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Gap Inc. is

Ranked

#23

Retail Brands

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Gap Inc.

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Gap Inc.

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Gap Inc. is ranked #23 in Retail Brands

About Gap Inc. Brand

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman,?regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. Gap Inc.’s brand is ranked #134 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Gap Inc.. When compared to other organizations within the Retail industry, Gap Inc. is ranked #23. Among its major competitors, Gap Inc. is ranked in 5th place for NPS while FAST RETAILING CO is 1st, and J. Crew is 2nd. Overall, Gap Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.54B

Brand at a Glance

66%

Customer Loyalty

3.7/5

Product Quality

3.5/5

Pricing

3.6/5

Customer Service

Gap Inc. Ranking

^#23 in Retail
^#2 / 4 of its competitors

Gap Inc. NPS

Gap Inc.'s Net Promoter Score (NPS) is a 7 with 42% Promoters, 23% Passives, and 35% Detractors. Net Promoter Score tracks whether Gap Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Gap Inc. Overall NPS

NPS

42%	Promoters
23%	Passives
35%	Detractors

Gap Inc. NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 7	Feb 2025	7
Mar 2025 7	Mar 2025	7
Apr 2025 7	Apr 2025	7
May 2025 7	May 2025	7
Jun 2025 8	Jun 2025	8
Jul 2025 7	Jul 2025	7
Aug 2025 7	Aug 2025	7
Sep 2025 7	Sep 2025	7
Oct 2025 7	Oct 2025	7
Nov 2025 8	Nov 2025	8
Dec 2025 8	Dec 2025	8
Jan 2026 7	Jan 2026	7

How Other Brands Compare

Gap Inc. is ranked second for NPS among its competitors. Abercrombie & Fitch Company and Macy's come in first and third, with ANN INC. coming in at #4. Among those competitors, it is the second most valued company behind Macy's.

	Gap Inc.	Macy's	Abercrombie & Fitch Company	ANN INC.
Global Ranking	#134	#254	#288	#-
NPS	7	-11	17	-26
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$3.54B	$4.88B	$2.14B	$6.05M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Gap Inc. NPS by Gender

Male customers rated Gap Inc.'s NPS 22 points higher than Female customers.

Male

Gap Inc.'s NPS was rated 11 by Male customers on Comparably.

42%

Promoters

27%

Passives

31%

Detractors

Female

-11

Gap Inc.'s NPS was rated -11 by Female customers on Comparably.

33%

Promoters

23%

Passives

44%

Detractors

Gap Inc. NPS by Ethnicity

Gap Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -43	Caucasian	-43
Hispanic or Latino 22	Hispanic or Latino	22
African American/Black 44	African American/Black	44
Asian or Pacific Islander 8	Asian or Pacific Islander	8
Other -4	Other	-4

Gap Inc. NPS by Age

Gap Inc.'s NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

22%

45%

26-30

37%

19%

44%

31-35

26%

37%

36-40

45%

10%

45%

41-45

42%

29%

46-50

44%

12%

44%

51-55

50%

33%

17%

61-65

40%

60%

66+

43%

57%

Gap Inc. NPS by Usage

Gap Inc.'s NPS was rated the highest by customers who have used Gap Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -48	Less than 1 Year	-48
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years -17	2 to 5 Years	-17
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years -2	Over 10 Years	-2

Gap Inc. NPS vs. Competitors

Compared to its competitors, Gap Inc.'s NPS is rated right above Talbots, and is preceded by Inditex.

COMPANY		NPS Score
	FAST RETAILING CO	34
	J. Crew	23
	Abercrombie & Fitch Company	17
	Inditex	16
	Gap Inc.	7
	Talbots	-9
	Macy's	-11
	Forever 21	-11
	ANN INC.	-26

Gap Inc. NPS vs Companies in Retail

In the Retail industry, Gap Inc.'s NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Gap Inc.	7

Gap Inc. Customer Reviews

Out of the 31 Gap Inc. customer reviews 18 were positive and 13 were constructive. Gap Inc. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Gap Inc. Customer Loyalty

66%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

66% of Gap Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

66%

34%

Gap Inc. Customer Loyalty Score by Gender

Female customers rated Gap Inc.'s Customer Loyalty score 3% higher than Male customers.

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Male

61%

Yes

Female

64%

Yes

Gap Inc. Customer Loyalty Score by Ethnicity

Gap Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Gap Inc. Customer Loyalty Score by Age

Gap Inc.'s Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 50%	18-25	50%
26-30 72%	26-30	72%
31-35 62%	31-35	62%
36-40 84%	36-40	84%
41-45 74%	41-45	74%
46-50 80%	46-50	80%
51-55 85%	51-55	85%
61-65 64%	61-65	64%
66+ 74%	66+	74%

Gap Inc. Customer Loyalty Score by Usage

Gap Inc.'s Customer Loyalty score was rated the highest by customers who have used Gap Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	53%
1 to 2 Years	62%
2 to 5 Years	55%
5 to 10 Years	59%
Over 10 Years	77%

Gap Inc. Customer Loyalty Score by Industry

Gap Inc.'s Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	68%
Accounting	56%
Aerospace and Aviation	74%
Fashion and Beauty	78%
Architecture and Planning	100%
Arts and Entertainment	43%
Business and Consumer Services	49%
Consulting	40%
Education	85%
Healthcare, Hospitals and Medicine	70%
Marketing, Advertising and Research	23%
Retail	80%

Gap Inc. Customer Loyalty vs. Competitors

Compared to its competitors, Gap Inc.'s Customer Loyalty score is rated right above Forever 21, and is preceded by J. Crew.

COMPANY		Customer Loyalty Score
	FAST RETAILING CO	100%
	Talbots	91%
	Inditex	81%
	Macy's	77%
	J. Crew	76%
	Gap Inc.	66%
	Forever 21	65%
	Abercrombie & Fitch Company	64%
	ANN INC.	60%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Gap Inc.'s Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	Gap Inc.	66%

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Gap Inc. Product Quality

3.7/5

Gap Inc. has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Gap Inc. Product Information

Gap Inc.’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Gap Inc.'s product the highest. Reviewers from the Accounting industry rated Gap Inc. the lowest at 3.5.

Website: http://www.gapinc.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Gap Inc. Product Quality

Gap Inc.'s Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.

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Ranked Gap Inc. Product Quality the Highest

51-55	4.3
Architecture and Planning	4.3
Hispanic or Latino	4.1

Ranked Gap Inc. Product Quality the Lowest

Less than 1 Year	3.3
Education	2.8
66+	2.7

Gap Inc. Product Quality Score by Gender

Gap Inc.'s Product Quality score was rated 3.7 by both Female and Male customers on Comparably.

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Male

3.7/5

Female

3.7/5

Gap Inc. Product Quality Score by Ethnicity

Gap Inc.'s Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.6	Other	3.6

Gap Inc. Product Quality Score by Age

Gap Inc.'s Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 4	26-30	4
31-35 3.3	31-35	3.3
36-40 3.8	36-40	3.8
41-45 3.7	41-45	3.7
46-50 3.8	46-50	3.8
51-55 4.3	51-55	4.3
61-65 3.4	61-65	3.4
66+ 2.7	66+	2.7

Gap Inc. Product Quality Score by Usage

Gap Inc.'s Product Quality score was rated the highest by customers who have used Gap Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	4
Over 10 Years	3.7

Gap Inc. Product Quality Score by Industry

Gap Inc.'s Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.

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Tech	3.6
Accounting	3.5
Aerospace and Aviation	3.3
Fashion and Beauty	4
Architecture and Planning	4.3
Arts and Entertainment	3.4
Business and Consumer Services	3.2
Consulting	3.8
Education	2.8
Healthcare, Hospitals and Medicine	3.8
Marketing, Advertising and Research	4
Retail	3.9

Gap Inc. Product Quality vs. Competitors

Compared to its competitors, Gap Inc.'s Product Quality score is rated right above Forever 21, and is preceded by Abercrombie & Fitch Company.

COMPANY		Product Quality Score
	Inditex	4.1/5
	J. Crew	3.9/5
	Abercrombie & Fitch Company	3.7/5
	Gap Inc.	3.7/5
	Forever 21	3.3/5
	ANN INC.	3.2/5
	Talbots	3.2/5
	Macy's	3.1/5
	FAST RETAILING CO	1.5/5

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Product Quality for Other Retail Brands

In the Retail industry, Gap Inc.'s Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Gap Inc.	3.7/5

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Gap Inc. Pricing

Gap Inc. ROI & Value For Money

3.5/5

Gap Inc. has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Gap Inc. Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Education industry think that they had the lowest ROI from Gap Inc..

Quick Insights into Gap Inc. ROI

Gap Inc.'s ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Education industry.

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Ranked Gap Inc. ROI the Highest

Retail	4
51-55	3.9
African American/Black	3.9

Ranked Gap Inc. ROI the Lowest

Less than 1 Year	2.9
66+	2.3
Education	2.2

Gap Inc. ROI Score by Gender

Male customers rated Gap Inc.'s ROI score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

Gap Inc. ROI Score by Ethnicity

Gap Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3.4	Other	3.4

Gap Inc. ROI Score by Age

Gap Inc.'s ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 3.8	26-30	3.8
31-35 3.1	31-35	3.1
36-40 3.6	36-40	3.6
41-45 3.6	41-45	3.6
46-50 3.4	46-50	3.4
51-55 3.9	51-55	3.9
61-65 3.3	61-65	3.3
66+ 2.3	66+	2.3

Gap Inc. ROI Score by Usage

Gap Inc.'s ROI score was rated the highest by customers who have used Gap Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	3.7
2 to 5 Years	3.2
5 to 10 Years	3.6
Over 10 Years	3.5

Gap Inc. ROI Score by Industry

Gap Inc.'s ROI score was rated the highest by Retail industry customers, and the lowest by Education industry customers.

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Tech	3.5
Accounting	3.3
Aerospace and Aviation	3.2
Fashion and Beauty	3.7
Architecture and Planning	3.8
Arts and Entertainment	3.2
Business and Consumer Services	2.9
Consulting	3.5
Education	2.2
Healthcare, Hospitals and Medicine	3.6
Marketing, Advertising and Research	3.2
Retail	4

Gap Inc. Pricing vs. Competitors

Compared to its competitors, Gap Inc.'s ROI score is rated right above Abercrombie & Fitch Company, and is preceded by Inditex.

COMPANY		Pricing Score
	FAST RETAILING CO	4/5
	J. Crew	3.8/5
	Inditex	3.7/5
	Gap Inc.	3.5/5
	Abercrombie & Fitch Company	3.4/5
	Forever 21	3.2/5
	Talbots	3.1/5
	Macy's	3.1/5
	ANN INC.	2.9/5

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ROI for Other Retail Brands

In the Retail industry, Gap Inc.'s ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Gap Inc.	3.5/5
	Chipotle	3.5/5

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Gap Inc. Customer Satisfaction (CSAT)

Gap Inc. Customer Satisfaction (CSAT) Score

72 / 100

Gap Inc. has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied	32%
Satisfied	40%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	4%
Very Dissatisfied	6%

Very Satisfied

32%

Satisfied

40%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Gap Inc. Customer Satisfaction

Gap Inc.'s Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Gap Inc. Customer Satisfaction the Highest

Fashion and Beauty	100%
5 to 10 Years	83%
African American/Black	83%

Ranked Gap Inc. Customer Satisfaction the Lowest

Asian or Pacific Islander	59%
Less than 1 Year	48%
Business and Consumer Services	25%

Gap Inc. Customer Satisfaction Score by Gender

Gap Inc.'s Customer Satisfaction score was rated 65 by both Female and Male customers on Comparably.

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65 / 100

Male

	Very Satisfied	30%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	21%
	Dissatisfied	7%
	Very Dissatisfied	7%

65 / 100

Female

	Very Satisfied	30%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	24%
	Dissatisfied	1%
	Very Dissatisfied	10%

Gap Inc. Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Gap Inc. Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.

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64 / 100

Very Satisfied	25%
Satisfied	39%
Neither Satisfied nor Dissatisfied	23%
Dissatisfied	2%
Very Dissatisfied	11%

Very Satisfied

25%

Satisfied

39%

Neither Satisfied nor Dissatisfied

23%

Dissatisfied

Very Dissatisfied

11%

CSAT according to Hispanic or Latino

Gap Inc. Customer Satisfaction (CSAT) score was rated 78% according to Hispanic or Latino users and customers.

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78 / 100

Very Satisfied	45%
Satisfied	33%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

45%

Satisfied

33%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

11%

CSAT according to African American/Black

Gap Inc. Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100

Very Satisfied	39%
Satisfied	44%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	5%
Very Dissatisfied	6%

Very Satisfied

39%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Gap Inc. Customer Satisfaction (CSAT) score was rated 59% according to Asian or Pacific Islander users and customers.

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59 / 100

Very Satisfied	28%
Satisfied	31%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	2%
Very Dissatisfied	6%

Very Satisfied

28%

Satisfied

31%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Gap Inc. Customer Satisfaction (CSAT) score was rated 61% according to Other users and customers.

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61 / 100

Very Satisfied	26%
Satisfied	35%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	4%
Very Dissatisfied	13%

Very Satisfied

26%

Satisfied

35%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

13%

Gap Inc. Customer Satisfaction Score by Age

Gap Inc.'s Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

60%

26-30

73%

31-35

67%

36-40

78%

41-45

72%

46-50

63%

51-55

67%

61-65

60%

66+

60%

Gap Inc. Customer Satisfaction Score by Usage

Gap Inc.'s Customer Satisfaction score was rated the highest by customers who have used Gap Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	48
1 to 2 Years	68
2 to 5 Years	61
5 to 10 Years	83
Over 10 Years	65

Gap Inc. Customer Satisfaction Score by Industry

Gap Inc.'s Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.

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	"title": "Gap Inc. Customer Satisfaction Score by Industry",
	"text": "Gap Inc.'s Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
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			"label": "Accounting",
			"groupId": 495,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Gap Inc.'s Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		}
	]
}

Tech	77
Accounting	65
Aerospace and Aviation	80
Fashion and Beauty	100
Arts and Entertainment	33
Business and Consumer Services	25
Education	34
Marketing, Advertising and Research	72
Retail	89

Gap Inc. Customer Satisfaction vs. Competitors

Compared to its competitors, Gap Inc.'s Customer Satisfaction score is rated right above Abercrombie & Fitch Company, and is preceded by J. Crew.

COMPANY		Customer Satisfaction (CSAT) Score
	Inditex	81%
	J. Crew	75%
	Gap Inc.	72%
	Abercrombie & Fitch Company	65%
	ANN INC.	61%
	Forever 21	56%
	Macy's	52%
	Talbots	50%
	FAST RETAILING CO	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Gap Inc.'s Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Gap Inc.	72%
	Chipotle	62%

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Gap Inc. Customer Service

3.6/5

Gap Inc. has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Gap Inc.'s Customer Service

Address

2 Folsom St, San Francisco, CA 94105

Website

http://www.gapinc.com

Phone Number

1-650-952-4400

Gap Inc.'s Social Links

Quick Insights into Gap Inc. Customer Service

Gap Inc.'s Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Education industry.

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Ranked Gap Inc. Customer Service the Highest

51-55	3.9
Retail	3.9
African American/Black	3.8

Ranked Gap Inc. Customer Service the Lowest

Other	3.1
66+	2.7
Education	2

Gap Inc. Customer Service Score by Gender

Male customers rated Gap Inc.'s Customer Service score 0.2 stars higher than Female customers.

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Male

3.6/5

Female

3.4/5

Gap Inc. Customer Service Score by Ethnicity

Gap Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.1	Other	3.1

Gap Inc. Customer Service Score by Age

Gap Inc.'s Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
26-30 3.8	26-30	3.8
31-35 3.2	31-35	3.2
36-40 3.7	36-40	3.7
41-45 3.2	41-45	3.2
46-50 3	46-50	3
51-55 3.9	51-55	3.9
61-65 3.2	61-65	3.2
66+ 2.7	66+	2.7

Gap Inc. Customer Service Score by Usage

Gap Inc.'s Customer Service score was rated the highest by customers who have used Gap Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.6
2 to 5 Years	3.3
5 to 10 Years	3.6
Over 10 Years	3.5

Gap Inc. Customer Service Score by Industry

Gap Inc.'s Customer Service score was rated the highest by Retail industry customers, and the lowest by Education industry customers.

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Tech	3.9
Accounting	3.3
Aerospace and Aviation	3.3
Fashion and Beauty	3.5
Architecture and Planning	3.3
Arts and Entertainment	3.7
Business and Consumer Services	3
Consulting	3.8
Education	2
Healthcare, Hospitals and Medicine	2.3
Marketing, Advertising and Research	3.3
Retail	3.9

Gap Inc. Customer Service vs. Competitors

Compared to its competitors, Gap Inc.'s Customer Service score is rated right above Forever 21, and is preceded by Inditex.

COMPANY		Customer Service Score
	FAST RETAILING CO	4/5
	J. Crew	3.9/5
	Abercrombie & Fitch Company	3.6/5
	Inditex	3.6/5
	Gap Inc.	3.6/5
	Forever 21	3.1/5
	Talbots	3/5
	Macy's	2.9/5
	ANN INC.	2.9/5

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Customer Service for Other Retail Brands

In the Retail industry, Gap Inc.'s Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Gap Inc.	3.6/5
	Chipotle	3.6/5

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Gap Inc. as an Employer

3.0/5

Gap Inc. has a 3.0/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of Gap Inc.

Richard Dickson

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Gap Inc. scored a 7 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Gap Inc. would recommend the brand to a friend. ENPS measures how likely Gap Inc. employees would recommend working at Gap Inc. to a friend.

Net Promoter Score

NPS Score

42%	Promoters
23%	Passive
35%	Detractors

Employee Net Promoter Score

-8

eNPS Score

35%	Promoters
22%	Passive
43%	Detractors

Global Ranking Snapshot

Gap Inc. is ranked #134 in the Global Top 100 Brands. It ranks just behind Stripe and just ahead of Etsy.

RANK			INDUSTRY
132	Boeing	Dave Calhoun	Automotive and Transportation
133	Stripe	Patrick Collison	SaaS
134	Gap Inc.	Richard Dickson	Retail
135	Etsy	Josh Silverman	Retail
136	Yum! Brands	David Gibbs	Retail
137	Pixar Animation Studios	Jim Morris	Media and Entertainment
138	American Airlines	Robert Isom	Automotive and Transportation

Retail Ranking Snapshot

Gap Inc. is ranked #23 in the Retail Industry. It ranks just behind Lowe's Home Improvement and just ahead of Etsy.

RANK		Location
21	Victoria's Secret	Columbus, OH
22	Lowe's Home Improvement	Mooresville, NC
23	Gap Inc.	San Francisco, CA
24	Etsy	Brooklyn, NY
25	Yum! Brands	Louisville, KY
26	Taco Bell	Irvine, CA
27	Kroger	Cincinnati, OH