41
NPS
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Ranked
#69
Banking and Financial Services Brands
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William Blair
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William Blair is ranked #69 in Banking and Financial Services Brands
William Blair is ranked #69 in Banking and Financial Services Brands
About William Blair's Brand
William Blair is a global investment banking and asset management firm. William Blair’s brand is ranked #879 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of William Blair. When compared to other organizations within the Banking and Financial Services industry, William Blair is ranked #69. Among its major competitors, William Blair is ranked in 1st place for NPS while Jefferies & Company is 2nd, and Baird is 3rd.
Brand at a Glance
80%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
William Blair Ranking
- #879 in Global Best Brands
- #69 in Banking and Financial Services
- #1 / 4 of its competitors
William Blair NPS
William Blair's Net Promoter Score (NPS) is a 41 with 66% Promoters, 9% Passives, and 25% Detractors. Net Promoter Score tracks whether William Blair's customers would recommend using the product based on a scale of -100 to 100.
William Blair Overall NPS
| 66% | Promoters |
|---|---|
| 9% | Passives |
| 25% | Detractors |
William Blair NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 46 | Jul 2022 | 46 |
Aug 2022 42 | Aug 2022 | 42 |
Oct 2022 45 | Oct 2022 | 45 |
Nov 2022 50 | Nov 2022 | 50 |
Dec 2022 52 | Dec 2022 | 52 |
Jan 2023 53 | Jan 2023 | 53 |
Apr 2023 56 | Apr 2023 | 56 |
May 2023 50 | May 2023 | 50 |
Aug 2023 44 | Aug 2023 | 44 |
Apr 2024 47 | Apr 2024 | 47 |
Dec 2024 44 | Dec 2024 | 44 |
Jul 2026 40 | Jul 2026 | 40 |
How Other Brands Compare
William Blair is ranked first for NPS among its competitors. Jefferies & Company and Baird come in second and third, with Stifel Financial Corporation coming in at #4.
William Blair |  Jefferies & Company |  Baird |  Stifel Financial Corporation | |
| Global Ranking | #879 | #- | #- | #- |
| NPS | 41 | 28 | 6 | - |
| Valuation Updated every 24 hours for public companies | - | $7.60B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
William Blair NPS by Gender
Male customers rated William Blair's NPS 66 points higher than Female customers.
Male
100
William Blair's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
34
William Blair's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
William Blair NPS by Ethnicity
William Blair's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
African American/Black 50 | African American/Black | 50 |
William Blair NPS by Age
William Blair's NPS was rated 100 points by customers ages 56-60 on Comparably.
William Blair NPS by Usage
William Blair's NPS was rated 34 points by customers who have used William Blair's products/services for Over 10 Years.
-100
-50
0
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| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
William Blair NPS vs. Competitors
Compared to its competitors, William Blair's NPS is rated right above Jefferies & Company.
| COMPANY | NPS Score | |
|---|---|---|
| William Blair | 41 |
| Jefferies & Company | 28 |
| Baird | 6 |
William Blair NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, William Blair's NPS is rated right above Visa.
| COMPANY | NPS Score | |
|---|---|---|
| William Blair | 41 |
 | Visa | 32 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
 | American Express | 17 |
 | PayPal | 11 |
 | USAA | 7 |
William Blair Customer Reviews
Out of the 3 William Blair customer reviews 2 were positive and 1 was constructive. William Blair customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
William Blair Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of William Blair users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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William Blair Customer Loyalty Score by Gender
William Blair's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
William Blair Customer Loyalty Score by Ethnicity
William Blair's Customer Loyalty score was rated 100% by both African American/Black and Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
William Blair Customer Loyalty Score by Age
William Blair's Customer Loyalty score was rated 100% by customers ages 56-60 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
William Blair Customer Loyalty Score by Usage
William Blair's Customer Loyalty score was rated 100% by customers who have used William Blair's products/services for Over 10 Years.
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William Blair Customer Loyalty vs. Competitors
Compared to its competitors, William Blair's Customer Loyalty score is rated right below Jefferies & Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Baird | 84% |
| Jefferies & Company | 83% |
| William Blair | 80% |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, William Blair's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| William Blair | 80% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 75% |
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William Blair Product Quality
4/5
William Blair has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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William Blair Product Information
William Blair’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.williamblair.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
Quick Insights into William Blair Product Quality
William Blair's Product Quality score was rated highest by customers ages 56-60, and rated lowest by Female customers.
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Ranked William Blair Product Quality the Highest
Ranked William Blair Product Quality the Lowest
William Blair Product Quality Score by Gender
Male customers rated William Blair's Product Quality score 1.2 stars higher than Female customers.
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Male
5/5
Female
3.8/5
William Blair Product Quality Score by Ethnicity
William Blair's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
African American/Black 4.1 | African American/Black | 4.1 |
William Blair Product Quality Score by Age
William Blair's Product Quality score was rated 5 stars by customers ages 56-60 on Comparably.
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0
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| Summary | Age | Score |
|---|---|---|
56-60 5 | 56-60 | 5 |
William Blair Product Quality Score by Usage
William Blair's Product Quality score was rated 3.6 stars by customers who have used William Blair's products/services for Over 10 Years.
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William Blair Product Quality vs. Competitors
Compared to its competitors, William Blair's Product Quality score is rated right above Jefferies & Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| William Blair | 4/5 |
| Jefferies & Company | 3.5/5 |
| Baird | 3.3/5 |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, William Blair's Product Quality score is rated right above JPMorgan Chase & Co, and is preceded by Visa.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4/5 |
| William Blair | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
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William Blair Pricing
William Blair ROI & Value For Money
3.9/5
William Blair has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into William Blair ROI
William Blair's ROI score was rated highest by customers ages 56-60, and rated lowest by Female customers.
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Ranked William Blair ROI the Highest
Ranked William Blair ROI the Lowest
William Blair ROI Score by Gender
Male customers rated William Blair's ROI score 1.2 stars higher than Female customers.
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Male
4.8/5
Female
3.6/5
William Blair ROI Score by Ethnicity
William Blair's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4 | African American/Black | 4 |
William Blair ROI Score by Age
William Blair's ROI score was rated 4.8 stars by customers ages 56-60 on Comparably.
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| Summary | Age | Score |
|---|---|---|
56-60 4.8 | 56-60 | 4.8 |
William Blair ROI Score by Usage
William Blair's ROI score was rated 3.6 stars by customers who have used William Blair's products/services for Over 10 Years.
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William Blair Pricing vs. Competitors
Compared to its competitors, William Blair's ROI score is rated right above Baird, and is preceded by Jefferies & Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Jefferies & Company | 4.2/5 |
| William Blair | 3.9/5 |
| Baird | 3.5/5 |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, William Blair's ROI score is rated right above JPMorgan Chase & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| William Blair | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Visa | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
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William Blair Customer Satisfaction (CSAT)
William Blair Customer Satisfaction (CSAT) Score
72 / 100
William Blair has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
61%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into William Blair Customer Satisfaction
William Blair's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Female customers.
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Ranked William Blair Customer Satisfaction the Highest
Ranked William Blair Customer Satisfaction the Lowest
William Blair Customer Satisfaction Score by Gender
Male customers rated William Blair's Customer Satisfaction score 33 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
William Blair Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
William Blair's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
William Blair's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
William Blair Customer Satisfaction Score by Age
William Blair's Customer Satisfaction score was rated 100 points by customers ages 56-60 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 100% |
William Blair Customer Satisfaction Score by Usage
William Blair's Customer Satisfaction score was rated 67 points by customers who have used William Blair's products/services for Over 10 Years.
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William Blair Customer Satisfaction vs. Competitors
Compared to its competitors, William Blair's Customer Satisfaction score is rated right above Jefferies & Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| William Blair | 72% |
| Jefferies & Company | 72% |
| Baird | 64% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, William Blair's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 81% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| William Blair | 72% |
| Stripe | 69% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| USAA | 31% |
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William Blair Customer Service
4.2/5
William Blair has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About William Blair's Customer Service
Address
Chicago, IL 60606
Website
http://www.williamblair.com
Quick Insights into William Blair Customer Service
William Blair's Customer Service score was rated highest by customers ages 56-60, and rated lowest by Female customers.
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Ranked William Blair Customer Service the Highest
Ranked William Blair Customer Service the Lowest
William Blair Customer Service Score by Gender
Male customers rated William Blair's Customer Service score 0.7 stars higher than Female customers.
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Male
4.8/5
Female
4.1/5
William Blair Customer Service Score by Ethnicity
William Blair's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.4 | African American/Black | 4.4 |
William Blair Customer Service Score by Age
William Blair's Customer Service score was rated 5 stars by customers ages 56-60 on Comparably.
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0
20
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| Summary | Age | Customer Service Score |
|---|---|---|
56-60 5 | 56-60 | 5 |
William Blair Customer Service Score by Usage
William Blair's Customer Service score was rated 3.8 stars by customers who have used William Blair's products/services for Over 10 Years.
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William Blair Customer Service vs. Competitors
Compared to its competitors, William Blair's Customer Service score is rated right above Jefferies & Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| William Blair | 4.2/5 |
| Jefferies & Company | 4.1/5 |
| Baird | 3.5/5 |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, William Blair's Customer Service score is rated right above Visa.
| COMPANY | Customer Service Score | |
|---|---|---|
| William Blair | 4.2/5 |
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
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William Blair as an Employer
4.6/5
William Blair has a 4.6/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
William Blair scored a 41 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of William Blair would recommend the brand to a friend. ENPS measures how likely William Blair employees would recommend working at William Blair to a friend.
Net Promoter Score
41
NPS Score
| 66% | Promoters |
|---|---|
| 9% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
53
eNPS Score
| 70% | Promoters |
|---|---|
| 13% | Passive |
| 17% | Detractors |
Global Ranking Snapshot
William Blair is ranked #879 in the Global Top 100 Brands. It ranks just behind NFI Industries and just ahead of AirAsia.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
877 |  | Macquarie Group |  | Shemara Wikramanayake | Banking and Financial Services |
878 |  | NFI Industries |  | Sidney Brown | Automotive and Transportation |
879 | | William Blair | | John Ettelson | Banking and Financial Services |
880 |  | AirAsia |  | Tan Fernandes | Travel and Hospitality |
881 |  | GSK |  | Emma Walmsley | Health and Wellness |
882 |  | Kendra Scott, LLC. |  | Tom Nolan | Retail |
883 |  | QuikTrip |  | Chet Cadieux | Retail |
Banking and Financial Services Ranking Snapshot
William Blair is ranked #69 in the Banking and Financial Services Industry. It ranks just behind Macquarie Group and just ahead of Primerica.
| RANK | COMPANY | Location | |
|---|---|---|---|
67 |  | FirstBank | Denver, CO |
68 | | Macquarie Group | |
69 | | William Blair | Chicago, IL |
70 |  | Primerica | Duluth, GA |
71 |  | Rbc | Toronto, KS |
72 |  | Kraken | California City, CA |
73 |  | DTCC | New York City, NY |
