48
NPS
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Apple is ranked #2 in Top Brands for Gen ZAwards & Recognition
Apple is ranked #2 in Top Brands for Gen Z
Awards & Recognition
About Apple's Brand
Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software. Apple’s brand is ranked #5 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Apple. When compared to other organizations within the Tech industry, Apple is ranked #3. Among its major competitors, Apple is ranked in 2nd place for NPS while Amazon is 1st, and Google is 3rd. Overall, Apple has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.11T
Brand at a Glance
86%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
Apple CMO
Apple Ranking
- #5 / 100 in Global Best Brands
- #5 in Top Brands for Millennials
- #2 in Top Brands for Gen Z
- #3 in Tech
- #2 / 4 of its competitors
Apple NPS
Apple's Net Promoter Score (NPS) is a 48 with 65% Promoters, 18% Passives, and 17% Detractors. Net Promoter Score tracks whether Apple's customers would recommend using the product based on a scale of -100 to 100.
Apple Overall NPS
| 65% | Promoters |
|---|---|
| 18% | Passives |
| 17% | Detractors |
Apple NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 48 | Feb 2025 | 48 |
Mar 2025 48 | Mar 2025 | 48 |
Apr 2025 48 | Apr 2025 | 48 |
May 2025 48 | May 2025 | 48 |
Jun 2025 48 | Jun 2025 | 48 |
Jul 2025 46 | Jul 2025 | 46 |
Aug 2025 48 | Aug 2025 | 48 |
Sep 2025 46 | Sep 2025 | 46 |
Oct 2025 46 | Oct 2025 | 46 |
Nov 2025 46 | Nov 2025 | 46 |
Dec 2025 46 | Dec 2025 | 46 |
Jan 2026 46 | Jan 2026 | 46 |
How Other Brands Compare
Apple is ranked second for NPS among its competitors. Amazon and Google come in first and third, with Microsoft coming in at #4. Among those competitors, it is the most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Apple NPS by Gender
Male customers rated Apple's NPS 4 points higher than Female customers.
Male
55
Apple's NPS was rated 55 by Male customers on Comparably.
68%
Promoters
19%
Passives
13%
Detractors
Female
51
Apple's NPS was rated 51 by Female customers on Comparably.
65%
Promoters
21%
Passives
14%
Detractors
Apple NPS by Ethnicity
Apple's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 53 | Caucasian | 53 |
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black 53 | African American/Black | 53 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Native American 41 | Native American | 41 |
Other 50 | Other | 50 |
Apple NPS by Age
Apple's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Apple NPS by Usage
Apple's NPS was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 39 | Less than 1 Year | 39 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 51 | 2 to 5 Years | 51 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 58 | Over 10 Years | 58 |
Apple Customer Reviews
Out of the 496 Apple customer reviews 449 were positive and 47 were constructive. Apple customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Apple Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Apple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Apple Customer Loyalty Score by Gender
Female customers rated Apple's Customer Loyalty score 1% higher than Male customers.
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Male
89%
Yes
Female
90%
Yes
Apple Customer Loyalty Score by Ethnicity
Apple's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Apple.
91
out of 100
Caucasian
91
out of 100
Hispanic or Latino
89
out of 100
African American/Black
88
out of 100
Asian or Pacific Islander
94
out of 100
Native American
89
out of 100
Other
Apple Customer Loyalty Score by Age
Apple's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Apple.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 88% | 26-30 | 88% |
31-35 89% | 31-35 | 89% |
36-40 87% | 36-40 | 87% |
41-45 87% | 41-45 | 87% |
46-50 89% | 46-50 | 89% |
51-55 94% | 51-55 | 94% |
56-60 91% | 56-60 | 91% |
61-65 88% | 61-65 | 88% |
66+ 88% | 66+ | 88% |
Apple Customer Loyalty Score by Usage
Apple's Customer Loyalty score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Apple Customer Loyalty Score by Industry
Apple's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Chemicals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Apple Customer Loyalty vs. Competitors
Compared to its competitors, Apple's Customer Loyalty score is rated right above Microsoft, and is preceded by Google.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Apple's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Spotify.
Unlock Apple Customer Loyalty vs. Companies in Tech Data
VS
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Apple Product Quality
4.3/5
Apple has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Apple Product Information
Apple’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Facilities Services industry rated Apple's product the highest. Reviewers from the Fashion and Beauty industry rated Apple the lowest at 4.6.
- Website
- http://www.apple.com
- Company Size
- 10,000+ Employees
Industry
Consumer Electronics
Quick Insights into Apple Product Quality
Apple's Product Quality score was rated highest by customers from the Facilities Services industry, and rated lowest by customers from the Chemicals industry.
Sign Up to unlock insights into how customers have ranked Apple's Product Quality.
Ranked Apple Product Quality the Highest
Ranked Apple Product Quality the Lowest
Apple Product Quality Score by Gender
Apple's Product Quality score was rated 4.4 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Apple.
Male
4.4/5
Female
4.4/5
Apple Product Quality Score by Ethnicity
Apple's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Apple.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 4.3 | Native American | 4.3 |
Other 4.4 | Other | 4.4 |
Apple Product Quality Score by Age
Apple's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Apple.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.2 | 56-60 | 4.2 |
61-65 4.2 | 61-65 | 4.2 |
66+ 3.8 | 66+ | 3.8 |
Apple Product Quality Score by Usage
Apple's Product Quality score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Apple Product Quality Score by Industry
Apple's Product Quality score was rated the highest by Facilities Services industry customers, and the lowest by Chemicals industry customers.
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Apple Product Quality vs. Competitors
Compared to its competitors, Apple's Product Quality score is rated right above Amazon.
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Product Quality for Other Tech Brands
In the Tech industry, Apple's Product Quality score is rated right above Zoom Video Communications, and is preceded by Nintendo.
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VS
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Apple Pricing
Apple ROI & Value For Money
4/5
Apple has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Apple's overall ROI score rated by its users and customers.
Apple Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Staffing and Recruiting industry. The users from the Chemicals industry think that they had the lowest ROI from Apple.
Quick Insights into Apple ROI
Apple's ROI score was rated highest by customers from the Staffing and Recruiting industry, and rated lowest by customers from the Chemicals industry.
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Ranked Apple ROI the Highest
Ranked Apple ROI the Lowest
Apple ROI Score by Gender
Apple's ROI score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Apple ROI Score by Ethnicity
Apple's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Apple.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4 | Native American | 4 |
Other 4 | Other | 4 |
Apple ROI Score by Age
Apple's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Apple.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.9 | 61-65 | 3.9 |
66+ 3.7 | 66+ | 3.7 |
Apple ROI Score by Usage
Apple's ROI score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Apple ROI Score by Industry
Apple's ROI score was rated the highest by Staffing and Recruiting industry customers, and the lowest by Chemicals industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Apple Pricing vs. Competitors
Compared to its competitors, Apple's ROI score is rated right above Microsoft, and is preceded by Google.
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ROI for Other Tech Brands
In the Tech industry, Apple's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Apple Customer Satisfaction (CSAT)
Apple Customer Satisfaction (CSAT) Score
85 / 100
Apple has an overall Customer Satisfaction score of 85 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
32%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Apple Customer Satisfaction
Apple's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Professional Services industry.
Sign Up to unlock insights into how customers have ranked Apple's Customer Satisfaction.
Ranked Apple Customer Satisfaction the Highest
Ranked Apple Customer Satisfaction the Lowest
Apple Customer Satisfaction Score by Gender
Female customers rated Apple's Customer Satisfaction score 3 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Apple.
86 / 100
MaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
89 / 100
FemaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 1% | |
Very Dissatisfied | 3% |
Apple Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Apple's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
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87 / 100
Very Satisfied
54%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
5%
CSAT according to Hispanic or Latino
Apple's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
87 / 100
Very Satisfied
61%
Satisfied
26%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
4%
CSAT according to African American/Black
Apple's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
88 / 100
Very Satisfied
57%
Satisfied
31%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
4%
CSAT according to Asian or Pacific Islander
Apple's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
87 / 100
Very Satisfied
51%
Satisfied
36%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
3%
CSAT according to Native American
Apple's Customer Satisfaction (CSAT) score was rated 88% according to Native American users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
88 / 100
Very Satisfied
55%
Satisfied
33%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
8%
CSAT according to Other
Apple's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
88 / 100
Very Satisfied
57%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
2%
Very Dissatisfied
4%
Apple Customer Satisfaction Score by Age
Apple's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Apple.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 88% | |||||||||||||||
| 36-40 | 82% | |||||||||||||||
| 41-45 | 87% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 84% | |||||||||||||||
| 56-60 | 84% | |||||||||||||||
| 61-65 | 72% | |||||||||||||||
| 66+ | 71% |
Apple Customer Satisfaction Score by Usage
Apple's Customer Satisfaction score was rated the highest by customers who have used Apple's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Apple Customer Satisfaction Score by Industry
Apple's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 513,
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"label": "Consumer Services",
"groupId": 514,
"score": 82,
"stars": 0,
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"groupId": 515,
"score": 91,
"stars": 0,
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"groupId": 516,
"score": 75,
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"label": "Government and Public Policy",
"groupId": 521,
"score": 80,
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"scoreClassName": "",
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 86,
"stars": 0,
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"text": "Apple's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 94,
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"scoreClassName": "",
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},
{
"label": "Import and Export",
"groupId": 524,
"score": 100,
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"text": "Apple's Customer Satisfaction score is rated by Import and Export customers on Comparably.",
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{
"label": "Insurance",
"groupId": 526,
"score": 89,
"stars": 0,
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"text": "Apple's Customer Satisfaction score is rated by Insurance customers on Comparably.",
"scoreClassName": "",
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},
{
"label": "International Trade and Development",
"groupId": 528,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Apple's Customer Satisfaction score is rated by International Trade and Development customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Legal",
"groupId": 529,
"score": 92,
"stars": 0,
"csatScore": 92,
"text": "Apple's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 92
},
{
"label": "Travel and Hospitality",
"groupId": 530,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Apple's Customer Satisfaction score is rated by Travel and Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "Apple's Customer Satisfaction score is rated by Logistics and Supply Chain customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 79,
"stars": 0,
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"text": "Apple's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 79
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 92,
"stars": 0,
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"text": "Apple's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
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{
"label": "Mechanical, Civil or Industrial Engineering",
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"score": 91,
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"scoreClassName": "",
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},
{
"label": "Media and Entertainment",
"groupId": 537,
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{
"label": "Military and Defense",
"groupId": 538,
"score": 87,
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"text": "Apple's Customer Satisfaction score is rated by Military and Defense customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 87
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 79,
"stars": 0,
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"text": "Apple's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 79
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
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"scoreLabel": 70
},
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"text": "Apple's Customer Satisfaction score is rated by Professional Services customers on Comparably.",
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"scoreLabel": 57
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"label": "Public Relations and Communications",
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},
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"label": "Real Estate",
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{
"label": "Restaurants",
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"label": "Retail",
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"scoreLabel": 95
},
{
"label": "Security and Investigations",
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"label": "Semiconductors",
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{
"label": "Telecommunications",
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"score": 80,
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"scoreLabel": 80
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"label": "Transportation",
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"score": 75,
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"scoreLabel": 75
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"label": "Utilities",
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"label": "Warehousing",
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]
}Apple Customer Satisfaction vs. Competitors
Compared to its competitors, Apple's Customer Satisfaction score is rated right above Sony, and is preceded by Toshiba.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Apple's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.
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Apple Customer Service
4.2/5
Apple has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Apple's overall Customer Service score rated by its users and customers.
About Apple's Customer Service
Address
1 Infinite Loop, Cupertino, CA 95014
Website
http://www.apple.com
Phone Number
(408)996-1010
Apple's Social Links
Quick Insights into Apple Customer Service
Apple's Customer Service score was rated highest by customers from the Staffing and Recruiting industry, and rated lowest by customers from the Chemicals industry.
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Ranked Apple Customer Service the Highest
Ranked Apple Customer Service the Lowest
Apple Customer Service Score by Gender
Male customers rated Apple's Customer Service score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
Apple Customer Service Score by Ethnicity
Apple's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Apple.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.9 | Native American | 3.9 |
Other 4.2 | Other | 4.2 |
Apple Customer Service Score by Age
Apple's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Apple.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4 | 56-60 | 4 |
61-65 4 | 61-65 | 4 |
66+ 3.9 | 66+ | 3.9 |
Apple Customer Service Score by Usage
Apple's Customer Service score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Apple Customer Service Score by Industry
Apple's Customer Service score was rated the highest by Staffing and Recruiting industry customers, and the lowest by Chemicals industry customers.
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Apple Customer Service vs. Competitors
Compared to its competitors, Apple's Customer Service score is rated right above Google, and is preceded by Amazon.
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Customer Service for Other Tech Brands
In the Tech industry, Apple's Customer Service score is rated right above Google.
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Apple as an Employer
4.2/5
Apple has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Apple scored a 48 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Apple would recommend the brand to a friend. ENPS measures how likely Apple employees would recommend working at Apple to a friend.
Net Promoter Score
48
NPS Score
| 65% | Promoters |
|---|---|
| 18% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 47% | Promoters |
|---|---|
| 22% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
Apple is ranked #5 in the Global Top 100 Brands. It ranks just behind Netflix and just ahead of Nike.
