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Under Armour is

Ranked

#25

Fashion and Beauty Brands

Brand Page

Under Armour

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Under Armour

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Under Armour is ranked #25 in Fashion and Beauty Brands

About Under Armour's Brand

It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and Under Armour’s brand is ranked #231 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Under Armour. When compared to other organizations within the Fashion and Beauty industry, Under Armour is ranked #25. Among its major competitors, Under Armour is ranked in 7th place for NPS while Nike is 1st, and adidas is 2nd. Overall, Under Armour has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $9.34B

Brand at a Glance

78%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Under Armour CMO

alessandro pestel

alessandro pestel serves as the Chief Marketing Officer of Under Armour. alessandro started at Under Armour in October of 2018. alessandro currently resides in the Baltimore, Maryland Area.

Under Armour Ranking

^#231 in Global Best Brands
^#25 in Fashion and Beauty
^#4 / 4 of its competitors

Under Armour NPS

Under Armour's Net Promoter Score (NPS) is a 32 with 57% Promoters, 18% Passives, and 25% Detractors. Net Promoter Score tracks whether Under Armour's customers would recommend using the product based on a scale of -100 to 100.

Under Armour Overall NPS

NPS

57%	Promoters
18%	Passives
25%	Detractors

Under Armour NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 31	Feb 2025	31
Mar 2025 31	Mar 2025	31
Apr 2025 31	Apr 2025	31
May 2025 31	May 2025	31
Jun 2025 31	Jun 2025	31
Jul 2025 31	Jul 2025	31
Aug 2025 31	Aug 2025	31
Sep 2025 31	Sep 2025	31
Oct 2025 32	Oct 2025	32
Nov 2025 32	Nov 2025	32
Dec 2025 30	Dec 2025	30
Jan 2026 32	Jan 2026	32

How Other Brands Compare

Under Armour is ranked #4 for NPS among its competitors. Nike and adidas come in first and second, with PUMA coming in at third. Among those competitors, it is the third most valued company behind Nike.

	Under Armour	Nike	adidas	PUMA
Global Ranking	#231	#6	#58	#63
NPS	32	48	41	36
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$9.34B	$222.95B	$5.62B	$15.21B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Under Armour NPS by Gender

Male customers rated Under Armour's NPS 11 points higher than Female customers.

Male

Under Armour's NPS was rated 52 by Male customers on Comparably.

69%

Promoters

14%

Passives

17%

Detractors

Female

Under Armour's NPS was rated 41 by Female customers on Comparably.

60%

Promoters

21%

Passives

19%

Detractors

Under Armour NPS by Ethnicity

Under Armour's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Hispanic or Latino 78	Hispanic or Latino	78
African American/Black 43	African American/Black	43
Asian or Pacific Islander 36	Asian or Pacific Islander	36
Native American 25	Native American	25
Other 53	Other	53

Under Armour NPS by Age

Under Armour's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

62%

20%

18%

26-30

77%

14%

31-35

64%

22%

14%

36-40

41%

17%

42%

41-45

75%

15%

10%

46-50

78%

22%

51-55

77%

23%

56-60

78%

11%

61-65

33%

11%

56%

66+

49%

13%

38%

Under Armour NPS by Usage

Under Armour's NPS was rated the highest by customers who have used Under Armour's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 15	Less than 1 Year	15
1 to 2 Years 24	1 to 2 Years	24
2 to 5 Years 55	2 to 5 Years	55
5 to 10 Years 60	5 to 10 Years	60
Over 10 Years 45	Over 10 Years	45

Under Armour NPS vs. Competitors

Compared to its competitors, Under Armour's NPS is rated right above New Balance, and is preceded by Reebok.

COMPANY		NPS Score
	Nike	48
	adidas	41
	lululemon	41
	Gildan Activewear	37
	PUMA	36
	Reebok	33
	Under Armour	32
	New Balance	28
	Callaway Golf	23
	Wilson Sporting Goods Co.	14
	Hanesbrands	9
	Fruit of the Loom	2
	Outdoor Voices	N/A

Under Armour NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Under Armour's NPS is rated right above Gucci, and is preceded by Crocs.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	34
	Under Armour	32
	Gucci	31

Under Armour Customer Reviews

Out of the 53 Under Armour customer reviews 46 were positive and 7 were constructive. Under Armour customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Under Armour Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Under Armour users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

Under Armour Customer Loyalty Score by Gender

Male customers rated Under Armour's Customer Loyalty score 10% higher than Female customers.

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Male

85%

Yes

Female

75%

Yes

Under Armour Customer Loyalty Score by Ethnicity

Under Armour's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Under Armour Customer Loyalty Score by Age

Under Armour's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 76%	18-25	76%
26-30 92%	26-30	92%
31-35 81%	31-35	81%
36-40 78%	36-40	78%
41-45 96%	41-45	96%
46-50 90%	46-50	90%
51-55 86%	51-55	86%
56-60 80%	56-60	80%
61-65 60%	61-65	60%
66+ 66%	66+	66%

Under Armour Customer Loyalty Score by Usage

Under Armour's Customer Loyalty score was rated the highest by customers who have used Under Armour's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	65%
1 to 2 Years	66%
2 to 5 Years	83%
5 to 10 Years	85%
Over 10 Years	87%

Under Armour Customer Loyalty Score by Industry

Under Armour's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.

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Tech	87%
Accounting	82%
Aerospace and Aviation	85%
Fashion and Beauty	70%
Architecture and Planning	89%
Arts and Entertainment	87%
Automotive and Transportation	64%
Banking and Financial Services	100%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	72%
Business Supplies and Equipment	82%
Consulting	100%
Education	82%
Healthcare, Hospitals and Medicine	89%
Hospitality	100%
Marketing, Advertising and Research	79%
Military and Defense	85%
Non-Profit	70%
Public Safety	70%
Retail	61%
Sporting Goods	74%

Under Armour Customer Loyalty vs. Competitors

Compared to its competitors, Under Armour's Customer Loyalty score is rated right above Gildan Activewear, and is preceded by Reebok.

COMPANY		Customer Loyalty Score
	adidas	85%
	Nike	83%
	lululemon	83%
	PUMA	82%
	Wilson Sporting Goods Co.	80%
	Hanesbrands	80%
	New Balance	79%
	Reebok	78%
	Under Armour	78%
	Gildan Activewear	77%
	Callaway Golf	77%
	Fruit of the Loom	77%
	Outdoor Voices	N/A

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Under Armour's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Under Armour	78%
	Glossier	77%
	Gucci	76%

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Under Armour Product Quality

4.1/5

Under Armour has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Under Armour Product Information

Under Armour’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Under Armour's product the highest. Reviewers from the Tech industry rated Under Armour the lowest at 4.4.

Website: http://underarmour.com

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

Ecommerce and Marketplaces

Sports & Entertainment

Quick Insights into Under Armour Product Quality

Under Armour's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Public Safety industry.

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Ranked Under Armour Product Quality the Highest

Healthcare, Hospitals and Medicine	5
Hispanic or Latino	4.8
41-45	4.7

Ranked Under Armour Product Quality the Lowest

Native American	3.9
61-65	3.1
Public Safety	3

Under Armour Product Quality Score by Gender

Male customers rated Under Armour's Product Quality score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

Under Armour Product Quality Score by Ethnicity

Under Armour's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.8	Hispanic or Latino	4.8
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.9	Native American	3.9
Other 4.5	Other	4.5

Under Armour Product Quality Score by Age

Under Armour's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.5	26-30	4.5
31-35 4.2	31-35	4.2
36-40 3.9	36-40	3.9
41-45 4.7	41-45	4.7
46-50 4.2	46-50	4.2
51-55 4.7	51-55	4.7
56-60 4.2	56-60	4.2
61-65 3.1	61-65	3.1
66+ 3.9	66+	3.9

Under Armour Product Quality Score by Usage

Under Armour's Product Quality score was rated the highest by customers who have used Under Armour's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
1 to 2 Years	4
2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4.1

Under Armour Product Quality Score by Industry

Under Armour's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Public Safety industry customers.

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Tech	4.4
Accounting	4.4
Aerospace and Aviation	3.8
Fashion and Beauty	3.8
Architecture and Planning	4.3
Arts and Entertainment	4.3
Automotive and Transportation	3.6
Banking and Financial Services	3.8
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.4
Business Supplies and Equipment	3.8
Consulting	4.7
Education	4.1
Healthcare, Hospitals and Medicine	5
Hospitality	5
Marketing, Advertising and Research	4.5
Military and Defense	4.4
Non-Profit	4.6
Public Safety	3
Retail	4.2
Sporting Goods	4.8

Under Armour Product Quality vs. Competitors

Compared to its competitors, Under Armour's Product Quality score is rated right above Reebok, and is preceded by PUMA.

COMPANY		Product Quality Score
	Outdoor Voices	5/5
	Nike	4.3/5
	adidas	4.3/5
	lululemon	4.3/5
	Gildan Activewear	4.3/5
	PUMA	4.2/5
	Under Armour	4.1/5
	Reebok	4/5
	Callaway Golf	4/5
	New Balance	3.9/5
	Fruit of the Loom	3.7/5
	Hanesbrands	3.7/5
	Wilson Sporting Goods Co.	3.4/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Under Armour's Product Quality score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Under Armour	4.1/5
	Crocs	4.1/5

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Under Armour Pricing

Under Armour ROI & Value For Money

3.9/5

Under Armour has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Under Armour Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Public Safety industry think that they had the lowest ROI from Under Armour.

Quick Insights into Under Armour ROI

Under Armour's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Public Safety industry.

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Ranked Under Armour ROI the Highest

Hospitality	5
Hispanic or Latino	4.6
26-30	4.5

Ranked Under Armour ROI the Lowest

Native American	3.1
66+	3
Public Safety	2.8

Under Armour ROI Score by Gender

Male customers rated Under Armour's ROI score 0.2 stars higher than Female customers.

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Male

4.1/5

Female

3.9/5

Under Armour ROI Score by Ethnicity

Under Armour's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.1	Native American	3.1
Other 4	Other	4

Under Armour ROI Score by Age

Under Armour's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.5	26-30	4.5
31-35 3.7	31-35	3.7
36-40 3.6	36-40	3.6
41-45 4.5	41-45	4.5
46-50 4.3	46-50	4.3
51-55 4.5	51-55	4.5
56-60 3.5	56-60	3.5
61-65 3.1	61-65	3.1
66+ 3	66+	3

Under Armour ROI Score by Usage

Under Armour's ROI score was rated the highest by customers who have used Under Armour's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.8
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	3.9

Under Armour ROI Score by Industry

Under Armour's ROI score was rated the highest by Hospitality industry customers, and the lowest by Public Safety industry customers.

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Tech	3.6
Accounting	4.2
Aerospace and Aviation	4
Fashion and Beauty	3.6
Architecture and Planning	4
Arts and Entertainment	4.2
Automotive and Transportation	3.8
Banking and Financial Services	3.5
Biotech and Pharmaceuticals	4.8
Business and Consumer Services	4.1
Business Supplies and Equipment	3.9
Consulting	4.4
Education	4.2
Healthcare, Hospitals and Medicine	4.9
Hospitality	5
Marketing, Advertising and Research	4.4
Military and Defense	4.1
Non-Profit	3.5
Public Safety	2.8
Retail	3.7
Sporting Goods	4.5

Under Armour Pricing vs. Competitors

Compared to its competitors, Under Armour's ROI score is rated right above Fruit of the Loom, and is preceded by Reebok.

COMPANY		Pricing Score
	Gildan Activewear	4.4/5
	PUMA	4.1/5
	adidas	4/5
	Nike	3.9/5
	lululemon	3.9/5
	Reebok	3.9/5
	Under Armour	3.9/5
	Fruit of the Loom	3.8/5
	New Balance	3.7/5
	Hanesbrands	3.7/5
	Callaway Golf	3.6/5
	Wilson Sporting Goods Co.	3.2/5
	Outdoor Voices	N/A

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Under Armour's ROI score is rated right above Glossier, and is preceded by CHANEL.

COMPANY		Pricing Score
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Under Armour	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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Under Armour Customer Satisfaction (CSAT)

Under Armour Customer Satisfaction (CSAT) Score

79 / 100

Under Armour has an overall Customer Satisfaction score of 79 rated by its users and customers.

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Very Satisfied	49%
Satisfied	30%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	5%
Very Dissatisfied	6%

Very Satisfied

49%

Satisfied

30%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Under Armour Customer Satisfaction

Under Armour's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.

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Ranked Under Armour Customer Satisfaction the Highest

Arts and Entertainment	100%
Hispanic or Latino	100%
26-30	95%

Ranked Under Armour Customer Satisfaction the Lowest

Less than 1 Year	64%
Business Supplies and Equipment	60%
61-65	25%

Under Armour Customer Satisfaction Score by Gender

Male customers rated Under Armour's Customer Satisfaction score 9 points higher than Female customers.

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86 / 100

Male

	Very Satisfied	57%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	4%
	Very Dissatisfied	4%

77 / 100

Female

	Very Satisfied	54%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	3%
	Very Dissatisfied	5%

Under Armour Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Under Armour's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	46%
Satisfied	29%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	5%
Very Dissatisfied	4%

Very Satisfied

46%

Satisfied

29%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Under Armour's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	88%
Satisfied	12%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

88%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Under Armour's Customer Satisfaction (CSAT) score was rated 81% according to African American/Black users and customers.

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81 / 100

Very Satisfied	54%
Satisfied	27%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	7%
Very Dissatisfied	0%

Very Satisfied

54%

Satisfied

27%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Under Armour's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.

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82 / 100

Very Satisfied	57%
Satisfied	25%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	4%
Very Dissatisfied	7%

Very Satisfied

57%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Under Armour's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

Under Armour's Customer Satisfaction (CSAT) score was rated 94% according to Other users and customers.

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94 / 100

Very Satisfied	66%
Satisfied	28%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

66%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Under Armour Customer Satisfaction Score by Age

Under Armour's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

88%

26-30

95%

31-35

76%

36-40

70%

41-45

94%

46-50

78%

51-55

91%

56-60

86%

61-65

25%

66+

34%

Under Armour Customer Satisfaction Score by Usage

Under Armour's Customer Satisfaction score was rated the highest by customers who have used Under Armour's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	64
1 to 2 Years	80
2 to 5 Years	89
5 to 10 Years	91
Over 10 Years	73

Under Armour Customer Satisfaction Score by Industry

Under Armour's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Business Supplies and Equipment industry customers.

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			"groupId": 504,
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			"groupId": 511,
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			"label": "Education",
			"groupId": 515,
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		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 83,
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			"label": "Hospitality",
			"groupId": 523,
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		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 87,
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			"label": "Military and Defense",
			"groupId": 538,
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Tech	74
Accounting	95
Aerospace and Aviation	67
Fashion and Beauty	75
Architecture and Planning	88
Arts and Entertainment	100
Automotive and Transportation	60
Banking and Financial Services	67
Business and Consumer Services	91
Business Supplies and Equipment	60
Consulting	100
Education	100
Healthcare, Hospitals and Medicine	83
Hospitality	100
Marketing, Advertising and Research	87
Military and Defense	67
Non-Profit	67
Public Safety	67
Retail	67
Sporting Goods	100

Under Armour Customer Satisfaction vs. Competitors

Compared to its competitors, Under Armour's Customer Satisfaction score is rated right above Reebok, and is preceded by Gildan Activewear.

COMPANY		Customer Satisfaction (CSAT) Score
	PUMA	88%
	adidas	87%
	Nike	86%
	lululemon	84%
	Gildan Activewear	84%
	Under Armour	79%
	Reebok	78%
	New Balance	77%
	Callaway Golf	69%
	Fruit of the Loom	65%
	Hanesbrands	63%
	Wilson Sporting Goods Co.	61%
	Outdoor Voices	0%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Under Armour's Customer Satisfaction score is rated right above Glossier, and is preceded by CHANEL.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	82%
	CHANEL	80%
	Under Armour	79%
	Glossier	79%
	Crocs	79%
	Gucci	79%

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Under Armour Customer Service

4/5

Under Armour has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Under Armour's Customer Service

Address

1020 Hull Street, 3rd Floor, Baltimore, MD 21230-2080

Website

http://underarmour.com

Phone Number

4102349821

Under Armour's Social Links

Quick Insights into Under Armour Customer Service

Under Armour's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers ages 61-65.

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Ranked Under Armour Customer Service the Highest

Hospitality	5
Hispanic or Latino	4.7
26-30	4.5

Ranked Under Armour Customer Service the Lowest

Native American	3.4
Non-Profit	3.3
61-65	2.9

Under Armour Customer Service Score by Gender

Male customers rated Under Armour's Customer Service score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Under Armour Customer Service Score by Ethnicity

Under Armour's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.7	Hispanic or Latino	4.7
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.4	Native American	3.4
Other 4.1	Other	4.1

Under Armour Customer Service Score by Age

Under Armour's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.5	26-30	4.5
31-35 4	31-35	4
36-40 3.1	36-40	3.1
41-45 4.4	41-45	4.4
46-50 4	46-50	4
51-55 4.4	51-55	4.4
56-60 4	56-60	4
61-65 2.9	61-65	2.9
66+ 3.3	66+	3.3

Under Armour Customer Service Score by Usage

Under Armour's Customer Service score was rated the highest by customers who have used Under Armour's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.7
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	4

Under Armour Customer Service Score by Industry

Under Armour's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.8
Accounting	4.1
Aerospace and Aviation	3.7
Fashion and Beauty	3.6
Architecture and Planning	4.1
Arts and Entertainment	4.2
Automotive and Transportation	3.7
Banking and Financial Services	4
Biotech and Pharmaceuticals	4.5
Business and Consumer Services	4.1
Business Supplies and Equipment	3.7
Consulting	4.5
Education	4.3
Healthcare, Hospitals and Medicine	4.9
Hospitality	5
Marketing, Advertising and Research	4.3
Military and Defense	3.6
Non-Profit	3.3
Public Safety	3.5
Retail	4.1
Sporting Goods	4.5

Under Armour Customer Service vs. Competitors

Compared to its competitors, Under Armour's Customer Service score is rated right above Reebok, and is preceded by adidas.

COMPANY		Customer Service Score
	Gildan Activewear	4.3/5
	lululemon	4.1/5
	PUMA	4.1/5
	Nike	4.1/5
	adidas	4.1/5
	Under Armour	4/5
	Reebok	3.9/5
	Fruit of the Loom	3.8/5
	New Balance	3.8/5
	Callaway Golf	3.7/5
	Hanesbrands	3.6/5
	Wilson Sporting Goods Co.	3.2/5
	Outdoor Voices	N/A

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Under Armour's Customer Service score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Under Armour	4/5
	Crocs	3.8/5

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Under Armour as an Employer

2.9/5

Under Armour has a 2.9/5 stars for its overall company culture rated by their employees

bottom

30%

CEO of Under Armour

Kevin Plank

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Under Armour scored a 32 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Under Armour would recommend the brand to a friend. ENPS measures how likely Under Armour employees would recommend working at Under Armour to a friend.

Net Promoter Score

NPS Score

57%	Promoters
18%	Passive
25%	Detractors

Employee Net Promoter Score

-21

eNPS Score

30%	Promoters
19%	Passive
51%	Detractors

Global Ranking Snapshot

Under Armour is ranked #231 in the Global Top 100 Brands. It ranks just behind Marketo and just ahead of Ulta Beauty.

RANK			INDUSTRY
229	Mayo Clinic	Dr. Gianrico Farrugia	Health and Wellness
230	Marketo	Steve Lucas	Tech
231	Under Armour	Kevin Plank	Fashion and Beauty
232	Ulta Beauty	Dave Kimbell	Retail
233	lululemon	Calvin McDonald	Fashion and Beauty
234	Tim Hortons	Marc Caira	Food and Beverages
235	QVC	Mike George	Retail

Fashion and Beauty Ranking Snapshot

Under Armour is ranked #25 in the Fashion and Beauty Industry. It ranks just behind Warby Parker and just ahead of lululemon.

RANK		Location
23	Zumiez	Lynnwood, WA
24	Warby Parker	New York City, NY
25	Under Armour	Baltimore, MD
26	lululemon	Vancouver, WA
27	Old Navy	San Francisco, CA
28	Marshalls	Philadelphia, PA
29	Steve Madden	Long Island City, NY