26
NPS
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IBM is ranked #29 in Tech Brands
IBM is ranked #29 in Tech Brands
About IBM's Brand
Are you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities. Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone. It’s time to define your career. IBM’s brand is ranked #106 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of IBM. When compared to other organizations within the Tech industry, IBM is ranked #29. Among its major competitors, IBM is ranked in 6th place for NPS while Amazon is 1st, and Apple is 2nd. Overall, IBM has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $119.05B
Brand at a Glance
79%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
IBM CMO
IBM Ranking
- #29 in Tech
- #4 / 4 of its competitors
IBM NPS
IBM's Net Promoter Score (NPS) is a 26 with 53% Promoters, 20% Passives, and 27% Detractors. Net Promoter Score tracks whether IBM's customers would recommend using the product based on a scale of -100 to 100.
IBM Overall NPS
| 53% | Promoters |
|---|---|
| 20% | Passives |
| 27% | Detractors |
IBM NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 27 | Apr 2024 | 27 |
Jun 2024 27 | Jun 2024 | 27 |
Jul 2024 26 | Jul 2024 | 26 |
Aug 2024 28 | Aug 2024 | 28 |
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 28 | Nov 2024 | 28 |
Jan 2025 25 | Jan 2025 | 25 |
May 2025 27 | May 2025 | 27 |
Oct 2025 26 | Oct 2025 | 26 |
Nov 2025 26 | Nov 2025 | 26 |
Dec 2025 26 | Dec 2025 | 26 |
How Other Brands Compare
IBM is ranked #4 for NPS among its competitors. Amazon and Apple come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IBM NPS by Gender
Male customers rated IBM's NPS 8 points higher than Female customers.
Male
39
IBM's NPS was rated 39 by Male customers on Comparably.
58%
Promoters
23%
Passives
19%
Detractors
Female
31
IBM's NPS was rated 31 by Female customers on Comparably.
56%
Promoters
19%
Passives
25%
Detractors
IBM NPS by Ethnicity
IBM's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American 34 | Native American | 34 |
Other 29 | Other | 29 |
IBM NPS by Age
IBM's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
IBM NPS by Usage
IBM's NPS was rated the highest by customers who have used IBM's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 5 | 1 to 2 Years | 5 |
2 to 5 Years 44 | 2 to 5 Years | 44 |
5 to 10 Years 15 | 5 to 10 Years | 15 |
Over 10 Years 45 | Over 10 Years | 45 |
IBM Customer Reviews
Out of the 7 IBM customer reviews 5 were positive and 2 were constructive. IBM customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
IBM Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of IBM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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IBM Customer Loyalty Score by Gender
Male customers rated IBM's Customer Loyalty score 5% higher than Female customers.
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Male
83%
Yes
Female
78%
Yes
IBM Customer Loyalty Score by Ethnicity
IBM's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
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75
out of 100
Caucasian
100
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
70
out of 100
Native American
74
out of 100
Other
IBM Customer Loyalty Score by Age
IBM's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 92% | 26-30 | 92% |
31-35 64% | 31-35 | 64% |
36-40 82% | 36-40 | 82% |
41-45 85% | 41-45 | 85% |
46-50 100% | 46-50 | 100% |
61-65 100% | 61-65 | 100% |
IBM Customer Loyalty Score by Usage
IBM's Customer Loyalty score was rated the highest by customers who have used IBM's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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IBM Customer Loyalty Score by Industry
IBM's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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IBM Customer Loyalty vs. Competitors
Compared to its competitors, IBM's Customer Loyalty score is rated right above HPE, and is preceded by Cisco.
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Customer Loyalty for Other Tech Brands
In the Tech industry, IBM's Customer Loyalty score is rated right below Peloton.
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IBM Product Quality
3.8/5
IBM has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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IBM Product Information
IBM serves markets in the United States, Asia, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. IBM supports Web devices and offers products for medium and large sized businesses.
IBM’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated IBM's product the highest. Reviewers from the Business and Consumer Services industry rated IBM the lowest at 3.5.
- Website
- http://www.ibm.com
- Company Size
- 10,000+ Employees
Industry
Information Services
Tech
AI, Big Data and Analytics
Big Data
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Quick Insights into IBM Product Quality
IBM's Product Quality score was rated highest by Native American customers, and rated lowest by customers ages 31-35.
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Ranked IBM Product Quality the Highest
Ranked IBM Product Quality the Lowest
IBM Product Quality Score by Gender
IBM's Product Quality score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
IBM Product Quality Score by Ethnicity
IBM's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.6 | Native American | 4.6 |
Other 3.8 | Other | 3.8 |
IBM Product Quality Score by Age
IBM's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.5 | 46-50 | 3.5 |
61-65 4.1 | 61-65 | 4.1 |
IBM Product Quality Score by Usage
IBM's Product Quality score was rated the highest by customers who have used IBM's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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IBM Product Quality Score by Industry
IBM's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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IBM Product Quality vs. Competitors
Compared to its competitors, IBM's Product Quality score is rated right above Accenture, and is preceded by HPE.
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Product Quality for Other Tech Brands
In the Tech industry, IBM's Product Quality score is rated right below ROBLOX.
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IBM Pricing
IBM ROI & Value For Money
3.8/5
IBM has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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IBM Pricing Plans
IBM has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Accounting industry think that they had the lowest ROI from IBM.
Who Uses IBM?
Medium Businesses
Large Enterprises
Quick Insights into IBM ROI
IBM's ROI score was rated highest by Native American customers, and rated lowest by African American/Black customers.
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Ranked IBM ROI the Highest
Ranked IBM ROI the Lowest
IBM ROI Score by Gender
Female customers rated IBM's ROI score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
IBM ROI Score by Ethnicity
IBM's ROI score was rated the highest by Native American customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.3 | Native American | 4.3 |
Other 3.3 | Other | 3.3 |
IBM ROI Score by Age
IBM's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.9 | 46-50 | 3.9 |
61-65 4.1 | 61-65 | 4.1 |
IBM ROI Score by Usage
IBM's ROI score was rated the highest by customers who have used IBM's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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IBM ROI Score by Industry
IBM's ROI score was rated the highest by Consulting industry customers, and the lowest by Accounting industry customers.
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IBM Pricing vs. Competitors
Compared to its competitors, IBM's ROI score is rated right above Accenture, and is preceded by Cisco.
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ROI for Other Tech Brands
In the Tech industry, IBM's ROI score is rated right above ROBLOX, and is preceded by Apple.
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IBM Customer Satisfaction (CSAT)
IBM Customer Satisfaction (CSAT) Score
76 / 100
IBM has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
55%
Satisfied
21%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IBM Customer Satisfaction
IBM's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked IBM Customer Satisfaction the Highest
Ranked IBM Customer Satisfaction the Lowest
IBM Customer Satisfaction Score by Gender
Male customers rated IBM's Customer Satisfaction score 10 points higher than Female customers.
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77 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 8% | |
Very Dissatisfied | 5% |
67 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
IBM Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
IBM's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
75%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
0%
CSAT according to African American/Black
IBM's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
IBM's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
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72 / 100
Very Satisfied
58%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Native American
IBM's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
IBM's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
IBM Customer Satisfaction Score by Age
IBM's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 61-65 | 75% |
IBM Customer Satisfaction Score by Usage
IBM's Customer Satisfaction score was rated the highest by customers who have used IBM's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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IBM Customer Satisfaction Score by Industry
IBM's Customer Satisfaction score was rated 80 points by Tech industry customers.
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}IBM Customer Satisfaction vs. Competitors
Compared to its competitors, IBM's Customer Satisfaction score is rated right above Accenture, and is preceded by HPE.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, IBM's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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IBM Customer Service
3.9/5
IBM has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About IBM's Customer Service
Address
Armonk, NY 10504
Website
http://www.ibm.com
Phone Number
800-IBM-4YOU (800-426-496
IBM's Social Links
Quick Insights into IBM Customer Service
IBM's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Accounting industry.
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Ranked IBM Customer Service the Highest
Ranked IBM Customer Service the Lowest
IBM Customer Service Score by Gender
IBM's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
IBM Customer Service Score by Ethnicity
IBM's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.6 | Native American | 3.6 |
Other 3.9 | Other | 3.9 |
IBM Customer Service Score by Age
IBM's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.9 | 46-50 | 3.9 |
61-65 4 | 61-65 | 4 |
IBM Customer Service Score by Usage
IBM's Customer Service score was rated the highest by customers who have used IBM's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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IBM Customer Service Score by Industry
IBM's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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IBM Customer Service vs. Competitors
Compared to its competitors, IBM's Customer Service score is rated right above Accenture, and is preceded by Microsoft.
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Customer Service for Other Tech Brands
In the Tech industry, IBM's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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IBM as an Employer
4.7/5
IBM has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
IBM scored a 26 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of IBM would recommend the brand to a friend. ENPS measures how likely IBM employees would recommend working at IBM to a friend.
Net Promoter Score
26
NPS Score
| 53% | Promoters |
|---|---|
| 20% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 63% | Promoters |
|---|---|
| 23% | Passive |
| 14% | Detractors |
Global Ranking Snapshot
IBM is ranked #106 in the Global Top 100 Brands. It ranks just behind PepsiCo and just ahead of T-Mobile.
Tech Ranking Snapshot
IBM is ranked #29 in the Tech Industry. It ranks just behind Samsung and just ahead of PayPal.
| RANK | COMPANY | Location | |
|---|---|---|---|
27 | | Meta | Menlo Park, CA |
28 |  | Samsung | San Jose, CA |
29 | | IBM | Armonk, NY |
30 |  | PayPal | San Jose, CA |
31 |  | Intel Corporation | Santa Clara, CA |
32 |  | Dell Technologies | Round Rock, TX |
33 | | Accenture | Chicago, IL |
