

We are an American jeans brand rooted in authenticity and self-expression. We stand for individuality, freedom and difference. American Eagle Outfitters’s brand is ranked #25 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of American Eagle Outfitters. When compared to other organizations within the Retail industry, American Eagle Outfitters is ranked #6. Among its major competitors, American Eagle Outfitters is ranked in 1st place for NPS while H&M is 2nd, and Abercrombie & Fitch Company is 3rd. Overall, American Eagle Outfitters has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.15B
American Eagle Outfitters's Net Promoter Score (NPS) is a 44 with 63% Promoters, 18% Passives, and 19% Detractors. Net Promoter Score tracks whether American Eagle Outfitters's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 18% | Passives |
| 19% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 45 | Feb 2025 | 45 |
Mar 2025 45 | Mar 2025 | 45 |
Apr 2025 45 | Apr 2025 | 45 |
May 2025 44 | May 2025 | 44 |
Jun 2025 44 | Jun 2025 | 44 |
Jul 2025 44 | Jul 2025 | 44 |
Aug 2025 43 | Aug 2025 | 43 |
Sep 2025 43 | Sep 2025 | 43 |
Oct 2025 45 | Oct 2025 | 45 |
Nov 2025 43 | Nov 2025 | 43 |
Dec 2025 45 | Dec 2025 | 45 |
Jan 2026 44 | Jan 2026 | 44 |
American Eagle Outfitters is ranked first for NPS among its competitors. H&M and Abercrombie & Fitch Company come in second and third, with Gap Inc. coming in at #4. Among those competitors, it is the second most valued company behind H&M.
![]() American Eagle Outfitters | ![]() Gap Inc. | ![]() H&M | ![]() Abercrombie & Fitch Company | |
| Global Ranking | #25 | #134 | #215 | #288 |
| NPS | 44 | 7 | 19 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $4.15B | $3.54B | $32.65B | $2.14B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated American Eagle Outfitters's NPS 5 points higher than Male customers.
American Eagle Outfitters's NPS was rated 47 by Male customers on Comparably.
American Eagle Outfitters's NPS was rated 52 by Female customers on Comparably.
American Eagle Outfitters's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Hispanic or Latino 62 | Hispanic or Latino | 62 |
African American/Black 13 | African American/Black | 13 |
Asian or Pacific Islander 87 | Asian or Pacific Islander | 87 |
Other 36 | Other | 36 |
American Eagle Outfitters's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
American Eagle Outfitters's NPS was rated the highest by customers who have used American Eagle Outfitters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 47 | Over 10 Years | 47 |
Compared to its competitors, American Eagle Outfitters's NPS is rated right above H&M.
| COMPANY | NPS Score | |
|---|---|---|
![]() | American Eagle Outfitters | 44 |
![]() | H&M | 19 |
![]() | Abercrombie & Fitch Company | 17 |
![]() | Inditex | 16 |
![]() | Gap Inc. | 7 |
![]() | Nerdery | N/A |
![]() | Latch | -100 |
In the Retail industry, American Eagle Outfitters's NPS is rated right above Bath & Body Works, and is preceded by Trader Joe's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
Out of the 51 American Eagle Outfitters customer reviews 46 were positive and 5 were constructive. American Eagle Outfitters customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of American Eagle Outfitters users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated American Eagle Outfitters's Customer Loyalty score 10% higher than Male customers.
American Eagle Outfitters's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
American Eagle Outfitters's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 84% | 26-30 | 84% |
31-35 86% | 31-35 | 86% |
36-40 80% | 36-40 | 80% |
41-45 83% | 41-45 | 83% |
46-50 80% | 46-50 | 80% |
51-55 100% | 51-55 | 100% |
56-60 82% | 56-60 | 82% |
66+ 82% | 66+ | 82% |
American Eagle Outfitters's Customer Loyalty score was rated the highest by customers who have used American Eagle Outfitters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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American Eagle Outfitters's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, American Eagle Outfitters's Customer Loyalty score is rated right above Inditex.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Inditex | 81% |
![]() | H&M | 77% |
![]() | Gap Inc. | 66% |
![]() | Abercrombie & Fitch Company | 64% |
![]() | Latch | N/A |
![]() | Nerdery | N/A |
In the Retail industry, American Eagle Outfitters's Customer Loyalty score is rated right above REI, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | American Eagle Outfitters | 87% |
![]() | REI | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
American Eagle Outfitters has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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American Eagle Outfitters’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated American Eagle Outfitters's product the highest. Reviewers from the Tech industry rated American Eagle Outfitters the lowest at 4.5.
American Eagle Outfitters's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 51-55.
Male customers rated American Eagle Outfitters's Product Quality score 0.1 stars higher than Female customers.
American Eagle Outfitters's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.2 | Other | 4.2 |
American Eagle Outfitters's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.9 | 56-60 | 3.9 |
66+ 4.5 | 66+ | 4.5 |
American Eagle Outfitters's Product Quality score was rated the highest by customers who have used American Eagle Outfitters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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American Eagle Outfitters's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, American Eagle Outfitters's Product Quality score is rated right above Inditex.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Inditex | 4.1/5 |
![]() | H&M | 3.9/5 |
![]() | Abercrombie & Fitch Company | 3.7/5 |
![]() | Gap Inc. | 3.7/5 |
![]() | Latch | 1.5/5 |
![]() | Nerdery | N/A |
In the Retail industry, American Eagle Outfitters's Product Quality score is rated right above Bath & Body Works, and is preceded by Trader Joe's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
American Eagle Outfitters has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Accounting industry think that they had the lowest ROI from American Eagle Outfitters.
American Eagle Outfitters's ROI score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 46-50.
Male customers rated American Eagle Outfitters's ROI score 0.1 stars higher than Female customers.
American Eagle Outfitters's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.6 | Other | 3.6 |
American Eagle Outfitters's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.7 | 56-60 | 3.7 |
66+ 4 | 66+ | 4 |
American Eagle Outfitters's ROI score was rated the highest by customers who have used American Eagle Outfitters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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American Eagle Outfitters's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, American Eagle Outfitters's ROI score is rated right above H&M.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | American Eagle Outfitters | 3.8/5 |
![]() | H&M | 3.7/5 |
![]() | Inditex | 3.7/5 |
![]() | Gap Inc. | 3.5/5 |
![]() | Abercrombie & Fitch Company | 3.4/5 |
![]() | Latch | 2/5 |
![]() | Nerdery | N/A |
In the Retail industry, American Eagle Outfitters's ROI score is rated right above Bath & Body Works, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
American Eagle Outfitters has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
American Eagle Outfitters's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
Female customers rated American Eagle Outfitters's Customer Satisfaction score 12 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 4% | |
Very Dissatisfied | 11% |
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 3% | |
Very Dissatisfied | 8% |
American Eagle Outfitters' Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
American Eagle Outfitters' Customer Satisfaction (CSAT) score was rated 81% according to Hispanic or Latino users and customers.
American Eagle Outfitters' Customer Satisfaction (CSAT) score was rated 64% according to African American/Black users and customers.
American Eagle Outfitters' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
American Eagle Outfitters' Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.
American Eagle Outfitters's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 77% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 76% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 66+ | 60% |
American Eagle Outfitters's Customer Satisfaction score was rated the highest by customers who have used American Eagle Outfitters's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
American Eagle Outfitters's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
"score": 70,
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"groupId": 521,
"score": 67,
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"groupId": 522,
"score": 84,
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"label": "Hospitality",
"groupId": 523,
"score": 100,
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"groupId": 535,
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"label": "Public Relations and Communications",
"groupId": 550,
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"label": "Retail",
"groupId": 559,
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}Compared to its competitors, American Eagle Outfitters's Customer Satisfaction score is rated right above Inditex.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | American Eagle Outfitters | 82% |
![]() | Inditex | 81% |
![]() | H&M | 78% |
![]() | Gap Inc. | 72% |
![]() | Abercrombie & Fitch Company | 65% |
![]() | Latch | 0% |
![]() | Nerdery | 0% |
In the Retail industry, American Eagle Outfitters's Customer Satisfaction score is rated right above Bath & Body Works, and is preceded by Costco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Amazon | 84% |
![]() | Costco | 83% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
American Eagle Outfitters has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock American Eagle Outfitters' overall Customer Service score rated by its users and customers.
77 Hot Metal Street, Pittsburgh, PA 15203
https://www.aeo-inc.com/
412-432-3300
American Eagle Outfitters's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated American Eagle Outfitters's Customer Service score 0.2 stars higher than Male customers.
American Eagle Outfitters's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.8 | Other | 3.8 |
American Eagle Outfitters's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4 | 36-40 | 4 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.7 | 56-60 | 3.7 |
66+ 3.1 | 66+ | 3.1 |
American Eagle Outfitters's Customer Service score was rated the highest by customers who have used American Eagle Outfitters's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
American Eagle Outfitters's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, American Eagle Outfitters's Customer Service score is rated right above H&M.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | American Eagle Outfitters | 4/5 |
![]() | H&M | 3.8/5 |
![]() | Abercrombie & Fitch Company | 3.6/5 |
![]() | Inditex | 3.6/5 |
![]() | Gap Inc. | 3.6/5 |
![]() | Latch | N/A |
![]() | Nerdery | N/A |
In the Retail industry, American Eagle Outfitters's Customer Service score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
American Eagle Outfitters has a 2.9/5 stars for its overall company culture rated by their employees

In the Bottom 30% of Similar Sized Companies on Comparably.
American Eagle Outfitters scored a 44 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of American Eagle Outfitters would recommend the brand to a friend. ENPS measures how likely American Eagle Outfitters employees would recommend working at American Eagle Outfitters to a friend.
| 63% | Promoters |
|---|---|
| 18% | Passive |
| 19% | Detractors |
| 30% | Promoters |
|---|---|
| 20% | Passive |
| 50% | Detractors |
American Eagle Outfitters is ranked #25 in the Global Top 100 Brands. It ranks just behind Southwest Airlines and just ahead of Glossier.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
23 | ![]() | ![]() | Adam Mosseri | Media and Entertainment | |
24 | ![]() | Southwest Airlines | ![]() | Robert E. Jordan | Travel and Hospitality |
25 | ![]() | American Eagle Outfitters | ![]() | Jay Schottenstein | Retail |
26 | ![]() | Glossier | ![]() | Emily Weiss | Fashion and Beauty |
27 | ![]() | Rockstar Games | ![]() | Strauss Zelnick | Media and Entertainment |
28 | ![]() | CHANEL | ![]() | Alain Wertheimer | Fashion and Beauty |
29 | ![]() | ![]() | Ryan Roslansky | Tech |
American Eagle Outfitters is ranked #6 in the Retail Industry. It ranks just behind REI and just ahead of Bath & Body Works.
| RANK | COMPANY | Location | |
|---|---|---|---|
4 | ![]() | Trader Joe's | Monrovia, CA |
5 | ![]() | REI | Seattle, WA |
6 | ![]() | American Eagle Outfitters | Pittsburgh, PA |
7 | ![]() | Bath & Body Works | Reynoldsburg, OH |
8 | ![]() | Chipotle | Newport Beach, CA |
9 | ![]() | Crocs | Broomfield, CO |
10 | ![]() | Tiffany & Co | New York City, NY |