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GSK is

Ranked

#82

Health and Wellness Brands

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GSK

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GSK

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GSK is ranked #82 in Health and Wellness Brands

About GSK's Brand

GSK’s brand is ranked #881 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GSK. When compared to other organizations within the Health and Wellness industry, GSK is ranked #82. Among its major competitors, GSK is ranked in 2nd place for NPS while Merck is 1st, and Sanofi is 3rd.

Brand at a Glance

73%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

GSK Ranking

^#881 in Global Best Brands
^#82 in Health and Wellness
^#2 / 4 of its competitors

GSK NPS

GSK's Net Promoter Score (NPS) is a 32 with 56% Promoters, 20% Passives, and 24% Detractors. Net Promoter Score tracks whether GSK's customers would recommend using the product based on a scale of -100 to 100.

GSK Overall NPS

NPS

56%	Promoters
20%	Passives
24%	Detractors

GSK NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 32	Nov 2024	32
Dec 2024 32	Dec 2024	32
Jan 2025 33	Jan 2025	33
Feb 2025 33	Feb 2025	33
Mar 2025 30	Mar 2025	30
Apr 2025 30	Apr 2025	30
May 2025 31	May 2025	31
Aug 2025 31	Aug 2025	31
Sep 2025 31	Sep 2025	31
Oct 2025 33	Oct 2025	33
Feb 2026 32	Feb 2026	32
Mar 2026 32	Mar 2026	32

How Other Brands Compare

GSK is ranked second for NPS among its competitors. Merck and Sanofi come in first and third, with Pfizer coming in at #4.

	GSK	Pfizer	Merck	Sanofi
Global Ranking	#881	#214	#330	#-
NPS	32	1	35	21
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	-	Neutral
Valuation Updated every 24 hours for public companies	-	$191.43B	$196.60B	$129.27B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

GSK NPS by Gender

Male customers rated GSK's NPS 25 points higher than Female customers.

Male

GSK's NPS was rated 49 by Male customers on Comparably.

68%

Promoters

13%

Passives

19%

Detractors

Female

GSK's NPS was rated 24 by Female customers on Comparably.

45%

Promoters

34%

Passives

21%

Detractors

GSK NPS by Ethnicity

GSK's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 79	Caucasian	79
Hispanic or Latino 40	Hispanic or Latino	40
African American/Black 54	African American/Black	54
Asian or Pacific Islander 37	Asian or Pacific Islander	37
Other 5	Other	5

GSK NPS by Age

GSK's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

34%

31%

35%

26-30

68%

32%

31-35

42%

33%

25%

36-40

64%

29%

41-45

55%

36%

46-50

89%

11%

51-55

33%

67%

GSK NPS by Usage

GSK's NPS was rated the highest by customers who have used GSK's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 36	Less than 1 Year	36
1 to 2 Years 45	1 to 2 Years	45
2 to 5 Years -5	2 to 5 Years	-5
5 to 10 Years 21	5 to 10 Years	21
Over 10 Years 49	Over 10 Years	49

GSK NPS vs. Competitors

Compared to its competitors, GSK's NPS is rated right above Sanofi, and is preceded by Merck.

COMPANY		NPS Score
	Merck	35
	GSK	32
	Sanofi	21
	Pfizer	1

GSK NPS vs Companies in Health and Wellness

In the Health and Wellness industry, GSK's NPS is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	35
	GSK	32
	Peloton	31
	Johnson & Johnson	26
	CVS Health	18
	Philips	17
	WW (formally Weight Watchers)	-12

GSK Customer Reviews

Out of the 23 GSK customer reviews 21 were positive and 2 were constructive. GSK customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

GSK Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of GSK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

GSK Customer Loyalty Score by Gender

Female customers rated GSK's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of GSK.

Male

77%

Yes

Female

79%

Yes

GSK Customer Loyalty Score by Ethnicity

GSK's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GSK.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

GSK Customer Loyalty Score by Age

GSK's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of GSK.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 97%	18-25	97%
26-30 62%	26-30	62%
31-35 70%	31-35	70%
36-40 74%	36-40	74%
41-45 75%	41-45	75%
46-50 70%	46-50	70%
51-55 70%	51-55	70%

GSK Customer Loyalty Score by Usage

GSK's Customer Loyalty score was rated the highest by customers who have used GSK's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67%
1 to 2 Years	79%
2 to 5 Years	69%
5 to 10 Years	74%
Over 10 Years	91%

GSK Customer Loyalty Score by Industry

GSK's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	74%
Accounting	58%
Aerospace and Aviation	78%
Architecture and Planning	100%
Biotech and Pharmaceuticals	89%
Business and Consumer Services	70%
Consumer Goods	100%
Education	74%
Healthcare, Hospitals and Medicine	100%
Marketing, Advertising and Research	100%

GSK Customer Loyalty vs. Competitors

Compared to its competitors, GSK's Customer Loyalty score is rated right above Pfizer, and is preceded by Sanofi.

COMPANY		Customer Loyalty Score
	Merck	80%
	Sanofi	75%
	GSK	73%
	Pfizer	65%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, GSK's Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by Philips.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	86%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	GSK	73%
	WW (formally Weight Watchers)	73%

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GSK Product Quality

4.1/5

GSK has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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GSK Product Information

GSK’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated GSK's product the highest. Reviewers from the Aerospace and Aviation industry rated GSK the lowest at 3.7.

Website: http://www.gsk.com

Company Size: 10,000+ Employees

Industry

Tech

Biotech and Pharmaceuticals

Healthcare

Quick Insights into GSK Product Quality

GSK's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked GSK Product Quality the Highest

Healthcare, Hospitals and Medicine	4.7
Over 10 Years	4.7
Caucasian	4.5

Ranked GSK Product Quality the Lowest

Hispanic or Latino	3.8
2 to 5 Years	3.6
Architecture and Planning	2.6

GSK Product Quality Score by Gender

GSK's Product Quality score was rated 4.2 by both Female and Male customers on Comparably.

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Male

4.2/5

Female

4.2/5

GSK Product Quality Score by Ethnicity

GSK's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4.1	Other	4.1

GSK Product Quality Score by Age

GSK's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.4	26-30	4.4
31-35 4.2	31-35	4.2
36-40 4.4	36-40	4.4
41-45 4.2	41-45	4.2
46-50 4.1	46-50	4.1
51-55 3.8	51-55	3.8

GSK Product Quality Score by Usage

GSK's Product Quality score was rated the highest by customers who have used GSK's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.1
2 to 5 Years	3.6
5 to 10 Years	4.4
Over 10 Years	4.7

GSK Product Quality Score by Industry

GSK's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	4.4
Accounting	4
Aerospace and Aviation	3.7
Architecture and Planning	2.6
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.6
Consumer Goods	4.3
Education	4.4
Healthcare, Hospitals and Medicine	4.7
Marketing, Advertising and Research	3.5

GSK Product Quality vs. Competitors

Compared to its competitors, GSK's Product Quality score is rated right above Merck.

COMPANY		Product Quality Score
	GSK	4.1/5
	Merck	4/5
	Sanofi	4/5
	Pfizer	3.2/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, GSK's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	GSK	4.1/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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GSK Pricing

GSK ROI & Value For Money

3.9/5

GSK has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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GSK Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from GSK.

Quick Insights into GSK ROI

GSK's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked GSK ROI the Highest

46-50	4.4
African American/Black	4.3
Biotech and Pharmaceuticals	4.3

Ranked GSK ROI the Lowest

Other	3.7
51-55	3.5
Business and Consumer Services	2.5

GSK ROI Score by Gender

GSK's ROI score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

GSK ROI Score by Ethnicity

GSK's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.7	Other	3.7

GSK ROI Score by Age

GSK's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.9	26-30	3.9
31-35 3.8	31-35	3.8
36-40 4.1	36-40	4.1
41-45 4.1	41-45	4.1
46-50 4.4	46-50	4.4
51-55 3.5	51-55	3.5

GSK ROI Score by Usage

GSK's ROI score was rated the highest by customers who have used GSK's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	3.8
5 to 10 Years	3.8
Over 10 Years	4.3

GSK ROI Score by Industry

GSK's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	4.2
Accounting	4.2
Aerospace and Aviation	3.2
Architecture and Planning	4
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	2.5
Consumer Goods	3.1
Education	4.3
Healthcare, Hospitals and Medicine	4.2
Marketing, Advertising and Research	3

GSK Pricing vs. Competitors

Compared to its competitors, GSK's ROI score is rated right above Sanofi, and is preceded by Merck.

COMPANY		Pricing Score
	Merck	4/5
	GSK	3.9/5
	Sanofi	3.8/5
	Pfizer	3.1/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, GSK's ROI score is rated right above Headspace, and is preceded by Colgate Palmolive.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	GSK	3.9/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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GSK Customer Satisfaction (CSAT)

GSK Customer Satisfaction (CSAT) Score

80 / 100

GSK has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	42%
Satisfied	38%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	4%
Very Dissatisfied	3%

Very Satisfied

42%

Satisfied

38%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into GSK Customer Satisfaction

GSK's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Consumer Goods industry.

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Ranked GSK Customer Satisfaction the Highest

31-35	100%
Biotech and Pharmaceuticals	100%
2 to 5 Years	94%

Ranked GSK Customer Satisfaction the Lowest

Asian or Pacific Islander	77%
36-40	73%
Consumer Goods	33%

GSK Customer Satisfaction Score by Gender

GSK's Customer Satisfaction score was rated 83 by both Female and Male customers on Comparably.

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83 / 100

Male

	Very Satisfied	52%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	3%
	Very Dissatisfied	3%

83 / 100

Female

	Very Satisfied	40%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	0%
	Very Dissatisfied	0%

GSK Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

GSK's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.

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92 / 100

Very Satisfied	75%
Satisfied	17%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

GSK's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

GSK's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.

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87 / 100

Very Satisfied	67%
Satisfied	20%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

20%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

GSK's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.

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77 / 100

Very Satisfied	34%
Satisfied	43%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

34%

Satisfied

43%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Other

GSK's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.

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89 / 100

Very Satisfied	28%
Satisfied	61%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	5%
Very Dissatisfied	0%

Very Satisfied

28%

Satisfied

61%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

GSK Customer Satisfaction Score by Age

GSK's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

81%

26-30

89%

31-35

100%

36-40

73%

41-45

80%

46-50

89%

GSK Customer Satisfaction Score by Usage

GSK's Customer Satisfaction score was rated the highest by customers who have used GSK's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	81
1 to 2 Years	81
2 to 5 Years	94
5 to 10 Years	91
Over 10 Years	80

GSK Customer Satisfaction Score by Industry

GSK's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "GSK Customer Satisfaction Score by Industry",
	"text": "GSK's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Consumer Goods industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"groupId": 513,
			"score": 33,
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			"groupId": 515,
			"score": 100,
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			"scoreClassName": "max",
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			"groupId": 522,
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			"groupId": 535,
			"score": 67,
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			"scoreClassName": "",
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}

Tech	100
Accounting	63
Aerospace and Aviation	34
Architecture and Planning	67
Biotech and Pharmaceuticals	100
Consumer Goods	33
Education	100
Healthcare, Hospitals and Medicine	80
Marketing, Advertising and Research	67

GSK Customer Satisfaction vs. Competitors

Compared to its competitors, GSK's Customer Satisfaction score is rated right above Merck, and is preceded by Sanofi.

COMPANY		Customer Satisfaction (CSAT) Score
	Sanofi	82%
	GSK	80%
	Merck	79%
	Pfizer	58%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, GSK's Customer Satisfaction score is rated right above Glossier, and is preceded by Colgate Palmolive.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	83%
	Colgate Palmolive	83%
	GSK	80%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	64%
	WW (formally Weight Watchers)	45%

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GSK Customer Service

4/5

GSK has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About GSK's Customer Service

Website

http://www.gsk.com

Phone Number

UK: 020 8047 5000 & US: 1

Quick Insights into GSK Customer Service

GSK's Customer Service score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked GSK Customer Service the Highest

Biotech and Pharmaceuticals	4.4
46-50	4.3
African American/Black	4.3

Ranked GSK Customer Service the Lowest

2 to 5 Years	3.5
51-55	2.8
Marketing, Advertising and Research	2.3

GSK Customer Service Score by Gender

GSK's Customer Service score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

GSK Customer Service Score by Ethnicity

GSK's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.6	Other	3.6

GSK Customer Service Score by Age

GSK's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 4.1	26-30	4.1
31-35 3.8	31-35	3.8
36-40 4.1	36-40	4.1
41-45 4	41-45	4
46-50 4.3	46-50	4.3
51-55 2.8	51-55	2.8

GSK Customer Service Score by Usage

GSK's Customer Service score was rated the highest by customers who have used GSK's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4
2 to 5 Years	3.5
5 to 10 Years	3.8
Over 10 Years	4.3

GSK Customer Service Score by Industry

GSK's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	4.3
Accounting	4
Aerospace and Aviation	3.4
Architecture and Planning	4.3
Biotech and Pharmaceuticals	4.4
Business and Consumer Services	2.8
Consumer Goods	3.1
Education	4
Healthcare, Hospitals and Medicine	4.3
Marketing, Advertising and Research	2.3

GSK Customer Service vs. Competitors

Compared to its competitors, GSK's Customer Service score is rated right above Sanofi, and is preceded by Merck.

COMPANY		Customer Service Score
	Merck	4.2/5
	GSK	4/5
	Sanofi	3.9/5
	Pfizer	3.1/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, GSK's Customer Service score is rated right above Peloton, and is preceded by Glossier.

COMPANY		Customer Service Score
	Glossier	4.2/5
	GSK	4/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.6/5
	WW (formally Weight Watchers)	2.9/5

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GSK as an Employer

4.3/5

GSK has a 4.3/5 stars for its overall company culture rated by their employees

top

10%

CEO of GSK

Emma Walmsley

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

GSK scored a 32 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of GSK would recommend the brand to a friend. ENPS measures how likely GSK employees would recommend working at GSK to a friend.

Net Promoter Score

NPS Score

56%	Promoters
20%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

49%	Promoters
26%	Passive
25%	Detractors

Global Ranking Snapshot

GSK is ranked #881 in the Global Top 100 Brands. It ranks just behind AirAsia and just ahead of Kendra Scott, LLC..

RANK			INDUSTRY
879	William Blair	John Ettelson	Banking and Financial Services
880	AirAsia	Tan Fernandes	Travel and Hospitality
881	GSK	Emma Walmsley	Health and Wellness
882	Kendra Scott, LLC.	Tom Nolan	Retail
883	QuikTrip	Chet Cadieux	Retail
884	Sweetwater	Mike Clem	Media and Entertainment
885	Carl's Jr	Andrew Puzder	Food and Beverages

Health and Wellness Ranking Snapshot

GSK is ranked #82 in the Health and Wellness Industry. It ranks just behind Arup and just ahead of Zoetis.

RANK		Location
80	Orangetheory Fitness	Boca Raton, FL
81	Arup	London, AR
82	GSK
83	Zoetis	Florham Park, NJ
84	Novo Nordisk
85	HCA Healthcare	Nashville, TN
86	Align Technology	San Jose, CA