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Dollar General is

Ranked

#61

Retail Brands

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Dollar General

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Dollar General

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Dollar General is ranked #61 in Retail Brands

About Dollar General's Brand

Dollar General stands for convenience, quality brands and low prices. Dollar General's successful prototype makes shopping a truly hassle-free experience. Dollar General’s brand is ranked #335 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dollar General. When compared to other organizations within the Retail industry, Dollar General is ranked #61. Among its major competitors, Dollar General is ranked in 5th place for NPS while Costco is 1st, and Target is 2nd.Their current market cap is $48.43B

Brand at a Glance

81%

Customer Loyalty

3/5

Product Quality

3/5

Pricing

2.9/5

Customer Service

Dollar General CMO

Chad Fox

Dollar General Ranking

^#335 in Global Best Brands
^#61 in Retail
^#4 / 4 of its competitors

Dollar General NPS

Dollar General's Net Promoter Score (NPS) is a -16 with 35% Promoters, 14% Passives, and 51% Detractors. Net Promoter Score tracks whether Dollar General's customers would recommend using the product based on a scale of -100 to 100.

Dollar General Overall NPS

-16

NPS

35%	Promoters
14%	Passives
51%	Detractors

Dollar General NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 -16	Feb 2025	-16
Mar 2025 -16	Mar 2025	-16
Apr 2025 -16	Apr 2025	-16
May 2025 -16	May 2025	-16
Jun 2025 -16	Jun 2025	-16
Jul 2025 -16	Jul 2025	-16
Aug 2025 -18	Aug 2025	-18
Sep 2025 -18	Sep 2025	-18
Oct 2025 -16	Oct 2025	-16
Nov 2025 -16	Nov 2025	-16
Dec 2025 -16	Dec 2025	-16
Jan 2026 -18	Jan 2026	-18

How Other Brands Compare

Dollar General is ranked #4 for NPS among its competitors. Costco and Target come in first and second, with Walmart coming in at third. Among those competitors, it is the lowest valued company behind Walmart.

	Dollar General	Costco	Target	Walmart
Global Ranking	#335	#1	#7	#104
NPS	-16	50	36	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$48.43B	$157.15B	$94.56B	$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dollar General NPS by Gender

Female customers rated Dollar General's NPS 5 points higher than Male customers.

Male

-26

Dollar General's NPS was rated -26 by Male customers on Comparably.

31%

Promoters

12%

Passives

57%

Detractors

Female

-21

Dollar General's NPS was rated -21 by Female customers on Comparably.

34%

Promoters

11%

Passives

55%

Detractors

Dollar General NPS by Ethnicity

Dollar General's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -24	Caucasian	-24
Hispanic or Latino -24	Hispanic or Latino	-24
African American/Black -11	African American/Black	-11
Asian or Pacific Islander -28	Asian or Pacific Islander	-28
Native American -7	Native American	-7
Other -27	Other	-27

Dollar General NPS by Age

Dollar General's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

38%

18%

44%

26-30

19%

20%

61%

31-35

40%

10%

50%

36-40

33%

64%

41-45

32%

14%

54%

46-50

40%

13%

47%

51-55

28%

65%

56-60

31%

13%

56%

61-65

42%

49%

66+

37%

56%

Dollar General NPS by Usage

Dollar General's NPS was rated the highest by customers who have used Dollar General's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -38	Less than 1 Year	-38
1 to 2 Years -25	1 to 2 Years	-25
2 to 5 Years -14	2 to 5 Years	-14
5 to 10 Years -15	5 to 10 Years	-15
Over 10 Years -23	Over 10 Years	-23

Dollar General NPS vs. Competitors

Compared to its competitors, Dollar General's NPS is rated right above Family Dollar Stores, and is preceded by Dollar Tree.

COMPANY		NPS Score
	Costco	50
	Target	36
	Walmart	7
	Dollar Tree	-7
	Dollar General	-16
	Family Dollar Stores	-74

Dollar General NPS vs Companies in Retail

In the Retail industry, Dollar General's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Dollar General	-16

Dollar General Customer Reviews

Out of the 121 Dollar General customer reviews 63 were positive and 58 were constructive. Dollar General customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Dollar General Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Dollar General users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Dollar General Customer Loyalty Score by Gender

Female customers rated Dollar General's Customer Loyalty score 5% higher than Male customers.

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Male

80%

Yes

Female

85%

Yes

Dollar General Customer Loyalty Score by Ethnicity

Dollar General's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Dollar General Customer Loyalty Score by Age

Dollar General's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
26-30 70%	26-30	70%
31-35 83%	31-35	83%
36-40 87%	36-40	87%
41-45 86%	41-45	86%
46-50 86%	46-50	86%
51-55 78%	51-55	78%
56-60 84%	56-60	84%
61-65 86%	61-65	86%
66+ 92%	66+	92%

Dollar General Customer Loyalty Score by Usage

Dollar General's Customer Loyalty score was rated the highest by customers who have used Dollar General's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	44%
1 to 2 Years	82%
2 to 5 Years	83%
5 to 10 Years	85%
Over 10 Years	88%

Dollar General Customer Loyalty Score by Industry

Dollar General's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Military and Defense industry customers.

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Tech	84%
Accounting	80%
Aerospace and Aviation	75%
Fashion and Beauty	73%
Architecture and Planning	100%
Arts and Entertainment	82%
Automotive and Transportation	78%
Banking and Financial Services	67%
Business and Consumer Services	81%
Civic and Social Organization	70%
Construction	84%
Consumer Goods	74%
Consumer Services	93%
Education	87%
Environmental Services	100%
Facilities Services	100%
Government and Public Policy	74%
Healthcare, Hospitals and Medicine	70%
Hospitality	93%
Insurance	100%
Legal	78%
Manufacturing and Machinery	89%
Marketing, Advertising and Research	100%
Military and Defense	55%
Professional Services	100%
Public Safety	100%
Real Estate	78%
Restaurants	85%
Retail	88%
Transportation	82%
Warehousing	100%
Wholesale	70%

Dollar General Customer Loyalty vs. Competitors

Compared to its competitors, Dollar General's Customer Loyalty score is rated right above Family Dollar Stores, and is preceded by Dollar Tree.

COMPANY		Customer Loyalty Score
	Costco	89%
	Target	82%
	Dollar Tree	82%
	Dollar General	81%
	Family Dollar Stores	81%
	Walmart	76%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Dollar General's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Dollar General	81%
	Chipotle	76%

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Dollar General Product Quality

3/5

Dollar General has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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Dollar General Product Information

Dollar General’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Dollar General's product the highest. Reviewers from the Warehousing industry rated Dollar General the lowest at 3.4.

Website: https://www.dollargeneral.com/

Company Size: 10,000+ Employees

Quick Insights into Dollar General Product Quality

Dollar General's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Legal industry.

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Ranked Dollar General Product Quality the Highest

Insurance	4.6
Native American	3.6
18-25	3.3

Ranked Dollar General Product Quality the Lowest

Less than 1 Year	2.5
Asian or Pacific Islander	1.8
Legal	1.5

Dollar General Product Quality Score by Gender

Male customers rated Dollar General's Product Quality score 0.1 stars higher than Female customers.

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Male

2.9/5

Female

2.8/5

Dollar General Product Quality Score by Ethnicity

Dollar General's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3	African American/Black	3
Asian or Pacific Islander 1.8	Asian or Pacific Islander	1.8
Native American 3.6	Native American	3.6
Other 2.5	Other	2.5

Dollar General Product Quality Score by Age

Dollar General's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 2.5	26-30	2.5
31-35 2.8	31-35	2.8
36-40 2.5	36-40	2.5
41-45 2.9	41-45	2.9
46-50 3	46-50	3
51-55 2.8	51-55	2.8
56-60 2.5	56-60	2.5
61-65 3	61-65	3
66+ 3.1	66+	3.1

Dollar General Product Quality Score by Usage

Dollar General's Product Quality score was rated the highest by customers who have used Dollar General's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3
2 to 5 Years	3.1
5 to 10 Years	2.8
Over 10 Years	2.8

Dollar General Product Quality Score by Industry

Dollar General's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Legal industry customers.

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Tech	2.7
Accounting	2.3
Aerospace and Aviation	2.1
Fashion and Beauty	2.6
Architecture and Planning	3.8
Arts and Entertainment	3.7
Automotive and Transportation	2.7
Banking and Financial Services	2.7
Business and Consumer Services	3
Civic and Social Organization	2
Construction	2.9
Consumer Goods	2.9
Consumer Services	2.4
Education	3
Environmental Services	3
Facilities Services	3
Government and Public Policy	2
Healthcare, Hospitals and Medicine	2.9
Hospitality	3.5
Insurance	4.6
Legal	1.5
Manufacturing and Machinery	3.7
Marketing, Advertising and Research	2.8
Military and Defense	3.7
Professional Services	3
Public Safety	2.6
Real Estate	2.4
Restaurants	2.7
Retail	3.1
Transportation	2.9
Warehousing	3.4
Wholesale	3.5

Dollar General Product Quality vs. Competitors

Compared to its competitors, Dollar General's Product Quality score is rated right above Family Dollar Stores, and is preceded by Dollar Tree.

COMPANY		Product Quality Score
	Costco	4.3/5
	Target	4.1/5
	Walmart	3.5/5
	Dollar Tree	3.1/5
	Dollar General	3/5
	Family Dollar Stores	1.6/5

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Product Quality for Other Retail Brands

In the Retail industry, Dollar General's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Dollar General	3/5

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Dollar General Pricing

Dollar General ROI & Value For Money

3/5

Dollar General has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Dollar General Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Dollar General.

Quick Insights into Dollar General ROI

Dollar General's ROI score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Dollar General ROI the Highest

Insurance	4.6
18-25	3.3
African American/Black	3.2

Ranked Dollar General ROI the Lowest

Asian or Pacific Islander	2.5
26-30	2.4
Aerospace and Aviation	2

Dollar General ROI Score by Gender

Male customers rated Dollar General's ROI score 0.1 stars higher than Female customers.

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Male

3/5

Female

2.9/5

Dollar General ROI Score by Ethnicity

Dollar General's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 2.5	Asian or Pacific Islander	2.5
Native American 3	Native American	3
Other 2.8	Other	2.8

Dollar General ROI Score by Age

Dollar General's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 2.4	26-30	2.4
31-35 3.2	31-35	3.2
36-40 2.7	36-40	2.7
41-45 3	41-45	3
46-50 3.1	46-50	3.1
51-55 2.9	51-55	2.9
56-60 2.9	56-60	2.9
61-65 3.2	61-65	3.2
66+ 3.2	66+	3.2

Dollar General ROI Score by Usage

Dollar General's ROI score was rated the highest by customers who have used Dollar General's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	3
2 to 5 Years	3
5 to 10 Years	3
Over 10 Years	3

Dollar General ROI Score by Industry

Dollar General's ROI score was rated the highest by Insurance industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	2.7
Accounting	2.4
Aerospace and Aviation	2
Fashion and Beauty	2.8
Architecture and Planning	4
Arts and Entertainment	3.4
Automotive and Transportation	3.3
Banking and Financial Services	2.8
Business and Consumer Services	3
Civic and Social Organization	3.1
Construction	3.1
Consumer Goods	2.8
Consumer Services	2.5
Education	3
Environmental Services	2.5
Facilities Services	2.2
Government and Public Policy	3.3
Healthcare, Hospitals and Medicine	2.9
Hospitality	3.5
Insurance	4.6
Legal	2.5
Manufacturing and Machinery	3.6
Marketing, Advertising and Research	3.7
Military and Defense	3.9
Professional Services	3.2
Public Safety	2.5
Real Estate	2.7
Restaurants	2.8
Retail	3.2
Transportation	3.4
Warehousing	3.3
Wholesale	3

Dollar General Pricing vs. Competitors

Compared to its competitors, Dollar General's ROI score is rated right above Family Dollar Stores, and is preceded by Dollar Tree.

COMPANY		Pricing Score
	Costco	4.1/5
	Target	3.9/5
	Walmart	3.5/5
	Dollar Tree	3.3/5
	Dollar General	3/5
	Family Dollar Stores	1.9/5

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ROI for Other Retail Brands

In the Retail industry, Dollar General's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Dollar General	3/5

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Dollar General Customer Satisfaction (CSAT)

Dollar General Customer Satisfaction (CSAT) Score

50 / 100

Dollar General has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied	28%
Satisfied	22%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	9%
Very Dissatisfied	26%

Very Satisfied

28%

Satisfied

22%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dollar General Customer Satisfaction

Dollar General's Customer Satisfaction score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Government and Public Policy industry.

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Ranked Dollar General Customer Satisfaction the Highest

Insurance	100%
Native American	69%
18-25	64%

Ranked Dollar General Customer Satisfaction the Lowest

56-60	40%
Asian or Pacific Islander	28%
Government and Public Policy	16%

Dollar General Customer Satisfaction Score by Gender

Male customers rated Dollar General's Customer Satisfaction score 1 points higher than Female customers.

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49 / 100

Male

	Very Satisfied	30%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	8%
	Very Dissatisfied	29%

48 / 100

Female

	Very Satisfied	28%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	9%
	Very Dissatisfied	32%

Dollar General Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dollar General's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.

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47 / 100

Very Satisfied	28%
Satisfied	19%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	10%
Very Dissatisfied	31%

Very Satisfied

28%

Satisfied

19%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

10%

Very Dissatisfied

31%

CSAT according to Hispanic or Latino

Dollar General's Customer Satisfaction (CSAT) score was rated 48% according to Hispanic or Latino users and customers.

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48 / 100

Very Satisfied	22%
Satisfied	26%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	9%
Very Dissatisfied	30%

Very Satisfied

22%

Satisfied

26%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

30%

CSAT according to African American/Black

Dollar General's Customer Satisfaction (CSAT) score was rated 51% according to African American/Black users and customers.

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51 / 100

Very Satisfied	39%
Satisfied	12%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	11%
Very Dissatisfied	26%

Very Satisfied

39%

Satisfied

12%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

11%

Very Dissatisfied

26%

CSAT according to Asian or Pacific Islander

Dollar General's Customer Satisfaction (CSAT) score was rated 28% according to Asian or Pacific Islander users and customers.

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28 / 100

Very Satisfied	0%
Satisfied	28%
Neither Satisfied nor Dissatisfied	29%
Dissatisfied	0%
Very Dissatisfied	43%

Very Satisfied

Satisfied

28%

Neither Satisfied nor Dissatisfied

29%

Dissatisfied

Very Dissatisfied

43%

CSAT according to Native American

Dollar General's Customer Satisfaction (CSAT) score was rated 69% according to Native American users and customers.

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69 / 100

Very Satisfied	46%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	23%

Very Satisfied

46%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

23%

CSAT according to Other

Dollar General's Customer Satisfaction (CSAT) score was rated 47% according to Other users and customers.

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47 / 100

Very Satisfied	19%
Satisfied	28%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	3%
Very Dissatisfied	36%

Very Satisfied

19%

Satisfied

28%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

36%

Dollar General Customer Satisfaction Score by Age

Dollar General's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

64%

26-30

49%

31-35

43%

36-40

47%

41-45

46%

46-50

47%

51-55

48%

56-60

40%

61-65

50%

66+

46%

Dollar General Customer Satisfaction Score by Usage

Dollar General's Customer Satisfaction score was rated the highest by customers who have used Dollar General's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	42
1 to 2 Years	49
2 to 5 Years	60
5 to 10 Years	40
Over 10 Years	48

Dollar General Customer Satisfaction Score by Industry

Dollar General's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Government and Public Policy industry customers.

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{
	"title": "Dollar General Customer Satisfaction Score by Industry",
	"text": "Dollar General's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 49,
			"stars": 0,
			"csatScore": 49,
			"text": "Dollar General's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 49
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 36,
			"stars": 0,
			"csatScore": 36,
			"text": "Dollar General's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 36
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 30,
			"stars": 0,
			"csatScore": 30,
			"text": "Dollar General's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 30
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dollar General's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dollar General's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Dollar General's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dollar General's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "Dollar General's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dollar General's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "Dollar General's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 53,
			"stars": 0,
			"csatScore": 53,
			"text": "Dollar General's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 53
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 39,
			"stars": 0,
			"csatScore": 39,
			"text": "Dollar General's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 39
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 49,
			"stars": 0,
			"csatScore": 49,
			"text": "Dollar General's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 49
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dollar General's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Dollar General's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 16,
			"stars": 0,
			"csatScore": 16,
			"text": "Dollar General's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 16
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Dollar General's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Dollar General's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Dollar General's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Dollar General's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Dollar General's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dollar General's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dollar General's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Dollar General's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 56,
			"stars": 0,
			"csatScore": 56,
			"text": "Dollar General's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 56
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Dollar General's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Dollar General's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dollar General's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	49
Accounting	36
Aerospace and Aviation	30
Fashion and Beauty	50
Architecture and Planning	67
Arts and Entertainment	60
Automotive and Transportation	50
Banking and Financial Services	37
Business and Consumer Services	50
Construction	46
Consumer Goods	53
Consumer Services	39
Education	49
Environmental Services	67
Facilities Services	75
Government and Public Policy	16
Healthcare, Hospitals and Medicine	40
Hospitality	60
Insurance	100
Legal	25
Manufacturing and Machinery	66
Marketing, Advertising and Research	50
Professional Services	50
Restaurants	40
Retail	56
Transportation	25
Warehousing	80
Wholesale	67

Dollar General Customer Satisfaction vs. Competitors

Compared to its competitors, Dollar General's Customer Satisfaction score is rated right above Family Dollar Stores, and is preceded by Dollar Tree.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	83%
	Target	79%
	Walmart	66%
	Dollar Tree	55%
	Dollar General	50%
	Family Dollar Stores	15%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Dollar General's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Amazon	84%
	Costco	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Dollar General	50%

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Dollar General Customer Service

2.9/5

Dollar General has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About Dollar General's Customer Service

Address

Goodlettsville, TN 37072

Website

https://www.dollargeneral.com/

Phone Number

+1-615-855-4000

Dollar General's Social Links

Quick Insights into Dollar General Customer Service

Dollar General's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Legal industry.

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Ranked Dollar General Customer Service the Highest

Insurance	4.6
18-25	3.1
2 to 5 Years	3.1

Ranked Dollar General Customer Service the Lowest

Less than 1 Year	2.6
Asian or Pacific Islander	2.5
Legal	1.5

Dollar General Customer Service Score by Gender

Female customers rated Dollar General's Customer Service score 0.1 stars higher than Male customers.

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Male

2.7/5

Female

2.8/5

Dollar General Customer Service Score by Ethnicity

Dollar General's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 2.7	African American/Black	2.7
Asian or Pacific Islander 2.5	Asian or Pacific Islander	2.5
Native American 3.1	Native American	3.1
Other 3	Other	3

Dollar General Customer Service Score by Age

Dollar General's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 3.1	18-25	3.1
26-30 2.6	26-30	2.6
31-35 2.8	31-35	2.8
36-40 2.6	36-40	2.6
41-45 2.7	41-45	2.7
46-50 3	46-50	3
51-55 2.7	51-55	2.7
56-60 2.7	56-60	2.7
61-65 2.8	61-65	2.8
66+ 2.7	66+	2.7

Dollar General Customer Service Score by Usage

Dollar General's Customer Service score was rated the highest by customers who have used Dollar General's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
1 to 2 Years	3
2 to 5 Years	3.1
5 to 10 Years	2.8
Over 10 Years	2.7

Dollar General Customer Service Score by Industry

Dollar General's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Legal industry customers.

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Tech	2.9
Accounting	2.5
Aerospace and Aviation	2
Fashion and Beauty	3.3
Architecture and Planning	3.6
Arts and Entertainment	3.1
Automotive and Transportation	2.2
Banking and Financial Services	2.6
Business and Consumer Services	2.7
Civic and Social Organization	2
Construction	2.8
Consumer Goods	2.8
Consumer Services	2.5
Education	2.8
Environmental Services	3.5
Facilities Services	3
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	2.7
Hospitality	3.1
Insurance	4.6
Legal	1.5
Manufacturing and Machinery	3.6
Marketing, Advertising and Research	2.1
Military and Defense	3
Professional Services	2.6
Public Safety	2
Real Estate	2.4
Restaurants	2.8
Retail	3.2
Transportation	2.2
Warehousing	2.7
Wholesale	3

Dollar General Customer Service vs. Competitors

Compared to its competitors, Dollar General's Customer Service score is rated right above Family Dollar Stores, and is preceded by Dollar Tree.

COMPANY		Customer Service Score
	Costco	4.2/5
	Target	4/5
	Walmart	3.3/5
	Dollar Tree	3/5
	Dollar General	2.9/5
	Family Dollar Stores	1.5/5

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Customer Service for Other Retail Brands

In the Retail industry, Dollar General's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Dollar General	2.9/5

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Dollar General as an Employer

2.6/5

Dollar General has a 2.6/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of Dollar General

Todd Vasos

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dollar General scored a -16 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Dollar General would recommend the brand to a friend. ENPS measures how likely Dollar General employees would recommend working at Dollar General to a friend.

Net Promoter Score

-16

NPS Score

35%	Promoters
14%	Passive
51%	Detractors

Employee Net Promoter Score

-38

eNPS Score

24%	Promoters
14%	Passive
62%	Detractors

Global Ranking Snapshot

Dollar General is ranked #335 in the Global Top 100 Brands. It ranks just behind Univision and just ahead of General Electric.

RANK			INDUSTRY
333	Akamai	Tom Leighton	Tech
334	Univision	Vincent Sadusky	Media and Entertainment
335	Dollar General	Todd Vasos	Retail
336	General Electric	Lawrence Culp	Energy and Manufacturing
337	InVision	Jeff Chow	Tech
338	Duke Energy Corporation	Lynn Good	Energy and Manufacturing
339	Textron	Scott Donnelly	Automotive and Transportation

Retail Ranking Snapshot

Dollar General is ranked #61 in the Retail Industry. It ranks just behind Herman Miller and just ahead of Burton.

RANK		Location
59	Staples	Framingham, MA
60	Herman Miller	Zeeland, MI
61	Dollar General	Goodlettsville, TN
62	Burton	Burlington, VT
63	Urban Outfitters
64	TOMS Shoes	Los Angeles, CA
65	Walgreens	Deerfield, IL