39
NPS
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Qualtrics is ranked #70 in Tech Brands
Qualtrics is ranked #70 in Tech Brands
About Qualtrics' Brand
Qualtrics is a rapidly growing software-as-a-service company and the provider of the world's leading experience management insights platform. Qualtrics’s brand is ranked #274 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Qualtrics. When compared to other organizations within the Tech industry, Qualtrics is ranked #70. Among its major competitors, Qualtrics is ranked in 2nd place for NPS while SurveyMonkey is 1st, and Gallup is 3rd. Overall, Qualtrics has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.58B
Brand at a Glance
83%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Qualtrics Ranking
- #70 in Tech
- #2 / 4 of its competitors
Qualtrics NPS
Qualtrics's Net Promoter Score (NPS) is a 39 with 61% Promoters, 17% Passives, and 22% Detractors. Net Promoter Score tracks whether Qualtrics's customers would recommend using the product based on a scale of -100 to 100.
Qualtrics Overall NPS
| 61% | Promoters |
|---|---|
| 17% | Passives |
| 22% | Detractors |
Qualtrics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 37 | Jul 2023 | 37 |
Aug 2023 39 | Aug 2023 | 39 |
Oct 2023 37 | Oct 2023 | 37 |
Jan 2024 37 | Jan 2024 | 37 |
Mar 2024 39 | Mar 2024 | 39 |
Jul 2024 39 | Jul 2024 | 39 |
Nov 2024 38 | Nov 2024 | 38 |
Feb 2025 37 | Feb 2025 | 37 |
Apr 2025 37 | Apr 2025 | 37 |
May 2025 37 | May 2025 | 37 |
Jul 2025 38 | Jul 2025 | 38 |
Apr 2026 38 | Apr 2026 | 38 |
How Other Brands Compare
Qualtrics is ranked second for NPS among its competitors. SurveyMonkey and Gallup come in first and third, with Medallia coming in at #4. Among those competitors, it is the second most valued company behind Medallia.
 Qualtrics |  Gallup |  SurveyMonkey |  Medallia | |
| Global Ranking | #274 | #322 | #409 | #- |
| NPS | 39 | 25 | 54 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $3.58B | $1.24B | $2.72B | $6.77B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Qualtrics NPS by Gender
Female customers rated Qualtrics's NPS 19 points higher than Male customers.
Male
15
Qualtrics's NPS was rated 15 by Male customers on Comparably.
48%
Promoters
19%
Passives
33%
Detractors
Female
34
Qualtrics's NPS was rated 34 by Female customers on Comparably.
58%
Promoters
18%
Passives
24%
Detractors
Qualtrics NPS by Ethnicity
Qualtrics's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
African American/Black 0 | African American/Black | 0 |
Other 0 | Other | 0 |
Qualtrics NPS by Age
Qualtrics's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Qualtrics NPS by Usage
Qualtrics's NPS was rated the highest by customers who have used Qualtrics's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 53 | Less than 1 Year | 53 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 0 | Over 10 Years | 0 |
Qualtrics NPS vs. Competitors
Compared to its competitors, Qualtrics's NPS is rated right above Gallup, and is preceded by SurveyMonkey.
| COMPANY | NPS Score | |
|---|---|---|
| SurveyMonkey | 54 |
| Qualtrics | 39 |
| Gallup | 25 |
| Medallia | 19 |
 | QuestBack | N/A |
Qualtrics Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Qualtrics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Qualtrics Customer Loyalty Score by Gender
Female customers rated Qualtrics's Customer Loyalty score 10% higher than Male customers.
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Male
79%
Yes
Female
89%
Yes
Qualtrics Customer Loyalty Score by Ethnicity
Qualtrics's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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74
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Other
Qualtrics Customer Loyalty Score by Age
Qualtrics's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 64% | 26-30 | 64% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
66+ 70% | 66+ | 70% |
Qualtrics Customer Loyalty Score by Usage
Qualtrics's Customer Loyalty score was rated the highest by customers who have used Qualtrics's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Qualtrics Customer Loyalty Score by Industry
Qualtrics's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Qualtrics Customer Loyalty vs. Competitors
Compared to its competitors, Qualtrics's Customer Loyalty score is rated right above SurveyMonkey.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Qualtrics | 83% |
| SurveyMonkey | 81% |
| Medallia | 79% |
| Gallup | 77% |
| QuestBack | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Qualtrics's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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Qualtrics Product Quality
4.1/5
Qualtrics has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Qualtrics Product Information
Qualtrics serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Qualtrics supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Qualtrics’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Computer Hardware industry rated Qualtrics's product the highest. Reviewers from the Fashion and Beauty industry rated Qualtrics the lowest at 4.1.
- Website
- http://qualtrics.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
AI, Big Data and Analytics
Enterprise
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Spanish
Chinese (Simplified)
Japanese
Italian
Korean
Finnish
Irish
Taiwanese
Product Type
Workforce Management Software
Customer Loyalty Software
CRM Software
Customer Experience Software
Benefits Administration Software
Human Resources (HR) Software
Online Survey Software
Survey Software
Customer Satisfaction Software
Product Roadmap Software
Qualitative Data Analysis Software
Brand Management Software
Talent Management Software
Customer Engagement Software
Complaint Management Software
Employee Engagement Software
Pricing Optimization Software
Academic Software
Performance Management & Appraisal Software
Market Research Software
Product Management Software
Product Lifecycle Management Software
360 Degree Feedback Software
Issue Tracking Software
Requirements Management Software
Quick Insights into Qualtrics Product Quality
Qualtrics's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 51-55.
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Ranked Qualtrics Product Quality the Highest
Ranked Qualtrics Product Quality the Lowest
Qualtrics Product Quality Score by Gender
Female customers rated Qualtrics's Product Quality score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
Qualtrics Product Quality Score by Ethnicity
Qualtrics's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 3.9 | Other | 3.9 |
Qualtrics Product Quality Score by Age
Qualtrics's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Qualtrics.
0
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| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.2 | 41-45 | 4.2 |
46-50 5 | 46-50 | 5 |
51-55 1.5 | 51-55 | 1.5 |
66+ 3.5 | 66+ | 3.5 |
Qualtrics Product Quality Score by Usage
Qualtrics's Product Quality score was rated the highest by customers who have used Qualtrics's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Qualtrics Product Quality Score by Industry
Qualtrics's Product Quality score was rated the highest by Computer Hardware industry customers, and the lowest by Tech industry customers.
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Qualtrics Product Quality vs. Competitors
Compared to its competitors, Qualtrics's Product Quality score is rated right above Medallia, and is preceded by SurveyMonkey.
| COMPANY | Product Quality Score | |
|---|---|---|
| SurveyMonkey | 4.2/5 |
| Qualtrics | 4.1/5 |
| Medallia | 3.9/5 |
| Gallup | 3.8/5 |
| QuestBack | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Qualtrics's Product Quality score is rated right above Google, and is preceded by Spotify.
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Qualtrics Pricing
Qualtrics ROI & Value For Money
3.9/5
Qualtrics has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Qualtrics Pricing Plans
Qualtrics has a pricing structure that accommodates small, medium, and large businesses. Starting from $1500/year, Qualtrics uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Qualtrics.
Who Uses Qualtrics?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Qualtrics ROI
Qualtrics's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 51-55.
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Ranked Qualtrics ROI the Highest
Ranked Qualtrics ROI the Lowest
Qualtrics ROI Score by Gender
Female customers rated Qualtrics's ROI score 0.6 stars higher than Male customers.
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Male
3.3/5
Female
3.9/5
Qualtrics ROI Score by Ethnicity
Qualtrics's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 2.4 | Other | 2.4 |
Qualtrics ROI Score by Age
Qualtrics's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4 | 41-45 | 4 |
46-50 4.7 | 46-50 | 4.7 |
51-55 1.8 | 51-55 | 1.8 |
66+ 3.5 | 66+ | 3.5 |
Qualtrics ROI Score by Usage
Qualtrics's ROI score was rated the highest by customers who have used Qualtrics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Qualtrics ROI Score by Industry
Qualtrics's ROI score was rated the highest by Consulting industry customers, and the lowest by Fashion and Beauty industry customers.
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Qualtrics Pricing vs. Competitors
Compared to its competitors, Qualtrics's ROI score is rated right above Gallup, and is preceded by SurveyMonkey.
| COMPANY | Pricing Score | |
|---|---|---|
| SurveyMonkey | 4.3/5 |
| Qualtrics | 3.9/5 |
| Gallup | 3.8/5 |
| Medallia | 3.4/5 |
| QuestBack | N/A |
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ROI for Other Tech Brands
In the Tech industry, Qualtrics's ROI score is rated right above ROBLOX, and is preceded by Nintendo.
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Qualtrics Customer Satisfaction (CSAT)
Qualtrics Customer Satisfaction (CSAT) Score
69 / 100
Qualtrics has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Qualtrics Customer Satisfaction
Qualtrics's Customer Satisfaction score was rated highest by customers who have used Qualtrics's products/services for 1 to 2 Years, and rated lowest by customers who have used Qualtrics's products/services for Over 10 Years.
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Ranked Qualtrics Customer Satisfaction the Highest
Ranked Qualtrics Customer Satisfaction the Lowest
Qualtrics Customer Satisfaction Score by Gender
Male customers rated Qualtrics's Customer Satisfaction score 3 points higher than Female customers.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
57 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Qualtrics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Qualtrics' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Qualtrics' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Qualtrics Customer Satisfaction Score by Age
Qualtrics's Customer Satisfaction score was rated 67 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% |
Qualtrics Customer Satisfaction Score by Usage
Qualtrics's Customer Satisfaction score was rated the highest by customers who have used Qualtrics's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Qualtrics Customer Satisfaction Score by Industry
Qualtrics's Customer Satisfaction score was rated 43 points by Tech industry customers.
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}Qualtrics Customer Satisfaction vs. Competitors
Compared to its competitors, Qualtrics's Customer Satisfaction score is rated right above Gallup, and is preceded by SurveyMonkey.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Medallia | 85% |
| SurveyMonkey | 83% |
| Qualtrics | 69% |
| Gallup | 65% |
| QuestBack | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Qualtrics's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Qualtrics Customer Service
4/5
Qualtrics has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Qualtrics's Customer Service
Address
333 W River Park Dr, Provo, UT 84604
Website
http://qualtrics.com
Phone Number
(800) 340-9194
Qualtrics's Social Links
Quick Insights into Qualtrics Customer Service
Qualtrics's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 51-55.
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Ranked Qualtrics Customer Service the Highest
Ranked Qualtrics Customer Service the Lowest
Qualtrics Customer Service Score by Gender
Female customers rated Qualtrics's Customer Service score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Qualtrics Customer Service Score by Ethnicity
Qualtrics's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.2 | African American/Black | 4.2 |
Other 3.2 | Other | 3.2 |
Qualtrics Customer Service Score by Age
Qualtrics's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Qualtrics.
0
20
40
60
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.8 | 36-40 | 4.8 |
41-45 3.7 | 41-45 | 3.7 |
46-50 5 | 46-50 | 5 |
51-55 1.6 | 51-55 | 1.6 |
66+ 3.6 | 66+ | 3.6 |
Qualtrics Customer Service Score by Usage
Qualtrics's Customer Service score was rated the highest by customers who have used Qualtrics's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Qualtrics Customer Service Score by Industry
Qualtrics's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Qualtrics Customer Service vs. Competitors
Compared to its competitors, Qualtrics's Customer Service score is rated right above Gallup, and is preceded by SurveyMonkey.
| COMPANY | Customer Service Score | |
|---|---|---|
| SurveyMonkey | 4.2/5 |
| Qualtrics | 4/5 |
| Gallup | 3.8/5 |
| Medallia | 3.5/5 |
| QuestBack | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Qualtrics's Customer Service score is rated right above Google, and is preceded by Apple.
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Qualtrics as an Employer
4.8/5
Qualtrics has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Qualtrics scored a 39 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Qualtrics would recommend the brand to a friend. ENPS measures how likely Qualtrics employees would recommend working at Qualtrics to a friend.
Net Promoter Score
39
NPS Score
| 61% | Promoters |
|---|---|
| 17% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 74% | Promoters |
|---|---|
| 18% | Passive |
| 8% | Detractors |
Global Ranking Snapshot
Qualtrics is ranked #274 in the Global Top 100 Brands. It ranks just behind Ernst & Young (EY) and just ahead of Fortinet.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
272 |  | Ericsson |  | Borje Ekholm | Business and Consumer Services |
273 |  | Ernst & Young (EY) |  | Carmine Di Sibio | Business and Consumer Services |
274 | | Qualtrics | | Jason Maynard | Tech |
275 |  | Fortinet |  | Ken Xie | Tech |
276 |  | Sprout Social |  | Justyn Howard | Tech |
277 |  | Hot Topic |  | Steve Vranes | Retail |
278 |  | Jack in the Box |  | Leonard Comma | Food and Beverages |
Tech Ranking Snapshot
Qualtrics is ranked #70 in the Tech Industry. It ranks just behind Palantir Technologies and just ahead of Fortinet.
| RANK | COMPANY | Location | |
|---|---|---|---|
68 |  | NetApp | Sunnyvale, CA |
69 |  | Palantir Technologies | Palo Alto, CA |
70 | | Qualtrics | Provo, UT |
71 | | Fortinet | Sunnyvale, CA |
72 | | Sprout Social | Chicago, IL |
73 |  | Sotheby's | New York City, NY |
74 |  | Yelp | San Francisco, CA |
