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Walmart is

Ranked

#19

Retail Brands

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Walmart

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Walmart

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Walmart is ranked #19 in Retail Brands

About Walmart's Brand

Walmart is a multinational retail corporation that operates several chains of discount department and warehouse stores. Walmart’s brand is ranked #104 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Walmart. When compared to other organizations within the Retail industry, Walmart is ranked #19. Among its major competitors, Walmart is ranked in 6th place for NPS while Costco is 1st, and Amazon is 2nd. Overall, Walmart has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $382.64B

Brand at a Glance

76%

Customer Loyalty

3.5/5

Product Quality

3.5/5

Pricing

3.3/5

Customer Service

Walmart CMO

William White

Walmart Ranking

^#19 in Retail
^#4 / 4 of its competitors

Walmart NPS

Walmart's Net Promoter Score (NPS) is a 7 with 44% Promoters, 19% Passives, and 37% Detractors. Net Promoter Score tracks whether Walmart's customers would recommend using the product based on a scale of -100 to 100.

Walmart Overall NPS

NPS

44%	Promoters
19%	Passives
37%	Detractors

Walmart NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 8	Feb 2025	8
Mar 2025 8	Mar 2025	8
Apr 2025 7	Apr 2025	7
May 2025 7	May 2025	7
Jun 2025 7	Jun 2025	7
Jul 2025 7	Jul 2025	7
Aug 2025 7	Aug 2025	7
Sep 2025 7	Sep 2025	7
Oct 2025 7	Oct 2025	7
Nov 2025 7	Nov 2025	7
Dec 2025 7	Dec 2025	7
Jan 2026 7	Jan 2026	7

How Other Brands Compare

Walmart is ranked #4 for NPS among its competitors. Costco and Amazon come in first and second, with Target coming in at third. Among those competitors, it is the second most valued company behind Amazon.

	Walmart	Costco	Target	Amazon
Global Ranking	#104	#1	#7	#9
NPS	7	50	36	49
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$382.64B	$157.15B	$94.56B	$1.64T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Walmart NPS by Gender

Walmart's NPS was rated 4 by both Female and Male customers on Comparably.

Male

Walmart's NPS was rated 4 by Male customers on Comparably.

42%

Promoters

20%

Passives

38%

Detractors

Female

Walmart's NPS was rated 4 by Female customers on Comparably.

42%

Promoters

20%

Passives

38%

Detractors

Walmart NPS by Ethnicity

Walmart's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -2	Caucasian	-2
Hispanic or Latino 2	Hispanic or Latino	2
African American/Black 19	African American/Black	19
Asian or Pacific Islander 10	Asian or Pacific Islander	10
Native American -18	Native American	-18
Other -18	Other	-18

Walmart NPS by Age

Walmart's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

42%

24%

34%

26-30

52%

19%

29%

31-35

42%

21%

37%

36-40

42%

26%

32%

41-45

49%

18%

33%

46-50

35%

26%

39%

51-55

38%

18%

44%

56-60

46%

11%

43%

61-65

33%

12%

55%

66+

38%

12%

50%

Walmart NPS by Usage

Walmart's NPS was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -2	Less than 1 Year	-2
1 to 2 Years 19	1 to 2 Years	19
2 to 5 Years 13	2 to 5 Years	13
5 to 10 Years 1	5 to 10 Years	1
Over 10 Years 0	Over 10 Years	0

Walmart NPS vs. Competitors

Compared to its competitors, Walmart's NPS is rated right above JD.com, and is preceded by KMart.

COMPANY		NPS Score
	Costco	50
	Amazon	49
	Target	36
	Rakuten	15
	KMart	13
	Walmart	7
	JD.com	0
	Sears Holdings Corporation	-79

Walmart NPS vs Companies in Retail

In the Retail industry, Walmart's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Walmart	7

Walmart Customer Reviews

Out of the 205 Walmart customer reviews 145 were positive and 60 were constructive. Walmart customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Walmart Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Walmart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76%

24%

Walmart Customer Loyalty Score by Gender

Female customers rated Walmart's Customer Loyalty score 5% higher than Male customers.

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Male

76%

Yes

Female

81%

Yes

Walmart Customer Loyalty Score by Ethnicity

Walmart's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Walmart.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Walmart Customer Loyalty Score by Age

Walmart's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Walmart.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
26-30 79%	26-30	79%
31-35 70%	31-35	70%
36-40 72%	36-40	72%
41-45 79%	41-45	79%
46-50 81%	46-50	81%
51-55 76%	51-55	76%
56-60 85%	56-60	85%
61-65 88%	61-65	88%
66+ 88%	66+	88%

Walmart Customer Loyalty Score by Usage

Walmart's Customer Loyalty score was rated the highest by customers who have used Walmart's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	63%
1 to 2 Years	76%
2 to 5 Years	72%
5 to 10 Years	78%
Over 10 Years	81%

Walmart Customer Loyalty Score by Industry

Walmart's Customer Loyalty score was rated the highest by Individual and Family Services industry customers, and the lowest by Chemicals industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	70%
Accounting	74%
Aerospace and Aviation	62%
Fashion and Beauty	94%
Architecture and Planning	81%
Arts and Entertainment	70%
Automotive and Transportation	81%
Banking and Financial Services	81%
Beverage, Wine and Spirits	64%
Biotech and Pharmaceuticals	74%
Business and Consumer Services	90%
Business Supplies and Equipment	90%
Chemicals	46%
Civic and Social Organization	70%
Construction	93%
Consulting	55%
Consumer Electronics	70%
Consumer Goods	68%
Consumer Services	95%
Education	91%
Events Services	70%
Fishing and Farming	64%
Government and Public Policy	79%
Healthcare, Hospitals and Medicine	83%
Hospitality	94%
Individual and Family Services	100%
Insurance	82%
International Affairs	78%
Legal	85%
Logistics and Supply Chain	75%
Manufacturing and Machinery	75%
Marketing, Advertising and Research	75%
Media and Entertainment	100%
Military and Defense	90%
Non-Profit	87%
Energy and Manufacturing	70%
Professional Services	89%
Public Relations and Communications	70%
Public Safety	87%
Real Estate	49%
Restaurants	84%
Retail	81%
Security and Investigations	100%
Telecommunications	100%
Transportation	93%
Warehousing	87%

Walmart Customer Loyalty vs. Competitors

Compared to its competitors, Walmart's Customer Loyalty score is rated right above Sears Holdings Corporation, and is preceded by KMart.

COMPANY		Customer Loyalty Score
	JD.com	100%
	Costco	89%
	Amazon	89%
	Target	82%
	KMart	79%
	Walmart	76%
	Sears Holdings Corporation	75%
	Rakuten	72%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Walmart's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Walmart	76%
	Chipotle	76%

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Walmart Product Quality

3.5/5

Walmart has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Walmart Product Information

Walmart’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Consumer Electronics industry rated Walmart's product the highest. Reviewers from the Civic and Social Organization industry rated Walmart the lowest at 4.1.

Website: http://www.walmart.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Walmart Product Quality

Walmart's Product Quality score was rated highest by customers from the Consumer Electronics industry, and rated lowest by customers from the Public Safety industry.

Sign Up to unlock insights into how customers have ranked Walmart's Product Quality.

Ranked Walmart Product Quality the Highest

Consumer Electronics	4.6
1 to 2 Years	3.8
Asian or Pacific Islander	3.7

Ranked Walmart Product Quality the Lowest

Native American	3
61-65	2.9
Public Safety	2.5

Walmart Product Quality Score by Gender

Walmart's Product Quality score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

Walmart Product Quality Score by Ethnicity

Walmart's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 3	Native American	3
Other 3.3	Other	3.3

Walmart Product Quality Score by Age

Walmart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.6	26-30	3.6
31-35 3.6	31-35	3.6
36-40 3.3	36-40	3.3
41-45 3.6	41-45	3.6
46-50 3.4	46-50	3.4
51-55 3.1	51-55	3.1
56-60 3.3	56-60	3.3
61-65 2.9	61-65	2.9
66+ 3	66+	3

Walmart Product Quality Score by Usage

Walmart's Product Quality score was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.8
2 to 5 Years	3.5
5 to 10 Years	3.6
Over 10 Years	3.3

Walmart Product Quality Score by Industry

Walmart's Product Quality score was rated the highest by Consumer Electronics industry customers, and the lowest by Public Safety industry customers.

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Tech	3.3
Accounting	3.5
Aerospace and Aviation	3.3
Fashion and Beauty	3.9
Architecture and Planning	3.2
Arts and Entertainment	3.3
Automotive and Transportation	3
Banking and Financial Services	3.3
Beverage, Wine and Spirits	3.9
Biotech and Pharmaceuticals	3.7
Business and Consumer Services	3.5
Business Supplies and Equipment	3.3
Chemicals	3.9
Civic and Social Organization	4.1
Construction	4.1
Consulting	3.2
Consumer Electronics	4.6
Consumer Goods	3.7
Consumer Services	3.2
Education	3.7
Events Services	3.1
Fishing and Farming	3.2
Government and Public Policy	2.9
Healthcare, Hospitals and Medicine	3.4
Hospitality	3.2
Individual and Family Services	4
Insurance	3.9
International Affairs	3.5
Legal	2.6
Logistics and Supply Chain	4.2
Manufacturing and Machinery	3.1
Marketing, Advertising and Research	3.7
Media and Entertainment	3.9
Military and Defense	3.5
Non-Profit	3.2
Energy and Manufacturing	4.1
Professional Services	3.2
Public Relations and Communications	2.6
Public Safety	2.5
Real Estate	3.5
Restaurants	3.6
Retail	3.6
Security and Investigations	3.5
Telecommunications	4.1
Transportation	4.1
Warehousing	4.3

Walmart Product Quality vs. Competitors

Compared to its competitors, Walmart's Product Quality score is rated right above Sears Holdings Corporation, and is preceded by KMart.

COMPANY		Product Quality Score
	Costco	4.3/5
	Amazon	4.2/5
	Target	4.1/5
	JD.com	3.8/5
	Rakuten	3.7/5
	KMart	3.6/5
	Walmart	3.5/5
	Sears Holdings Corporation	1.5/5

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Product Quality for Other Retail Brands

In the Retail industry, Walmart's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Walmart	3.5/5

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Walmart Pricing

Walmart ROI & Value For Money

3.5/5

Walmart has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Walmart Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Electronics industry. The users from the Public Safety industry think that they had the lowest ROI from Walmart.

Quick Insights into Walmart ROI

Walmart's ROI score was rated highest by customers from the Consumer Electronics industry, and rated lowest by customers from the Public Safety industry.

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Ranked Walmart ROI the Highest

Consumer Electronics	4.5
26-30	3.8
1 to 2 Years	3.7

Ranked Walmart ROI the Lowest

61-65	3
Other	3
Public Safety	2.1

Walmart ROI Score by Gender

Male customers rated Walmart's ROI score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

Walmart ROI Score by Ethnicity

Walmart's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 3	Native American	3
Other 3	Other	3

Walmart ROI Score by Age

Walmart's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.8	26-30	3.8
31-35 3.6	31-35	3.6
36-40 3.4	36-40	3.4
41-45 3.6	41-45	3.6
46-50 3.5	46-50	3.5
51-55 3.3	51-55	3.3
56-60 3.1	56-60	3.1
61-65 3	61-65	3
66+ 3.1	66+	3.1

Walmart ROI Score by Usage

Walmart's ROI score was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	3.6
Over 10 Years	3.3

Walmart ROI Score by Industry

Walmart's ROI score was rated the highest by Consumer Electronics industry customers, and the lowest by Public Safety industry customers.

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Tech	3.5
Accounting	3.5
Aerospace and Aviation	3.7
Fashion and Beauty	3.9
Architecture and Planning	3.4
Arts and Entertainment	3.3
Automotive and Transportation	3.3
Banking and Financial Services	3.4
Beverage, Wine and Spirits	3.4
Biotech and Pharmaceuticals	3.5
Business and Consumer Services	3.5
Business Supplies and Equipment	3.3
Chemicals	3.9
Civic and Social Organization	3.6
Construction	4.1
Consulting	3.1
Consumer Electronics	4.5
Consumer Goods	3.7
Consumer Services	3.4
Education	3.7
Events Services	3.3
Fishing and Farming	3.7
Government and Public Policy	3.2
Healthcare, Hospitals and Medicine	3.4
Hospitality	3
Individual and Family Services	4.3
Insurance	3.9
International Affairs	3.5
Legal	2.4
Logistics and Supply Chain	3.9
Manufacturing and Machinery	3.1
Marketing, Advertising and Research	4
Media and Entertainment	3.8
Military and Defense	3.1
Non-Profit	3.4
Energy and Manufacturing	3.9
Professional Services	3.2
Public Relations and Communications	2.8
Public Safety	2.1
Real Estate	3.8
Restaurants	3.7
Retail	3.4
Security and Investigations	3.1
Telecommunications	4
Transportation	3.9
Warehousing	4.5

Walmart Pricing vs. Competitors

Compared to its competitors, Walmart's ROI score is rated right above Sears Holdings Corporation, and is preceded by Rakuten.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	Target	3.9/5
	JD.com	3.6/5
	KMart	3.6/5
	Rakuten	3.5/5
	Walmart	3.5/5
	Sears Holdings Corporation	1.5/5

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ROI for Other Retail Brands

In the Retail industry, Walmart's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Walmart	3.5/5
	Chipotle	3.5/5

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Walmart Customer Satisfaction (CSAT)

Walmart Customer Satisfaction (CSAT) Score

66 / 100

Walmart has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	7%
Very Dissatisfied	13%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Walmart Customer Satisfaction

Walmart's Customer Satisfaction score was rated highest by customers from the Civic and Social Organization industry, and rated lowest by customers from the Public Relations and Communications industry.

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Ranked Walmart Customer Satisfaction the Highest

Civic and Social Organization	100%
41-45	78%
1 to 2 Years	76%

Ranked Walmart Customer Satisfaction the Lowest

Native American	50%
61-65	47%
Public Relations and Communications	34%

Walmart Customer Satisfaction Score by Gender

Female customers rated Walmart's Customer Satisfaction score 3 points higher than Male customers.

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62 / 100

Male

	Very Satisfied	33%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	9%
	Very Dissatisfied	15%

65 / 100

Female

	Very Satisfied	32%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	8%
	Very Dissatisfied	15%

Walmart Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Walmart's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	30%
Satisfied	30%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	9%
Very Dissatisfied	19%

Very Satisfied

30%

Satisfied

30%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

19%

CSAT according to Hispanic or Latino

Walmart's Customer Satisfaction (CSAT) score was rated 69% according to Hispanic or Latino users and customers.

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69 / 100

Very Satisfied	31%
Satisfied	38%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	8%
Very Dissatisfied	13%

Very Satisfied

31%

Satisfied

38%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

13%

CSAT according to African American/Black

Walmart's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.

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76 / 100

Very Satisfied	38%
Satisfied	38%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	6%
Very Dissatisfied	8%

Very Satisfied

38%

Satisfied

38%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Walmart's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.

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70 / 100

Very Satisfied	39%
Satisfied	31%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

39%

Satisfied

31%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Walmart's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.

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50 / 100

Very Satisfied	21%
Satisfied	29%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	8%
Very Dissatisfied	29%

Very Satisfied

21%

Satisfied

29%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

29%

CSAT according to Other

Walmart's Customer Satisfaction (CSAT) score was rated 53% according to Other users and customers.

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53 / 100

Very Satisfied	29%
Satisfied	24%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	12%
Very Dissatisfied	17%

Very Satisfied

29%

Satisfied

24%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

12%

Very Dissatisfied

17%

Walmart Customer Satisfaction Score by Age

Walmart's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Walmart.

100

Breakdown

Age

Score

18-25

70%

26-30

72%

31-35

72%

36-40

62%

41-45

78%

46-50

58%

51-55

54%

56-60

64%

61-65

47%

66+

50%

Walmart Customer Satisfaction Score by Usage

Walmart's Customer Satisfaction score was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	63
1 to 2 Years	76
2 to 5 Years	70
5 to 10 Years	65
Over 10 Years	61

Walmart Customer Satisfaction Score by Industry

Walmart's Customer Satisfaction score was rated the highest by Civic and Social Organization industry customers, and the lowest by Public Relations and Communications industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Walmart Customer Satisfaction Score by Industry",
	"text": "Walmart's Customer Satisfaction score was rated the highest by Civic and Social Organization industry customers, and the lowest by Public Relations and Communications industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "Walmart's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
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			"scoreClassName": "",
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		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 64,
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			"csatScore": 64,
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			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 77,
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			"csatScore": 77,
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			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
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		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
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			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 47,
			"stars": 0,
			"csatScore": 47,
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			"scoreClassName": "",
			"scoreLabel": 47
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 55,
			"stars": 0,
			"csatScore": 55,
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			"scoreClassName": "",
			"scoreLabel": 55
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Walmart's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
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			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
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			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Walmart's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Walmart's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Walmart's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "Walmart's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Walmart's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
			"text": "Walmart's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "Walmart's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		},
		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Walmart's Customer Satisfaction score is  rated by Fishing and Farming customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Walmart's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Walmart's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Walmart's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Walmart's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "International Affairs",
			"groupId": 527,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Walmart's Customer Satisfaction score is  rated by International Affairs customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "Walmart's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Walmart's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Walmart's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Walmart's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Walmart's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Walmart's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Walmart's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Walmart's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "Walmart's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Walmart's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 42,
			"stars": 0,
			"csatScore": 42,
			"text": "Walmart's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 42
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Walmart's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Walmart's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Walmart's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Walmart's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Walmart's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Walmart's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Walmart's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	64
Accounting	65
Aerospace and Aviation	64
Fashion and Beauty	77
Architecture and Planning	50
Arts and Entertainment	63
Automotive and Transportation	47
Banking and Financial Services	55
Beverage, Wine and Spirits	75
Biotech and Pharmaceuticals	66
Business and Consumer Services	66
Business Supplies and Equipment	78
Chemicals	67
Civic and Social Organization	100
Construction	85
Consulting	73
Consumer Goods	84
Consumer Services	57
Education	71
Fishing and Farming	50
Government and Public Policy	50
Healthcare, Hospitals and Medicine	66
Hospitality	50
Insurance	50
International Affairs	50
Legal	54
Logistics and Supply Chain	78
Manufacturing and Machinery	60
Marketing, Advertising and Research	75
Media and Entertainment	75
Military and Defense	34
Non-Profit	58
Energy and Manufacturing	100
Professional Services	71
Public Relations and Communications	34
Public Safety	42
Real Estate	67
Restaurants	76
Retail	60
Security and Investigations	67
Telecommunications	80
Transportation	92
Warehousing	100

Walmart Customer Satisfaction vs. Competitors

Compared to its competitors, Walmart's Customer Satisfaction score is rated right above Sears Holdings Corporation, and is preceded by KMart.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	Costco	83%
	JD.com	80%
	Target	79%
	Rakuten	69%
	KMart	68%
	Walmart	66%
	Sears Holdings Corporation	11%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Walmart's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Amazon	84%
	Costco	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Walmart	66%
	Chipotle	62%

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Walmart Customer Service

3.3/5

Walmart has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Walmart's Customer Service

Address

Bentonville, AR 72716

Website

http://www.walmart.com

Phone Number

+1-479-273-4000

Walmart's Social Links

Quick Insights into Walmart Customer Service

Walmart's Customer Service score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Public Safety industry.

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Ranked Walmart Customer Service the Highest

Warehousing	4.6
1 to 2 Years	3.7
Asian or Pacific Islander	3.7

Ranked Walmart Customer Service the Lowest

Other	2.9
61-65	2.6
Public Safety	2.3

Walmart Customer Service Score by Gender

Walmart's Customer Service score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Walmart Customer Service Score by Ethnicity

Walmart's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 2.9	Native American	2.9
Other 2.9	Other	2.9

Walmart Customer Service Score by Age

Walmart's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
26-30 3.6	26-30	3.6
31-35 3.4	31-35	3.4
36-40 3.3	36-40	3.3
41-45 3.4	41-45	3.4
46-50 3.1	46-50	3.1
51-55 3	51-55	3
56-60 3.1	56-60	3.1
61-65 2.6	61-65	2.6
66+ 2.9	66+	2.9

Walmart Customer Service Score by Usage

Walmart's Customer Service score was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	3.4
Over 10 Years	3

Walmart Customer Service Score by Industry

Walmart's Customer Service score was rated the highest by Warehousing industry customers, and the lowest by Public Safety industry customers.

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Tech	3.2
Accounting	3.4
Aerospace and Aviation	3.5
Fashion and Beauty	3.7
Architecture and Planning	3.3
Arts and Entertainment	3.1
Automotive and Transportation	2.7
Banking and Financial Services	3
Beverage, Wine and Spirits	3.4
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	3.5
Business Supplies and Equipment	3.5
Chemicals	3.4
Civic and Social Organization	3.9
Construction	4
Consulting	3
Consumer Electronics	4.5
Consumer Goods	3.4
Consumer Services	2.8
Education	3.3
Events Services	3.1
Fishing and Farming	3.3
Government and Public Policy	2.5
Healthcare, Hospitals and Medicine	3.3
Hospitality	2.6
Individual and Family Services	4
Insurance	3
International Affairs	3.1
Legal	2.6
Logistics and Supply Chain	3.9
Manufacturing and Machinery	3
Marketing, Advertising and Research	3.4
Media and Entertainment	2.3
Military and Defense	3
Non-Profit	3
Energy and Manufacturing	4.1
Professional Services	3.1
Public Relations and Communications	2.8
Public Safety	2.3
Real Estate	2.8
Restaurants	3.4
Retail	3.4
Security and Investigations	3.1
Telecommunications	4
Transportation	4
Warehousing	4.6

Walmart Customer Service vs. Competitors

Compared to its competitors, Walmart's Customer Service score is rated right above Sears Holdings Corporation, and is preceded by KMart.

COMPANY		Customer Service Score
	JD.com	4.5/5
	Costco	4.2/5
	Amazon	4.2/5
	Target	4/5
	Rakuten	3.6/5
	KMart	3.4/5
	Walmart	3.3/5
	Sears Holdings Corporation	1.5/5

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Customer Service for Other Retail Brands

In the Retail industry, Walmart's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Walmart	3.3/5

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Walmart as an Employer

3.0/5

Walmart has a 3.0/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Walmart

Doug McMillon

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Walmart scored a 7 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Walmart would recommend the brand to a friend. ENPS measures how likely Walmart employees would recommend working at Walmart to a friend.

Net Promoter Score

NPS Score

44%	Promoters
19%	Passive
37%	Detractors

Employee Net Promoter Score

-23

eNPS Score

28%	Promoters
21%	Passive
51%	Detractors

Global Ranking Snapshot

Walmart is ranked #104 in the Global Top 100 Brands. It ranks just behind Samsung and just ahead of PepsiCo.

RANK			INDUSTRY
102	Meta	Mark Zuckerberg	Tech
103	Samsung	KS Choi	Consumer Goods
104	Walmart	Doug McMillon	Retail
105	PepsiCo	Ramon Laguarta	Food and Beverages
106	IBM	Arvind Krishna	Tech
107	T-Mobile	Mike Sievert	Business and Consumer Services
108	Verizon	Hans Vestberg	Business and Consumer Services

Retail Ranking Snapshot

Walmart is ranked #19 in the Retail Industry. It ranks just behind Best Buy and just ahead of Domino's Pizza.

RANK		Location
17	Foot Locker	New York City, NY
18	Best Buy	Minneapolis, MN
19	Walmart	Bentonville, AR
20	Domino's Pizza	Ann Arbor, MI
21	Victoria's Secret	Columbus, OH
22	Lowe's Home Improvement	Mooresville, NC
23	Gap Inc.	San Francisco, CA