
ZoomInfo is a go to market intelligence platform that helps businesses find, engage, and win customers more efficiently. We provide accurate B2B company and contact-level data, real time buying signals, and automation that sales, marketing, and revenue teams use to identify the right accounts, reach the right buyers, and move opportunities forward with confidence. Our mission is to remove guesswork from go to market execution. We work to give revenue teams clear, actionable intelligence so they can act at the right moment, improve the quality of conversations, and drive predictable growth across sales and marketing efforts. ZoomInfo owns and operates Comparably. ZoomInfo’s brand is ranked #81 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of ZoomInfo. When compared to other organizations within the Tech industry, ZoomInfo is ranked #23. Among its major competitors, ZoomInfo is ranked in 4th place for NPS while Bloomfire is 1st, and Salesforce is 2nd. Overall, ZoomInfo has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.89B
ZoomInfo's Net Promoter Score (NPS) is a 24 with 55% Promoters, 14% Passives, and 31% Detractors. Net Promoter Score tracks whether ZoomInfo's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 14% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 25 | Aug 2024 | 25 |
Sep 2024 24 | Sep 2024 | 24 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 24 | Nov 2024 | 24 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 23 | Jul 2025 | 23 |
Sep 2025 25 | Sep 2025 | 25 |
ZoomInfo is ranked third for NPS among its competitors. Salesforce and LinkedIn come in first and second, with Oracle coming in at #4. Among those competitors, it is the lowest valued company behind Oracle.
![]() ZoomInfo | ![]() LinkedIn | ![]() Oracle | ![]() Salesforce | |
| Global Ranking | #81 | #29 | #173 | #- |
| NPS | 24 | 32 | 11 | 35 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $4.89B | - | $207.07B | $201.44B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated ZoomInfo's NPS 31 points higher than Male customers.
ZoomInfo's NPS was rated 8 by Male customers on Comparably.
ZoomInfo's NPS was rated 39 by Female customers on Comparably.
ZoomInfo's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
African American/Black -13 | African American/Black | -13 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 20 | Other | 20 |
ZoomInfo's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
ZoomInfo's NPS was rated the highest by customers who have used ZoomInfo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 7 | Less than 1 Year | 7 |
1 to 2 Years 12 | 1 to 2 Years | 12 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, ZoomInfo's NPS is rated right above Oracle, and is preceded by LinkedIn.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bloomfire | 37 |
![]() | Salesforce | 35 |
![]() | 32 | |
![]() | ZoomInfo | 24 |
![]() | Oracle | 11 |
![]() | HG Data Company | 0 |
![]() | Avention | N/A |
![]() | Dun & Bradstreet | -22 |
![]() | Sendoso | -31 |
![]() | Aurora Solar | -100 |
Out of the 8 ZoomInfo customer reviews 5 were positive and 3 were constructive. ZoomInfo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of ZoomInfo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated ZoomInfo's Customer Loyalty score 13% higher than Male customers.
ZoomInfo's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
ZoomInfo's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 100% | 26-30 | 100% |
31-35 87% | 31-35 | 87% |
36-40 87% | 36-40 | 87% |
41-45 55% | 41-45 | 55% |
46-50 55% | 46-50 | 55% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
ZoomInfo's Customer Loyalty score was rated the highest by customers who have used ZoomInfo's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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ZoomInfo's Customer Loyalty score was rated 82% by Tech industry customers.
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Compared to its competitors, ZoomInfo's Customer Loyalty score is rated right above Salesforce, and is preceded by LinkedIn.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | HG Data Company | 100% |
![]() | 84% | |
![]() | ZoomInfo | 80% |
![]() | Salesforce | 76% |
![]() | Oracle | 72% |
![]() | Dun & Bradstreet | 71% |
![]() | Sendoso | 63% |
![]() | Aurora Solar | 10% |
![]() | Bloomfire | N/A |
![]() | Avention | N/A |
In the Tech industry, ZoomInfo's Customer Loyalty score is rated right below Peloton.
ZoomInfo has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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ZoomInfo serves markets in the United States and Canada. ZoomInfo supports Web devices and offers products for medium and large sized businesses.
ZoomInfo’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ZoomInfo's product the highest. Reviewers from the Consulting industry rated ZoomInfo the lowest at 3.5.
ZoomInfo's Product Quality score was rated highest by customers who have used ZoomInfo's products/services for Over 10 Years, and rated lowest by customers ages 46-50.
Female customers rated ZoomInfo's Product Quality score 0.4 stars higher than Male customers.
ZoomInfo's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.1 | Other | 4.1 |
ZoomInfo's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.6 | 56-60 | 4.6 |
ZoomInfo's Product Quality score was rated the highest by customers who have used ZoomInfo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ZoomInfo's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, ZoomInfo's Product Quality score is rated right above Oracle, and is preceded by LinkedIn.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bloomfire | 4.3/5 |
![]() | Salesforce | 4/5 |
![]() | HG Data Company | 4/5 |
![]() | 3.9/5 | |
![]() | ZoomInfo | 3.8/5 |
![]() | Oracle | 3.7/5 |
![]() | Sendoso | 3.6/5 |
![]() | Dun & Bradstreet | 3/5 |
![]() | Aurora Solar | 1.5/5 |
![]() | Avention | N/A |
In the Tech industry, ZoomInfo's Product Quality score is rated right below ROBLOX.
ZoomInfo has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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ZoomInfo has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from ZoomInfo.
ZoomInfo's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 46-50.
Female customers rated ZoomInfo's ROI score 0.7 stars higher than Male customers.
ZoomInfo's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.1 | Other | 4.1 |
ZoomInfo's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4 | 26-30 | 4 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
41-45 3.2 | 41-45 | 3.2 |
46-50 1.9 | 46-50 | 1.9 |
51-55 5 | 51-55 | 5 |
56-60 3.5 | 56-60 | 3.5 |
ZoomInfo's ROI score was rated the highest by customers who have used ZoomInfo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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ZoomInfo's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, ZoomInfo's ROI score is rated right above Sendoso, and is preceded by Oracle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | HG Data Company | 5/5 |
![]() | Bloomfire | 4.1/5 |
![]() | Salesforce | 4.1/5 |
![]() | 3.7/5 | |
![]() | Oracle | 3.7/5 |
![]() | ZoomInfo | 3.6/5 |
![]() | Sendoso | 3.3/5 |
![]() | Dun & Bradstreet | 2.9/5 |
![]() | Aurora Solar | 1.5/5 |
![]() | Avention | N/A |
In the Tech industry, ZoomInfo's ROI score is rated right below ROBLOX.
ZoomInfo has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ZoomInfo's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers ages 46-50.
Female customers rated ZoomInfo's Customer Satisfaction score 25 points higher than Male customers.
Very Satisfied | 49% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 22% |
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 0% |
ZoomInfo's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
ZoomInfo's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
ZoomInfo's Customer Satisfaction (CSAT) score was rated 73% according to Asian or Pacific Islander users and customers.
ZoomInfo's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
ZoomInfo's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 67% |
ZoomInfo's Customer Satisfaction score was rated the highest by customers who have used ZoomInfo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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ZoomInfo's Customer Satisfaction score was rated 50 points by Tech industry customers.
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}Compared to its competitors, ZoomInfo's Customer Satisfaction score is rated right above Oracle, and is preceded by LinkedIn.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Salesforce | 76% |
![]() | 76% | |
![]() | ZoomInfo | 74% |
![]() | Oracle | 67% |
![]() | Sendoso | 62% |
![]() | Dun & Bradstreet | 50% |
![]() | Bloomfire | 0% |
![]() | HG Data Company | 0% |
![]() | Aurora Solar | 0% |
![]() | Avention | 0% |
In the Tech industry, ZoomInfo's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
ZoomInfo has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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330 W Columbia Way, Vancouver, WA 98660
https://www.zoominfo.com/
800-914-1220
ZoomInfo's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 46-50.
Female customers rated ZoomInfo's Customer Service score 0.6 stars higher than Male customers.
ZoomInfo's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.1 | Other | 4.1 |
ZoomInfo's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2 | 46-50 | 2 |
51-55 4.6 | 51-55 | 4.6 |
56-60 3.5 | 56-60 | 3.5 |
ZoomInfo's Customer Service score was rated the highest by customers who have used ZoomInfo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ZoomInfo's Customer Service score was rated 3.7 stars by Tech industry customers.
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Compared to its competitors, ZoomInfo's Customer Service score is rated right above LinkedIn, and is preceded by Bloomfire.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | HG Data Company | 5/5 |
![]() | Salesforce | 4/5 |
![]() | Bloomfire | 3.7/5 |
![]() | ZoomInfo | 3.7/5 |
![]() | 3.6/5 | |
![]() | Oracle | 3.6/5 |
![]() | Sendoso | 3.3/5 |
![]() | Dun & Bradstreet | 2.9/5 |
![]() | Aurora Solar | 1.5/5 |
![]() | Avention | N/A |
In the Tech industry, ZoomInfo's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
ZoomInfo has a 4.9/5 stars for its overall company culture rated by their employees




ZoomInfo scored a 24 for Net Promoter Score and a 62 for Employee Net Promoter Score. NPS gauges how likely a customer of ZoomInfo would recommend the brand to a friend. ENPS measures how likely ZoomInfo employees would recommend working at ZoomInfo to a friend.
| 55% | Promoters |
|---|---|
| 14% | Passive |
| 31% | Detractors |
| 71% | Promoters |
|---|---|
| 20% | Passive |
| 9% | Detractors |
ZoomInfo is ranked #81 in the Global Top 100 Brands. It ranks just behind Ubisoft and just ahead of Toyota.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
79 | ![]() | Marriott | ![]() | Anthony Capuano | Travel and Hospitality |
80 | ![]() | Ubisoft | ![]() | Yves Guillemot | Media and Entertainment |
81 | ![]() | ZoomInfo | ![]() | Henry Schuck | Tech |
82 | ![]() | Toyota | ![]() | Akio Toyoda | Automotive and Transportation |
83 | ![]() | Tommy Hilfiger | ![]() | Martijn Hagman | Fashion and Beauty |
84 | ![]() | Hilton | ![]() | Christopher Nassetta | Travel and Hospitality |
85 | ![]() | McDonald's | ![]() | Chris Kempczinski | Food and Beverages |
ZoomInfo is ranked #23 in the Tech Industry. It ranks just behind Riot Games and just ahead of Twitter.