
Riot was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in awesome games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. Over 100 million play every month. We know players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. Headquartered just a couple miles from the beach in Los Angeles, California, Riot was featured on Fortune’s 100 Best Companies to Work For list in 2016. Riot also ranked on Fortune's "25 Best Companies to Work for in Technology"?, "100 Best Workplaces for Millennials"?, and "50 Best Workplaces for Flexibility"? lists, accolades based on Glassdoor reviews of Riot by Rioters. For more info, check out www.riotgames.com. Riot Games’s brand is ranked #77 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Riot Games. When compared to other organizations within the Media and Entertainment industry, Riot Games is ranked #15. Among its major competitors, Riot Games is ranked in 3rd place for NPS while Valve is 1st, and Sony is 2nd. Overall, Riot Games has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.52B
Riot Games's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether Riot Games's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 23% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2025 24 | Apr 2025 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Oct 2025 24 | Oct 2025 | 24 |
Nov 2025 24 | Nov 2025 | 24 |
Dec 2025 24 | Dec 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
Feb 2026 24 | Feb 2026 | 24 |
Mar 2026 24 | Mar 2026 | 24 |
Apr 2026 24 | Apr 2026 | 24 |
Riot Games is ranked second for NPS among its competitors. Sony and Blizzard Entertainment come in first and third, with Activision coming in at #4. Among those competitors, it is the lowest valued company behind Blizzard Entertainment.
![]() Riot Games | ![]() Activision | ![]() Sony | ![]() Blizzard Entertainment | |
| Global Ranking | #77 | #157 | #218 | #366 |
| NPS | 23 | -7 | 36 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $3.52B | $74.02B | $76.24B | $77.90B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Riot Games's NPS 14 points higher than Male customers.
Riot Games's NPS was rated 11 by Male customers on Comparably.
Riot Games's NPS was rated 25 by Female customers on Comparably.
Riot Games's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
Hispanic or Latino 26 | Hispanic or Latino | 26 |
African American/Black -1 | African American/Black | -1 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Native American -13 | Native American | -13 |
Other 7 | Other | 7 |
Riot Games's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Riot Games's NPS was rated the highest by customers who have used Riot Games's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 21 | Less than 1 Year | 21 |
1 to 2 Years 27 | 1 to 2 Years | 27 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 21 | 5 to 10 Years | 21 |
Over 10 Years -31 | Over 10 Years | -31 |
Compared to its competitors, Riot Games's NPS is rated right above Blizzard Entertainment, and is preceded by Sony.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Valve | 61 |
![]() | Sony | 36 |
![]() | Riot Games | 23 |
![]() | Blizzard Entertainment | 10 |
![]() | Activision | -7 |
![]() | Electronic Arts (EA) | -11 |
In the Media and Entertainment industry, Riot Games's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 54 |
![]() | Spotify | 49 |
![]() | Apple | 46 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | Riot Games | 23 |
![]() | 21 | |
Out of the 66 Riot Games customer reviews 48 were positive and 18 were constructive. Riot Games customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Riot Games users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Riot Games's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
Riot Games's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Riot Games's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 80% | 26-30 | 80% |
31-35 81% | 31-35 | 81% |
36-40 64% | 36-40 | 64% |
41-45 55% | 41-45 | 55% |
46-50 85% | 46-50 | 85% |
66+ 70% | 66+ | 70% |
Riot Games's Customer Loyalty score was rated the highest by customers who have used Riot Games's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Riot Games's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Riot Games's Customer Loyalty score is rated right above Sony, and is preceded by Activision.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Valve | 94% |
![]() | Activision | 85% |
![]() | Riot Games | 83% |
![]() | Sony | 81% |
![]() | Blizzard Entertainment | 75% |
![]() | Electronic Arts (EA) | 70% |
In the Media and Entertainment industry, Riot Games's Customer Loyalty score is rated right above The Walt Disney Company, and is preceded by Rockstar Games.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | Riot Games | 83% |
![]() | The Walt Disney Company | 83% |
Riot Games has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Riot Games’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Riot Games's product the highest. Reviewers from the Biotech and Pharmaceuticals industry rated Riot Games the lowest at 3.8.
Riot Games's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Riot Games's Product Quality score 0.3 stars higher than Male customers.
Riot Games's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 2.6 | Native American | 2.6 |
Other 3.2 | Other | 3.2 |
Riot Games's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3 | 31-35 | 3 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3 | 41-45 | 3 |
46-50 3.1 | 46-50 | 3.1 |
66+ 2 | 66+ | 2 |
Riot Games's Product Quality score was rated the highest by customers who have used Riot Games's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Riot Games's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Riot Games's Product Quality score is rated right above Blizzard Entertainment, and is preceded by Sony.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Valve | 4.4/5 |
![]() | Sony | 4.2/5 |
![]() | Riot Games | 3.7/5 |
![]() | Blizzard Entertainment | 3.5/5 |
![]() | Activision | 3.2/5 |
![]() | Electronic Arts (EA) | 3.1/5 |
In the Media and Entertainment industry, Riot Games's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | Riot Games | 3.7/5 |
![]() | 3.7/5 |
Riot Games has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Riot Games.
Riot Games's ROI score was rated highest by customers from the Legal industry, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Riot Games's ROI score 0.6 stars higher than Male customers.
Riot Games's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 2.5 | Native American | 2.5 |
Other 2.9 | Other | 2.9 |
Riot Games's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3 | 31-35 | 3 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
66+ 2.5 | 66+ | 2.5 |
Riot Games's ROI score was rated the highest by customers who have used Riot Games's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Riot Games's ROI score was rated the highest by Legal industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Riot Games's ROI score is rated right above Blizzard Entertainment, and is preceded by Sony.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Valve | 4.2/5 |
![]() | Sony | 4/5 |
![]() | Riot Games | 3.6/5 |
![]() | Blizzard Entertainment | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision | 2.8/5 |
In the Media and Entertainment industry, Riot Games's ROI score is rated right above Instagram, and is preceded by The Walt Disney Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | Riot Games | 3.6/5 |
![]() | 3.4/5 |
Riot Games has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Riot Games's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Computer Hardware industry.
Female customers rated Riot Games's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 5% | |
Very Dissatisfied | 21% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 4% | |
Very Dissatisfied | 11% |
Riot Games' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Riot Games' Customer Satisfaction (CSAT) score was rated 77% according to Hispanic or Latino users and customers.
Riot Games' Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
Riot Games' Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Riot Games' Customer Satisfaction (CSAT) score was rated 49% according to Native American users and customers.
Riot Games' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Riot Games's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 61% | |||||||||||||||
| 31-35 | 58% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 59% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 66+ | 40% |
Riot Games's Customer Satisfaction score was rated the highest by customers who have used Riot Games's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Riot Games's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Computer Hardware industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 509,
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"groupId": 515,
"score": 57,
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"groupId": 522,
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"groupId": 529,
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}Compared to its competitors, Riot Games's Customer Satisfaction score is rated right above Electronic Arts (EA), and is preceded by Sony.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Valve | 89% |
![]() | Sony | 83% |
![]() | Riot Games | 70% |
![]() | Electronic Arts (EA) | 56% |
![]() | Blizzard Entertainment | 43% |
![]() | Activision | 30% |
In the Media and Entertainment industry, Riot Games's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 76% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | Riot Games | 70% |
![]() | 61% |
Riot Games has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Riot Games' overall Customer Service score rated by its users and customers.
12333 W Olympic Blvd, Los Angeles, CA 90064
http://www.riotgames.com/
4242311111
Riot Games's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Riot Games's Customer Service score 0.4 stars higher than Male customers.
Riot Games's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 2.5 | Native American | 2.5 |
Other 3 | Other | 3 |
Riot Games's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.7 | 36-40 | 2.7 |
41-45 4 | 41-45 | 4 |
46-50 2.4 | 46-50 | 2.4 |
66+ 2.5 | 66+ | 2.5 |
Riot Games's Customer Service score was rated the highest by customers who have used Riot Games's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Riot Games's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Riot Games's Customer Service score is rated right above Blizzard Entertainment, and is preceded by Sony.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Valve | 4.1/5 |
![]() | Sony | 4/5 |
![]() | Riot Games | 3.5/5 |
![]() | Blizzard Entertainment | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision | 2.7/5 |
In the Media and Entertainment industry, Riot Games's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | Riot Games | 3.5/5 |
![]() | 3.3/5 |
Riot Games has a 3.8/5 stars for its overall company culture rated by their employees

Riot Games scored a 23 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Riot Games would recommend the brand to a friend. ENPS measures how likely Riot Games employees would recommend working at Riot Games to a friend.
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
Riot Games is ranked #77 in the Global Top 100 Brands. It ranks just behind LVMH and just ahead of Airbnb.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
75 | ![]() | YouTube | ![]() | Susan Wojcicki | Media and Entertainment |
76 | ![]() | LVMH | ![]() | Bernard Arnault | Fashion and Beauty |
77 | ![]() | Riot Games | ![]() | Nicolo Laurent | Media and Entertainment |
78 | ![]() | Airbnb | ![]() | Brian Chesky | Travel and Hospitality |
79 | ![]() | Marriott | ![]() | Anthony Capuano | Travel and Hospitality |
80 | ![]() | Ubisoft | ![]() | Yves Guillemot | Media and Entertainment |
81 | ![]() | ZoomInfo | ![]() | Henry Schuck | Tech |
Riot Games is ranked #15 in the Media and Entertainment Industry. It ranks just behind YouTube and just ahead of Ubisoft.