-7
NPS
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Etsy is ranked #24 in Retail Brands
Etsy is ranked #24 in Retail Brands
About Etsy's Brand
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items. Etsy’s brand is ranked #135 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Etsy. When compared to other organizations within the Retail industry, Etsy is ranked #24. Among its major competitors, Etsy is ranked in 5th place for NPS while Amazon is 1st, and Alibaba Group Holding Limited is 2nd.Their current market cap is $25.42B
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Etsy CMO
Etsy Ranking
- #135 in Global Best Brands
- #24 in Retail
- #3 / 4 of its competitors
Etsy NPS
Etsy's Net Promoter Score (NPS) is a -7 with 37% Promoters, 19% Passives, and 44% Detractors. Net Promoter Score tracks whether Etsy's customers would recommend using the product based on a scale of -100 to 100.
Etsy Overall NPS
| 37% | Promoters |
|---|---|
| 19% | Passives |
| 44% | Detractors |
Etsy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -6 | May 2024 | -6 |
Aug 2024 -6 | Aug 2024 | -6 |
Sep 2024 -8 | Sep 2024 | -8 |
Oct 2024 -8 | Oct 2024 | -8 |
Nov 2024 -8 | Nov 2024 | -8 |
Dec 2024 -8 | Dec 2024 | -8 |
Feb 2025 -6 | Feb 2025 | -6 |
May 2025 -8 | May 2025 | -8 |
Jun 2025 -8 | Jun 2025 | -8 |
Jul 2025 -8 | Jul 2025 | -8 |
Aug 2025 -8 | Aug 2025 | -8 |
Oct 2025 -6 | Oct 2025 | -6 |
How Other Brands Compare
Etsy is ranked third for NPS among its competitors. Amazon and eBay come in first and second, with Flipkart coming in at #4. Among those competitors, it is the third most valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Etsy NPS by Gender
Female customers rated Etsy's NPS 12 points higher than Male customers.
Male
-28
Etsy's NPS was rated -28 by Male customers on Comparably.
26%
Promoters
20%
Passives
54%
Detractors
Female
-16
Etsy's NPS was rated -16 by Female customers on Comparably.
34%
Promoters
16%
Passives
50%
Detractors
Etsy NPS by Ethnicity
Etsy's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -30 | Caucasian | -30 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 22 | Asian or Pacific Islander | 22 |
Other -35 | Other | -35 |
Etsy NPS by Age
Etsy's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Etsy NPS by Usage
Etsy's NPS was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -31 | Less than 1 Year | -31 |
1 to 2 Years -44 | 1 to 2 Years | -44 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years -28 | 5 to 10 Years | -28 |
Over 10 Years -34 | Over 10 Years | -34 |
Etsy NPS vs Companies in Retail
In the Retail industry, Etsy's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
 | Etsy | -7 |
Etsy Customer Reviews
Out of the 36 Etsy customer reviews 10 were positive and 26 were constructive. Etsy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Etsy Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Etsy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Etsy Customer Loyalty Score by Gender
Etsy's Customer Loyalty score was rated 77 by both Female and Male customers on Comparably.
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Male
77%
Yes
Female
77%
Yes
Etsy Customer Loyalty Score by Ethnicity
Etsy's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Etsy.
77
out of 100
Caucasian
73
out of 100
Hispanic or Latino
79
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
72
out of 100
Other
Etsy Customer Loyalty Score by Age
Etsy's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 64% | 26-30 | 64% |
31-35 78% | 31-35 | 78% |
36-40 78% | 36-40 | 78% |
41-45 61% | 41-45 | 61% |
46-50 92% | 46-50 | 92% |
51-55 65% | 51-55 | 65% |
56-60 92% | 56-60 | 92% |
61-65 73% | 61-65 | 73% |
66+ 73% | 66+ | 73% |
Etsy Customer Loyalty Score by Usage
Etsy's Customer Loyalty score was rated the highest by customers who have used Etsy's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Etsy Customer Loyalty Score by Industry
Etsy's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Hospitality industry customers.
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Etsy Customer Loyalty vs. Competitors
Compared to its competitors, Etsy's Customer Loyalty score is rated right above Bonanza, and is preceded by eBay.
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Customer Loyalty for Other Retail Brands
In the Retail industry, Etsy's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| REI | 86% |
| Target | 82% |
| Chipotle | 76% |
| Etsy | 72% |
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Etsy Product Quality
3.3/5
Etsy has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Etsy Product Information
Etsy’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Etsy's product the highest. Reviewers from the Tech industry rated Etsy the lowest at 3.1.
- Website
- http://www.etsy.com
- Company Size
- 501-1,000 Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Etsy Product Quality
Etsy's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Etsy Product Quality the Highest
Ranked Etsy Product Quality the Lowest
Etsy Product Quality Score by Gender
Female customers rated Etsy's Product Quality score 0.1 stars higher than Male customers.
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Male
2.9/5
Female
3/5
Etsy Product Quality Score by Ethnicity
Etsy's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Etsy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 2.6 | Other | 2.6 |
Etsy Product Quality Score by Age
Etsy's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.5 | 61-65 | 2.5 |
66+ 1.9 | 66+ | 1.9 |
Etsy Product Quality Score by Usage
Etsy's Product Quality score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Etsy Product Quality Score by Industry
Etsy's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Etsy Product Quality vs. Competitors
Compared to its competitors, Etsy's Product Quality score is rated right above eBay, and is preceded by Troc.com.
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Product Quality for Other Retail Brands
In the Retail industry, Etsy's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
| Etsy | 3.3/5 |
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Etsy Pricing
Etsy ROI & Value For Money
3.1/5
Etsy has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Etsy Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Hospitality industry think that they had the lowest ROI from Etsy.
Quick Insights into Etsy ROI
Etsy's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Hospitality industry.
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Ranked Etsy ROI the Highest
Ranked Etsy ROI the Lowest
Etsy ROI Score by Gender
Male customers rated Etsy's ROI score 0.1 stars higher than Female customers.
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Male
2.9/5
Female
2.8/5
Etsy ROI Score by Ethnicity
Etsy's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Etsy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.5 | Other | 2.5 |
Etsy ROI Score by Age
Etsy's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.5 | 66+ | 2.5 |
Etsy ROI Score by Usage
Etsy's ROI score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Etsy ROI Score by Industry
Etsy's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
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Etsy Pricing vs. Competitors
Compared to its competitors, Etsy's ROI score is rated right above Flipkart, and is preceded by eBay.
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ROI for Other Retail Brands
In the Retail industry, Etsy's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.8/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
| Etsy | 3.1/5 |
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Etsy Customer Satisfaction (CSAT)
Etsy Customer Satisfaction (CSAT) Score
54 / 100
Etsy has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
30%
Satisfied
24%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
8%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Etsy Customer Satisfaction
Etsy's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Etsy Customer Satisfaction the Highest
Ranked Etsy Customer Satisfaction the Lowest
Etsy Customer Satisfaction Score by Gender
Female customers rated Etsy's Customer Satisfaction score 8 points higher than Male customers.
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42 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 10% | |
Very Dissatisfied | 31% |
50 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
Etsy Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Etsy's Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
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41 / 100
Very Satisfied
23%
Satisfied
18%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
5%
Very Dissatisfied
42%
CSAT according to Hispanic or Latino
Etsy's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
0%
CSAT according to African American/Black
Etsy's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
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58 / 100
Very Satisfied
41%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Etsy's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
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87 / 100
Very Satisfied
74%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Etsy's Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.
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46 / 100
Very Satisfied
27%
Satisfied
19%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
19%
Very Dissatisfied
27%
Etsy Customer Satisfaction Score by Age
Etsy's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Etsy.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 61% | |||||||||||||||
| 31-35 | 62% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 14% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 27% | |||||||||||||||
| 61-65 | 37% | |||||||||||||||
| 66+ | 24% |
Etsy Customer Satisfaction Score by Usage
Etsy's Customer Satisfaction score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Etsy Customer Satisfaction Score by Industry
Etsy's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
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{
"title": "Etsy Customer Satisfaction Score by Industry",
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]
}Etsy Customer Satisfaction vs. Competitors
Compared to its competitors, Etsy's Customer Satisfaction score is rated right above Flipkart, and is preceded by eBay.
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Etsy's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Costco | 84% |
| Amazon | 84% |
| REI | 84% |
| American Eagle Outfitters | 81% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Chipotle | 63% |
| Etsy | 53% |
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Etsy Customer Service
3/5
Etsy has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Etsy's Customer Service
Address
55 Washington St., 5th Floor, Brooklyn, NY 11201
Website
http://www.etsy.com
Quick Insights into Etsy Customer Service
Etsy's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Etsy Customer Service the Highest
Ranked Etsy Customer Service the Lowest
Etsy Customer Service Score by Gender
Female customers rated Etsy's Customer Service score 0.1 stars higher than Male customers.
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Male
2.6/5
Female
2.7/5
Etsy Customer Service Score by Ethnicity
Etsy's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.5 | Other | 2.5 |
Etsy Customer Service Score by Age
Etsy's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.7 | 51-55 | 1.7 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2 | 61-65 | 2 |
66+ 1.9 | 66+ | 1.9 |
Etsy Customer Service Score by Usage
Etsy's Customer Service score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Etsy Customer Service Score by Industry
Etsy's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Etsy Customer Service vs. Competitors
Compared to its competitors, Etsy's Customer Service score is rated right above Flipkart, and is preceded by eBay.
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Customer Service for Other Retail Brands
In the Retail industry, Etsy's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Chipotle | 3.6/5 |
| Etsy | 3/5 |
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Etsy as an Employer
3.6/5
Etsy has a 3.6/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Etsy scored a -7 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Etsy would recommend the brand to a friend. ENPS measures how likely Etsy employees would recommend working at Etsy to a friend.
Net Promoter Score
-7
NPS Score
| 37% | Promoters |
|---|---|
| 19% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 40% | Promoters |
|---|---|
| 15% | Passive |
| 45% | Detractors |
Global Ranking Snapshot
Etsy is ranked #135 in the Global Top 100 Brands. It ranks just behind Gap Inc. and just ahead of Yum! Brands.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
133 |  | Stripe |  | Patrick Collison | SaaS |
134 |  | Gap Inc. |  | Richard Dickson | Retail |
135 | | Etsy | | Josh Silverman | Retail |
136 |  | Yum! Brands |  | David Gibbs | Retail |
137 |  | Pixar Animation Studios |  | Jim Morris | Media and Entertainment |
138 |  | American Airlines |  | Robert Isom | Automotive and Transportation |
139 |  | Wells Fargo |  | Charles Scharf | Banking and Financial Services |
Retail Ranking Snapshot
Etsy is ranked #24 in the Retail Industry. It ranks just behind Gap Inc. and just ahead of Yum! Brands.
| RANK | COMPANY | Location | |
|---|---|---|---|
22 |  | Lowe's Home Improvement | Mooresville, NC |
23 | | Gap Inc. | San Francisco, CA |
24 | | Etsy | Brooklyn, NY |
25 | | Yum! Brands | Louisville, KY |
26 |  | Taco Bell | Irvine, CA |
27 |  | Kroger | Cincinnati, OH |
28 |  | Patagonia | Ventura, CA |
