
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items. Etsy’s brand is ranked #135 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Etsy. When compared to other organizations within the Retail industry, Etsy is ranked #24. Among its major competitors, Etsy is ranked in 5th place for NPS while Amazon is 1st, and Alibaba Group Holding Limited is 2nd.Their current market cap is $25.42B
Etsy's Net Promoter Score (NPS) is a -7 with 37% Promoters, 19% Passives, and 44% Detractors. Net Promoter Score tracks whether Etsy's customers would recommend using the product based on a scale of -100 to 100.
| 37% | Promoters |
|---|---|
| 19% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 -6 | May 2024 | -6 |
Aug 2024 -6 | Aug 2024 | -6 |
Sep 2024 -8 | Sep 2024 | -8 |
Oct 2024 -8 | Oct 2024 | -8 |
Nov 2024 -8 | Nov 2024 | -8 |
Dec 2024 -8 | Dec 2024 | -8 |
Feb 2025 -6 | Feb 2025 | -6 |
May 2025 -8 | May 2025 | -8 |
Jun 2025 -8 | Jun 2025 | -8 |
Jul 2025 -8 | Jul 2025 | -8 |
Aug 2025 -8 | Aug 2025 | -8 |
Oct 2025 -6 | Oct 2025 | -6 |
Etsy is ranked third for NPS among its competitors. Amazon and eBay come in first and second, with Flipkart coming in at #4. Among those competitors, it is the third most valued company behind Amazon.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Etsy's NPS 12 points higher than Male customers.
Etsy's NPS was rated -28 by Male customers on Comparably.
Etsy's NPS was rated -16 by Female customers on Comparably.
Etsy's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -30 | Caucasian | -30 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 22 | Asian or Pacific Islander | 22 |
Other -35 | Other | -35 |
Etsy's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Etsy's NPS was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -31 | Less than 1 Year | -31 |
1 to 2 Years -44 | 1 to 2 Years | -44 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years -28 | 5 to 10 Years | -28 |
Over 10 Years -34 | Over 10 Years | -34 |
In the Retail industry, Etsy's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Etsy | -7 |
Out of the 36 Etsy customer reviews 10 were positive and 26 were constructive. Etsy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Etsy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Etsy's Customer Loyalty score was rated 77 by both Female and Male customers on Comparably.
Etsy's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Etsy's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 64% | 26-30 | 64% |
31-35 78% | 31-35 | 78% |
36-40 78% | 36-40 | 78% |
41-45 61% | 41-45 | 61% |
46-50 92% | 46-50 | 92% |
51-55 65% | 51-55 | 65% |
56-60 92% | 56-60 | 92% |
61-65 73% | 61-65 | 73% |
66+ 73% | 66+ | 73% |
Etsy's Customer Loyalty score was rated the highest by customers who have used Etsy's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Etsy's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Etsy's Customer Loyalty score is rated right above Bonanza, and is preceded by eBay.
In the Retail industry, Etsy's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | REI | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
![]() | Etsy | 72% |
Etsy has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Etsy’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Etsy's product the highest. Reviewers from the Tech industry rated Etsy the lowest at 3.1.
Etsy's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Etsy's Product Quality score 0.1 stars higher than Male customers.
Etsy's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 2.6 | Other | 2.6 |
Etsy's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.5 | 61-65 | 2.5 |
66+ 1.9 | 66+ | 1.9 |
Etsy's Product Quality score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Etsy's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Etsy's Product Quality score is rated right above eBay, and is preceded by Troc.com.
In the Retail industry, Etsy's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Etsy | 3.3/5 |
Etsy has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Hospitality industry think that they had the lowest ROI from Etsy.
Etsy's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Hospitality industry.
Male customers rated Etsy's ROI score 0.1 stars higher than Female customers.
Etsy's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.5 | Other | 2.5 |
Etsy's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.5 | 66+ | 2.5 |
Etsy's ROI score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Etsy's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Etsy's ROI score is rated right above Flipkart, and is preceded by eBay.
In the Retail industry, Etsy's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.8/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Etsy | 3.1/5 |
Etsy has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Etsy's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Etsy's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 26% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 9% | |
Very Dissatisfied | 31% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 9% | |
Very Dissatisfied | 30% |
Etsy's Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
Etsy's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Etsy's Customer Satisfaction (CSAT) score was rated 59% according to African American/Black users and customers.
Etsy's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
Etsy's Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.
Etsy's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 61% | |||||||||||||||
| 31-35 | 62% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 15% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 27% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 25% |
Etsy's Customer Satisfaction score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Etsy's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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"groupId": 522,
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"groupId": 529,
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"groupId": 533,
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"groupId": 535,
"score": 75,
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"label": "Retail",
"groupId": 559,
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"csatScore": 23,
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}Compared to its competitors, Etsy's Customer Satisfaction score is rated right above Flipkart, and is preceded by eBay.
In the Retail industry, Etsy's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | REI | 84% |
![]() | American Eagle Outfitters | 81% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 63% |
![]() | Etsy | 53% |
Etsy has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Etsy's overall Customer Service score rated by its users and customers.
55 Washington St., 5th Floor, Brooklyn, NY 11201
http://www.etsy.com
Etsy's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Etsy's Customer Service score 0.1 stars higher than Male customers.
Etsy's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.5 | Other | 2.5 |
Etsy's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.7 | 51-55 | 1.7 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2 | 61-65 | 2 |
66+ 1.9 | 66+ | 1.9 |
Etsy's Customer Service score was rated the highest by customers who have used Etsy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Etsy's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Etsy's Customer Service score is rated right above Flipkart, and is preceded by eBay.
In the Retail industry, Etsy's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Etsy | 3/5 |
Etsy has a 3.6/5 stars for its overall company culture rated by their employees

Etsy scored a -7 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Etsy would recommend the brand to a friend. ENPS measures how likely Etsy employees would recommend working at Etsy to a friend.
| 37% | Promoters |
|---|---|
| 19% | Passive |
| 44% | Detractors |
| 40% | Promoters |
|---|---|
| 15% | Passive |
| 45% | Detractors |
Etsy is ranked #135 in the Global Top 100 Brands. It ranks just behind Gap Inc. and just ahead of Yum! Brands.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
133 | ![]() | Stripe | ![]() | Patrick Collison | SaaS |
134 | ![]() | Gap Inc. | ![]() | Richard Dickson | Retail |
135 | ![]() | Etsy | ![]() | Josh Silverman | Retail |
136 | ![]() | Yum! Brands | ![]() | David Gibbs | Retail |
137 | ![]() | Pixar Animation Studios | ![]() | Jim Morris | Media and Entertainment |
138 | ![]() | American Airlines | ![]() | Robert Isom | Automotive and Transportation |
139 | ![]() | Wells Fargo | ![]() | Charles Scharf | Banking and Financial Services |
Etsy is ranked #24 in the Retail Industry. It ranks just behind Gap Inc. and just ahead of Yum! Brands.
| RANK | COMPANY | Location | |
|---|---|---|---|
22 | ![]() | Lowe's Home Improvement | Mooresville, NC |
23 | ![]() | Gap Inc. | San Francisco, CA |
24 | ![]() | Etsy | Brooklyn, NY |
25 | ![]() | Yum! Brands | Louisville, KY |
26 | ![]() | Taco Bell | Irvine, CA |
27 | ![]() | Kroger | Cincinnati, OH |
28 | ![]() | Patagonia | Ventura, CA |