36
NPS
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Cisco is ranked #71 in Global Top 100 BrandsAwards & Recognition
Cisco is ranked #71 in Global Top 100 Brands
Awards & Recognition
About Cisco's Brand
Cisco enables people to make a powerful connection. Cisco’s brand is ranked #71 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Cisco. When compared to other organizations within the Tech industry, Cisco is ranked #21. Among its major competitors, Cisco is ranked in 3rd place for NPS while Arista Networks is 1st, and Huawei is 2nd.Their current market cap is $192.85B
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Cisco CMO
Carrie Palin
Carrie Palin is the Senior Vice President and Chief Marketing Officer (CMO) at Cisco. Palin and her team are responsible for strengthening Cisco’s brand and increasing demand for Cisco’s solutions. Her responsibilities include regional field, segment, industries, digital, and partner marketing, brand strategy, events, customer advocacy, and marketing insights and analytics. Additionally, Carrie is responsible for Cisco’s global segments and industries team, where she is accountable for delivering an integrated sales and marketing strategy globally.
Cisco Ranking
- #71 / 100 in Global Best Brands
- #21 in Tech
- #2 / 4 of its competitors
Cisco NPS
Cisco's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether Cisco's customers would recommend using the product based on a scale of -100 to 100.
Cisco Overall NPS
| 59% | Promoters |
|---|---|
| 18% | Passives |
| 23% | Detractors |
Cisco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 36 | Dec 2024 | 36 |
Jan 2025 36 | Jan 2025 | 36 |
Feb 2025 36 | Feb 2025 | 36 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 34 | Apr 2025 | 34 |
May 2025 34 | May 2025 | 34 |
Aug 2025 34 | Aug 2025 | 34 |
Sep 2025 34 | Sep 2025 | 34 |
Oct 2025 34 | Oct 2025 | 34 |
Nov 2025 34 | Nov 2025 | 34 |
Dec 2025 36 | Dec 2025 | 36 |
Jan 2026 36 | Jan 2026 | 36 |
How Other Brands Compare
Cisco is ranked second for NPS among its competitors. Huawei and VMware come in first and third, with HP Inc. coming in at #4. Among those competitors, it is the second most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cisco NPS by Gender
Male customers rated Cisco's NPS 30 points higher than Female customers.
Male
45
Cisco's NPS was rated 45 by Male customers on Comparably.
62%
Promoters
21%
Passives
17%
Detractors
Female
15
Cisco's NPS was rated 15 by Female customers on Comparably.
49%
Promoters
17%
Passives
34%
Detractors
Cisco NPS by Ethnicity
Cisco's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Hispanic or Latino 39 | Hispanic or Latino | 39 |
African American/Black 29 | African American/Black | 29 |
Asian or Pacific Islander 16 | Asian or Pacific Islander | 16 |
Native American 67 | Native American | 67 |
Other 24 | Other | 24 |
Cisco NPS by Age
Cisco's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Cisco NPS by Usage
Cisco's NPS was rated the highest by customers who have used Cisco's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 27 | Less than 1 Year | 27 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 35 | 2 to 5 Years | 35 |
5 to 10 Years 53 | 5 to 10 Years | 53 |
Over 10 Years 37 | Over 10 Years | 37 |
Cisco NPS vs. Competitors
Compared to its competitors, Cisco's NPS is rated right above Juniper Networks, and is preceded by Huawei.
| COMPANY | NPS Score | |
|---|---|---|
 | Arista Networks | 56 |
 | Huawei | 37 |
 | Cisco | 36 |
 | Juniper Networks | 34 |
 | VMware | 31 |
 | HP Inc. | 0 |
Cisco Customer Reviews
Out of the 31 Cisco customer reviews 28 were positive and 3 were constructive. Cisco customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cisco Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Cisco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cisco Customer Loyalty Score by Gender
Male customers rated Cisco's Customer Loyalty score 10% higher than Female customers.
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Male
85%
Yes
Female
75%
Yes
Cisco Customer Loyalty Score by Ethnicity
Cisco's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cisco.
89
out of 100
Caucasian
79
out of 100
Hispanic or Latino
81
out of 100
African American/Black
79
out of 100
Asian or Pacific Islander
100
out of 100
Native American
84
out of 100
Other
Cisco Customer Loyalty Score by Age
Cisco's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cisco.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 96% | 26-30 | 96% |
31-35 75% | 31-35 | 75% |
36-40 91% | 36-40 | 91% |
41-45 75% | 41-45 | 75% |
46-50 76% | 46-50 | 76% |
51-55 82% | 51-55 | 82% |
56-60 100% | 56-60 | 100% |
61-65 82% | 61-65 | 82% |
66+ 70% | 66+ | 70% |
Cisco Customer Loyalty Score by Usage
Cisco's Customer Loyalty score was rated the highest by customers who have used Cisco's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cisco Customer Loyalty Score by Industry
Cisco's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Cisco Customer Loyalty vs. Competitors
Compared to its competitors, Cisco's Customer Loyalty score is rated right above VMware, and is preceded by Huawei.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Juniper Networks | 86% |
| Arista Networks | 84% |
| Huawei | 81% |
| Cisco | 81% |
| VMware | 79% |
| HP Inc. | 73% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Cisco's Customer Loyalty score is rated right below Peloton.
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Cisco Product Quality
4.1/5
Cisco has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Cisco Product Information
Cisco’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Cisco's product the highest. Reviewers from the Tech industry rated Cisco the lowest at 4.1.
- Website
- http://www.cisco.com
- Company Size
- 10,000+ Employees
Industry
Tech
Quick Insights into Cisco Product Quality
Cisco's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 66+.
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Ranked Cisco Product Quality the Highest
Ranked Cisco Product Quality the Lowest
Cisco Product Quality Score by Gender
Male customers rated Cisco's Product Quality score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Cisco Product Quality Score by Ethnicity
Cisco's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cisco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 4 | Other | 4 |
Cisco Product Quality Score by Age
Cisco's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.6 | 66+ | 2.6 |
Cisco Product Quality Score by Usage
Cisco's Product Quality score was rated the highest by customers who have used Cisco's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cisco Product Quality Score by Industry
Cisco's Product Quality score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
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Cisco Product Quality vs. Competitors
Compared to its competitors, Cisco's Product Quality score is rated right above VMware, and is preceded by Juniper Networks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Huawei | 4.2/5 |
| Arista Networks | 4.2/5 |
| Juniper Networks | 4.2/5 |
| Cisco | 4.1/5 |
| VMware | 4/5 |
| HP Inc. | 3.2/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Cisco's Product Quality score is rated right above Google, and is preceded by Spotify.
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Cisco Pricing
Cisco ROI & Value For Money
4/5
Cisco has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cisco's overall ROI score rated by its users and customers.
Cisco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Cisco.
Quick Insights into Cisco ROI
Cisco's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Architecture and Planning industry.
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Ranked Cisco ROI the Highest
Ranked Cisco ROI the Lowest
Cisco ROI Score by Gender
Female customers rated Cisco's ROI score 0.1 stars higher than Male customers.
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Male
3.8/5
Female
3.9/5
Cisco ROI Score by Ethnicity
Cisco's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cisco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.5 | Native American | 3.5 |
Other 3.5 | Other | 3.5 |
Cisco ROI Score by Age
Cisco's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4 | 51-55 | 4 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.8 | 66+ | 2.8 |
Cisco ROI Score by Usage
Cisco's ROI score was rated the highest by customers who have used Cisco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cisco ROI Score by Industry
Cisco's ROI score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
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Cisco Pricing vs. Competitors
Compared to its competitors, Cisco's ROI score is rated right above VMware, and is preceded by Huawei.
| COMPANY | Pricing Score | |
|---|---|---|
| Arista Networks | 4.4/5 |
| Juniper Networks | 4.2/5 |
| Huawei | 4/5 |
| Cisco | 4/5 |
| VMware | 3.8/5 |
| HP Inc. | 3.1/5 |
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ROI for Other Tech Brands
In the Tech industry, Cisco's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Cisco Customer Satisfaction (CSAT)
Cisco Customer Satisfaction (CSAT) Score
78 / 100
Cisco has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
32%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
2%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cisco Customer Satisfaction
Cisco's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Cisco Customer Satisfaction the Highest
Ranked Cisco Customer Satisfaction the Lowest
Cisco Customer Satisfaction Score by Gender
Male customers rated Cisco's Customer Satisfaction score 8 points higher than Female customers.
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79 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 1% | |
Very Dissatisfied | 7% |
71 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 21% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Cisco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cisco's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
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84 / 100
Very Satisfied
38%
Satisfied
46%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
10%
CSAT according to Hispanic or Latino
Cisco's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Cisco's Customer Satisfaction (CSAT) score was rated 68% according to African American/Black users and customers.
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68 / 100
Very Satisfied
45%
Satisfied
23%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Asian or Pacific Islander
Cisco's Customer Satisfaction (CSAT) score was rated 74% according to Asian or Pacific Islander users and customers.
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74 / 100
Very Satisfied
40%
Satisfied
34%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
3%
CSAT according to Native American
Cisco's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Cisco's Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.
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81 / 100
Very Satisfied
37%
Satisfied
44%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
0%
Cisco Customer Satisfaction Score by Age
Cisco's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cisco.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 65% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 92% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 46-50 | 77% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 33% |
Cisco Customer Satisfaction Score by Usage
Cisco's Customer Satisfaction score was rated the highest by customers who have used Cisco's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cisco Customer Satisfaction Score by Industry
Cisco's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Cisco Customer Satisfaction Score by Industry",
"text": "Cisco's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 82,
"stars": 0,
"csatScore": 82,
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"scoreClassName": "",
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"groupId": 495,
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"scoreClassName": "",
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"groupId": 498,
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"scoreClassName": "",
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"score": 33,
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"scoreClassName": "",
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"groupId": 501,
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"scoreClassName": "",
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{
"label": "Computer Hardware",
"groupId": 509,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
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"groupId": 511,
"score": 75,
"stars": 0,
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"groupId": 522,
"score": 100,
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"scoreClassName": "max",
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{
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"groupId": 564,
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]
}Cisco Customer Satisfaction vs. Competitors
Compared to its competitors, Cisco's Customer Satisfaction score is rated right above Juniper Networks, and is preceded by Huawei.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Arista Networks | 88% |
| Huawei | 85% |
| Cisco | 78% |
| Juniper Networks | 78% |
| VMware | 76% |
| HP Inc. | 53% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Cisco's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Cisco Customer Service
4.1/5
Cisco has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Cisco's Customer Service
Address
170 West Tasman Dr., San Jose, CA 95134
Website
http://www.cisco.com
Phone Number
+1-408-526-4000
Cisco's Social Links
Quick Insights into Cisco Customer Service
Cisco's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.
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Ranked Cisco Customer Service the Highest
Ranked Cisco Customer Service the Lowest
Cisco Customer Service Score by Gender
Male customers rated Cisco's Customer Service score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Cisco Customer Service Score by Ethnicity
Cisco's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cisco.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 3.8 | Other | 3.8 |
Cisco Customer Service Score by Age
Cisco's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.6 | 66+ | 2.6 |
Cisco Customer Service Score by Usage
Cisco's Customer Service score was rated the highest by customers who have used Cisco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Cisco Customer Service Score by Industry
Cisco's Customer Service score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
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Cisco Customer Service vs. Competitors
Compared to its competitors, Cisco's Customer Service score is rated right above Huawei, and is preceded by Juniper Networks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Arista Networks | 4.3/5 |
| Juniper Networks | 4.2/5 |
| Cisco | 4.1/5 |
| Huawei | 4/5 |
| VMware | 3.8/5 |
| HP Inc. | 3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Cisco's Customer Service score is rated right above Google, and is preceded by Apple.
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Cisco as an Employer
4.4/5
Cisco has a 4.4/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Cisco scored a 36 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Cisco would recommend the brand to a friend. ENPS measures how likely Cisco employees would recommend working at Cisco to a friend.
Net Promoter Score
36
NPS Score
| 59% | Promoters |
|---|---|
| 18% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 54% | Promoters |
|---|---|
| 27% | Passive |
| 19% | Detractors |
Global Ranking Snapshot
Cisco is ranked #71 in the Global Top 100 Brands. It ranks just behind USAA and just ahead of JPMorgan Chase & Co.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
69 |  | Unilever |  | Fabian Garcia | Consumer Goods |
70 |  | USAA |  | Wayne Peacock | Banking and Financial Services |
71 | | Cisco | | Chuck Robbins | Tech |
72 |  | JPMorgan Chase & Co |  | Jamie Dimon | Banking and Financial Services |
73 |  | Bungie |  | Pete Parsons | Media and Entertainment |
74 |  | MAC Cosmetics |  | Fabrizio Freda | Fashion and Beauty |
75 |  | YouTube |  | Susan Wojcicki | Media and Entertainment |
