

DTE Energy provides gas & electric utility services to MI homes and businesses. DTE Energy’s brand is ranked #698 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of DTE Energy. When compared to other organizations within the Energy and Manufacturing industry, DTE Energy is ranked #59. Among its major competitors, DTE Energy is ranked in 5th place for NPS while NW Natural is 1st, and Entergy is 2nd.Their current market cap is $4.99B
DTE Energy's Net Promoter Score (NPS) is a -30 with 31% Promoters, 8% Passives, and 61% Detractors. Net Promoter Score tracks whether DTE Energy's customers would recommend using the product based on a scale of -100 to 100.
| 31% | Promoters |
|---|---|
| 8% | Passives |
| 61% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 -35 | Aug 2024 | -35 |
Sep 2024 -35 | Sep 2024 | -35 |
Nov 2024 -33 | Nov 2024 | -33 |
Dec 2024 -33 | Dec 2024 | -33 |
Jan 2025 -35 | Jan 2025 | -35 |
Feb 2025 -33 | Feb 2025 | -33 |
Apr 2025 -34 | Apr 2025 | -34 |
May 2025 -32 | May 2025 | -32 |
Jun 2025 -32 | Jun 2025 | -32 |
Sep 2025 -32 | Sep 2025 | -32 |
Nov 2025 -31 | Nov 2025 | -31 |
Jan 2026 -32 | Jan 2026 | -32 |
DTE Energy is ranked third for NPS among its competitors. Entergy and Exelon Corporation come in first and second, with American Electric Power coming in at #4. Among those competitors, it is the lowest valued company behind Exelon Corporation.
![]() DTE Energy | ![]() Exelon Corporation | ![]() Entergy | ![]() American Electric Power | |
| Global Ranking | #698 | #586 | #847 | #- |
| NPS | -30 | 21 | 21 | -45 |
| Valuation Updated every 24 hours for public companies | $4.99B | $42.89B | $20.03B | $42.48B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated DTE Energy's NPS 2 points higher than Male customers.
DTE Energy's NPS was rated -47 by Male customers on Comparably.
DTE Energy's NPS was rated -45 by Female customers on Comparably.
DTE Energy's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -55 | Caucasian | -55 |
African American/Black -67 | African American/Black | -67 |
Native American -40 | Native American | -40 |
Other -21 | Other | -21 |
DTE Energy's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
DTE Energy's NPS was rated the highest by customers who have used DTE Energy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -80 | 2 to 5 Years | -80 |
5 to 10 Years -30 | 5 to 10 Years | -30 |
Over 10 Years -54 | Over 10 Years | -54 |
Compared to its competitors, DTE Energy's NPS is rated right above PacifiCorp, and is preceded by AES.
| COMPANY | NPS Score | |
|---|---|---|
![]() | NW Natural | 31 |
![]() | Entergy | 21 |
![]() | Exelon Corporation | 21 |
![]() | AES | 13 |
![]() | DTE Energy | -30 |
![]() | PacifiCorp | -30 |
![]() | Dynegy | -40 |
![]() | American Electric Power | -45 |
![]() | CenterPoint Energy | -61 |
In the Energy and Manufacturing industry, DTE Energy's NPS is rated right below Ford Motor Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
![]() | DTE Energy | -30 |
Out of the 16 DTE Energy customer reviews 6 were positive and 10 were constructive. DTE Energy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of DTE Energy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated DTE Energy's Customer Loyalty score 10% higher than Female customers.
DTE Energy's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
DTE Energy's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 78% | 31-35 | 78% |
36-40 85% | 36-40 | 85% |
41-45 59% | 41-45 | 59% |
46-50 70% | 46-50 | 70% |
51-55 90% | 51-55 | 90% |
56-60 61% | 56-60 | 61% |
61-65 80% | 61-65 | 80% |
66+ 74% | 66+ | 74% |
DTE Energy's Customer Loyalty score was rated the highest by customers who have used DTE Energy's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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DTE Energy's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, DTE Energy's Customer Loyalty score is rated right above CenterPoint Energy, and is preceded by PacifiCorp.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | NW Natural | 87% |
![]() | Entergy | 84% |
![]() | AES | 82% |
![]() | Exelon Corporation | 77% |
![]() | PacifiCorp | 75% |
![]() | DTE Energy | 70% |
![]() | CenterPoint Energy | 66% |
![]() | American Electric Power | 65% |
![]() | Dynegy | 47% |
In the Energy and Manufacturing industry, DTE Energy's Customer Loyalty score is rated right below Tesla.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
![]() | DTE Energy | 70% |
DTE Energy has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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DTE Energy’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated DTE Energy's product the highest. Reviewers from the Automotive and Transportation industry rated DTE Energy the lowest at 1.5.
DTE Energy's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Male customers rated DTE Energy's Product Quality score 0.1 stars higher than Female customers.
DTE Energy's Product Quality score was rated the highest by Native American customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 2 | African American/Black | 2 |
Native American 2.5 | Native American | 2.5 |
Other 2.5 | Other | 2.5 |
DTE Energy's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.1 | 51-55 | 3.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 1.5 | 66+ | 1.5 |
DTE Energy's Product Quality score was rated the highest by customers who have used DTE Energy's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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DTE Energy's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, DTE Energy's Product Quality score is rated right above PacifiCorp, and is preceded by American Electric Power.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | NW Natural | 4.2/5 |
![]() | AES | 3.8/5 |
![]() | Exelon Corporation | 3.5/5 |
![]() | Entergy | 3.5/5 |
![]() | American Electric Power | 2.7/5 |
![]() | DTE Energy | 2.4/5 |
![]() | PacifiCorp | 2.4/5 |
![]() | Dynegy | 2.3/5 |
![]() | CenterPoint Energy | 2.2/5 |
In the Energy and Manufacturing industry, DTE Energy's Product Quality score is rated right below Ford Motor Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
![]() | DTE Energy | 2.4/5 |
DTE Energy has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Mechanical, Civil or Industrial Engineering industry think that they had the lowest ROI from DTE Energy.
DTE Energy's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Transportation industry.
Female customers rated DTE Energy's ROI score 0.1 stars higher than Male customers.
DTE Energy's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 1.5 | African American/Black | 1.5 |
Native American 1.7 | Native American | 1.7 |
Other 2.2 | Other | 2.2 |
DTE Energy's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.7 | 66+ | 1.7 |
DTE Energy's ROI score was rated the highest by customers who have used DTE Energy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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DTE Energy's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, DTE Energy's ROI score is rated right above CenterPoint Energy, and is preceded by Dynegy.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | NW Natural | 4/5 |
![]() | Exelon Corporation | 3.7/5 |
![]() | Entergy | 3.6/5 |
![]() | AES | 3.4/5 |
![]() | PacifiCorp | 2.5/5 |
![]() | American Electric Power | 2.5/5 |
![]() | Dynegy | 2.3/5 |
![]() | DTE Energy | 2.2/5 |
![]() | CenterPoint Energy | 1.9/5 |
In the Energy and Manufacturing industry, DTE Energy's ROI score is rated right below Ford Motor Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
![]() | DTE Energy | 2.2/5 |
DTE Energy has an overall Customer Satisfaction score of 30 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DTE Energy's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Female customers rated DTE Energy's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 17% | |
Very Dissatisfied | 46% |
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 12% | |
Very Dissatisfied | 48% |
DTE Energy's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
DTE Energy's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
DTE Energy's Customer Satisfaction (CSAT) score was rated 40% according to Native American users and customers.
DTE Energy's Customer Satisfaction (CSAT) score was rated 39% according to Other users and customers.
DTE Energy's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 13% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 36% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 51% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 26% | |||||||||||||||
| 66+ | 0% |
DTE Energy's Customer Satisfaction score was rated the highest by customers who have used DTE Energy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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DTE Energy's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, DTE Energy's Customer Satisfaction score is rated right above American Electric Power, and is preceded by Dynegy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | NW Natural | 84% |
![]() | AES | 70% |
![]() | Entergy | 65% |
![]() | Exelon Corporation | 65% |
![]() | PacifiCorp | 39% |
![]() | Dynegy | 33% |
![]() | DTE Energy | 30% |
![]() | American Electric Power | 29% |
![]() | CenterPoint Energy | 20% |
In the Energy and Manufacturing industry, DTE Energy's Customer Satisfaction score is rated right below Ford Motor Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 79% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 62% |
![]() | DTE Energy | 30% |
DTE Energy has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock DTE Energy's overall Customer Service score rated by its users and customers.
One Energy Plaza, Detroit, Michigan City, IN
http://www.dteenergy.com
313-235-4000
DTE Energy's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Male customers rated DTE Energy's Customer Service score 0.3 stars higher than Female customers.
DTE Energy's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 1.6 | African American/Black | 1.6 |
Native American 2.2 | Native American | 2.2 |
Other 2.5 | Other | 2.5 |
DTE Energy's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2.1 | 31-35 | 2.1 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.8 | 41-45 | 1.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.7 | 66+ | 1.7 |
DTE Energy's Customer Service score was rated the highest by customers who have used DTE Energy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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DTE Energy's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, DTE Energy's Customer Service score is rated right above Dynegy, and is preceded by American Electric Power.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | NW Natural | 4/5 |
![]() | Entergy | 3.7/5 |
![]() | AES | 3.7/5 |
![]() | Exelon Corporation | 3.6/5 |
![]() | PacifiCorp | 2.7/5 |
![]() | American Electric Power | 2.4/5 |
![]() | DTE Energy | 2.3/5 |
![]() | Dynegy | 2.2/5 |
![]() | CenterPoint Energy | 1.9/5 |
In the Energy and Manufacturing industry, DTE Energy's Customer Service score is rated right below Ford Motor Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
![]() | DTE Energy | 2.3/5 |
DTE Energy has a 4.3/5 stars for its overall company culture rated by their employees

DTE Energy scored a -30 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of DTE Energy would recommend the brand to a friend. ENPS measures how likely DTE Energy employees would recommend working at DTE Energy to a friend.
| 31% | Promoters |
|---|---|
| 8% | Passive |
| 61% | Detractors |
| 56% | Promoters |
|---|---|
| 15% | Passive |
| 29% | Detractors |
DTE Energy is ranked #698 in the Global Top 100 Brands. It ranks just behind Pressed Juicery and just ahead of Datadog.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
696 | ![]() | Belkin International | ![]() | Chet Pipkin | Consumer Goods |
697 | ![]() | Pressed Juicery | ![]() | Hayden Slater | Food and Beverages |
698 | ![]() | DTE Energy | ![]() | Gerard Anderson | Energy and Manufacturing |
699 | ![]() | Datadog | ![]() | Olivier Pomel | Tech |
700 | ![]() | Henkel | ![]() | Carsten Knobel | Consumer Goods |
701 | ![]() | Citadel | ![]() | Kenneth Griffin | Banking and Financial Services |
702 | ![]() | Xcel Energy | ![]() | Benjamin G.S. Fowke III | Energy and Manufacturing |
DTE Energy is ranked #59 in the Energy and Manufacturing Industry. It ranks just behind Flex and just ahead of Xcel Energy.
| RANK | COMPANY | Location | |
|---|---|---|---|
57 | ![]() | Halliburton | Houston, TX |
58 | ![]() | Flex | San Jose, CA |
59 | ![]() | DTE Energy | Michigan City, IN |
60 | ![]() | Xcel Energy | Minneapolis, MN |
61 | ![]() | Infineon Technologies | |
62 | ![]() | Saudi Aramco | Houston, TX |
63 | ![]() | BlackCamel Energy Ltd |