%
Environmental Services	100%
Government and Public Policy	90%
Healthcare, Hospitals and Medicine	89%
Hospitality	86%
Individual and Family Services	70%
Insurance	100%
Legal	93%
Travel and Hospitality	70%
Logistics and Supply Chain	87%
Manufacturing and Machinery	66%
Marketing, Advertising and Research	88%
Media and Entertainment	100%
Non-Profit	84%
Energy and Manufacturing	78%
Professional Services	100%
Public Relations and Communications	82%
Public Safety	100%
Real Estate	94%
Restaurants	82%
Retail	78%
Wholesale	100%

Trader Joe's Customer Loyalty vs. Competitors

Compared to its competitors, Trader Joe's's Customer Loyalty score is rated right above Meijer.

COMPANY		Customer Loyalty Score
	Trader Joe's	86%
	Meijer	80%
	Safeway	80%
	Whole Foods Market	78%
	Walmart	76%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Trader Joe's's Customer Loyalty score is rated right above Target, and is preceded by Bath & Body Works.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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Trader Joe's Product Quality

4.2/5

Trader Joe's has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Trader Joe's Product Information

Trader Joe's’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated Trader Joe's's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Trader Joe's the lowest at 4.7.

Website: http://www.traderjoes.com/

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Trader Joe's Product Quality

Trader Joe's's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Individual and Family Services industry.

Sign Up to unlock insights into how customers have ranked Trader Joe's' Product Quality.

Ranked Trader Joe's Product Quality the Highest

Media and Entertainment	5
18-25	4.4
2 to 5 Years	4.4

Ranked Trader Joe's Product Quality the Lowest

41-45	3.8
Other	3.5
Individual and Family Services	2

Trader Joe's Product Quality Score by Gender

Female customers rated Trader Joe's's Product Quality score 0.4 stars higher than Male customers.

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Male

4/5

Female

4.4/5

Trader Joe's Product Quality Score by Ethnicity

Trader Joe's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Native American 3.5	Native American	3.5
Other 3.5	Other	3.5

Trader Joe's Product Quality Score by Age

Trader Joe's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.1	26-30	4.1
31-35 4.3	31-35	4.3
36-40 4	36-40	4
41-45 3.8	41-45	3.8
46-50 4.4	46-50	4.4
51-55 4.2	51-55	4.2
56-60 4.2	56-60	4.2
61-65 4.1	61-65	4.1
66+ 4.2	66+	4.2

Trader Joe's Product Quality Score by Usage

Trader Joe's's Product Quality score was rated the highest by customers who have used Trader Joe's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.3
2 to 5 Years	4.4
5 to 10 Years	4.2
Over 10 Years	4.1

Trader Joe's Product Quality Score by Industry

Trader Joe's's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Individual and Family Services industry customers.

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Tech	4
Accounting	4
Aerospace and Aviation	4.3
Fashion and Beauty	4
Architecture and Planning	3.9
Arts and Entertainment	4.5
Automotive and Transportation	4.3
Banking and Financial Services	4
Beverage, Wine and Spirits	2.7
Biotech and Pharmaceuticals	4.2
Business and Consumer Services	4.4
Business Supplies and Equipment	4.5
Chemicals	3.5
Construction	4.3
Consulting	4.1
Consumer Goods	4.4
Education	4.6
Environmental Services	4.2
Government and Public Policy	4.3
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.1
Individual and Family Services	2
Insurance	4.8
Legal	3.2
Travel and Hospitality	3.8
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4.2
Marketing, Advertising and Research	4.7
Media and Entertainment	5
Non-Profit	4.5
Energy and Manufacturing	2.1
Professional Services	5
Public Relations and Communications	4.2
Public Safety	5
Real Estate	4.7
Restaurants	4.8
Retail	4.2
Wholesale	4.2

Trader Joe's Product Quality vs. Competitors

Compared to its competitors, Trader Joe's's Product Quality score is rated right above Whole Foods Market.

COMPANY		Product Quality Score
	Trader Joe's	4.2/5
	Whole Foods Market	4/5
	Walmart	3.5/5
	Meijer	3.5/5
	Safeway	2.5/5

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Product Quality for Other Retail Brands

In the Retail industry, Trader Joe's's Product Quality score is rated right above Amazon, and is preceded by Costco.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Trader Joe's	4.2/5
	Amazon	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Trader Joe's Pricing

Trader Joe's ROI & Value For Money

4/5

Trader Joe's has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Trader Joe's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Legal industry think that they had the lowest ROI from Trader Joe's.

Quick Insights into Trader Joe's ROI

Trader Joe's's ROI score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Legal industry.

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Ranked Trader Joe's ROI the Highest

Media and Entertainment	4.8
18-25	4.3
1 to 2 Years	4.2

Ranked Trader Joe's ROI the Lowest

41-45	3.7
Other	3.6
Legal	2.8

Trader Joe's ROI Score by Gender

Female customers rated Trader Joe's's ROI score 0.4 stars higher than Male customers.

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Male

3.8/5

Female

4.2/5

Trader Joe's ROI Score by Ethnicity

Trader Joe's's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.6	Native American	3.6
Other 3.6	Other	3.6

Trader Joe's ROI Score by Age

Trader Joe's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.9	26-30	3.9
31-35 4	31-35	4
36-40 3.7	36-40	3.7
41-45 3.7	41-45	3.7
46-50 3.9	46-50	3.9
51-55 3.9	51-55	3.9
56-60 4.1	56-60	4.1
61-65 4.2	61-65	4.2
66+ 4.2	66+	4.2

Trader Joe's ROI Score by Usage

Trader Joe's's ROI score was rated the highest by customers who have used Trader Joe's's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.2
2 to 5 Years	4.2
5 to 10 Years	4
Over 10 Years	4.1

Trader Joe's ROI Score by Industry

Trader Joe's's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Legal industry customers.

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Tech	3.8
Accounting	4.1
Aerospace and Aviation	4
Fashion and Beauty	4.3
Architecture and Planning	4
Arts and Entertainment	4.3
Automotive and Transportation	4.5
Banking and Financial Services	3.9
Beverage, Wine and Spirits	3.3
Biotech and Pharmaceuticals	3.6
Business and Consumer Services	3.9
Business Supplies and Equipment	4.6
Chemicals	3.6
Construction	3.8
Consulting	3.7
Consumer Goods	4.3
Education	4.3
Environmental Services	4.1
Government and Public Policy	4.1
Healthcare, Hospitals and Medicine	3.9
Hospitality	3.8
Individual and Family Services	3.1
Insurance	4.6
Legal	2.8
Travel and Hospitality	3.5
Logistics and Supply Chain	4.5
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	4.4
Media and Entertainment	4.8
Non-Profit	4.2
Energy and Manufacturing	3.1
Professional Services	4.6
Public Relations and Communications	4
Public Safety	3.8
Real Estate	4.5
Restaurants	4.4
Retail	4.3
Wholesale	4.6

Trader Joe's Pricing vs. Competitors

Compared to its competitors, Trader Joe's's ROI score is rated right above Whole Foods Market.

COMPANY		Pricing Score
	Trader Joe's	4/5
	Whole Foods Market	3.6/5
	Walmart	3.5/5
	Meijer	3.3/5
	Safeway	2.3/5

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ROI for Other Retail Brands

In the Retail industry, Trader Joe's's ROI score is rated right above Target, and is preceded by REI.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Trader Joe's Customer Satisfaction (CSAT)

Trader Joe's Customer Satisfaction (CSAT) Score

79 / 100

Trader Joe's has an overall Customer Satisfaction score of 79 rated by its users and customers.

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Very Satisfied	60%
Satisfied	19%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	5%
Very Dissatisfied	12%

Very Satisfied

60%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Trader Joe's Customer Satisfaction

Trader Joe's's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Individual and Family Services industry.

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Ranked Trader Joe's Customer Satisfaction the Highest

Business Supplies and Equipment	100%
2 to 5 Years	92%
Asian or Pacific Islander	92%

Ranked Trader Joe's Customer Satisfaction the Lowest

41-45	65%
Native American	60%
Individual and Family Services	33%

Trader Joe's Customer Satisfaction Score by Gender

Female customers rated Trader Joe's's Customer Satisfaction score 15 points higher than Male customers.

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71 / 100

Male

	Very Satisfied	52%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	1%
	Dissatisfied	6%
	Very Dissatisfied	22%

86 / 100

Female

	Very Satisfied	68%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	3%
	Very Dissatisfied	8%

Trader Joe's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Trader Joe's' Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.

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82 / 100

Very Satisfied	65%
Satisfied	17%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	4%
Very Dissatisfied	12%

Very Satisfied

65%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

CSAT according to Hispanic or Latino

Trader Joe's' Customer Satisfaction (CSAT) score was rated 81% according to Hispanic or Latino users and customers.

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81 / 100

Very Satisfied	62%
Satisfied	19%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	13%

Very Satisfied

62%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

13%

CSAT according to African American/Black

Trader Joe's' Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100

Very Satisfied	63%
Satisfied	17%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	4%
Very Dissatisfied	9%

Very Satisfied

63%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Trader Joe's' Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.

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92 / 100

Very Satisfied	60%
Satisfied	32%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	4%
Very Dissatisfied	4%

Very Satisfied

60%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Trader Joe's' Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.

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60 / 100

Very Satisfied	50%
Satisfied	10%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

50%

Satisfied

10%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to Other

Trader Joe's' Customer Satisfaction (CSAT) score was rated 68% according to Other users and customers.

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68 / 100

Very Satisfied	43%
Satisfied	25%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	7%
Very Dissatisfied	21%

Very Satisfied

43%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

21%

Trader Joe's Customer Satisfaction Score by Age

Trader Joe's's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

88%

26-30

79%

31-35

89%

36-40

78%

41-45

65%

46-50

79%

51-55

79%

56-60

81%

61-65

78%

66+

79%

Trader Joe's Customer Satisfaction Score by Usage

Trader Joe's's Customer Satisfaction score was rated the highest by customers who have used Trader Joe's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	77
1 to 2 Years	90
2 to 5 Years	92
5 to 10 Years	79
Over 10 Years	76

Trader Joe's Customer Satisfaction Score by Industry

Trader Joe's's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Individual and Family Services industry customers.

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{
	"title": "Trader Joe's Customer Satisfaction Score by Industry",
	"text": "Trader Joe's's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Individual and Family Services industry customers.",
	"bars": [
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			"label": "Tech",
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			"groupId": 495,
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			"groupId": 498,
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			"groupId": 499,
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			"groupId": 501,
			"score": 78,
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			"scoreClassName": "",
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			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 67,
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			"csatScore": 67,
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			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 75,
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			"csatScore": 75,
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			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 76,
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			"csatScore": 76,
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			"scoreClassName": "",
			"scoreLabel": 76
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			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 100,
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		{
			"label": "Construction",
			"groupId": 510,
			"score": 88,
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			"csatScore": 88,
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			"scoreClassName": "",
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		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
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			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
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			"scoreClassName": "",
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		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
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			"scoreClassName": "",
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		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
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		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
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			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
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			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
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			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 51,
			"stars": 0,
			"csatScore": 51,
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			"scoreClassName": "",
			"scoreLabel": 51
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Trader Joe's's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	68
Accounting	78
Aerospace and Aviation	82
Fashion and Beauty	100
Architecture and Planning	67
Arts and Entertainment	86
Banking and Financial Services	78
Beverage, Wine and Spirits	67
Biotech and Pharmaceuticals	75
Business and Consumer Services	76
Business Supplies and Equipment	100
Construction	88
Consulting	57
Consumer Goods	92
Education	91
Environmental Services	67
Government and Public Policy	83
Healthcare, Hospitals and Medicine	76
Hospitality	80
Individual and Family Services	33
Insurance	100
Legal	51
Travel and Hospitality	67
Logistics and Supply Chain	100
Manufacturing and Machinery	86
Marketing, Advertising and Research	96
Non-Profit	72
Energy and Manufacturing	50
Professional Services	100
Public Relations and Communications	84
Real Estate	92
Retail	86
Wholesale	100

Trader Joe's Customer Satisfaction vs. Competitors

Compared to its competitors, Trader Joe's's Customer Satisfaction score is rated right above Walmart.

COMPANY		Customer Satisfaction (CSAT) Score
	Trader Joe's	79%
	Walmart	66%
	Whole Foods Market	65%
	Meijer	60%
	Safeway	33%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Trader Joe's's Customer Satisfaction score is rated right above Target, and is preceded by Bath & Body Works.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Trader Joe's	79%
	Target	79%
	Chipotle	62%

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Trader Joe's Customer Service

4.2/5

Trader Joe's has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Trader Joe's's Customer Service

Address

800 S. Shamrock Ave., Monrovia, CA 91016

Website

http://www.traderjoes.com/

Phone Number

(626) 599-3817

Trader Joe's's Social Links

Quick Insights into Trader Joe's Customer Service

Trader Joe's's Customer Service score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Individual and Family Services industry.

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Ranked Trader Joe's Customer Service the Highest

Chemicals	5
18-25	4.5
1 to 2 Years	4.4

Ranked Trader Joe's Customer Service the Lowest

41-45	3.7
Native American	3.2
Individual and Family Services	2

Trader Joe's Customer Service Score by Gender

Female customers rated Trader Joe's's Customer Service score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

Trader Joe's Customer Service Score by Ethnicity

Trader Joe's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 3.2	Native American	3.2
Other 3.7	Other	3.7

Trader Joe's Customer Service Score by Age

Trader Joe's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.5	18-25	4.5
26-30 4.1	26-30	4.1
31-35 4.2	31-35	4.2
36-40 3.8	36-40	3.8
41-45 3.7	41-45	3.7
46-50 4.1	46-50	4.1
51-55 4	51-55	4
56-60 4.2	56-60	4.2
61-65 4.2	61-65	4.2
66+ 4.1	66+	4.1

Trader Joe's Customer Service Score by Usage

Trader Joe's's Customer Service score was rated the highest by customers who have used Trader Joe's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.4
2 to 5 Years	4.4
5 to 10 Years	4.1
Over 10 Years	4.1

Trader Joe's Customer Service Score by Industry

Trader Joe's's Customer Service score was rated the highest by Chemicals industry customers, and the lowest by Individual and Family Services industry customers.

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Tech	4
Accounting	4.1
Aerospace and Aviation	4.2
Fashion and Beauty	4.2
Architecture and Planning	3.9
Arts and Entertainment	4.3
Automotive and Transportation	4.6
Banking and Financial Services	4.1
Beverage, Wine and Spirits	2.6
Biotech and Pharmaceuticals	3.5
Business and Consumer Services	4.1
Business Supplies and Equipment	4.6
Chemicals	5
Construction	4.4
Consulting	3.7
Consumer Goods	4.6
Education	4.5
Environmental Services	4.1
Government and Public Policy	4.3
Healthcare, Hospitals and Medicine	3.9
Hospitality	3.6
Individual and Family Services	2
Insurance	4.8
Legal	3.1
Travel and Hospitality	5
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4.7
Marketing, Advertising and Research	4.7
Media and Entertainment	5
Non-Profit	4.6
Energy and Manufacturing	2.7
Professional Services	4.9
Public Relations and Communications	4.3
Public Safety	4.8
Real Estate	4.6
Restaurants	4.7
Retail	4.1
Wholesale	4.6

Trader Joe's Customer Service vs. Competitors

Compared to its competitors, Trader Joe's's Customer Service score is rated right above Whole Foods Market.

COMPANY		Customer Service Score
	Trader Joe's	4.2/5
	Whole Foods Market	3.8/5
	Walmart	3.3/5
	Meijer	3.2/5
	Safeway	2.3/5

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Customer Service for Other Retail Brands

In the Retail industry, Trader Joe's's Customer Service score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Service Score
	REI	4.4/5
	Trader Joe's	4.2/5
	Costco	4.2/5
	Amazon	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Trader Joe's as an Employer

3.6/5

Trader Joe's has a 3.6/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of Trader Joe's

Bryan Palbaum

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Trader Joe's scored a 46 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Trader Joe's would recommend the brand to a friend. ENPS measures how likely Trader Joe's employees would recommend working at Trader Joe's to a friend.

Net Promoter Score

NPS Score

67%	Promoters
12%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
17%	Passive
39%	Detractors

Global Ranking Snapshot

Trader Joe's is ranked #11 in the Global Top 100 Brands. It ranks just behind Spotify and just ahead of Zoom Video Communications.

RANK			INDUSTRY
9	Amazon	Andy Jassy	Retail
10	Spotify	Daniel Ek	Tech
11	Trader Joe's	Bryan Palbaum	Retail
12	Zoom Video Communications	Eric Yuan	Tech
13	The Walt Disney Company	Bob Chapek	Media and Entertainment
14	ROBLOX	David Baszucki	Media and Entertainment
15	In-N-Out Burger	Lynsi Snyder	Travel and Hospitality

Retail Ranking Snapshot

Trader Joe's is ranked #4 in the Retail Industry. It ranks just behind Amazon and just ahead of REI.

RANK		Location
2	Target	Minneapolis, MN
3	Amazon	Seattle, WA
4	Trader Joe's	Monrovia, CA
5	REI	Seattle, WA
6	American Eagle Outfitters	Pittsburgh, PA
7	Bath & Body Works	Reynoldsburg, OH
8	Chipotle	Newport Beach, CA

Trader Joe's is ranked #11 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Trader Joe's' Brand

Brand at a Glance

Trader Joe's Ranking

Trader Joe's NPS

Trader Joe's Overall NPS

Trader Joe's NPS Trend

How Other Brands Compare

What is NPS

Trader Joe's NPS by Gender

Male

Female

Trader Joe's NPS by Ethnicity

Trader Joe's NPS by Age

Trader Joe's NPS by Usage

Trader Joe's NPS vs. Competitors

Trader Joe's NPS vs Companies in Retail

Trader Joe's Customer Reviews

Trader Joe's Customer Loyalty

Trader Joe's Customer Loyalty Score by Gender

Trader Joe's Customer Loyalty Score by Ethnicity

Trader Joe's Customer Loyalty Score by Age

Trader Joe's Customer Loyalty Score by Usage

Trader Joe's Customer Loyalty Score by Industry

Trader Joe's Customer Loyalty vs. Competitors

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Customer Loyalty for Other Retail Brands

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Trader Joe's Product Quality

Trader Joe's Product Information

Industry

Quick Insights into Trader Joe's Product Quality

Ranked Trader Joe's Product Quality the Highest

Ranked Trader Joe's Product Quality the Lowest

Trader Joe's Product Quality Score by Gender

Male

Female

Trader Joe's Product Quality Score by Ethnicity

Trader Joe's Product Quality Score by Age

Trader Joe's Product Quality Score by Usage

Trader Joe's Product Quality Score by Industry

Trader Joe's Product Quality vs. Competitors

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Product Quality for Other Retail Brands

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Trader Joe's Pricing

Trader Joe's ROI & Value For Money

Trader Joe's Pricing Plans

Quick Insights into Trader Joe's ROI

Ranked Trader Joe's ROI the Highest

Ranked Trader Joe's ROI the Lowest

Trader Joe's ROI Score by Gender

Male

Female

Trader Joe's ROI Score by Ethnicity

Trader Joe's ROI Score by Age

Trader Joe's ROI Score by Usage

Trader Joe's ROI Score by Industry

Trader Joe's Pricing vs. Competitors

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ROI for Other Retail Brands

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Trader Joe's Customer Satisfaction (CSAT)

Trader Joe's Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Trader Joe's Customer Satisfaction

Ranked Trader Joe's Customer Satisfaction the Highest

Ranked Trader Joe's Customer Satisfaction the Lowest

Trader Joe's Customer Satisfaction Score by Gender

Trader Joe's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Trader Joe's Customer Satisfaction Score by Age

Trader Joe's Customer Satisfaction Score by Usage

Trader Joe's Customer Satisfaction Score by Industry

Trader Joe's is ranked #11 in Global Top 100 Brands
Awards & Recognition